Sometimes life’s not fair. We’ve all been told this before, and if you are part of the human resources (HR) department, I’m sure you hear about fairness all the time. But what about you - the HR professional performing manual processes and navigating through a sea of paper work. Why do the accounting and operations departments have sophisticated software to make their lives easier? It’s just another one of life’s injustices, but it doesn’t have to be. That’s right, talent management systems are now being integrated into those awesome Enterprise Resource Planning (ERP) solutions your counterparts in other departments are using and are changing the way companies manage their human capital.

So how does managing talent with an ERP benefit your company? Let me explain. The purpose of a talent management system is to attract, retain, and develop a skilled workforce to ensure a company has the talent needed in order to grow in the future. More specifically, these systems are integrated software suites that address the three core areas of managing talent: recruitment, performance tracking, and employee development. Let’s look at how a talent management system can ease headaches for the HR department and can increase workforce engagement. 

Recruitment – Talent Acquisition

Admit it, the recruitment process is a daunting task and selecting the best candidate isn’t easy. One job posting can generate hundreds of responses from candidates with varying levels of skills, and reviewing all those resumes is a time consuming process. Why continue spending precious hours on the tedious recruitment process when a talent management system can reduce these headaches.

Talent management systems can eliminate several of the time consuming and tedious tasks related to the recruitment process. For starters, advertising new positions over multiple job board sites and social media sites happens with just one click, therefore reducing the time to advertise new positions. Speaking of saving time, the most time consuming component of the recruitment process is reviewing numerous cover letters and resumes. Quickly reduce the resume review time by eliminating underqualified candidates using pre-screening questions, and using standardized resume templates to enable an apples-to-apples comparison of qualified candidates.

Performance Tracking – Employee Acknowledgement and Engagement

When a company has an inconsistent appraisal processes, employees have a tendency to lose motivation. It’s human nature to desire to achieve goals and receive recognition for their accomplishments. Even worse, no one likes giving or receiving an unexpected poor review. Put an end to the inconsistent appraisal processes and create a process that motivates employee improvement.

By utilizing a talent management solution, the employee performance tracking program can increase accountability and the entire process is documented within one system, which ensures that the appraisal process is consistent across all departments. Talent management solutions are also designed to make sure the business goals align with employee goals and these individual impacts on the company bottom line are measured. Additionally, goals are tracked throughout the year enabling a multistage approach to the appraisal process so employees are aware their performance throughout the year.     

Employee Development – Succession Planning and Workforce Motivation

There’s nothing more demotivating at work than feeling pigeon-holed into a position. Sure, that recent raise was nice and even the bonus. But let’s get real, no one wants to be doing the same task day-in and day-out for an eternity and employees have aspirations of climbing the corporate ladder. Furthermore, employee development is a critical factor in succession planning. How does senior management identify the skills and talents of individual employees in rapidly growing organizations?  

The employee development component of a talent management system is critical for identifying top performing talent. For starters, these systems allow employees to build individual talent profiles where they add their skills and career goals to ensure alignment with their development plan. These profiles allow managers to create individual development plans based on the employee’s personal goals, strengths and weaknesses. As a result, employee learning and development are tracked within one centralized database where the employee and management can see their progress.  

Conclusion – Managing Talent by the Numbers

How important is it to have an effective talent management system in place? According to Josh Bersin, “Organizations with superior talent management practices generate 26% higher revenue per employee, 40% lower turnover among high potential employees and 29% higher employee engagement than their peers.” (Bersin by Deloitte 2013) Based on these stats, it only seems fair for HR to have a sophisticated ERP system. 

Full Sail Partners' VP of Sales and Marketing, Sarah Gonnella, spoke with Cathy Cushing, Office Manager; Malcolm Whyte, Executive Vice President; and Saul Macias, Vice President of Professional Services from SharedHR to discuss the human resources consulting services they provide to small- to medium-sized business and how having a project-based ERP system is critical to their success. 

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SharedHR is an experienced management consulting and human resource services firm. They believe the essence of an organization’s success rests with attracting, developing, and retaining the right talent. SharedHR takes the time to learn about your company and its culture in order to provide customized, service-orient- ed support to foster your success. SharedHR can supplement your payroll, benefits, and HR team or fully outsource your HR function. The SharedHR methodology streamlines your administrative processes using our cloud-based HR platform. Their approach offers flexible solutions to match the needs of your small to mid-sized business. They pair each client with a dedicated and experienced associate who offers access to the combined knowledge and resources of our entire knowledge base and senior team. SharedHR leverages paperless, cloud-based technology to integrate and optimize your HR and administrative processes so you can focus on high-value business priorities. 

