If you're neck-deep in the world of professional services consulting, you know that staying on top of your financial game isn't just about counting beans; it's about smart planning and even smarter execution. That's where getting cozy with project backlog and project forecasting comes into play. They're like the dynamic duo of the project management world, and if you're in charge of the purse strings or the big decisions at your professional services firm, you'll want to give these two the attention they deserve.

So first off, let’s break each of them down:

• Project Backlog: This is your bread and butter—it's all the work you've already won but haven't done yet. Think of it as your safety net; it's work that you can bank on in the short term. And it's a gold star for your marketing or business development team, too, because it means they've been doing something right. But here's the kicker: it's not just about having a backlog; it's what you do with it. Manage it well, and you're looking at a smooth road to profit town. Mismanage it, and well, it's a bumpy ride.
• Project Forecasting: Forecasting, on the other hand, is your crystal ball. It's a bit more elusive, a cocktail of educated guesses and wishful thinking. The business development and marketing folks have their ear on the ground, listening for the rumble of potential projects. They're not sure bets like your backlog, but with a savvy mix of hope and pragmatism, they plot out what could be coming down the pipeline.

Now, when you put backlog and forecasting together, you get a killer combo that gives you the full picture: cash flow in the immediate future and what your workload might look like down the line.

Leveraging Project Backlog and Project Forecasting for Optimal Performance

Mastering your backlog and forecasting is crucial for various roles within your professional services firm:

• For Project Managers: Clear visibility into the project backlog means you can allocate resources effectively, prevent scheduling conflicts, and maintain optimal workflow. Deltek Vantagepoint, for instance, can provide the granular insight you need to ensure that projects are adequately staffed and that timelines are met, minimizing the risk of underutilization or bottlenecks.
• For Business Developers: Your backlog is your success story in numbers—it's proof of performance that you can showcase to potential clients. Knowing what's in the pipeline helps you strategize new business pitches and align offerings with market demand. When it comes to forecasting, having a robust prediction tool allows you to prioritize pursuits based on the likelihood of project acquisition and future revenue potential. Deltek Vantagepoint's pipeline management tools ensure you're targeting the right opportunities at the right time.
• For Marketing Teams: Backlog data informs you when to double down on lead generation efforts or refine targeting strategies. It's a barometer for market engagement, guiding you on when to accelerate awareness campaigns or capitalize on high demand. With Vantagepoint Marketing Campaigns, you can gauge campaign impacts on your forecast and backlog, enabling data-driven marketing decisions.
• For Financial Controllers: Backlog and forecast reports are not just numbers; they're predictors of your firm's financial health. They validate if revenue projections are on track and highlight discrepancies that need attention. The accurate and detailed reports from Deltek Vantagepoint can assist in adjusting financial strategies, whether it’s scaling operations or tightening budget controls.

By integrating tools like Deltek Vantagepoint to manage backlog and forecast, every role from project management to business development can benefit from increased visibility, better decision-making capabilities, and a stronger strategy for sustainable growth.

How to Implement a Backlog and Forecast Strategy

It is not complicated. The project backlog and project forecasting process needs only to provide a standard tool for company-wide project planning and review. Use the following three steps to initiate a project backlog and project forecasting process.

Step 1: Begin with a Detailed ‘Bottom-up’ Forecast

Project managers, your weekly routine should include a thorough review of your project backlog. Prioritize the projects with more than a 60% likelihood of commencement. Allocate your team members, estimate the required hours, and plan out the next eight weeks. It’s a practical exercise in resource allocation and workload management.

The benefits?

• You'll balance team capacity against project demands, considering downtime for vacations or training.
• You’ll monitor project progress and ensure you're on track with milestones.
• You’ll forecast potential revenue by aligning upcoming work hours with billing rates.

Step 2: Consolidate Insights at a Management Level

Once project managers provide their data, it's time for leadership to analyze it. This aggregation step allows for spotting trends, potential resource sharing, future revenue projections, and early detection of budgetary issues or hiring needs.

