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First off, you’re thinking what does this perplexing term, professional services automation (PSA), actually mean? Well, before we jump into the need for it, let’s first look at what determines a professional services firm. At its core, a professional services firm sells knowledge and time as opposed to an actual tangible product.

As a result, tracking revenue to product sold isn’t as simple as selling a “widget” for a predetermined amount to ensure a profit. Instead, time must be tracked to a project to ensure the professional services firm is able to make a profit from the services they provide. Therefore, the purpose of a PSA is to help streamline the delivery of those professional services.

Enterprise Resource Planning Versus Professional Services Automation

All bourbons are whiskey, but not all whiskeys are bourbon. That’s right, and not all enterprise resource planning (ERP) tools are PSA tools. This is because many ERP systems aren’t designed to meet the specific requirements of professional services firms. Instead, many firms try to piece together their own systems using a variety of generic tools such as an off the shelf accounting product and a homegrown project management solution, or in other cases, using a generic ERP and trying to customize it to meet their needs.

PSA systems, on the other hand, are designed to meet the unique requirements of the professional services industry. These systems come complete with all of the tools a firm needs to manage its business. More importantly, all of these systems communicate with each other. Thus, firm leaders have a 360-degree view into their business.

Benefits of Professional Services Automation

Firstly, PSA systems support new business development by integrating the client relationship management tool with the entire system that maintains your business. This integration makes it easier to take a lead to opportunity and finally create a project.

Secondly, resource planning and strategy development are based on past project performance data. The data ensures that your bid for a project is representative of how your firm delivers its services. Consequently, your firm can rest assured that, at the end of the project, the projected profit will be close to the actual profit.

Lastly, PSAs bring all of your business components together in one system. This reduces operational complexity and shortens the amount of time spent on many of your critical business processes. Not only is the time savings a benefit, but smooth operations for back office personnel are ensured which supports improving the client experience and satisfaction.

Moving Your Firm to a Professional Services Automation Software

Implementing a PSA solution can increase your firm’s productivity and ability to deliver projects on-time which guarantees accurate project planning. However, don’t go at it alone. Make sure you pick a solution that meets the majority of your firm’s needs and choose a trusted partner to assist with the implementation. Trying to force the wrong system to work for your firm will only lead to wasted money and poor usage practices from employees. 

Here you are, sitting at your computer, reviewing a list of leads and opportunities stored within your client relationship management (CRM) system. As you scroll through the list, you might begin to wonder how these became leads and opportunities. This is an important thing to know. When thinking about the client engagement lifecycle, it’s easiest to mentally picture a series of funnels. New prospects fall into the funnel and trickle down into opportunities.

Here’s a look at how this happens:

Attract

The client engagement lifecycle begins when you bring in new prospects. You can think of this as the top of the funnel. During this stage, it’s important to identify your target markets and personas such as project managers, accountants, and executives that will be interested in your services and/or products. Content can then be created that resonates with these key people to attract them into the funnel.

The content can be varied. It could range from written blogs to videos, webinars and podcasts. Just make sure the content is relevant to your target markets and personas and helps them solve common obstacles within their industry.

Nurture

Now that the funnel is open, it’s important to maintain prospect interest so they stay in the funnel. Knowing what content has sparked and sustained this interest is important so you can produce new content to continue to drive awareness. Additionally, the original content that brought them into the funnel should leave them with unanswered questions.

During this stage, familiarity with the content which first attracted the prospects will help you determine questions they might now have. Your new content should be more specific to answer these questions with fact-based information that also communicates your expertise. Email campaigns provide a great avenue to share this fresh content.

Convert

Awesome, your funnel still has prospects. Now it’s time to get them to make a conscious decision to move further. This is not to say they were not interested in your products or services before, but rather the content that you have been sharing has made them recognize you are a trusted authority and a subject matter expert.

This stage is when specific conversations need to begin, and you should convert these prospects into advocates. As a result, these advocates can arrange for meetings with other decision-makers. You can then start to create clients from prospects. 

Grow

Congratulations, you now have new clients in your funnel. This is the stage where you will foster the ability to provide additional products and services to your clients.

The tricky thing here is creating content that will be important to your clients in the future. For some businesses, this is a few months down the road, and for others, a year or more. A great tool to use is a monthly or quarterly newsletter for sharing your newly created content to create new opportunities.

Sustaining the Client Engagement Lifecycle

Remember that the client engagement lifecycle is a never-ending loop. The funnel should never close, but rather redirect to other products and services you can provide. If your clients are happy with your products and services, they are more likely to make future purchases.