The digital age has revolutionized every aspect of our lives. If you want to know something, simply search for the answer on the internet. Email and social media are now prevalent ways to communicate, and are becoming increasingly effective marketing channels. This revolution has changed how we conduct business. More importantly, the way we market our business evolves daily and has created a new role called the marketing technologist. 

The Impact of More Data

A Forrester Research study found that 96% of CMOs surveyed agreed that the pace of change in technology and marketing will continue to accelerate. As a result, firms cannot rely on mass marketing techniques that provide little return on investment. A wealth of information about your prospects and their level of interest is readily available with the right tools and knowledge. This modern marketing world is becoming more strategic and performance-driven. So with the rise of performance-driven marketing, marketing decisions are based on extremely accurate data. This new era of marketing has given birth to a new breed of marketing professionals known as marketing technologist.

What is Required of a Marketing Technologist?

A marketing technologist is a unique individual that is characterized as analytic and creative. They have a background that is a blend between information technology and marketing. Furthermore, a marketing technologist is the secret to staying ahead the technology curve and your competition. They know how to analyze the data collected from marketing campaigns to gain a deeper understanding of your customers. In fact, they can use this data to determine the level of interest of a potential lead to create a nurturing campaign that guides the lead through the business development process. In addition to creating content and evaluating campaign performance, marketing technologist are tech savvy and understand how new marketing technologies work. This increased ability to collect accurate data in near real-time is the direct result of the digital age and the advent of new technologies.

Why the Growing Demand of the Marketing Technologist

The marketing technology software industry is booming. International Data Corporation (IDC) recently reported that organizations worldwide will spend over $130 billion on software over the next five years for marketing departments alone. Today, having a website and a few social media accounts is the norm for business. Now there is a never ending sea of content management and marketing automation platforms that allows for all types of new creative ways to engage customers. More importantly, these platforms can be integrated with internal CRM solutions to increase marketing effectiveness by:

• Enabling lead nurturing before the sales team gets involved in the sales process.
• Gathering data about potential leads by tracking their web activities, browsing habits, and responses to marketing efforts.
• Prioritizing leads by scoring them based on their recorded activities and recognizing when a lead is ready to be engaged by the sales team.

As more technologies enter the marketplace, the demand for marketing technologist will grow.

The Future of the Marketing Technologist

Even though SHRM, the leading organization for human resources professionals, does not recognize “Marketing Technologist” as a job title, there are job postings on employment websites with similar job descriptions across the country. According to a recent study by Gartner analyst Laura McLellan, CMOs will be spend more on information technology than their counterpart CIOs by 2017. Marketing departments are spending more on technology than information technology departments - that is saying a lot about the future of marketing and is indicative of the future growth of the marketing technologist role. As companies invest more into their marketing technology, having a qualified individuals will be a requirement.

A current trend in many organizations is to closely align the marketing and technology departments to work together as a team. Not because they do not want to hire a marketing technologist, but rather the result of having a limited amount of people to choose from with experience in both marketing and information technology. The title of a recent article posted on Forbes, “The Rise of the Unicorns – Why Marketing Technologists will Rule Modern Marketing” supports this assertion and supports the real growth in the marketing technologist role.

Many of us in Accounting have to wear a dual hat of the HR manager.  Somehow it is assumed that accounting experience qualifies you to manage the HR process.  Why?  Perhaps it is due to the portion of HR that involves risk (employment laws are everywhere) or perhaps it is the crossover between HR and payroll. 

Outside of payroll, there isn’t much crossover between the two jobs. Further blurring the issue, an increasing amount of firms are utilizing third party payroll services.

For the true HR part of the job, we create spreadsheets to track and review timelines and employment metrics.  We struggle to keep track of employee initiatives and job metrics.  Most employee reviews are a reflection of their performance over the last couple months at best as managers often forget successes or failures earlier in the year.  Job descriptions are vague and associated with metrics that are difficult, if not impossible, to measure objectively. Employees are often dissatisfied if they receive a positive or neutral review without an increase in compensation. 

So what is the answer?  We can use our Deltek Vision System to assist us.  

Some items are relatively simple.  Utilize user defined fields to track the next review date and have a scheduled workflow send a reminder to the manager and yourself.  You can set up a user defined grid to allow tracking of an employee’s pay/position history so that it is easy to track the changes through the years.  All of this is helpful, but it really doesn’t solve the full problem.

