Email Marketing Trends for Professional Services Firms

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While many of us live inside our email inboxes, many professional services firms have not yet fully embraced email as a proactive marketing strategy. Especially, since the beginning of the pandemic, when many face-to-face meetings and conferences have been canceled, staying in front of your clients and prospects is critical to maintaining relationships.

Full Sail Partners has invited special guest and founder of, the #1 free subject line rating tool, Jay Schwedelson, to share with us the latest trends in email marketing for B2B firms. In this webinar, we will talk about:

  • Why email marketing is a must-have for professional services firms,
  • What’s working right now for B2B firms,
  • How to get started in email marketing,
  • Resources available from Full Sail Partners and

Submit the form to learn how your firm can better leverage email marketing.


Jay Schwedelson

Jay Schwedelson is the founder of, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services.

Having led through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

Lindsay Diven, CPSM

For more than 15 years, Lindsay has worked with architecture and engineering firms to build sales and marketing strategies that resulted in increased revenue growth and profit. Now, she works with firms to maximize client relationships and acquire new projects utilizing Deltek’s Vision and Vantagepoint CRM systems as well as the Blackbox Connector integrations.

She provides guidance to her clients around developing business development and marketing processes for A/E firms. She is experienced at understanding the clients and markets, procurement processes, and change management approaches specific to the A/E industry to help her clients successfully implement CRM systems.

She is actively involved with the Society for Marketing Professional Services (SMPS) and is a Certified Professional Services Marketer (CPSM) who is active with the SMPS Central Florida Chapter and the Southeastern Regional Conference.