“I can’t find anything in our CRM system.”

“Our CRM system isn’t user friendly.”

“Our CRM system doesn’t provide me the data I need.”

The statements above can apply to any Client Relationship Management (CRM) system. Yep, you heard me right. These comments are shared with me daily by prospects and clients alike. These complaints may seem valid, but the truth behind why your CRM system sucks is much harder to swallow and admit. Deep down inside, you know the real reasons. Today I’m going to share with you why your CRM system doesn’t work and what you can do about it.

The main reason why CRM implementations usually fail isn’t because of the system, it’s because of you. I told you this was going to be hard to swallow. A CRM system is meant to provide a place to house all of the important information about your clients and opportunities. However, many firms purchase a CRM system thinking it will miraculously do the work for them with no effort required. 

A CRM system can work for you, but not if you haven’t set it up or implemented it with forethought. More importantly, it can’t work for you if you don’t actually touch or use it. So stop pointing your finger at the CRM system and placing the blame. As the saying goes, when you point one finger, there are three fingers pointing back at you. 

If you want a successful CRM implementation, here are some things to consider. 

Stop Focusing on the Wrong Things about Your CRM 

Your CRM system should focus on a few reports to make sure sales people are generating business for your firm. Each of those reports need to be automatically sent to you at the same time every week, month or quarter. As a Sales Manager, you need to know: 

1. Do we have enough pipeline?
2. What opportunities require follow-up?
3. How are we getting new deals?
4. Why are we losing deals?
5. Who previously spoke with the client?

No system in the world can save you if you haven’t set up a way of monitoring these core activities. No bells and whistles of a new system will accomplish this essential task. Stop whining and making excuses. The fact is, if you don’t have these key reports, you haven’t established your processes. Take a step back and identify what really matters first.

Whip It! Whip it Good!

Every system needs someone dedicated to managing it. In the AEC industry, QA/QC is a must with projects to avoid potential failure. Your CRM system is no different. Make sure each area of the system has someone that “owns” it to ensure there is integrity with the data. Give these people some whipping power! Management must stand behind them, it is expected that everyone will update their own clients, contacts and opportunities. Above all, these system “owners” should know the system inside and out and take full responsibility for its success.

Making Excuses, Excuses, Excuses

Firms that are successful at CRM make it a part of their culture. It’s not an option to use the system, but rather a requirement. Don’t let excuses stop your team from using the system. Provide them training and support to learn the system and expect in return that employees use the system as designed. Anyone can find a reason why they can’t or won’t. However, accepting excuses won’t provide your firm the information needed to make informed decisions about sales pursuits.

Don’t Let Your CRM Suck

So what are you going to do? Are you going to keep making excuses and blaming the system or are you going to take the necessary steps to whip your system into shape? We at Full Sail Partners are available to help firms successfully implement their CRM. We expect all of our employees to practice what we preach and will work hard with you to ensure that your CRM no longer sucks.

Full Sail Partners, a Deltek Premier Partner, is proud to announce that Michael Kessler, Principal Consultant, successfully completed the Project Management Professional (PMP) Certification. As a result of this achievement, Michael will be able assist clients with identifying areas of opportunity for improvement in their project management process. Additionally, he will now incorporate PMP best practices to help firms increase the earning potential from their projects.

PMP Certification is a globally recognized project management certification based on principles established by the Project Management Institute. The PMP Certification demonstrates that a person has mastered the global language of project management.  

“I found the training and studies as I prepared for the certification test valuable in gaining a better understanding of the project management process beyond the numbers I have often focused on,” said Michael. “I have become more aware of the spoken language, which will facilitate improved communication with my client base. I also believe I now have the ability to push the software just a bit harder to produce the output that will add value to my clients’ operational analysis.”

Prior to joining Full Sail Partners in 2015, Michael spent nearly a decade involved in the Deltek community as a consultant for Deltek. While working for Deltek, he helped firms of all sizes with implementing and maximizing the capabilities of Deltek Vision. With his PMP Certification, Michael has garnered additional knowledge he can leverage when working with Full Sail Partners’ clients.

“Michael is always seeking out ways to provide clients with increased knowledge to improve their business processes,” explained Scott Seal, Vice President of Consulting. “With this certification, Michael has added another tool to his arsenal that he can utilize to assist clients with improving their processes.”

