As a Deltek Vision client, you may have heard the terms FILESTREAM and TDM thrown around and may be wondering what they are. To clarify, FILESTREAM and TDM are two different things but work hand in hand to provide the desired functionality in Vision.

FILESTREAM is a SQL technology introduced in SQL Server 2008 to facilitate the storing and management of unstructured or Binary Large OBject (BLOB) data (image files, word documents, pdf documents, etc.), and ensures transactional consistency between the unstructured data stored in the network file system and the structured data stored in the tables.

Transactional Document Management is a Deltek Vision feature that facilitates the uploading of supporting documents (Expense Receipts, Vendor and Sub-Consultant invoices, etc.) and the ability to attach those supporting documents to transactions within Vision. With supporting documents uploaded to Vision it also gives the ability to easily review and print those supporting documents automatically when processing expenses or invoices. You can also attach several supporting documents to a single transaction or a single supporting document to multiple transactions for more flexibility.

So How DO I Get Started with TDM?

The basics of getting TDM enabled in your Vision database are as follows and take about an hour to setup:

1. Enable FILESTREAM on the Vision SQL Server
2. Create the Vision FILES database to store the uploaded documents
3. Enable the FILESTREAM functionality for Vision
4. Start using TDM inside Vision

Benefits of TDM

By enabling TDM you can:

• Reduce the work of keeping track of your supporting documents in the typical Folder/File structure on your network
• Streamline the process (especially for multi office firms) of allowing employees to scan and upload expense receipts directly to their Expense Reports in Vision instead of the typical procedure of scanning and emailing them to the main office or storing them in the Folder/File network
• A/P and Interactive Billing also allow the uploading of supporting documents to be attached to invoices, again saving the time and hassle of navigating the File/Folder network structure to find the associated documents

To go a step further when supporting documents have been attached to client invoices they can now be viewed by the appropriate project team members easily and also printed with the invoices as they go out to the client. TDM creates efficiency for accounting as well as staff by having the relevant project accounting documents easily accessible in a consistent location that is available to everyone that has access to the project. 

Caveats of TDM Implementation?

There are a few things to remember if you implement TDM in Deltek Vision:

1. Backup the FILES database at the same time as your Vision production database. So if you ever need to restore Vision to an earlier time you will also need to restore the FILES database from the same backup to maintain consistency between the two databases.
2. The other consideration is the size of the FILES database. Although there is no limit to the size of the database, if it grows too large you may start to experience performance issues. As of now there is no known way to archive or reduce the size of the FILES database. This can be somewhat mitigated by making clear that the files uploaded to TDM need to meet a certain criteria (e.g. All documents uploaded to Vision must be in a PDF format and no more than 200 dpi greyscale scans). Unfortunately there is no way to set limits on the files at this time that can be uploaded to TDM. So clearly stating some criteria will help.

For more information on the use of TDM please review the following article from Deltek: 

 

 

 

Sometimes life’s not fair. We’ve all been told this before, and if you are part of the human resources (HR) department, I’m sure you hear about fairness all the time. But what about you - the HR professional performing manual processes and navigating through a sea of paper work. Why do the accounting and operations departments have sophisticated software to make their lives easier? It’s just another one of life’s injustices, but it doesn’t have to be. That’s right, talent management systems are now being integrated into those awesome Enterprise Resource Planning (ERP) solutions your counterparts in other departments are using and are changing the way companies manage their human capital.

So how does managing talent with an ERP benefit your company? Let me explain. The purpose of a talent management system is to attract, retain, and develop a skilled workforce to ensure a company has the talent needed in order to grow in the future. More specifically, these systems are integrated software suites that address the three core areas of managing talent: recruitment, performance tracking, and employee development. Let’s look at how a talent management system can ease headaches for the HR department and can increase workforce engagement. 

Recruitment – Talent Acquisition

Admit it, the recruitment process is a daunting task and selecting the best candidate isn’t easy. One job posting can generate hundreds of responses from candidates with varying levels of skills, and reviewing all those resumes is a time consuming process. Why continue spending precious hours on the tedious recruitment process when a talent management system can reduce these headaches.