Step 3: Validate Your Forecast

Compare your projected outcomes with the actual data. This step verifies the accuracy of your forecasting and provides a basis for adjustment and improvement.

With Deltek Vantagepoint, you can streamline these processes, enabling your leadership, project management, finance, business development, and/or marketing teams to detect trends, identify efficiency opportunities, and enhance decision-making with data-driven dashboards.

This approach is about more than just numbers; it's about using data to tell the story of your professional services firm’s trajectory, making informed decisions, and navigating your firm's path forward with confidence. Let’s get started on making backlog and forecasting integral parts of your strategic toolkit.

Ready to Navigate Your Firm's Future with Clarity?

Chart a course for success with Full Sail Partners. Our expertise in working with professional services firms and Deltek Vantagepoint positions your firm to master both project backlog and forecasting, transforming data into actionable insights. Connect with us to see how we can help you optimize your operations and elevate your project management strategy.

In the most recent  AE Clarity Report  issued by Deltek, the average employee utilization rate was reported as 58.5%. Firms are often confronted with how they can improve employee utilization to create a positive impact on the firm’s bottom line, all while keeping employee morale in mind. To improve employee utilization in both the short term and long term, focus on these four key areas: 

One of the key factors that affect employee utilization is the target utilization rate. While it's essential to aim for high utilization rates, it's equally important to set realistic targets that employees can achieve without feeling overburdened.  

These realistic targets allow for staff to focus on other, non-production (yet still important) initiatives for the firm, such as business development, staff development, and team building. Firms that allow employees time to focus on these areas will greatly increase employee productivity in the long run through increased employee and team efficiencies, as well as reduced staff turnover. 

Unrealistic targets can lead to burnout, poor performance, and low morale. On the other hand, achievable targets can motivate employees to perform their best, leading to increased productivity and job satisfaction. For more information on setting realistic targets for employees, read our blog here!

2. Align Resources Effectively

Proper resource allocation is crucial for improving employee utilization. Before starting a project, it's essential to align resources based on their expertise, level, and availability. This ensures that tasks are performed efficiently and effectively, and labor costs are kept within budget. Proper resource allocation also helps to keep employee realization aligned with employee utilization, resulting in accurate billing and better profitability.

3. Manage Client Expectations

Effective client management is a key factor in improving employee utilization. By managing client expectations and delivering quality work on time, firms can build trust and long-term relationships with their clients. It's also important to identify tasks that are not part of the original scope of work and notify clients promptly. By doing so, firms can avoid scope creep and allocate resources efficiently, improving employee utilization and profitability. Need some help with managing client expectations? Find out exactly what they’re thinking with our presentation on Understanding the Client's Mind Using Feedback!

4. Leverage Technology

Technology can be a game-changer when it comes to improving employee utilization. By using tools like Deltek Vantagepoint, firms can track employee utilization in real-time and make data-driven decisions.  

This real-time visibility gives your firm insight and the opportunity to influence the final results to ensure resources are properly aligned, client expectations are managed, and employee utilization is maintained. 

Technology can also automate mundane tasks, freeing up employees' time to focus on value-adding activities. 

Other Ways to Improve Employee Utilization 

In addition to the four ways mentioned above, here are a few bonus tips that your project-based firm can use to improve its employee utilization. 

• Foster a Positive Work Culture: A positive work culture is essential for improving employee utilization and retention. By creating a supportive and collaborative work environment, firms can boost employee morale, motivation, and engagement. This leads to higher productivity, better quality work, and lower staff turnover. Some effective strategies for fostering a positive work culture include employee recognition programs, open communication, and flexible work arrangements. 

• Offer Professional Development Opportunities: Providing professional development opportunities to employees is another effective way to improve employee utilization. By investing in their employees' skills and knowledge, firms can improve their performance and productivity, leading to higher utilization rates. Some effective ways to offer professional development include mentoring programs, training sessions, and educational courses. 
• Monitor and Measure Results: Finally, it's essential to monitor and measure employee utilization regularly to identify areas for improvement. By tracking key metrics like billable hours, utilization rates, and staff turnover, firms can identify trends and patterns, and make data-driven decisions. This helps to optimize resource allocation, manage client expectations, and boost employee utilization and profitability. 

