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Business Development Trends Discovered in the 40th Annual Deltek AE Clarity Study

Posted by Ryan Felkel on Wed, Sep 18, 2019 @ 12:20 PM

40th Annual AE Clarity Report

The 40th Annual Deltek AE Clarity study uncovered some interesting trends regarding business development from last year. The results indicated that AE firms still are struggling to find new opportunities early enough to convert them into sales. Additionally, a large number of firms that participated in the study identified the need to be more strategic about which potential projects to pursue. Here’s a quick summary of some business development findings from the 40th Annual Deltek AE Clarity Study.

Business Development Challenges

One of the most significant findings in the study is that firms have trouble with prioritizing time to nurture client relationships. More importantly, this is a leading challenge for the second year in a row. The seller-doer model seems to be the go-to business development method for AE firms where not enough attention is given to focusing on potential new business opportunities. If firms stay with this outdated model, this trend will unfortunately continue.

Diving deeper, the number 2 and 3 challenges firms reported are increased competition and identifying new prospects. In regard to competition, this is going to occur in any industry and this challenge sounds more like an excuse. However, identifying new prospects has a direct correlation to firms using the seller-doer model. 61% of firms stated that project managers are almost always responsible for business development. With project managers being tasked to do their core job, delivering projects, they struggle in their efforts to successfully generate new business.

Revenue Growth Forecast Findings 

Less shockingly, net revenue growth remained at 5.1% on average. This is very little change from last year. So, why is this not surprising? The findings that firms lack having a dedicated business development team pinpoint the reason for net revenue growth staying stagnant.

Another notable discovery from the study is that smaller firms continue to pursue small projects that have shorter timelines as opposed to focusing on trying to win larger long-term projects. This business development model is proving to be less effective for generating increased revenue year after year. Smaller firms should take this under consideration when making plans for long term growth.

Key Takeaways from the 40th Annual AE Deltek Clarity Study 

Out of all the firms that participated, less than half of the firms stated that they have a formal business development process. This is astonishing since creating new business is essential for future firm growth. Even more, firms are continuing to use the seller-doer model, and as a result, project managers face the challenge of balancing expectations which can hinder the success of their projects. Learn more by downloading your free copy of the 40th Annual Deltek AE Clarity Study.

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Topics: Professional Services, Deltek Clarity Report