Talent management systems can eliminate several of the time consuming and tedious tasks related to the recruitment process. For starters, advertising new positions over multiple job board sites and social media sites happens with just one click, therefore reducing the time to advertise new positions. Speaking of saving time, the most time consuming component of the recruitment process is reviewing numerous cover letters and resumes. Quickly reduce the resume review time by eliminating underqualified candidates using pre-screening questions, and using standardized resume templates to enable an apples-to-apples comparison of qualified candidates.

Performance Tracking – Employee Acknowledgement and Engagement

When a company has an inconsistent appraisal processes, employees have a tendency to lose motivation. It’s human nature to desire to achieve goals and receive recognition for their accomplishments. Even worse, no one likes giving or receiving an unexpected poor review. Put an end to the inconsistent appraisal processes and create a process that motivates employee improvement.

By utilizing a talent management solution, the employee performance tracking program can increase accountability and the entire process is documented within one system, which ensures that the appraisal process is consistent across all departments. Talent management solutions are also designed to make sure the business goals align with employee goals and these individual impacts on the company bottom line are measured. Additionally, goals are tracked throughout the year enabling a multistage approach to the appraisal process so employees are aware their performance throughout the year.     

Employee Development – Succession Planning and Workforce Motivation

There’s nothing more demotivating at work than feeling pigeon-holed into a position. Sure, that recent raise was nice and even the bonus. But let’s get real, no one wants to be doing the same task day-in and day-out for an eternity and employees have aspirations of climbing the corporate ladder. Furthermore, employee development is a critical factor in succession planning. How does senior management identify the skills and talents of individual employees in rapidly growing organizations?  

The employee development component of a talent management system is critical for identifying top performing talent. For starters, these systems allow employees to build individual talent profiles where they add their skills and career goals to ensure alignment with their development plan. These profiles allow managers to create individual development plans based on the employee’s personal goals, strengths and weaknesses. As a result, employee learning and development are tracked within one centralized database where the employee and management can see their progress.  

Conclusion – Managing Talent by the Numbers

How important is it to have an effective talent management system in place? According to Josh Bersin, “Organizations with superior talent management practices generate 26% higher revenue per employee, 40% lower turnover among high potential employees and 29% higher employee engagement than their peers.” (Bersin by Deloitte 2013) Based on these stats, it only seems fair for HR to have a sophisticated ERP system. 

 

Today I felt compelled to speak to those that are struggling in the world. Whether it is your career, your home life or your past; we all have gone through hardship in our lives at some point and almost on a daily basis we have to overcome obstacles. What I’ve found is that everyone reacts differently during difficult times. Some better than others. Ultimately the choice you face is yours alone to make. That choice may be hard and something you don’t want to face it. Having the hard conversation or facing reality is nothing anyone wants to do. We must realize that ultimately the decision typically is made for you or by you.

Let’s face it, shit happens! You can turn it into a learning lesson, an opportunity or you can gripe about it and keep doing what you are doing. This is true in business and in our home life. Only you can change your circumstances. You hold the key to your happiness and success…no one else. The bigger challenge is picking your battles. My parents always asked me, in the big scheme of things does it really matter? Sometimes you just have to let things slide. Other times, the issue needs to be tackled quickly so it doesn’t become a bigger problem. There is a fine line and let’s face it, we all struggle from time to time with hard decisions.

However, when faced with challenges in your life, here are 7 tips I’ve learned to overcome obstacles:    

1. Don’t complain. People don’t want to hear woe is me over and over again, especially if you do nothing about it. However, do ask for help and for suggestions from others that may have been in similar situations. You have to be willing to help yourself. People can’t do it for you.
    
2. Face it head on. Don’t beat around the bush. If you are having an issue, do something about it. Burying it does nothing but eat away at you. Don’t know what to do? Seek counseling. Many companies provide free counseling services as a part of your HR package. Try something. If that doesn’t work, try something else. Do anything but the same thing that previously didn’t work.
    