In conclusion, improving employee utilization requires a combination of effective strategies, tools, and a positive work culture. By setting realistic targets, aligning resources effectively, managing client expectations, fostering a positive work culture, offering professional development, leveraging technology, and monitoring and measuring results, firms can improve their employee utilization and enhance their profitability and growth.  

With the right approach, firms can achieve high levels of employee utilization, leading to better outcomes for both the firm and its employees. View our free webinar on optimizing project management processes to learn how you can improve employee utilization and take your professional services firm to the next level. 

Congratulations! Your firm just won the largest project in its history and it’s time to celebrate, or is it? Unfortunately, winning the big project doesn’t guarantee success and big profits. For project-based firms, project management is synonymous with profit management, but many projects start in the red making it nearly impossible to make a profit. Here’s a look at some common pitfalls project-based firms face before they ever start a project.

Accurate Job Costing

If you have been on a proposal team, you know the feeling of relief that overcomes you once you finally submit the proposal. Weeks of working long hours reading and writing exhilarating technical content and attending meeting after meeting. All this work and time exhausted by several people when in reality, your final price is the biggest factor in winning. But, can your firm deliver the project on the proposed budget?

Accurate job costing requires accurate information, and most firms believe they have the right systems for their business model. Excel sheets and the time clock work, but these systems don’t communicate very well. Even more, consider the unreported overhead time to reconcile these systems and the mistakes made during this process.

“If it works, don’t fix it” doesn’t always apply, and information in more than one system doesn’t work when trying to maximize profit. When it comes to job costing, you already have to worry about inaccurate estimates from suppliers. These are costs you can’t control, so be sure to take control of your internal cost monitoring to create profitable bids you can deliver.

Establishing Key Performance Indicators

Key Performance Indicators (KPIs) are various quantifiable measurements used for determining the success of the project. The KPIs establish a guide to the project and are used as the basis for critical decision-making. More importantly, not executing on a specific KPI can affect the project’s profitability for your firm and your client’s satisfaction.

Here’s where some project-based firms struggle. In many cases, several of the KPIs are destined for failure before the project starts. The problem is that defining KPIs is truly challenging and your clients usually lack experience with the process. All too often, this results in KPIs that are unrealistic and unmeasurable.

Establishing realistic KPIs is the first step to managing the profit of a project. As the project manager, it’s in your best interest to have a strong role in creating the KPIs. Good project KPIs have values that can be accurately measured and clearly reported on. Further, they need to be understood and agreed to by all parties. To learn more about project KPIs, click here.

Risk Management

Projects are full of unforeseen obstacles and predicting these is not always possible, but this doesn’t mean your firm can’t minimize the impacts. They just need to have a formal risk management strategy. Although this might be a time consuming process, it’s a necessary process required to protect your profit.    

A study by Info-Tech Research Group found that organizations with a formal risk management strategy are more than half as likely to have project management success than those with a reactive approach. To put it another way, having a risk management strategy before the project gets started is critical to the project’s success and profitability.

A risk management strategy starts with identifying common risks such as unrealistic schedules and requirements that fail to align with the strategy of the project. Once these risks are identified, evaluate the impact each risk will have on the project. From there, make a contingency plan that has a pre-planned response to the unexpected event.       

Become a Profit Manager

Don’t start your next project in the red. Project management starts with project planning, and not having the right systems and processes in place can hinder the success of the project. If your firm is falling into any of these pitfalls, consider the changes that you can make to become an effective profit manager.  

You are the leader of a company.  People look to you for establishing goals, creating direction and for driving the company’s success.  When looking at managing change, your perspective is from 5,000 feet … but with all the responsibility of the minutiae.   This second installment in our Management of Change series focuses on how you, the executive, must navigate your employees through the rough waters of change to the calm seas of success.  Here are the important steps.

