Have you heard of doing a temperature check to help you gauge the health of your relationships? While Employee Engagement Surveys are temperature checks for the Employer-Employee relationship, equally important is the Employer-Candidate (Talent Acquisition) relationship. Key Performance Indicators (KPIs) are great ways to measure the effectiveness of a company’s recruitment process.  

To stay competitive in the Professional Services industry talent market for 2023, HR professionals and business leaders are reevaluating their recruiting strategies. Determining your company’s top talent acquisition KPIs is an effective way to identify critical strategies. KPIs provide data to recruiters and HR professionals on areas of improvement and show the value and ROI for specific recruitment actions. So, what are some popular talent acquisition KPIs for this year? Let’s look at 5 top talent acquisition KPIs for 2023. 

1. Time to Hire 

Unlike the Time to Fill, which measures the number of days it takes to fill an open position from the date a job requisition is posted to the date a new hire accepts the position, the formula for the Time to Hire is the day they accept the job minus the day the recruiter first contacts the candidate. According to the 2020-2021 Recruitment & Retention Report of AEC Firms, “most firms (56%) need between 30 and 60 days to hire. According to each firm’s listed recruitment and retention metrics, the median time it takes to hire a candidate is 43 days. This is higher than the U.S. average of 36 days according to SHRM’s Talent Acquisition Benchmarking Report, which is common for a technical sector like the AEC industry.” However, statistics show that the best candidates are off the market in 10 days, so employers are trying to streamline their hiring processes, trim down the number of candidate interviews and firm up their candidate evaluation process to make more timely and efficient hiring decisions.  

2. Application Completion Rates 

Calculating the Time to Hire requires that candidates are able to successfully complete their applications. The number of completed applications by prospective employees shows how well a company’s application process is set up. A poorly designed application process is either too long, too cumbersome, or too complex. Research has shown that as much as 73% of candidates will abandon a job application if it is taking too long to complete.  

Furthermore, longer applications are directly correlated to higher costs per applicant. According to Recruiter.com, an application that takes less than 5 minutes to complete costs around $4 per applicant. When the application takes 15 minutes to complete, the cost-per-applicant rises to $13.85, which is 65% more than the shorter application process. Consider these steps to improve your application completion rates: 

• Evaluate your abandoned applications to determine the most frequent points of the drop-off in the applications.   
• Ensure your application process is easily accessible and user-friendly. Almost 90% of job seekers will use their mobile phones when searching for new job opportunities. Most candidates are anxiously looking to start their new opportunity, so too many steps and obstacles create a delay in the process, so they will just move on to the companies that have less delay in their time to fill. 
• Keep questions to a minimum. Save more detailed, position-related questions for the interview. On the application ask identifying, work history, and availability questions like the candidate’s contact details, availability, and work preferences (the location, number of days, and shifts they would be available to work).  

3. Sourcing Efficiency 

The sourcing channel metric gives insight into the effectiveness of a company’s sourcing channels. The formula for calculating sourcing effectiveness is (the total number of hires via the channel /total number of applications via the channel) x 100. For example, if you get 100 applications via LinkedIn and 12 hires, then your sourcing efficiency would be 12/100 x 100 = 12%. It is important to understand the difference between determining your sourcing channels’ Source of Applications efficiency versus their Source of Hire efficiency.   

This brings into question if the company values quantity or quality. According to a study posted on Jobvite.com, job boards yield the highest percentage of applicants, but the lowest percentage of actual hires. It also revealed that the most effective sourcing channels are internal hiring (18X more effective) and referrals (5X more effective). You’ve heard the phrase “consider the source.” This 100% applies to the talent acquisition process.  

4. Offer Acceptance Rate 

Sometimes the issue is not that you can’t find enough qualified or top-tier candidates to extend offers to, but that not enough are accepting your company’s offers. The formula for calculating the offer acceptance rate is (the number of accepted job offers/the number of all offers) x 100. According to an article in Inc. magazine, 5 reasons candidates reject job offers are: 

• You’re too slow. 
• You didn’t make a good impression. 
• Your job description doesn’t match the role. 
• You unknowingly raised a red flag. 
• They just weren’t that into you. 