With the advent of Vision 7.0 and User Defined Info Centers, you can go many steps further.   Utilize a combination of User Defined Info Centers, User Defined fields, standard workflows and scheduled workflows, to set up HR, and review tracking system managed from within your existing Vision system. 

How would something like this work?

You can create a user defined info center to house your employee job descriptions.  These job descriptions can contain the measurable metrics for the job along with overall core competencies.

You then create a “review form” using user defined fields in the employee info center.   A stored procedure will allow you to pull the employee metrics and competencies into the employee review tab.

After the review is complete, results can be stored in Vision and reviewed later. 

Stored procedures can update a tracking grid for the employee so that historical review scores can be seen at a glance.  You can also use grids to provide places for managers to track employee’s progress throughout the year.

User defined fields, grids, workflows & stored procedures - Is all that really necessary?  Not really.  All this can continue to be managed in various worksheets, word documents and calendars. 

The system above simply allows all of the disparate parts of an employee review/compensation/current and long term history to be maintained in one place.  Also, the beauty of using Vision and User Defined elements is the ability to customize your HR procedures to your company needs.  I mean it IS by definition “User Defined”.

So what are some tips for an effective HR process?

Whether you decide to automate your HR, or keep up the use of spreadsheets,  there are some things you can do to make your HR processes more effective:

• Create well defined job descriptions and make them available to employees.
• Within the job descriptions, define the metrics by which employees will be measured.  Ensure the metrics are specific. For example, the Project Managers will ensure work authorizations for every additional service provided to clients.
• Have a well-defined review policy.
• Separate the review schedule from the schedule for raises.  Raises are given, not only on performance, but on budgetary restrictions.  This removes one level of angst from the reviews.
• Provide managers a place to keep track of employee successes and failures.  Allow employees to update their successes and failures also.  This allows the employees to be more active participants in the process.

Has your firm utilized the Custom Info Center? If so, in what ways? Leave us a comment.  Not on Deltek Vision 7.0 yet? See how our firm can help you transition to 7.0.

Deltek Vision’s billing system is very versatile, allowing you to present many different billing formats for your clients without having to create different invoice designs. This is accomplished by using Vision’s Project Billing Terms. By using billing terms you can produce an invoice for your clients that bills Fixed Fee, % Complete against a Fee, Hourly, Consultant and Expense billing, all on a single invoice. A drawback to this “mixed billing” formatting in Vision is that it produces a lengthy invoice with individual billing sections for each billing type. The fee billing phases can be combined into a single billing block, but each T&M phase must be billed separately.

So how can this be resolved?
Full Sail Partners' custom department has tackled this issue with several of our clients and has designed a solution to this problem. The invoice design can be used with any of your existing Vision Invoice Templates and combines all of your Fee, Time, Consultant and Expense billing into a single billing block:

In the sample above:

1. Pre-Design and Schematic Design phases are hourly with a limit (Budget)

• The actual value of the billable time entered on these phases is displayed in the JTD Billed Column
• The percent complete is calculated by dividing the JTD Billed into the Budget
• The Fee Remaining Column is another new feature that can be displayed or suppressed (hidden)
• Design Development is hourly without a limit/budget

• JTD Billed = the value of billable time on the phase
• Percent Complete is not displayed when there is not a limit/budget
• Bidding and Negotiation is Percent Complete by Phase

• The Percent Complete is entered in the Fee tab of Billing Terms
• JTD Billed is calculated from the % Complete, as in typical % Complete Billing
• Reimbursable Charges are actual charges with a limit/budget

• Like the Labor phases above, the actual value of billable expenses is displayed in the JTD Billed column
• The percent complete is calculated by dividing the JTD Billed into the Budget
• The Fee Remaining Column is another new feature that can be displayed or suppressed (hidden)

By using this new invoice design, an invoice that might have been 2-5 pages long can now be presented to the client on a single page. Additionally, Billing Backup displaying the details for the time and materials phases can be added to the invoice by selecting that option in the billing terms, as normal.

One other feature that is included with this invoice design is the ability to present the Fee and Labor Phases in the block format above, while displaying Consultant and Reimbursable Expense charges in their traditional sections following the Fee/Labor billing block. This is accomplished by the use of custom fields in the project info center which allow for individual selections for Consultant Charges, Reimbursable Expenses and the option to display or suppress the “Remaining” column above.

View the video for a demonstration of this flexible new invoice design or contact your Full Sail Partners representative. Your clients will love it and your invoices will be easier to read.