For more information, please contact Full Sail Partners’ Marketing and Communications Department. Interested in learning more about the Full Sail Partners' team? Check out our crew!

Email marketing is one of the most cost-effective tactics for acquiring new clients and re-engaging existing customers. So why is it that so many firms are resistant to adopting a dedicated email marketing strategy? Failure to implement a dedicated email marketing strategy focused around best practices can lead firms to experience lackluster email results. This blog is going to dissect the most common reasons emails sit unread and collect dust. Apply these tips to start winning the battle for the inbox!

Common Mistakes Keeping You from Winning the Battle for the Inbox

1. Unclear subject lines | Did you know that 33% of email recipients open email based on subject line alone [source: Convince & Convert]? Experience greater success with your emails by providing your audience with a compelling reason to open your email. In other words, make the subject line attractive to your intended target so that they want to read your email!
2. Missing the mark on content | Not every member of your audience is interested in the same content. The foundation of a successful email marketing campaign is grounded in keeping content relevant to your readership. Utilize your CRM system to drill down your segment list and keep your content relevant to your audience.
3. One way flow of communication | Have you ever received an email from a ‘do not reply’ email address? This type of tactic comes off as impersonal and will leave a sour taste in a recipient’s mouth. When companies send out mailers from a ‘do not reply’ address they tell their audience that they don’t care to have a real conversation. Give your audience the impression that you are receptive to feedback and you will be amazed at how active your subscribers become.
4. Too many links, not a clear enough call-to-action | Links to important content can be helpful and convenient for readers. As a content provider it is important to tread carefully here! Too many links can detract from more important content and confuse your readers. Focus on your message at hand and optimize your emails to drive viewers to engage in your call-to-action.

Get the Most Out of Your Email Marketing Campaigns

We hope that you have learned something from this blog that can be applied to your email marketing efforts. Remember that each email campaign is an additional opportunity for you to attract and delight your audience. Following these best practices can make a huge impact on your outbound efforts and lead to increased conversions and growth in your subscription base.

Interested in learning more about winning the battle for the inbox? Join us on February 8^th to learn how to take your email marketing efforts to the next level.

As the New Year starts, many people find it the perfect time to identify areas of opportunity to improve themselves. In addition to making resolutions for their personal lives, many people also focus on creating resolutions for the workplace. To support this process, our team of Deltek Vision experts at Full Sail Partners has put together a list of New Year’s Resolutions for Vision users.  

Top Resolutions for Vision Users

1. Make sure your firm is using the most current version of Deltek Vision. The latest version is 7.6 and is full of new enhancements. Learn more about Vision 7.6 in this article.
2. Clean up duplicate records in your Vision database, specifically the Vendor and Client records, to prevent billing errors and other problems.
3. Go paperless for Accounts Payable (AP) Invoice Approvals that require consultant/project manager sign-off.
4. Setup a yearly reminder for the accounting department to run the 1099 Initialization process after all AP checks have been processed for the year and before any AP checks are processed in the next year. It can be run in either period since it is not period specific. This process transfers the “Paid This Year” amount to the “Paid Last Year” field on the Miscellaneous tab in the Vendor Table Maintenance and resets all vendor “Paid This Year” values to zero.
5. Start using Revenue Generation in Vision to allow for recognizing project revenue as it is earned, matching revenue with expenses incurred to data. Without this, Vision recognizes revenue only as it is billed.
6. Stop printing reports for directors and project managers. Instead, have them use the Vision Dashboard. Custom Dashparts can be created to give each user individualized information that is relevant to them.
7. Remember to never un-post or create journal entries to control accounts. This is more about accounting best practices.
8. Login to Vision more often than timesheet completion requires and manage your timesheet frequently to avoid over or under billing clients.
9. Take the time to understand and implement standard functions in Vision such as Expense Report Approvals, using Benefits Accruals, and Account Groups for General Ledger Reporting to decrease workload.
10. Plan to attend more Full Sail Partners’ webinars to learn helpful tips and new tricks in order to fully harness the power of Deltek Vision. Check out our past webinars here.   