Basically, the longer you keep a candidate waiting, the more they will question their interest in your position and your interest in them. This also gives the candidate time to re-think if they even want to leave their current position. Often, managers have the mindset that it is the candidate’s job to impress them because the candidate is the job seeker, however, the hiring managers need to remember that they are the employee seeker and want to acquire the best talent available. Companies also have a need to fill a vacancy, and just as they have choices, candidates have choices as well.  

Yes, companies are encouraged to make their job descriptions stand out by highlighting the company culture and company benefits, but the actual description of the job duties needs to be as accurate and as detailed as possible so as not to be misleading. You do not want candidates to feel like they have experienced a bait-and-switch during the interview process. Sometimes there are even factors that the company has no control over.  

As an example, the culture of the company or nature of the position may have been revealed in the interview process or job offer process that confirmed for certain candidates that either the company wasn’t a good fit for them or that they weren’t a good fit for the position. The hardest truth to accept is that sometimes candidates simply lose interest in your company, which results in them moving on. The candidates may not communicate this with the company to avoid any awkwardness, so they keep the door open to receive an offer even though they are not intending on accepting. 

5. Candidate Net Promoter Score (NPS) 

The NPS is the number of people who promote the company minus the number of those who detract from the company. Promoters are candidates and former employees who speak positively about their experience with the company and would recommend employment there. Detractors are those that provide negative feedback and cause potential candidates to question their interest in the position and/or company. This illustrates the importance of ensuring that an employee has a positive full life-cycle experience at a company, from application to termination (whether voluntary or involuntary). Also, it is a reminder to be mindful and professional with all candidates, whether they move forward in the process or not. 

Is it Time to Re-Visit Recruitment Strategies?  

So, which recruitment strategies yield the top talent your firm needs to ensure future success?  

By using these key performance indicators in their recruiting metrics, firm leaders can evaluate which strategies are worth keeping and which are not beneficial. Need help with deciding which talent acquisition KPIs to focus on? Full Sail Partners can help with our HR Consulting Services. 

Relying on annual performance reviews as the main performance evaluation tool often feels like employees are given one big dose of criticism that has been saved up all year long. This process does a lot more harm than good as it is generally a collection of out-of-context feedback received long after projects have ended, and no improvements can be made. According to a 2019 Workhuman Analytics and Research study, 55 percent of workers believe annual reviews did not improve their performance, and a study from Gallup indicated that nearly 30 percent were so put off by a negative review that they started looking for a new job.

Annual Reviews are Obsolete

In actuality, many HR leaders are dissatisfied with annual performance reviews and find them obsolete. They realize that continuous and supportive feedback with more frequent reviews can help spur employee growth and development. While negative feedback is unavoidable, it should be given in small manageable amounts letting employees digest and make proactive changes. For project-based firms in particular, it is important to let team members know where they are doing well and indicate areas of improvement as the projects are happening rather than waiting until year end when it is too late. Additionally, continuous performance management is much better tailored to meet the needs of the modern workforce.

Reflects How Work Gets Done

Continuous performance management is reflective of how the work really gets done, and it increases employee engagement. Feedback is quite effective when check-ins are frequent, and according to Workhuman, employees who checked in with their manager at least weekly are five times less likely to be disengaged than those who never check-in. With the pandemic and remote working in 2020, the need for consistent feedback became even greater as the virtual nature of business made it harder to connect personally.

Shows Employees Their Value to the Firm

As employees are given continuous input on their performance, they begin to see how they are providing value to their firm. Motivated employees get their work done faster, are more creative and collaborative, and go above and beyond what is expected. Even given areas of improvement, motivated employees will work harder to make sure their goals are met. And when employees are more efficient, there is a positive impact on the firm’s bottom line.

Focuses on Career Development

When having more frequent conversations about performance, employees can be considering their next steps in career development. Talking about performance development is much more forward thinking, positive and employee focused. Doing this shows employees that their work is appreciated and that they are valued. When employees are invested in getting to another level in their career, they are motivated and harder working.

Communicates Expectations Clearly

In the past, employees often did not know what their expectations were, and the annual review was the first time they were able to see the bigger picture. When communication is increased in a continuous fashion, employees are able to understand immediate priorities and the firm’s ultimate goals and plans. These discussions provide a meaningful pathway to success for both employees and the firm as a whole. Therefore, employees feel engaged and are motivated to meet goals.