3. Stay positive. When you are worried about something it’s hard to stay positive, but think about the good things that could come from the difficult decision you have to make or the hard conversation you have to have.
    
4. Be realistic. Realize you may not get the outcome you want, but rather we sometimes get what we need. Do you have some growing to do before you get what you want? Sometimes the timing isn’t right because there is something better and we just need to be patient.
    
5. Don’t try to out-do people. When someone expresses that they are struggling, don’t come back with, “You think that’s hard… let me tell you my story.” Everyone has had something hard in their life. It’s fine to let them know you can relate, but be helpful with your comments and stories.
    
6. Emotional side. When dealing with others, we sometimes forget that there is more than just the logical side. Most people make decisions because of emotions whether they believe it or not. Past experiences or fears can play a part. Sometimes in order to remove the obstacle you have to digger deeper into the real reasons for objections and overcome that issue first.
    
7. Break it down. Always keep in mind the end objective. Sometimes the bigger obstacle has smaller obstacles to overcome. When thinking about challenges, break them down and tackle them in smaller pieces. 

As a bonus eighth way to overcome obstacles, we have to remember that communication is the key to tackling any challenge. I’ve found asking questions is the best way to start. When a challenge involves others, we must first take the time to probe and understand their position. In business, it is best to have formal processes to overcome obstacles during projects or the sales cycle. Let us know what tips you have on tackling obstacles and be sure to check out our whitepaper to learn how your firm can improve communication with your clients.     
 

 

Full Sail Partners' VP of Sales and Marketing, Sarah Gonnella, spoke with Cathy Cushing, Office Manager; Malcolm Whyte, Executive Vice President; and Saul Macias, Vice President of Professional Services from SharedHR to discuss the human resources consulting services they provide to small- to medium-sized business and how having a project-based ERP system is critical to their success. 

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SharedHR is an experienced management consulting and human resource services firm. They believe the essence of an organization’s success rests with attracting, developing, and retaining the right talent. SharedHR takes the time to learn about your company and its culture in order to provide customized, service-orient- ed support to foster your success. SharedHR can supplement your payroll, benefits, and HR team or fully outsource your HR function. The SharedHR methodology streamlines your administrative processes using our cloud-based HR platform. Their approach offers flexible solutions to match the needs of your small to mid-sized business. They pair each client with a dedicated and experienced associate who offers access to the combined knowledge and resources of our entire knowledge base and senior team. SharedHR leverages paperless, cloud-based technology to integrate and optimize your HR and administrative processes so you can focus on high-value business priorities. 

 

Successful professional services business development professionals often view themselves as hunters. Much like the cavemen or nomads, this group of professionals is responsible for learning how to navigate the dangers of the world to bring food back to the pack. This overly simplified analogy challenges us to view business development tools and efforts on a visceral level.

However, today’s competitive business environment requires business developers to be both hunters and farmers. Technology has drastically changed the way that relationships are cultivated. Our world is now more connected than ever before, therefore the ‘entry for admission’ to being a known entity is significantly higher than it has ever been before.

So what are the most essential hunter-farmer business development tools? Let’s take a look!

The Business Development Tools for Success

1. Customer Relationship Management (CRM) | CRM tools make it possible for everyone in your organization to work together to meet your clients’ needs by putting your clients at the center of your business. Real-time, holistic, competitive intelligence can provide you with everything needed to gain the competitive edge, win more business and increase customer satisfaction.
    
2. Mobile Technology | For years BD professionals went out in to the field, gathered information, and brought the newly found information back to their firm. In today’s competitive business market we cannot afford the lag-time from collecting business intelligence, to acting upon it. Mobile technology has bridged this gap and allows professionals the full functionality of working from the office via a remote or mobile device.
    
3. Social Collaboration Platform | Businesses that have more collaborative and engaged employees experience a higher rate of success. Social collaboration spaces are the virtual equivalent of an open office environment for your organization. Connect your out-of-office and internal staff through a platform that encourages employees to stay connected and share ideas more freely. Simplify file sharing, keep the entire project team informed and engage staff.
    