1. Establishing goals

In order to effectively manage change, an important first exercise is a goal setting session with the entire leadership team.  Unfortunately, we hear too often, “I know it’s important, but we don’t have time for goal setting meetings with all the other meetings we already have.”

Without goals, though, here is what you’re doing.  Let’s say you want to take a vacation.  Great, now book your flight(s), reserve a hotel room, and schedule some activities.  But wait – where are you going?  Is your hotel room in the same place as where your flight landed?  How much is this trip going to cost?  Are the activities in the same area as your hotel?   In your personal life, of course you know all the answers to these questions, because you already had your goal, your destination in mind and your family buy-in before making decisions and actually spending money.  But do you lead your company with this same clarity of purpose?  Do you have clear and specific goals and the consensus of the management team before making decisions and sending money?  Too many, regrettably, do not. 

It is time consuming and difficult, but absolutely necessary to establish clear goals that also have the buy-in of every member of your leadership team. 

2. Creating direction

Now that you know where you’re going, how are you going to get there? As we discussed in our first piece, “change management requires a structured approach for lasting benefits”, that structured approach is the direction, the roadmap that the executives of companies need to create in order to reach company goals. 

Of course, you know all this already; you spend hours of your valuable time in seemingly endless business planning sessions.  But this is a bit different.  When looking at change, you are not just trying to reach a goal, like higher profitability or increased revenue, but you’re working to reach a goal of minimizing any negative impacts change might bring.  Change is usually required most often as a result of

• External forces like politics, environment, or technology

     OR

• Internal requirements like a major reorganization or change on offerings

Another thing you are already quite aware of … change is hard.  It effects not only your established company processes but, more importantly, the people in your organization. 

Process Changes

When change impacts your processes, every area in your organization is impacted:  Finance impacts HR which impacts Marketing which impacts IT which impacts … well, you get the picture:  Your company is an interrelated amalgamation of interactive expertise.  Although executives often speak in department silos – “Let’s work with Finance on that new report” – we all know that the report depends on information from every other department in the company which means that “new report” is not just Finance’s responsibility but every department’s responsibility.  And why?  Defined as a series of actions or steps taken in order to achieve a particular end, process is what drives your company’s every day activities which ultimately lead to the achievement of your company goals. 

People Changes

But there’s more.  While change impacts your processes, it’s the people in your organization who are actually running those processes, and it’s the people who struggle with change (yes, even you executives are people who struggle with change too).  Peter Drucker, Wikipedia tells us, “whose writings contributed to the philosophical and practical foundations of the modern business corporation, says that ‘We now accept the fact that learning is a lifelong process of keeping abreast of change.  And the most pressing task is to teach people how to learn.’” Change is indeed a hard and necessary evil but can be abated with training which is the next most important part of company-wide user adoption of change.

3. Drive Company Success through Powerful Tools

So what are the tools to allow you to be an effective, involved leader of the management of change process?  Quite simply, an executive dashboard in a technology solution from a company like Full Sail Partners who can customize software for your change management project.  Dashboards, like the one pictured here, can allow executives to get a snapshot of activities taking place during the change process ensuring that you have a pulse on your project.  

Bottom line

As the executive, you have many roles – not the least of which is company change agent.  A tremendously important role necessary to allow your company to continue to flourish in the wake of ever-changing internal and external environs.  The leadership team must clearly define goals and create a clear plan for reaching those goals keeping in mind:

a) The impact of the changes in process and the people who are required to do them

b) The tools and the allies, like Full Sail Partners, Inc., that you have access to which will help manage your change. 

Now is the time for company executives, like you, to accept the challenge of change! 

Here in the United States, our sports zealots perform crazy antics like going shirtless in freezing weather or painting their faces in support of their teams.  But it’s more than the individual antics; the real difference is in the scale of extremism that soccer fans exhibit – a literal global exuberance all in support of their beloved sport.  But wait, isn’t this an article on ERP Consulting? 