Offers Timely Feedback

If employees are not aware that something is wrong, they do not know to fix it. Without direct conversations regarding areas that need improvement, employees cannot be held accountable for not making corrections. Especially with projects, team members need to know what aspects of the project could be adjusted more appropriately to meet the firm’s goals. Not addressing these issues until year end does not provide any way to resolve them. As a result, continuous performance management is truly a necessity for project-based firms.

Continuous Performance Management is the Future

The modern project-based workforce demands a performance management system that focuses on autonomy, development, feedback and engagement. Shifting to a continuous performance management system simply requires effective processes and a technology solution that can facilitate them throughout the firm. With an effective talent management solution, your firm can realize project team success while truly engaging your quality talent using continuous performance management.

Since the spring of 2020, many firms have had to transition to a remote only working environment. Learning to deal with this new operating style was certainly a challenge at first, but hopefully, these same firms are embracing the changes which could help to streamline the whole Human Capital Management (HCM) process. Let’s check out how HCM can be successfully done remotely with no office required based on our own experience at Full Sail Partners.

Pre-Hire

First off is the interview process which can still be done face to face, just virtually. Searching for talent is different when you work remotely. The location of potential new hires doesn’t really matter. It is more about skillsets and the fit of the person with the company.

You will also want to ask different types of questions about working from home such as questions towards working autonomously and communication skills. You need to see signs of motivation and the ability to self-motivate with any candidates you interview. Some key questions are “Why would you want to work from home?” and “Can you handle IT issues on your own?”, “Do you have internet?”, and “Do you have a quiet place to work from”. These types of questions will help you determine whether a particular candidate can handle a remote only position.

Onboarding

Once you’ve found the talent that seems to fit your remote work environment and the offer letter has been accepted, it is time to prepare for this new hire. Working remotely, a very important place to start is with the IT aspect. Having a standard online checklist of items that IT should prepare for is super helpful. Deltek Collaboration and Microsoft Teams are great solutions that allow you to copy a template that includes a list of standard tasks or assignments. Don’t reinvent the wheel each time you have a new hire. Everyone needs a computer and login info for different types of software. Send that info ahead of time so new hires can be ready day one to start learning more about the company. Also be sure new employees are provided with contacts within the company that can be approached for different needs. Working remotely puts the onus on the new hire to seek out the answers, but they should have a list of resources.

Another significant way to start on good footing remotely involves setting goals. These goals will have details about expectations to accomplish. The goals should focus on steps that are required to be successful. We find establishing 45-day, 3-month, 6-month, and 9-month goals can ensure the employee knows exactly their priorities and allows them to proceed forward with confidence. A supervisor should meet with the employee at the end of each of these time increments to discuss where they are in meeting their goals and determine if further mentoring or training is required.

Last year kept us busy with all the new developments of Deltek Vantagepoint, not to mention the large number of firms upgrading from Vision to Vantagepoint. However, we planned for this back in 2019 and decided to roll out a series of mini demonstrations focused on specific features and functions available in Vantagepoint.

This new format proved to be overwhelmingly successful. Therefore, as you review the top 10 watched webinars of 2020, you will likely notice that many of them are part of our “Powering Project Success with Deltek Vantagepoint” mini demonstration series. Enough with the introduction, here are the top 10 webinars you and your peers watched in 2020.