4. Engagement Through Feedback | We are all familiar with the saying ‘it doesn’t hurt to ask.’ This concept is often overlooked in the business world. Don’t be afraid to ask clients if the processes you are using works for them. Utilize feedback to validate successes and identify areas of improvement. Foster long and meaningful relationships by asking, listening and responding to feedback.

Operate Like the Company You Desire to Be

As mentioned earlier, these business development tools are really the basics for being competitive in today’s market. Ultimately what differentiates your firm in the eyes of the client is how you utilize these technologies. Perception is often reality -- Clarissa the Client doesn’t know the intimate details about your firm, but she is aware of the image your firm presents. Firms that effectively deploy and manage the above tools are able to establish a brand within their market as top tier business partner.

 

 

Deltek Vision CRM is uniquely designed for scalability within your organization. Whether you are a novice user, or a tenured pro, Deltek Vision CRM is designed to allow you quick and easy access to the relationship data that will separate your firm from the rest of the pack! However, regardless of the capabilities of the software, the success of your firm’s rollout is affected heavily by your past experiences with services management platforms, the firm’s overall culture and philosophies of client management, and your users’ level of buy-in. Maximizing the value that the system brings to your firm requires careful planning and strong commitments to the implementation. 

Initially, you really need to have your act together regarding the overall objectives for improving the firm’s information management. It requires a core group of people to roll up their sleeves and connect the dots between business process and software tools. Once you have these important objectives defined, you can move forward with tailoring the system to support them.

In this discussion, we’ll focus on the following basic elements of handling critical information: collection, accessibility, management and lifecycle.

Collection

One of the most important, and obvious, things we must do with any successful information system is, oddly enough, collect information. When you consider all the data in your miscellaneous spreadsheets, business card piles, Outlook shared folders and “head knowledge” that you DON’T currently have in Vision, the task can be a little overwhelming. Develop capture processes that are efficient, consistent, and make the best use of the people resources you have available. Find any way possible to help unify your team around the belief that Vision is the firm’s single source of truth for the information it’s designed to collect.

Accessibility

It regularly boggles my mind that some users of an information tool as powerful as Deltek Vision take ten minutes or more to get logged in. There are plenty of reasons – I forgot my ID/password, lost the shortcut, can’t remember the URL, have to be at the office for it to work, and so on. Make Vision more accessible by:

• Creating Start Menu or Desktop shortcuts with Vision’s URL
• Using the Microsoft Office Desktop Integration utility (included with Deltek Vision CRM license
• Getting mobile with Touch CRM – Vision contact information literally at your fingertips!

As you gather tips and tricks from your power users, build internal training content and SHARE them. Do whatever you can to make “hard to get in” an unacceptable excuse for staying OUT of Vision. 

Management

Once you’ve paved the path into Vision, teach users how to quickly navigate, find what they’re looking for, and simplify the presentation of information that’s most critical. Mastering the art of searching in Vision is VERY important. The good news is that once you’ve figured it out, you can leverage the skill in any area. Remember that Standard Searches lookup records based on Vision’s basic individual fields. Advanced Searches allow you to construct multi-layered “AND/OR” parameters, search based on custom fields AND (Boolean pun intended) search across info centers! Help your users practice stating their searches out loud before building them in Vision. For those searches you seem to do over again every other week, set them up as Global Favorites. This will make your efforts to find all projects in the states of Idaho, Montana, and North Dakota, for which William Apple was Principal-in-Charge, the fee was greater than $100,000, and whose Long Name started with the letter Z, much more efficient. 

After creating a team of Search Gurus around your office, you can then help each become “Master of His/Her Dashboard.” Again, state out loud what lists, reports, or resources would be awesome to have available each time you log-in to Vision. Figure out which of these items can be displayed on Vision’s dashboard (unique to each Vision user account), choose some cool border colors, and off you go! 

