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Full Sail Partners is Chosen Once Again for Accounting Today’s 2022 VAR 100 List

Full Sail Partners is recognized as a top VAR with its focus on addressing client demands with cloud, mergers & acquisitions, and automation.

Full Sail Partners has been recognized once again as one of the top 100 value-added resellers (VARs) for 2022 by Accounting Today. Appearing on the top 100 VAR list for this year means that Accounting Today continues to be confident with firm services and business accounting knowledge incorporating inclusive software. Every year Accounting Today chooses 100 VARs and acknowledges their accomplishments in the accounting software industry. Top VARs are selected from a grouping of firms focused on sales and implementation of accounting and enterprise resources planning (ERP) software. Criteria such as revenue, the number of offices, and staff size are used by Accounting Today to generate the list of top VARs.

Based on Accounting Today’s report, the top VARs for 2022 are driving optimization and automation for their clients. They have seen their clients begin to shift from “survive” mode during the last two years to “thrive” mode with major investments in digital infrastructure to manage the challenges of a historically changed business environment. One of the primary reasons for these automation needs is staffing related due to the lack of people to fill increased service demand.

“We have discovered that firms that didn’t spend the time prior to the pandemic focused on employee retention are now seeing the negative impacts of that choice. We have seen a lot of employee movement within the professional services industry,” noted Sarah Gonnella, VP of Sales and Marketing. “Employees have come to expect flexible, empathetic, and collaborative employers, and those that aren’t are having a harder time keeping employees. The Great Resignation is real.”

Another core reason for automation is the desire to increase efficiency to keep up with market demand. Furthermore, with technological developments for collaboration and communication, firms of all sizes can now develop an international presence. Such global aspirations would require automation solutions that could account for multiple currencies or standards. Additionally, automation is yet another way to address the problem of supply chain disruptions that were quite common during the two core pandemic years creating widespread shortages.

As a continuation of trends from 2020 and 2021, firms wishing to optimize their technology need to be set up for the cloud. Many of the solutions offered to manage the challenges faced by clients in 2022 are increasingly cloud-based. With the cloud, all team members can share and view the same data regardless of location, which is of utmost importance to many firms. Moreover, many clients not only have the sense of urgency to continue to support WFH or hybrid environments, but with a highly active M&A market, firms are trying to accelerate digital transformation as fast as possible to integrate their new acquisitions.

“Many employers are finally realizing there are advantages to a work from home (WFH) or hybrid environment, and the cloud offers this flexibility,” stated Sarah Gonnella. “We are also continuing to see more merger and acquisition (M&A) activity in the architectural and engineering (A/E) industry. There are firms with an aggressive strategic plan of acquiring firms that fit their strategic growth plans. Those software firms that are maintaining relationships within the professional services industry will reap the rewards when employees break off and start their own firms.”

For more information about the 2022 Top 100 VARs, download the ranking here The VAR 100 | Accounting Today.
Accounting Today is a leading provider of online business news for the accounting community, offering breaking news, in-depth features, and a host of resources and services. The VAR 100 list is an annual report developed to rank the top technology resellers in the accounting and ERP spaces.

For more information, please email Full Sail Partners’ Marketing Communications Department. 

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