Top 10 Full Sail Partners’ Webinars of 2020

1. Deltek Vantagepoint – The Best All in One Package – This webinar is an ideal webinar to watch if you are new to or have very little knowledge of Vantagepoint. If you watch this webinar, you will learn what Vantagepoint is, what resources and information are available, and you will learn more about the steps to upgrade from Vision to Vantagepoint. Make sure to check this traditional one-hour webinar out to also learn about our favorite new features. Did I mention that this webinar aired live in 2019? It made the 2020 top watched list since the on-demand video was downloaded by so many people.
2. Powering Project Success with Deltek Talent – Candidate Engagement – Professional services firms are quickly realizing that acquiring and retaining industry top talent is becoming a necessity to stay competitive. Deltek has recognized this need as well and created Deltek Talent to assist firms in automating the employee experience and lifecycle. This mini demo hosted by Joel Slater features Deltek Talent and the specific tools within this human capital management system that support the candidate engagement experience to help attract the future leaders of your firm.
3. Powering Project Success with Deltek Vantagepoint – Update Your Timesheet Using the Deltek Calendar– Billable employees struggling with staying organized with meetings and client appointments will benefit from this mini demo. No one wants to worry about completing the dreaded timesheet. With Vantagepoint, the challenge of keeping up with all your daily tasks has been simplified with the Deltek Calendar. During this mini demo, Nicole Temple will show how the Deltek Calendar helps users keep up with their billable engagements and how this information easily transfers over to a user’s timesheet.
4. Powering Project Success with Deltek Vantagepoint – Quickly Build Project Plans – Maintaining successful projects requires all team members to have the information they need when they need it most. Furthermore, project plans often necessitate adjustments during the life of the project and this must happen quickly and easily. This mini demo is hosted by Rana Blair and shows users how to quickly build project plans and update them in Vantagepoint. This is a must watch for project managers.
5. Tale of Two Firms: Tackling Business Intelligence –Business intelligence (BI) is booming in all industries as more and more BI tools enter the market. But you don’t have to take our word for it! During this webinar moderated by Sarah Gonnella, two of our clients that represent different firms share how the Informer 5 BI tool has revolutionized their business analytics capabilities. Make sure to watch this webinar on-demand to learn ways your firm can embrace the power of BI.
6. Powering Project Success with Deltek Vantagepoint - Mobile CRM – Getting out and talking with existing and prospective clients is a standard part of business development and essential to winning new business. With Vantagepoint’s mobile capabilities, updating touchpoints while on-the-go has never been easier. Watch this mini demo hosted by Kevin Hebblethwaite to see how Vantagepoint streamlines the business development process with mobile functionality.
7. Powering Project Success with Deltek Vantagepoint – Create Flexible Billing Terms – Not all projects are the same, nor are project billing terms. However, this is not a problem for Vantagepoint users. During this mini-demo, Scott Gailhouse shows how simple it is to create unique billing terms for projects in Vantagepoint.
8. Powering Project Success with Deltek Vantagepoint – Streamline and Expedite the Invoice Review Process - In any business, getting paid is the name of the game. However, professional services firms have a lot to track to create accurate invoices that can be sent to clients. With Vantagepoint, the old days of printing invoices and marking them up by hand are long gone. Now project managers can use the invoice review features to streamline the review process. If you are in accounting or project management, you will want to see Rick Childs’ demonstration that is available on-demand.
9. Powering Project Success with Deltek Vantagepoint – Capture Project Information for Proposals – As many of you know, having high quality proposals that address all the requirements contained in an RFP is essential for winning new projects. Even more, proposal teams are usually up against tight timelines to draft and finalize a winning RFP response. With Deltek Vantagepoint, this struggle can be better managed. This webinar is a guided tour by Lindsay Diven to show users the features in Vantagepoint that enable the quick creation of winning proposals.
10. Powering Project Success with Deltek Vantagepoint – Project Templates and Plan Settings – The most popular webinar of 2020 was part of our Vantagepoint mini demonstration series. During this presentation, Theresa DePew shows users how to quickly create templates that have the correct pre-defined WBS so that entering data into the correct fields is the only task a user has to complete. Watch this outstanding demo to see how Vantagepoint has made planning a new project quick and easy.

What to Expect in 2021?

In 2021, we are planning on hosting a mix of traditional one-hour webinars and continuing to add to the “Powering Project Success with Deltek Vantagepoint” mini demonstration series. We will continue to promote these webinars using our newsletter and email notifications. Please make sure to pay attention to the amount of time allotted for a specific live webinar event on the registration page. Mini demonstrations are typically 30 minutes long with the actual demonstration being from 7 to 15 minutes long followed by live QA with the presenter.

We hope to see you at our live virtual events in 2021! In the meantime, catch up on past webinars you may have missed that are available on-demand. Enjoy learning!

Professional services firms have historically overlooked the importance of a formalized and systematic talent management process. However, more and more firms are now finding value in having a methodical human capital management (HCM) practice in place. In fact, 74% of AE firms reported that they are tracking revenue per fulltime equivalent and other financial metrics that are related to HCM according to the 41^st Deltek AE Clarity Report.

Even more interesting, technology companies have become aware of this desire for HCM, and a countless number of HCM software packages have flooded the market. Nonetheless, most of these HCM software offerings are generic to serve any industry. But Deltek, the leading software solution provider for professional services firms, noticed that this specific market vertical has unique needs and released Deltek Talent, an HCM designed for professional services. Here are some ways Deltek Talent adds value for human resources (HR) professionals.