Do More with Deltek Vision this New Year

With each New Year comes both potential opportunities as well as challenges. Begin this New Year by following these resolutions. Do more with Vision and save your firm much wasted time.

By the way, as you are closing up last year, check out our recent article about Year-End processes for Deltek Vision users here.

Do you have a tip of your own? Comment below with your New Year’s Resolutions for other Vision Users.

Full Sail Partners, a Deltek Premier Partner, is pleased to announce that Tim Burns has joined the firm as a SQL Developer. With the hire of Mr. Burns, Full Sail Partners continues to strengthen its development team enabling the firm to meet its clients’ growing needs. In this role, Tim will work closely with clients and key stakeholders to ensure they have proper insight into the data that affects their businesses.

Tim brings his extensive experience in SQL development and database management to his new position with Full Sail Partners. Additionally, Tim has in-depth knowledge of how Deltek Vision supports the unique challenges of the professional services industry.

“Deltek is an amazing tool with the standard features. However, Vision’s true power is in the wide-ranging customization it allows,” said Tim Burns. “I truly enjoy working with clients to identify their unique business requirements to make Vision work for them.”

With an enormous skill set including programming, reporting, product development and process automation, Tim will be able to provide valuable expertise to Deltek Vision users by assisting them with workflows, SQL stored procedures, and custom reports and invoices.

“Tim has extensive experience as a developer, and also a natural affinity for translating complex business requirements into streamlined and automated routines,” said Pete Nuffer, Full Sail Partners’ Director of Product Development. “With Tim on board, we will significantly extend our ability to provide our clients greater efficiency in their operations surrounding Deltek Vision and their broader technology ecosystems.”

For more information, please contact Full Sail Partners’ Marketing Communications Department. Interested in learning more about the Full Sail Partners' team? Check out our crew!

The Deltek Vision to Concur Connector allows both systems to work together seamlessly, automatically synchronizing finance data throughout the entire spending process, from pre-spend approval to reconciliation. Manage every expense and invoice transaction accurately and with ease, and get a complete view of your finances in one place. 

Gain Complete Visibility and Greater Control of Your Finances with the Deltek Vision to Concur Connector

The war for talent acquisition has experienced a major shift in recent years. Historically, the employer held all of the power and candidates vied for the opportunity to prove their worth to the employer. However, in recent years, this dynamic has changed. Human Resources leaders and executives around the globe are faced with both talent shortages and a lack of candidates who possess the required skills to fill critical roles. Whether we like it or not, we are now operating in a candidate-led hiring market.

In a world where demand exceeds supply, we must manage the war for talent. HR must learn how to fight and win this desirable talent through innovative strategies to attract, recruit and retain the skill sets that our businesses require. It’s time to refocus, to get creative and analytical, and to win this war.

Four Proven Strategies to Win the War for Talent

1. Build a Better Brand

Branding is typically thought of as a marketing function. However, what happens when companies apply the same branding principles to their recruiting tactics? It is simple, these companies effectively manage the market perception of what it is like to work for their organizations.

Successful firms stay aware of the perceived image that current and past employees have about their employment experience. Making sure the perceived image is on target involves evaluating specific details such as the company culture, employee benefits and work environment.

Building a strong and strategic employment brand will:

• Create a sense of excitement about working for your company
• Highlight the company mission and product/service offerings
• Provide clear and compelling reasons to work for your company
• Evoke feelings of attaining prestige and professional reward with your company

A strategic approach to employer branding requires a non-partisan examination of how your company attracts, engages and retains talent. It would be beneficial to undertake an employer brand audit. The results will hopefully inspire your leaders to invest time and effort into building a brand strategy to expand your talent recruitment pool.

Successful companies go above and beyond to create a great candidate experience during the talent acquisition process. Human Resources and Marketing can team up to create this great candidate experience by focusing on these tactics:

• Improve Your Application Process – When is the last time you reviewed your company’s application process? Most application forms are unnecessarily cumbersome and lead to a large portion of candidates not completing the process because of the time commitment involved. You can improve your candidate experience by keeping your application process to a minimum while meeting all of the firm’s essential requirements.
• Write More Compelling Job Advertisements – A marketing mindset can help improve one of the first touch points with a potential candidate, the job advertisement. When writing, focus on the job description and opportunity rather than stringing together a list of requirements and qualifications. The job description should be intriguing in order to elicit interest and make candidates want to take the next step in the recruitment process.

