The Secret Sauce: Deltek Vision Marketing Campaigns

Last week while attending a conference I had the chance to talk to dozens of Deltek Vision CRM users. These advanced users wanted to discuss everything from user adoption to InDesign integrations with custom proposals. I was stoked, these Vision rock stars were making my job easy. However, very few of these users said that they use Deltek Vision Marketing Campaigns. WHAT?! I couldn't believe this:  How are all of these marketers surviving without utilizing Marketing Campaigns? Marketing Campaigns are the lifeblood of my marketing efforts!

So when I got back to my room I quickly did a google search, "Deltek Vision Marketing Campaigns". Results were limited. Well… what better place to get the conversation started than this blog?

Let’s jump right in!

What are Deltek Vision Marketing Campaigns?

Any marketing effort can be created in to a Marketing Campaign. From client mailers to sponsoring a trade association event - these efforts are all marketing campaign worthy!

Think of Vision Marketing Campaigns as the central repository for all of your marketing intelligence. Campaigns enable you to:

• Document pertinent campaign information ranging from critical dates to revenue targets
• Track lead and customer involvement with your promotion
• Assign activities to team members or document interactions with contacts
• Organize document and track critical event specific tasks
• Store campaign documents and graphics
• Schedule contact follow-ups with members of your organization

Looking for a way to track your marketing pipeline and track your customer lifecycle? Associate leads, opportunities and projects to your Marketing Campaigns to better understand the value of your marketing efforts.

3 Examples of Marketing Campaigns for Professional Services Firms.

The targeted list | Let’s say you want to go after a targeted list of municipalities to target in an upcoming content marketing effort. Utilize Vision’s advanced search functionality to drill down in your CRM system to identify the pertinent contacts for your campaign. Track the effectiveness of your marketing efforts among this group. Doing so will allow you to refine your messaging over time and identify opportunities generated from your efforts.

Throw a world class client appreciation event | Building on top of the previous example, why don’t we target our top clients and throw a special event for them? It can often be crazy to plan this type of event – You’ll constantly wonder if your staff has followed up with their clients, and your staff will constantly wonder if their clients have responded. Eliminate all the unneeded confusion by creating a central information hub for your event! By creating a Marketing Campaign for this type of effort we are able to track our labor and expenses tied to the event.

Become a conference super star | Do you ever wonder what to do with all of those business cards you collect at conferences and networking events? Enter these contacts directly in to your Deltek Vision Marketing Campaign. Enroll these contacts in a lead nurturing campaign to start creating further interest among this group.

Pro tip: If you create your marketing campaign before the conference, you can start with a leg up on the competition and start reaching out to attendees in advance. Schedule meetings, send out a pre-event email and start creating a game plan before the conference begins!

Ready to Learn More?

Now that you are familiar with the basics of Deltek Vision Marketing Campaigns, it’s time to go out and start equating more value to your marketing efforts! I hope by utilizing these campaigns you are able to concentrate on the efforts that move the needle for your professional services company.

Interested in learning more? Register for our webinar The 411: Deltek Vision Marketing Campaigns.