Recruit and Hire Top Industry Talent

Finding and attracting top talent in the professional services industry is becoming extremely competitive. Essentially, firms are realizing that the quality and experience of their people has a significant impact on the quality of projects they deliver. Therefore, quickly enticing the “right” people is becoming priority.

Deltek Talent offers benefits such as:

• Faster talent acquisition
• Enhancing visibility and insight into the applicant pipeline
• Improving communication with applicants, candidates and hiring managers
• Putting new hires to work faster with an automated onboarding process

Firms likely receive numerous submissions from potential candidates for new job openings, and unfortunately, not every applicant meets the minimum job requirements. However, those applicants can still be good fits for different positions that may open in the future. With Deltek Talent, HR managers can create “talent pools” which organize applicants based on their qualifications and provide a group to target for new positions that are within their skill sets.

Provide Development and Advancement Opportunities

To retain top talent, firms must show that they are invested in their people. This could involve coaching and learning opportunities, certifications, or laying out a clear path for career development. Deltek Talent provides the perfect platform for firms to demonstrate that they are invested in the advancement and professional development of their employees.

The Learning Management System (LMS) within Talent allows HR professionals to:

• Reduce compliance risks with expiring certifications
• Create individual learning plans to ensure employees achieve their goals
• Improve employee engagement

Even more, the Deltek Talent LMS is designed to support the continuous educational needs of professional services firms. Some key features of Talent LMS include:

• Easy tracking of required industry specific training and certifications
• Maintaining organizational compliance and managing certification programs
• Using automatic reminders and notifications about expiring certifications
• Creating and tracking individual learning plans with industry specific courses from RedVector
• Storing internal training documents creating a one-stop shop for all learning materials

Performance Management

Long gone are the days of annual reviews. Today, HR professionals view annual reviews as an antiquated method for performance management. The trend now is for ongoing improvement by providing instant feedback about performance. With a continuous improvement model, firm leaders and managers can recognize positive or handle less than acceptable performance on an ongoing and regular basis. This ensures employees are always aware of areas they excel at or need to improve upon.

The performance monitoring tool within Deltek Talent significantly benefits HR professionals by:

• Reducing performance management cycle times
• Recognizing and rewarding top performers
• Greatly improving employee engagement and motivation

Seamless Integration with Deltek Vantagepoint

A huge benefit of Deltek Talent for Vantagepoint users is that it fully integrates with the following Vantagepoint modules:

• Accounting
• Resource Planning
• CRM
• PSA

From the moment a new applicant’s information is captured, it is stored within the Talent platform. Once a candidate becomes an employee, Vantagepoint creates a new employee record from that information. The integration collects data such as first, middle, and last name, email, home address, phone numbers, and social security number, eliminating duplicate entry of information across firm departments which saves time and reduces errors.

Manage the Entire Employee Lifecycle with Deltek Talent

HR professionals will finally get the tools they require to make them more productive and efficient in their roles. With Deltek Talent, professional services firms can enjoy the benefits of an HCM solution designed to meet their unique industry needs. Is it time for your firm to formalize an effective talent management strategy? Find out more about how Deltek Talent can help create an automated, employee focused HCM plan.

Human Capital Management (HCM) is a vital process that must be taken seriously for firms to be successful. There are many aspects to HCM from talent acquisition, to employee learning and professional development to succession planning. Based on the findings of the 41^st Annual Deltek Clarity A&E Report, talent acquisition remains a major challenge for A&E firms and they must embrace technology and improve practices to attract the best candidates. This year’s Clarity report also addressed a variety of other hot HCM topics for A&E firms.

Tracked KPIs for Human Capital Management

According to the results of the report, the top four KPIs tracked by A&E firms included revenue per full-time equivalent (FTE), voluntary turnover, involuntary turnover, and employee retention. Identifying these particular KPIs shows that firms are concerned with retaining employees once they are hired. As a matter of fact, 74% of firms tracked revenue per FTE which indicates that financial-related metrics are being connected to HCM. However, only a minority of firms tracked other financial-related metrics. Those firms willing to look at the whole hiring and retention process will ultimately have less costly HCM systems thus making them more successful.