Lifecycle

Typing information over again that already exists in a database is for people who have too much time on their hands. Once you have created a Lead named Bob Smith, who works for XYZ Company, which will soon build a New Headquarters Expansion, located in Nashville, Tennessee, wouldn’t you like Vision to simply pass this information forward through your phases of identifying, pursuing, winning and delivering the project? If so, your next “back to basics” move is to help your firm use Vision’s “Create From…” functionality. Vision can take data you already have and use it in new records in the following ways:

• Lead > “Convert” to Contact/Client/Opportunity
• Promotional and Regular Projects “Created from” < Opportunities
• Project Plans “Created from” < OpportunProject Plans “Created from” < Existing Promotional and Regular Projects
• Promotional and Regular Projects “Created from” < Project Plans

Before you go cross-eyed figuring out all this movement, understand that you need to first identify and sketch out your firm’s project lifecycle before effectively using Vision’s “Create From…” functionality. Think about the following questions:

• When do we want a prospective project to be "on the list" or counted in the sales forecast?
• When do we want to start tracking time and expense directly associated with a pursuit?
• When do we need to start planning and allocating staff resources to a likely project win?

Your answers will help determine points in your cycle where Vision can take much of the information already collected and continue using it in subsequent stages. This feature can be an incredible bridge-builder for interdepartmental relationships amongst the marketing, business development, accounting, and operations areas of your firm. 

It’s never too late to get Back to the Basics in your Deltek Vision CRM system. Remember that the system should support the successful business processes you’ve determined work best for your firm, not vice versa. Whether you’ve just been asked to join an internal discussion that started with “I think we need to get one of those CRM things,” or you’re a Deltek Vision CRM veteran looking to step it up a notch, revisit some of these concepts and help your firm ride into the sunset toward a more informed future.
 

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Deltek Vision CRM is uniquely designed for scalability within your organization. Whether you are a novice user, or a tenured pro, Deltek Vision CRM is designed to allow you quick and easy access to the relationship data that will separate your firm from the rest of the pack! However, regardless of the capabilities of the software, the success of your firm’s rollout is affected heavily by your past experiences with services management platforms, the firm’s overall culture and philosophies of client management, and your users’ level of buy-in. Maximizing the value that the system brings to your firm requires careful planning and strong commitments to the implementation.

I don’t know of a single Professional Service firm without a formal contract management process. Firms spend significant dollars purchasing contract templates and some even retain legal counsel for review. Everyone knows that the contract is an important document in any project undertaking.

Nevertheless, those same firms often begin work without getting the document signed!

Does the importance of the document cease once work has begun? Of course not. But what happens is that the production machine must and does begin before the administration machine can catch up. The contract seems to be subjugated to more pressing needs and the team begins operating on ‘Good Faith’.

External stakeholders have a vested interest in the firm’s contract habits. Professional Liability Insurance applications have at least a few questions relating to whether or not a contract is required, how much work is performed without a contract, and so on. Even the bank wants to know about the status of firm’s contracts and the processes employed. Banks analyze aging or large Accounts Receivable (AR) and next ask about the project’s contracts status. Both want to assess the risk inherent in providing their products to the firm.

It’s All About the Risk

Business is risky. There is no way to eliminate it, only to reduce. Written contracts certainly mitigate risks. Signed ones reduce it further.

Having a signed contract doesn’t guarantee against litigation. There are always competing interpretations of the language after the fact. Better contracts decrease collection time and reduce disputes.

Not having a signed contract does not mean that the firm will not be paid. As long as it is clear that money was to be exchanged for services, there will be some value exchanged. However, the firm might have to perform more work than intended for the stated amount. Additionally, it might mean considerable expense or time attempting to get those dollars.

The truth is, all Professional Services firms have a tendency to do some work without a contract. How much, how often, and with whom is important information that should be assembled and available for review by stakeholders to stay informed about the risks of the firm.

Leveraging the Deltek Vision Contract Management Feature

The Contract Management feature included in Deltek Vision’s Finance Core is one such tool that can be used to assist in accumulating information on this risk factor in the firm. The tool and system are designed specifically with project-based firms in mind. Let’s take a look at how this feature can help:

Track It

Deltek Vision Contract Management allows users to track multiple contract documents, their origination and approval dates, status, and fees requested per document. Because the information is entered on each project, it makes a variety of reports and workflows available allowing for efficient and integrated contract tracking. Optionally, information can be extended neatly into the Project’s Work Breakdown Structure which will allow users to easily see which documents created and amended the fee on each level.