During the talent acquisition process, both Human Resources and Marketing should work together to emphasize the advantages of working for your company – the great company culture, the reasons your company is a great place to work and the benefits. Using these measures will ensure that those with the right cultural fit have a great candidate experience during recruitment.

3. Create a Culture of Developing Internal Talent

The offer of learning and development is vital for attracting new talent. So why don’t firms spend more time providing learning and development opportunities for their own internal talent? Current personnel can fill employment gaps fast if they are given the chance to pursue another direction in the firm. All internal staff should be given opportunities to learn new skills and develop alternate career paths within the firm. By providing development options to internal staff, the firm will have better longevity with its personnel and keep the skill sets internal.

4. Collect the Right Data to Support Talent Development

Relevant data is crucial to business leaders. Our financial metrics, KPIs and future growth reports are all dependent upon having access to quality data. Maintaining information on talent recruitment and retention are no different, and Human Resources Information Systems make this critical employee data much more accessible.

Just like the other areas of our businesses, we must first understand how to capture accurate information and then how to use this data within the context of our businesses. Before we concentrate on capturing this information, we must assess the accuracy of the data itself as well as find better ways of presenting the data.

Firms that remain competitive in the war for talent are able to contextually embed talent-related data within their business systems. For example, these firms are able to link their staff’s professional development and performance activities to project management and customer service goals and metrics. This data allows company leaders to see real results regarding talent development.

Learn More About the War for Talent

Want to learn more about staying competitive in the modern war for talent? Sign up for our upcoming webinar to learn how your firm can better attract and retain millennial talent for your professional services firm.

For project-based firms, measuring current firm performance is the most significant indicator of future firm performance. Furthermore, by using trend data, firms can forecast cost and schedule variances in the early stage of a project. A preferred method by project managers to factor this trend data is the earned value management technique.     

Using Earned Value Management

Earned value management allows firms to evaluate cost and schedule variances in both dollars and percentages on projects. These factors are derived by considering planned value, actual cost and earned value over time.

A common way of looking at earned value is by using both the financial percent complete job to date (JTD) and the estimate too complete (ETC) by using the formula, JTD/(JTD + ETC) and the project managers reported physical percent complete. These two factors when equated provide a quick and easy comparison. For example, the financial percent complete on construction documents may be at 75% when the reported percent complete on construction documents is 50%. There are several possible explanations for these variances, such as:

• There were many revisions that were client driven and not in scope
• The complexity of the work was under estimated
• We have just been very inefficient

Keep in mind, there are a number of other scenarios that can also explain these factors as well.

Factoring Earned Value Management

Getting the information above is actually simple. It requires holding project managers to a high level of accountability. Project managers need to evaluate the amount of hours budgeted, hours burned (JTD), and the effort required to finish the scope of work (ETC).

As a result, this will produce the financial percent complete. Project managers then need to record where the project is from a physical percent complete, which should tie to progress on the project schedule.

Much like a crossover episode of two TV shows, this is where EVM crosses over with a previous blog about FASB 606. EVM will ultimately meet the requirements that in turn will keep the accounting team compliant with FASB 606.

Enter Deltek Vision

The Resource Planning module in Deltek Vision addresses EVM by:

• Allowing the financial percent complete to be calculated
• Providing a physical percent complete plan in the form of an EV%
• A default report in the Resource Planning module known as the Earned Value Chart, which represents the S Curve

By maintaining a project plan in the Resource Planning module, firms can be successful in developing a project report that shows cost and schedule variances in both the dollars and percent (CV, SV, CPI and SPI). If your firm has a benchmark or standard range, you can then compare the actual to that standard to identify anomalies in your projects performance.

The title of this blog is, “Why Your Firm Should Use Earned Value Management” and the answers are:

1. It’s an industry standard and proven method for project management and project accounting
2. It’s a common language among project managers across industries
3. It provides quick visibility into a projects performance
4. It brings firms closer to compliance with FASB 606

Learn more about Michael Kessler and his more than 30 years of experience of working in and around project-based accounting here.