Managing Talent

Seeing that the top KPIs tracked are regarding turnover, it is no surprise that employers continue to focus on their initiatives for managing talent. The report stated that the top two talent management initiatives remained the same, develop more formal career development programs and create/improve succession and career development planning. Creating and improving mentorship programs moved to the third spot going from 28% to 45%. It is becoming clear to firms that knowledge must be transferred to those employees with less experience if they are to continue operating successfully. Unfortunately, however, only 10% of firms prioritized investing in a HCM solution even though 40% of firms currently use outdated HR solutions.

Surveys of Employee Engagement

Again, focused on the topic of retention, this annual Clarity report addressed employee engagement surveys. The results from the report indicated that 81% of firms conduct employee exit interviews and surveys. Only 60% of firms stated that they do annual employee surveys which means that the opportunity to address employee concerns is often missed. If those concerns were heard and addressed, then turnover could be reduced. Gauging employee sentiment is important to keep retention high so firms should move away from more traditional methods of survey towards more frequent survey models.

Talent Acquisition

Back to the issue of talent acquisition, the top talent acquisition initiative reported in the survey was improving the perception of the firm (54%) which is important since reputation helps attract the best candidates. Additionally, 41% of respondents picked improving onboarding processes and procedures which went up from 37% the prior year. On the other hand, the report showed that only 40% of firms were considering an enhanced compensation offering. Besides compensation, firms should consider leveraging technology to offer flexible/remote work options to attract candidates.

Firms Care About Human Capital Management

Despite a tough labor market, it does appear that A&E firms continue to improve their HCM processes. Acquiring and retaining top talent remains a priority for firms. They must continue to improve talent acquisition by tracking KPIs, considering enhanced compensation and leveraging technology. There should also be focus on succession planning and career development to ensure employee engagement and retention. For more detailed information on the 41^st Annual Deltek Clarity A&E Report, review it in full.

Those in marketing for professional services have a level of knowledge they had to build, likely for a field they did not pursue, and use that knowledge of services to build a brand. In doing so, marketers paint a picture of the firm that they promote. Usually marketing professionals find themselves helping many departments throughout the firm. Not only is collateral client-facing, but marketers often have a responsibility to market to the firm internally. Over the years, I have found many marketers to be integrators in a firm so let’s check out how marketing plays well with others:

Know the Brand

The brand is more than the firm’s identity and reputation. According to an SMPS article, “…strong branding is viewed through three lenses: overall firm branding, personal branding, and employer branding. All three are crucial to a strong brand foundation—and all three are connected in important ways that contribute directly to your firm’s success.”

Marketing has the fun responsibility of viewing the firm with a broader lens and shining the best light on firm strengths. As marketers believe in the services the firm can provide, they can use various channels to get the right message to the right audience. Therefore, knowing internal teams is just as integral as knowing clients.

A lot can change in a firm, whether it be people, services, or goals, and marketers need to be in the know of company happenings to properly communicate the appropriate message. After all, the only constant is change. Marketers find themselves having to be very flexible with messaging as well as keeping up with the dynamic structure of the firm.

Master the Service Lineup

Professional services firms typically have printed material, a digital footprint, and many proposals created for specific clients. Marketers must have knowledge of the firm’s services and a strong bond with technical staff to collaborate and create content. While a majority of technical staff has vast knowledge of what services its group offers, it’s important to educate everyone on all of the firm’s offerings, even if at a very high level. This can lead to more aware project managers as well as cross selling. All marketers should take advantage of education opportunities.

Knowing that many marketers have a great understanding of the firm’s services, they can become integrators within the firm, matching up employees that can benefit from bigger discussions. Collaborations do not stop with technical departments.

Recruit Like a Pro

Great minds come together for the greater good when human resources and marketing collaborate. Recruiting can be quite time-consuming; however, attracting top talent can tighten the candidate funnel. Pulling together human resources’ knowledge, the firm’s brand, and creatively crafting the right message can yield strong new recruits for consideration.

To that note, a firm’s digital footprint can play a huge role in a candidate’s interest. Using social media as a recruiting strategy can have phenomenal results. According to harver.com, 92% of recruiters use social media in their efforts. It is a way to engage passive candidates and employees, make connections, and share quality content.

