Understand the Client Mind Using Feedback

o thrive in the professional services industry, you want and need a steady flow of new projects from clients who will view you and your firm as a valuable, strategic partner.  

Your biggest challenge? Our clients don't think like we do! 

Discover how to translate your technical knowledge and skills into value that clients will understand and want. You'll learn a simple but powerful communication tool that will help you avoid common mistakes, as well as: 

  • Track each client's expectations and perceptions during projects
  • Promote your staff's flexibility to build client value
  • Lower project liability using three techniques
  • Create stronger referrals and references from your clients.

Presenters: Mike Phillips, AIA, Phillips Architecture 

Mike Phillips AIA, IIDA, is the president and founder of Phillips Architecture PA, a 23-year-old multidisciplinary design firm in Raleigh, NC. Phillips Architecture has been awarded the “Leading by Example” Premier Award for Client Satisfaction, ZweigWhite’s Best Architectural Workplace and Best Collaborative Firm awards and has been named to the PSMJ Circle of Excellence. A registered architect and a certified interior designer, Phillips has incorporated his more than 30 years of commercial interiors and architectural experience into the development of a customized method of collecting and incorporating feedback to benefit architectural and engineering firms and their clients.

Client Feedback Tool is a recognized expert in the feedback business, particularly for the A/E/C industry. The company was founded as an extension of an architectural firm that realized if they just had a richer understanding of what their clients valued, life would be so much easier. That said, we share with you the expertise that has come through the hard knocks of learning what feedback is (and is not).


Full Sail Partners and Client Feedback Tool Partnership:

As critical as we all know client feedback to be, adopting new processes within an organization can prove challenging. CFT partnered with FSP to leverage their experience in helping firms leverage industry-leading ERP and CRM solutions to automate critical business processes. Together, our partnership helps users of both Deltek Vision and our Client Feedback Tool gather feedback more quickly, consistently, and more effectively by extending existing business processes and best practices, rather than creating new ones.