Identify It

By using the Contract Management area of the Project Info Center, users can add the information to reports already in use. Both the Project Summary and Office Earnings allow the Contract Management fields to be selected as columns to appear along-side the existing data on firm reports. Contract statistical data can also be used as a filter on other reports.

Manage It

Integrating project contract information into Deltek Vision allows users to employ the powerful workflow engine in the software. Vision Workflows enables Contract Management users to automate the reporting and informing process around Contracts.

Consider these workflows:

• Notify Project Manager and/or Principal when a contract has been marked as Approved
• Remind a user of special handling when a contract exceeding $XXX,XXX has been created
• Update a column on the Project record when a contract record has been inserted

Use It

Deltek Vision Contract Management users can leverage the information about contract status in other organizational processes. The Contract Management fields are available as filters on any project-based report. This allows the contract status to become a part of the firm’s management process.

Consider using Contract Management data and filters in these activities:

• Client Management – Create a Project List report for active projects and sorted by Client. Include Contract creation date and status as columns to get the most from the client check-in call.
• Collections Management – Create a scheduled report for outstanding AR where contract documents are in ‘Pending’ status. Create an AR alert for projects with certain contract status’.
• Employee Management – Use the Optional Sales Credit feature to measure employees’ participation on specific contract documents. Use in reviews or statistical reporting.

Know the Risk and Accept It

None of us live in a perfect world where a single project meeting hasn’t been had until the contract is signed. However, our focus should turn to understanding and measuring the risk that will be taken on. Firm management should be well informed of the status of the firm’s contracts and have the necessary information on hand should they need to intervene. To support this, contract tracking and management should be integrated with the projects to which they relate. Your Vision software is already well equipped to assist you in the mechanics.

To get started today you can:

• Review our technical webinar on the Contract Management feature
• Enter a test contract or two to understand how the feature works

Later you can:

• Identify how your current process can improve with automation, integration and reporting
• Backfill existing contract data
• Contact a Full Sail Partners consultant for more advanced training to customize menus, write workflows and complex reports.

Marketing is tough. Marketers are expected to be jacks of all trades:  Brand manager, technology expert,social butterfly and head collaborator. Yet at the end of the day marketing is often a thankless job. However, the fruits of our labors are often six degrees of separation removed from our actual efforts. We do not directly sell and there is no physical doo-dad at the end of the day that we can point to in order to justify our existence. Enter the world of ‘marketing analytics.’

What the heck are marketing analytics? Marketing analytics are the lifeblood of your efforts. You spend countless hours working on integrated marketing content – blogs, newsletters, infographics, proposals and much more! Yet at the end of the day can you honestly claim to understand the impact of these efforts? Marketing analytics are not only the indicators of our successes but the learning blocks of our mistakes.

Don’t fool yourself! Know what marketing analytics are worth tracking.

Like many things in life, we can often get caught focusing too much on the nice-pretty red herring rather than digging deep and identifying what truly matters. Metrics are no different! Marketers often get caught looking at superficial statistics rather than focusing in on metrics strengthen our business case. To better understand what kind of metrics you should focus on let’s identify the two main data types:

Vanity Metrics | these metrics often look good – and make you feel good – at first glance. Unfortunately, vanity metrics focus on pumping up our ego – not our business. I often equate these metrics to a high school popularity contest: All that matters is how many people sign my yearbook. But don’t be fooled, these metrics are not your friends. So what are some examples of these metrics?

• Total website visits
• Page views
• Number of subscribers or followers

As you can see, these metrics look good at first. But do they actually provide actionable data that allows you to drive your business case forward? The ambiguity of these analytics leaves your marketing efforts reactive rather than proactive.