Naturally, recruits or potential candidates google the firm and can be quick to judge on initial findings. It is imperative that a firm’s brand stand out on social media, such as LinkedIn, and on the firm’s website and network.

Set Standards from the Start

After an offer is accepted, it is also beneficial to include marketing in onboarding efforts to educate the new hire on the following, at a minimum:

• Branding guidelines (colors, logos, firm names, and more)
• Branded swag
• Proposal resume building
• Email signature
• Collateral that covers all firm services

As marketers share branding guidelines and set brand expectations from the start, new hires are immediately in the know when it comes to firm resources that are client-facing.

Own that Hat Closet

Marketers may notice that they wear many hats as time passes at a professional services firm. Each hat will give different insight into the firm and potentially challenge the “norm.” There are conversations with all roles of the firm, from C-suite to staff level. All of these collaborations help build the firm’s message that is distributed through email campaigns, mailers, proposals, onboarding, and both digital and social content. With each hat that is worn, many areas are weaved together for a more cohesive firm and a stronger brand.  

In order for project-based firms to be successful, they must employ the most qualified talent. Furthermore, the most talented employees need to feel empowered and engaged with their firm and look forward to growth in their career paths. Allowing staff to own their career paths ensures longevity with the firm, and the Deltek Core HR solution provides this capability. So, how does Deltek Core HR enable employees to own their career paths? Great question - let’s take a look at the key features that make it possible for employees to feel empowered.

Employee Self-Service

Today’s workers expect to have the ability to handle matters on their own. This is especially true for staff members that are on the go or working from home. Additionally, it is certainly much easier for employees to update information on their own rather than having to call or email HR. With self-service, staff can do this and ensure that their certifications and training requirements are up to date. With Deltek Core HR, employees are able to independently manage their personal data and keep it current.

Professional Development

According to a 2018 LinkedIn Workplace Learning Report, the number one reason employees felt held back with their professional development was because of time. With the Deltek Core HR solution, employees can easily take training in the system which is automatically built into their history. Instructor-led and e-learning classes are viewable in the course catalog and can be simply enrolled in when employees desire. Furthermore, certificates and education units achieved can be downloaded proving that job requirements are being met. Deltek Core HR allows employees to see all of their certifications and training so they can stay on top of their professional development.

Up to Date Resumes for Proposals

Another benefit of Deltek Core HR is that employees can maintain their resumes in the system, updating them as needed. Having access to resumes ensures that they are always the most recent ones especially when they are part of your firm’s proposal process. When selling professional services to clients, the top available talent needs to be evident to win the work. Employees who want to get the most desirable projects want to have their skill sets and certifications up to date. Deltek Core HR lets employees put their “best faces” forward by being current with their resumes.

Applying for Job Openings

Also, with resumes being immediately available in the system, staff can search and quickly apply for internal job openings that may be of interest to them. They can also see what the skill sets and requirements are for the open positions and of course easily sign up for the necessary training then add it to their resumes. With Deltek Core HR, employees are put in the driver’s seat of their career advancement by being able to choose what direction to take and how to get there.

Track Feedback

The best employees want to see that they are meeting or exceeding expectations. Within Deltek Core HR, the Deltek Talent Performance component offers the scheduling and tracking of continuous feedback. Employees choose the time of these feedback sessions and comments from both staff and managers are tracked. With feedback, employees are given guidance about their performance which ensures they are right on track with their career.

SMART Goals

One other aspect of owning career paths is setting goals. Deltek Core HR provides employees the tools to set up SMART goals – Specific, Measurable, Attainable, Relevant and Time-bound. The goals can be set up by preference whether it is a numerical target or complete/incomplete. From the My Goals link under Performance, employees can access their goals. When goals are being met, employees work even harder which ensures success for the firm as a whole.

Deltek Core HR Benefits All

In the end, Deltek Core HR is a solution that benefits both employees and business leaders. With the convenience of self-service and putting staff in charge of their career paths, there is more engagement and thus a desire to stay with the firm. Additionally, having many HR tasks handled by employees eases the burden on those who usually manage it which allows them to focus on business development and success.