Although it is easy to accept the status quo, there is always room for improvement. Once improvements are made, it is hard to believe that we operated the way we did before. So there it is, the continuous cycle of breaking the status quo to improve our firm processes which ultimately ensures future success. As Deltek Vision users, we should focus on initiatives which enhance our Vision systems and allow us to remain efficient and effective in business.

Opportunities for Improvement with Deltek Vision 

Here are ten initiatives we recommend for your firm:

1. Learn and Train on iAccess, the Future of Vision: This simple to use interface can be used from any device or browser with an internet connection.
2. Incorporate FASB Changes: Firms need to understand how this measure requirement relates to them and how to configure Deltek Vision appropriately to accommodate it. 

3. Identify KPI & Executive Reports: The Deltek Vision Performance Management (VPM) module provides visibility into your firm’s performance and identifies metrics that help ensure success. 
4. Reevaluate the Organizational Breakdown & Work Breakdown Structure: The way firms operate changes over time, especially since their first implementation of the Vision system, resulting in inefficiencies in operations. 

5. Mergers & Acquisition Strategy: Many factors come into play when considering a merger or acquisition and effective data integration is vital to a favorable outcome.  

6. Connect Best of Breed Solutions: With a simple click of a button, firms can securely use Vision to connect other critical business systems. 

7. Focus on Client Retention: Firms can easily manage their client relationships by connecting the Client Feedback Tool with Deltek Vision. 

9. Manage Resources & Plan: Project-based firms benefit from an easy to use solutions that integrate project management data with the accounting solution. 
10. Improve Talent Acquisition & Employee Performance Process: HR professionals need a way to overcome the challenges of acquiring and maintaining talent.

10. Refine Archival & Document Management Process: Deltek Project Information Management (PIM) integrated with Deltek Vision breaks down data barriers for complete project, financial and information management needs. 

Do More with Deltek Vision

Don’t be satisfied with just the status quo. Use these ten initiatives to get more out of Deltek Vision. Putting them into place will make your firm processes better and allow you to be more effective and efficient in business. Break the cycle and start improving your Deltek Vision system now.

So many people have suggested that I write a book about my travel experiences. After all, I average about 125,000 domestic miles each year and truly believe that, if I decorated my home with cheap hotel art and bolted down my television, my “layover” in Bakersfield, CA would be quite comfortable. Not to mention the miles and miles of test driving countless models of white cars you see in most hotel parking lots. Seriously though, I do love my job, and because it does require me to travel a lot, I have learned much and will now pass some tips on to you.

Complaining Gets You Nowhere 

I always try to remember to say “please” and “thank you” while mostly keeping my composure when the inevitable stressful situation arises. Gate agents, flight attendants and front desk clerks are simply messengers often delivering news that no one wants to hear. As a result, I make an effort to: 

• Collect a business card of a manager to let him know how wonderful his team was and how well they handled even the most frustrating of situations
• Send a note to corporate acknowledging the people that delivered great customer service 

These gestures usually ensure even better real-time service. In addition, knowing the management team at the properties you frequent establishes a good rapport and allows for them to proactively prepare for your next arrival being already aware of your preferences. 

Indirect Routes May Be More Direct 

I always consider different airports and frequently know the routes better than the airline representatives. Selecting an alternate airport can often be both cost and time saving provided you don’t mind a road trip. Also, choosing to drive between two clients within 250-300 miles is a good option which gives you the opportunity to stop and see new places. 

If you find yourself with an early flight on your return trip home, staying at an airport hotel is not only convenient but can be a cost savings. You can go ahead and turn in your rental car early and use a complimentary hotel shuttle. Most rental car companies will also drive you to your hotel if you just ask. 

Make Sure to Get Reimbursed for Expenses 

I have used many different expense report tools over the years beginning with the failsafe Excel and remember the days of sending my receipts via FedEx. Fortunately, I now use Concur Expense which is integrated into the Full Sail Partners’ Vision database using the Blackbox Connector. Concur makes filing expenses easy and streamlined. Using only my smart phone, I can take a picture, upload to Concur and complete my line item in seconds. 

Enjoy Your Travels! 

I hope that these tips will make your business travel a pleasure. I do strongly suggest you monitor your rewards programs to ensure you always receive what is due. Got to go, doors are closing, and it’s time for me to fly. 

One of the main responsibilities of a project manager is managing the profitability of his projects. It is easy to look at hours charged to a project at billing rates minus the value of those hours at cost to see the gross profit of a project, but gross profit doesn’t give a true picture of profitability. Most firms prefer to look at net profit to measure the financial success of projects with net profit being hours at billing rates minus cost plus overhead.