Deltek is at it again! With the introduction of Deltek Vision version 7.6, professional services firms are now able to streamline their credit card processes thanks to several new key enhancements. Providing some background, the introduction of credit cards was one of the many improvements to Vision in version 7.3. When 7.3 was released, firms gained efficiency with employee expense reporting as employees could import charges from the credit card company. This feature allowed employees to associate those charges within their expense reports. Now, based on user feedback, credit card functionality has been expanded.

Review and Reconcile Credit Card Expenses with Ease

Deltek has enhanced the Credit Card Review application in Vision 7.6 which now allows users to easily review, filter and analyze credit card charges. This updated Credit Card Review offers additional information such as the expense report or voucher details and the General Ledger account number for each charge. Furthermore, any user-defined fields imported to help the employee categorize the charge can now be displayed in both the Credit Card Review and Credit Card Reconciliation screens.

More Functionality than just Company-Paid Credit Card 

When credit cards were initially introduced, the focus was on cards paid by the company. In Vision 7.6, purchases made by employee paid credit cards are now included. These charges are treated like typical expenses that are reimbursed to the employee.

As with the company paid credit cards, these charges can be uploaded and made available for the employee to associate with the matching expense within expense reports. Additionally, the Merchant/Description from the imported credit card charge now appears in the expense report description field. This option is available for selection when setting up credit cards in Vision.  

Do More with Deltek Vision 7.6 

Deltek has been listening to Vision users over the years. With each new version, Vision becomes more robust in order to meet the growing needs of professional services firms. If your firm is on Vision 7.6, make sure to activate Credit Cards and begin to streamline your expense report process.

In the Deltek world, the Blackbox Connector is the trending topic. From marketing professionals gaining insight within Deltek Vision from their Constant Contact mailers, to finance managing risk and controlling expenses through Concur, people are asking about getting more out of their Deltek Vision system. Have you heard the buzz surrounding the Blackbox Connector? If you haven’t, your first question might be, so “what is the Blackbox Connector?" If so, then this blog is for you!

What is the Blackbox Connector?

The Blackbox Connector is a no-code, low cost, integration solution for your Deltek Vision system with an easy to use API wizard. The purpose of the solution is to eliminate data silos by providing a better and more powerful way to create, update, reference and report on critical business intelligence across multiple platforms using Deltek Vision as your master record set. Our goal is to bring data together in a low cost, easy to maintain manner.

What Makes Blackbox Different?

Historically, integrations meant ‘expensive’ and required a lot of technical involvement. Not anymore. So what are the key differences between a custom integration and the Blackbox Connector?

1. IT teams are no longer bogged down with costly development cycles or constant evolving maintenance updates.
2. Users can utilize Blackbox’s drag-and drop mapping wizard to link critical fields across systems to synchronize the two systems in a manner consistent with your business.
3. Data accuracy improves across your entire organization by eliminating manual imports and duplicated efforts because the integration is automatic.

The results? Providing a low, yearly cost that includes continued upgrade for both solutions and a seamless connection to Deltek Vision.

How Does the Blackbox Connector Work?

The Blackbox Connector’s API Wizard enables you to easily connect Deltek Vision to third-party software. The configuration is as easy as setting up your phone to your Outlook email. Users will need access and links to both solutions and in minutes your software is connected. IT is provided scripts and user documentation through our Blackbox Connector portal. Standard mapping is pre-configured and users can further configure their field mapping using Blackbox’s drag-and-drop mapping wizard. The Blackbox Connector portal handles the behind the scenes data processing, including advanced error handling and testing of your connectivity scenarios. 

The connections are all made over web secure communication channels using web services to feed data to and from Deltek Vision – whether you host your Vision system locally or in the cloud, the Blackbox Connector platform can help your firm bring data together.

Why Blackbox?

The Blackbox Connector is a critical game changer with how organizations work within their Deltek Vision system. Our programmers are continuing to invest in commonly requested integration programs and your feedback can impact the next solution. Combine the best features of Deltek Vision with your other critical business systems to save significant hours for your staff and provide them with the tools needed to make faster, more-informed decisions.

Learn More.

Could the Blackbox Connector bring data together for your firm? Check out our website or schedule a demo to see how Blackbox can help your firm save time and money, while improving your overall experience in Deltek Vision.