If you’re an HR or recruiting professional, you’re probably tired and maybe completely annoyed with the overly used and abused term… “war for talent.” Today, we will bury that term deep into a grave with no headstone. Why do you say? Simply, because there isn’t a “war” to win. Instead, let’s think about recruiting like dating and the desire to attract the perfect fit. These days, many people meet their potential mates via relationship sites. Therefore, when a person is looking to find the right match for life, he or she goes to a source of available quality candidates. Shouldn’t a firm look for the best employee to meet its needs using a similar system? So, how does a firm go about finding the right mates for its business purposes?

Utilize Internal Resources to Attract Talent

We’ve all been there - single with a group of friends who want to help us find our soulmate. They always have someone in mind who is the “right” person to match with you, and they know you really well. All that has to happen is the introduction and finding commonality, and bam, you’ve got your fit.

Well, if your role at the firm is to find the right match for business purposes, sometimes the best place to look is internally. You’ll first want to let everyone know what you are looking for so fellow coworkers can be matched with these internal job requisitions. Employees might also know others from outside the firm that are good fits as well. Did you know that studies suggest that new hires sourced from internal referrals lead to reduced time to hire, reduced cost per hire, improved quality of hire and reduced turnover rates?

When internally advertising a new job requisition, here are some items to consider:

• Can your staff easily access this information?
• Are there incentives for employees to recommend your firm to their friends/acquaintances?
• Are these new job requisitions advertised in a way to attract existing employees looking for internal change?

Use Your Website to Evaluate New Talent

Using your company website for matchmaking? That’s a bit creepy if you think about it. But there are people using TV shows to find their potential mates so not too much of a stretch, huh? In a world of fast-moving internet connections, why should firms miss out on “speed dating” for their new job requisitions? Firms want to quickly separate those who may potentially be good fits from those who are absolutely not worth pursuing any further.

Let’s focus on the careers section of your website. Here’s the shocker, and I genuinely ask you to visit with your webmaster to ask what percentage of your website traffic is driven by the careers section. You’d be surprised that up to 50% of your traffic goes to your career page if you’re a professional services firm.  

With that said, your careers section should not be controlled by your on-staff or contract website guru. As the HR or recruiting person at your firm, you want the control to create and update your job requisitions as needed and when needed. You must have a simple format that is easy for potential matches to input the required information. Additionally, you need to be able to track the analytics of this page to know how many are reviewing the job requisition postings and how many of those convert to applying for the advertised open positions. Above all, with these job applications accessible on your website, you should easily be able to evaluate who may jive with firm culture and who is definitely a no-go.

Using Social Media to Connect with New Individuals

“Hey, I’m single and #ready to mingle!” Or better yet, “I’ve never met you before, so let me slide into your DMs.” Believe it or not, this works great for finding a potential romantic mate and for generating interest in your new job requisition. The power of social media is amazing for so many reasons.

First connections see your post, then they share or like your post, and then their friends see and like the post, and from there…it continues to grow. Better yet, your firm probably uses several social media platforms on a daily basis. What better way to attract new talent than harnessing the power of social media? Additionally, social media allows your firm to add personality just like it does for an individual looking for a date or a mate. When using social media, you can make your messaging fun and personify your firm. Just think about the hashtags and who you might want to @ to bring more attention to your job requisition. Once you grab the attention of a perspective candidate, you’ll likely get them to apply.

Stand out Above the Competition on the Web

If you’re tired of being single, you’re likely trying everything you can to attract and find the right mate. This means you’re likely using multiple dating apps and websites. Even more, you are probably using the best photo you can find of yourself for your profile. You want to stand out, right?

Yep, there’s a connection here too with finding the right person for your new job requisition. First off, you probably want to post it to as many job boards as possible. Sure, this takes time, but the more the better, and having the right tools can make cross-posting a new job requisition across multiple job boards simple. It even helps ensure the posting is consistent across all listings. Most importantly, you want your job requisition to stand out among the crowd. Make sure to use exciting job descriptions that emphasize the benefits of working for your firm over the competition. Lastly, you want potential candidates to be able to easily apply for your open position.

Quit Playing Games and Get Serious

Just like dating unimpressive potential suitors, interviewing underqualified or less than desirable talent can be frustrating. Technology has changed how people find dates and potential mates. Similarly, firms have access to better hiring management platforms. For many, the concept of an applicant tracking system (ATS) is nothing new, but people are still unaware of the benefits and the time-saving capabilities that these platforms offer. It is time to get serious about attracting and hiring the best talent for your firm.