CRAFTING A MARKETING PLAN | How Marketing & Finance Can Team Up for Greater Results
View this pre-recorded webinar by filling out the registration on the right.
A Webinar Co-presentation by VisionEdge Marketing and Full Sail Partners.
Talent wins games, but teamwork and intelligence wins championships.”
— Michael Jordan
To optimize the impact of your marketing plans, Marketing and Finance have to work as a team. In this information-packed webinar, Laura Patterson, president and founder of VisionEdge Marketing, will share best practices from the marketing perspective, helping you:
- Understand the common disconnects between Marketing and Finance — and how to fix them
- Follow proven strategies for effective collaboration on marketing plans that deliver business value
- Know the 'magic' financial words & numbers to use in a marketing plan to win executive buy-in
- Select the most relevant metrics to boost marketing plan measurability
- Import budget data from spreadsheets into Deltek Vision
- Utilize analytics from Deltek Vision to create more detailed and credible marketing plans