Well, believe it or not, soccer and ERP consulting have quite a lot in common: 

• They both strive to achieve a very specific GOAL.
• They require coordination among the various efforts of serious talent to make it all happen.
• True fans are enthusiastic about the team winning.

Breaking it down: Are Soccer and ERP Consulting that Similar?

ERP

This sharing and communicating of information is all geared toward one, single purpose – achieving business goals. 

Putting them together

Next, let’s get back to one of my favorite subjects, soccer.  Soccer is a game requiring the coordination of individual players, each with their own proficiency; sometimes it involves players from different nationalities, or differences in a position focus like a goalie or halfback or a variations in specific skillsets like juggling or dribbling the ball. The players rely on the communicating and sharing of information during a game to one single, purpose – putting the ball into the net for a GOAL, a win.

So, like the soccer team with different players, ERP consulting requires synchronization of dissimilar needs, processes, and indeed functions of the software of different departments, so that the business can achieve its business GOALS, its win.

It takes the right coach to win

In soccer, while the right players, good equipment, and positive fan support are unquestionably important parts of the team’s success, the keystone to an effective soccer team is, in fact, the coach.  The coach’s job is to balance each player’s strengths against the combined team’s goal of winning.

The coach in ERP is the ERP Consultant.  Having the right individual department software is important, but the keystone to implementing a system, evaluating business processes, and bringing all that information together in a meaningful way is the ERP Consultant.  This person, like the coach, has to balance all the individual parts, i.e. departmental needs, in order to reach the business GOALS of the entire organization. 

How to find the right ERP Consultant

Choosing the right ERP Coach, er, Consultant is your important first step.  This person can help you determine the scope of your ERP project – including costs, size, structure, business process evaluation, and ERP goals as well as help you research and find the right ERP solution for your business.  Full Sail Partners, Inc., for example, specializes in identifying the critical resources to create a faster, more efficient, and cohesive business infrastructure for professional services firms looking at ERP solutions.  Ultimately, you need a consultant who

• listens to you
• knows your industry
• understands needs beyond the tool
• understands your company culture, and
• knows the ERP industry.

Don’t get a red card

Choosing the wrong ERP consultant or software solution can lead to significant issues penalizing you in dollars, time and public relations.  Following are only two examples of many instances of what happens when ERP implementations fail:

… Knight Capital, [a financial services firm,] recently lost over $400 million in a matter of minutes because of a glitch in its trading software — trading software that wasn’t fully tested and properly deployed prior to production. In addition to the immediate impact of lost cash and profits, the software failure also caused the company’s stock to drop 68-percent the day following the glitch. 

SAP and AxonCity of San DiegoThe city of San Diego, CA terminated its software implementation contract with services provider, Axon, citing “systematically deficient project management practices” and a project that was running $11 million over budget.

But be aware, an ERP Consultant cannot entirely save you from these “red card” losses.  Like the soccer coach, their real purpose is more about setting realistic expectations and sound goals, as well as offering their expertise for avoiding potential issues before they occur.   

In the end

Although analogous in many ways, the reality is that soccer is purely a game to most of us while ERP consultants help you achieve your GOAL – a more efficiently run business resulting in greater success for all your employees.  Calling Full Sail Partners as your ERP consulting expert is your first step in achieving your WIN.  

And while going shirtless in below freezing weather or being painted the colors of your favorite ERP vendor is one way to show your support, it’s not necessary.  But then again…a Full Sail Partners logo on my chest would make me stand out in the crowd. 

 

The weather this winter has played havoc with the daily lives of millions of individuals, as well as countless businesses. 

One industry that has felt the impact in a unique way is that of professional services firms. These firms rely heavily on collaboration among their team members to manage and work on their projects. Unless they were already prepared to allow employees to work remotely, when the bad weather hit, many of them had to simply shut down until employees could once again manage to get to the office. 