Luckily, Deltek Vision has a utility to accomplish just that – calculating net profitability on projects.

Overhead at a Glance

What is overhead? Overhead is an accounting term that refers to ongoing general business expenses, not including direct labor or expenses that are reimbursed to firms by clients. For example, business expenses like rent, health insurance and indirect labor are types of overhead expenses.

Overhead allocation must be configured in Vision and the utility must be run on a timely basis – usually at month end. Overhead allocation can give a true understanding of a project’s profitability.

Preparing Deltek Vision for Overhead Allocation

There are several decisions that need to be made during the configuration phase of setting up overhead allocation in Deltek Vision depending on the current configuration. First, the allocation scope needs to be determined. If the firm uses profit centers, additional configuration decisions will have to be considered. For example, if the firm has a “corporate” profit center, overhead may need to be distributed from the corporate profit center to the revenue producing profit centers.

Next, Vision offers two choices for the basis of applying overhead to projects - direct labor or the proration method. The direct labor method applies a multiplier that is used to determine every dollar of direct labor spent on a project. Vision uses the total overhead expense divided by total direct labor to determine the multiplier used when overhead allocation is run.

The multiplier method remains consistent if the same multiplier is in effect. Firms generally prefer the multiplier method because of its consistency. Additionally, project managers always know how much overhead is being applied to their projects. On the other hand, the proration method uses the firm’s actual, year-to-date indirect expenses. Since this method is based on actual indirect expenses, it will change month to month.

The Benefit of Using Overhead Allocation in Deltek Vision

Once overhead allocation has been run, there are several reports, including the project progress, office earnings and project summary, that when run at cost, will display overhead. Running the overhead allocation process will return a report detailing the amount of overhead applied to projects and the actual overhead rate of the firm. Not only does overhead allocation provide a clear understanding of the profitability of the firm’s projects, it also gives an indication of the firm’s overhead costs and the tools needed to increase profits.

As a Deltek Vision user, having the ability to access the information in your system from anywhere on any device with an internet connection can change the way you work. Good news! Deltek iAccess for Vision makes this possible. Here’s a short video to give you an introduction and a demonstration of how easy iAccess is to use.

Full Sail Partners, a Deltek Vision Platinum Partner, announced that Concur^®, an SAP company and the world’s leading provider of travel, expense and invoice management solutions, has recognized the Full Sail Partners with the 2017 Rising Star Solution Provider of the Year Award at Concur Fusion 2017.

Full Sail Partners’ Blackbox Connector for Deltek Vision and Concur provides a seamless integration between Deltek Vision ERP and Concur Expense Management.

“We are honored to receive this award for our work with Concur to enable our clients to improve spend management for expenses and invoices for their professional services firms,” said Tanya Drake at Full Sail Partners. “The Blackbox Connector allows project-based firms to utilize the power of Deltek Vision and integrate it with the elegant user interface, additional controls and reporting available from Concur. This integration gives firms better visibility and control of their corporate spend for expenses and invoices.”

The Blackbox Connector is a ready-to-deploy integration suite focused on keeping professional services firms centered on efficient production by connecting their critical business systems to the outside world.

“The 2017 Concur Solution Provider of the Year awards recognize and celebrate the innovation and business value that program partners deliver to our mutual customers,“ said Sachin Vora, Senior Director, Global Business Development, Concur. “Congratulations to Full Sail Partners for being awarded the Rising Star Solution Provider of the Year. It is a clear recognition of the commitment to excellence in partnering with Concur and creating lasting value for our joint customers.”

For more information, please contact Full Sail Partners’ Marketing and Communications Department.

Full Sail Partners, a Deltek Platinum Partner and Client Feedback Tool Premier Partner, is pleased to announce the addition of Ashely Jabalera to the consulting services team. Ashley has joined the firm as a Deltek Vision CRM consultant. In this position, she will work with clients to implement Deltek Vision’s CRM, Custom Proposal, and SF330 modules, as well as, the Client Feedback Tool and Blackbox Connector tools.

Ashley has over 17 years of experience in the A/E/C industry with an extensive background in business development and leadership within an extremely competitive and product based service environments. Her work history includes the procurement of projects ranging from $10 million to over $1 billion, with a focus on healthcare, commercial, retail, industrial, higher education, government and military clients.

"In the ever-changing world of technology choices – Full Sail Partners offers the stability of Deltek Vision, and a history of successful implementations that will allow you to spend your time and resources on what’s important to you – your clients," said Ashley.