Action Metrics | meaningful metrics are the bread and butter of your efforts. To be able to leverage marketing analytics to improve your marketing campaigns you must be able to understand the customer behavior represented by these metrics. Using the above high school analogy, these action metrics are representative of the number of people that invite you to their party. These metrics do not only want to know you – they want to hang out with you! Examples include:

• Site behaviors – what are people actually viewing and consuming on your website
• Who is converting; is there a common buyer persona?
• Customer acquisition costs

These metrics actually mean something to your business. They are not only indicative of your efforts, but reflective of your results.

How do we track marketing analytics?

So now that we understand what we want to track we must figure out how to track our desired marketing analytics. Luckily for you, there are hundreds of tools out there. Highlighted below are examples of each type of tool you will want to add to your marketing arsenal.

Content Management System (CMS) | a content management system will allow you to seamlessly optimize all of your integrated marketing efforts within your website. Gone are the days of fumbling with html and css codes. While in the day-to-day trenches of marketing you need the ability to quickly and easily access the living data regarding your marketing campaigns – and this is precisely what a CMS allows you to do.

Examples of CMS include:

• Act-On
• Hubspot
• Marketo

Whatever CMS you decide is right for you, make sure that it integrated with all of your other business systems and processes to provide you with maximum visibility.

Web Analytics Platform | integrating your website with a Web analytics platform is essential for taking the step from analytics-shmoe to analytics-pro. Yes, you already get analytics from your CMS. However, think of a CMS as fast food and a full Web analytics platform as a five-course meal. Your Web analytics platform is your go-to asset when you need the full meat and potatoes of reporting.

Examples of Web analytics platforms include:

• Google analytics
• Mixpanel
• Webtrends

Understanding a full Web analytics platform can be intimidating. Luckily you can often find free training. For example, Google offers a free analytics certification course that you can complete at your own leisure!

Customer Relationship Management (CRM) System | what good are all of these marketing analytics if you can’t actually do anything with them? A CRM system will allow you to better understand your leads, holistically track your marketing campaigns and most importantly provide you with the tools needed to build meaningful relationships. Our CRM recommendation for professional services firms is Deltek Vision.

Go forth and spread your analytical marketing wings!

Gone are the days where you fear that your marketing efforts will be glossed over. You now have the tools and knowledge needed to go out and make something of your marketing campaigns! We hope that you take this new found knowledge and prove your resolve by becoming an analytical marketing guru!
 

 

Have you ever thought about all the information a firm collects on a daily basis? Think about it, every department is collecting information all the time. More importantly, information collected impacts your firm’s strategy and directly correlates to how successful you are at winning and retaining business. So what should your firm be doing with all of this information? The following five concepts answer this question and are the future of marketing for professional services firms. 

1.    Multiple Marketer Personality (MMP) – I disagree with the philosophy that being a jack of all trades is a bad thing. In today's world of marketing, your career depends on the fact that you must juggle multiple tasks at one time and that you can quickly grasp concepts that you may know nothing about. This complex role of the marketer requires us to have a disease called Multiple Marketer Personality (MMP).

How can you tell if you have MMP? One way to tell is your role requires you to understand, decipher and extract data. One of our past articles talks more about this specific requirement that identifies someone who is equally passionate about marketing and savvy with technology to become the Marketing Technologist. Other key symptoms indicative of MMP are understanding how HR, finance and operations impact marketing. Understanding strength and weakness of employee talents, how communication occurs between client and employee, and the ROI of marketing are critical to establishing a firm’s growth plan. A marketing strategy becomes a pipe dream, instead of a realistic strategy, without a good grasp of these areas.

2.    ‘Necessity is the Mother of Invention’ Says Your iPhone – Mobile is no longer what will happen, it is happening. Having mobile access will no longer be a nice to have, but a necessity. We actually collect and share an infinite amount of information on mobile devices and the cloud is changing the way we conduct business. Can you submit expense receipts or document a new opportunity with a client in real-time on your phone? More and more of our life is on a mobile device and computers are not always available. If your firm is not able to access information on-the-go, you will fall behind your competition. To learn more about mobile CRM, read “Mobile CRM: A Day in the Life of a Business Developer.”

3.    Fusion of Data Tools – What do you get when you have visibility into your entire organization? Inquiring professional service minds would wish to know. Marketing data is so spread out between Client Relationship Management (CRM) systems, website forms, email systems, accounting systems, project management system, etc. that having one place to report is nearly impossible. Moving into the future, firms need to make a conscious effort to connect these autonomous information systems. Marketing automation + ERP integration is the future. Marketing automation tools connect inbound marketing, outbound marketing emails, social scheduling, SEO and lead nurturing. Where ERP connects all business functions, from your Finance, Management Accounting, Project Management, Client Relationship Management (CRM), Human Resources, Inventory and Purchasing. Each can be very powerful alone, but together they become a powerhouse.

4.    Gathering Feedback that Impact Your Client – 65% of a company's business is from existing customers. This means that a happy client equals future revenue, but do you really know what your clients think of your firm? You should and you can. Client feedback tools are changing the way professional services firms manage their clients. Other industries have called them, Voice of the Customer (VOC), Client Experience Management (CEM), and Enterprise Feedback Management (EFM). But professional services firms have different needs and research has found that only 5% of them utilize a customer/client feedback system. Firms no longer have to wait until the end of a project to know that their client is unsatisfied. With client feedback tools, quick two-minute surveys are sent to clients during the life-cycle of the project. This allows your firm to proactively manage your client's expectations by knowing what makes the client happy and also identify things they would like to see changed. As addressed in this blog, “Using Project Feedback to Increase Profitability,” feedback is the key to stopping profitability loss during a project. 

5.    Sharing Firm Knowledge with Social Collaboration Tools – Are you working with a team and still sending out group emails? Stop! Social media changed how we communicate in our private life and it has changed how we communicate in business. Business collaboration tools are designed to ensure that teams work more effectively. No longer do you need to send a group email and worry that you left someone off. Business collaboration tools allow team members to share project related information on one site. They can also be integrated with other business tools, such as ERP and CRM systems, and Outlook. Since business collaboration tools are designed to be user-friendly, they are easy to implement and people are more likely use them. Additionally, business collaboration tools are not just for internal communication, but can also be shared with the client. Interested in how your firm can start utilizing social collaboration, this blog further highlighting the “5 Key Reasons Why Business Collaboration Tools are the Future.”
 
The future of marketing for professional services firms is based on the way we collect, share and use information. Is your firm taking the right steps to get ahead of the competition? Connect with us to discuss more about the future of your firm. 
 
*photo credit: http://www.business2community.com/  

 

Full Sail Partners, a Client Feedback Tool and Deltek Premier Partner, has been recognized by Deltek as a member of the Million Dollar Club. Additionally, Deltek has selected Full Sail Partners as a 2015 Premier Partner. Deltek Premier Partners provide sales, implementation, consulting, support and customization services for project-oriented Professional Services organizations and are required to meet and maintain a number of standards with respect to sales and marketing goals.

Deltek Vision is a leading enterprise software solution designed for project-based professional services firms to improve business performance, streamline operations and win new business. Deltek Vision uniquely integrates end-to-end business processes by automating the marketing, financial management, planning, tracking and administration of resources and projects.

“We are proud to be recognized by Deltek as a valued partner,” said Sarah Gonnella, VP of Marketing and Sales from Full Sail Partners. “Our success is a result of listening and developing a detailed understanding of our clients’ current and future needs and keeping their best interest first. Our dedicated team is focused on providing creative solutions, to extend Deltek Vision’s already robust ERP solution, to maximize our client’s investment.”

In 2015 Full Sail Partners will continue to partner with Deltek and the Client Feedback Tool to help businesses integrate their process in to one singular system, better understand and retain current customers, increase market share, and differentiate through targeted relevant and consistent conversations across systems and channels.

“Full Sail Partners successfully demonstrated its excellence in marketing, selling, implementing and supporting Deltek Vision, helping its customers successfully grow and manage their businesses with the Deltek solution,” said Andy Christenson, Deltek’s Senior Director of Global Alliances. “It is our great pleasure to have Full Sail Partners as a 2015 Deltek Premier Partner.”