The Full Sail Partners CRM consultant acts as a trusted advisor for all clients and their focus is to evaluate the client's existing software solution and develop a training strategy that is unique to each client experience. In this role, Ashley will leverage her knowledge to ensure our clients continue to be successful long into the future.  

“Our team will be strengthened by adding Ashley, and our clients will benefit from her strong marketing, business development and consulting experience,” stated Sarah Gonnella, VP of Marketing & Sales. “Her background combined with her keen ability to identify customer needs will provide highly responsive solutions for our clients. We are thrilled to have her join Full Sail Partners.”

For more information, please contact Full Sail Partners’ Marketing and Communications Department. Interested in learning more about the Full Sail Partners' team? Check out our crew!  

It wasn’t long ago that firm management took a “need-to-know” approach with sharing project performance information with staff. Today, most firms have changed their attitude about access to project information. Firm managers want project managers to be engaged with the financial results of their projects and have taken great steps to train them to use the Deltek Vision reporting tools and dashboards. Still, project managers are intimidated and paralyzed by the information they receive.

So why are project managers not taking responsibility for their projects?

• Budgets are not easy to access or review against actual performance
• Reports are complex and rely heavily upon the accounting cycle that many project managers don’t understand
• Too much information in reports makes it difficult to focus on what is important
• Analyzing data requires pulling information into Excel for What-If scenarios
• Access to information “on-the-go” is not available 

How Can We Change This? 

Enter iAccess. The tool built for project managers to provide them the information they need at their fingertips to successfully manage projects. Even more, it’s ready to go right out of the box. Sure, that sounds too good to be true and one might wonder what you get with iAccess’ standard configuration. 

Here’s a high-level summary. An iAccess core feature that requires no configuration provides a simple project review tool that allows users to quickly review, analyze, and focus on projects needing attention. Any project accessed will appear with current contract, labor, and expense information in graphical and tabular formats at the project or lower levels. This removes the need of having complicated reports and performing What-If scenarios. 

Can iAccess Do More? 

iAccess, like Deltek Vision has the flexibility to meet the different and complex needs of each individual firm. From simple custom configuration of reports to in-depth configuration of projects, iAccess provides the same information that’s stored within Deltek Vision to project managers from anywhere they have an internet connection.   

With just some minimal configuration, project managers can use iAccess as a comprehensive project management tool from the beginning of the project through closeout by using the planning functionality. Starting with an original budget, project managers can interact with their projects as needed to review actual data and then provide estimates of additional effort required to complete the project. 

Stay Connected with iAccess 

The real-time connection to your Deltek Vision database and the mobile accessibility of the iAccess tool may be the missing link in motivating your project managers to take more control over their project financial management responsibilities. The use of iAccess allows them to absorb data in a friendly format while creating a platform for predictive information entry and sharing across the firm. Stop giving project managers an easy excuse for not taking responsibility.

Many professional services organizations are under the false impression that proposal automation is not worth the investment. While copying and pasting previous Request for Proposal (RFP) submissions may seem expedient, it is not really the case as firms must tailor them to the unique needs of each new proposal. Let’s review a few reasons why proposal automation will benefit your firm if it is incorporated into the bidding process.

Firms Shouldn’t Depend on Previous RFP Content

Relying on past proposals as your content library is a bad move. Far too often, though, professional services firms fall into the trap of utilizing past RFPs in this way. There are a litany of reasons to avoid copying and pasting past proposal content:

• A higher rate of human error
• Past content typically contains other companies branding and imagery
• A generic approach leads to a generic response
• Lack of focus on the needs of the individual client

Proposal automation will eliminate human error. It will also create a consistent proposal format that contains details suited for each individual client and ensures proper branding.

Accurate Technical and Background Answers Are Necessary

Proposal teams can expect a list of common questions during the RFP process. RFP questionnaires typically contain background questions (founding date, partnerships, administrative information) and technical questions (performance KPIs, background details, etc.) As a result, copying previous proposals can lead to submitting inaccurate information.

With proposal automation, your firm can make sure that these frequently used answers are accurately reflected and are available for quick reference in your proposal content library.

Review Your Content!

Content reviews are an essential element in differentiating winners from losers. Your firm’s content library needs to be continually refined. Each piece of content should be relevant and error free. Additionally, your proposal team must be notified of pertinent changes so outdated content doesn’t spread into future proposals.

Using proposal automation, common content can be managed in a central location. Whoever is managing the content can ensure that the proposal team has only the most up to date information.

It should be evident now why proposal automation is worth the investment. Check out how Deltek Vision firms are implementing proposal automation to win more projects!