Fortunately, technology is offering better and better project collaboration tools that allow team members to work together no matter where they’re located. But that’s just the tip of the snowdrift, so to speak. These solutions also make life easier for individual project managers and team members, increase the amount of creative collaboration among members of the team, and ultimately result in better projects. What’s more, they allow firms to easily include clients based in other locations, helping to maintain and build communication when meeting face-to-face isn’t an option. 

Let’s look at some of the key capabilities that effective project collaboration tools enable within a firm.

• Communicate with anyone, anywhere, anytime. The most essential capability is making sure all the people involved on a project are able to effectively communicate and collaborate with each other. Any given project can include various employees and teams within the firm, as well as assorted external individuals, such as client representatives, consultants, and attorneys. A group this diverse often presents challenges in terms of finding communication channels and applications software that everyone can access and use — whether from their desktops, laptops, tablets, or smartphones.
• Organizing the work. A second major function of effective project collaboration tools is to manage the tasks that are involved in each particular project. This function allows the project manager to use a central, intuitive resource to manage the many individual deadlines that are typically managed through email and Excel spreadsheets to complete milestones.
• Streamlining document management. A third major function that effective collaboration tools address is that of document-sharing. Using a tool such as Kona, for example, allows you to share documents that your entire team (including external members) can view. As a result, instead of searching through dozens of emails to find the documents you need, you and your team have a centralized location. In addition, users have the option of uploading files directly to Kona or using other file-sharing solutions, like Dropbox, Google Docs, or SharePoint.
• A better view across projects. An effective project collaboration tool allows project managers to have a view across all the projects they are managing. As a result, they not only have insight into the specific tasks, conversations and files for the current project, but can also view upcoming tasks and new conversations and files in one widely-accessible environment. 

Better collaboration, better results

For firms in the professional services space, project collaboration tools offer a wide array of functionalities that can help improve not only the interactions of a given project’s team, but ultimately, the quality of the ideas and solutions the firm delivers to the client. An added benefit of technology-enabled collaboration is that it can help create a better experience for the clients involved — and that can help a firm differentiate itself from its competition.

For most professional services firms, planning for growth is a natural part of business. There are different strategies for doing so, and choosing the best one depends on your ultimate growth objectives. But whatever your goals, understanding how your growth plan affects your cash flow plan is essential to achieving the results you seek.

The way you grow affects cash flow planning.

Organic growth. There are a number of ways to grow one’s business organically. For example, in a generally healthy economy, your firm could continue doing “business as usual” (i.e., not increase your marketing or business development activity) and still experience significant growth from the improving economy. This type of growth is typically slow-paced; you can keep up with the increased demand either by using existing staff or gradually “ramping up” your staffing to meet the growth curve.

A somewhat more aggressive growth plan might be to expand your client base in the same market niche and geographic area where you’re already doing business. In such a scenario, you are typically increasing your marketing and business development outreach to generate business. As this outreach occurs, you may experience rapid growth that requires you to have staff immediately available to meet the increased client demands.

Strategic growth. Alternatively, you might be planning to significantly expand your service offerings or target market. For example, an engineering firm might add a new service line, or expand into another geographic market. In such cases, you could expect to take on additional marketing and staffing expenses, along with expenses for market research (please do not skip this step), software and equipment and possibly even new office space. These added expenses occur up front, well before you bring dollar one through the door. 

Expect a time lag before reaching ROI.

The fundamental point to keep in mind is that your cash flow will take a hit, probably at least for 90 days for increased staffing costs, and longer for marketing costs. The reason for this is the unavoidable lag between when you begin investing in expansion, and when you actually start reaping the benefit.

Here’s the general reason for the time lag. Once you decide to expand, there are several types of expenses you’ll incur at the beginning of your growth effort — investments that will not bear fruit immediately. For example, there are costs to hire and train new employees, with probably 60 days before they’re doing billable work. Even if you’re very efficient and bill on day 61, then the earliest you should expect payment for their work will be another 30 days, making it a minimum total of 90 days where cash is going out, but no additional revenue is coming in.  

How to meet the demand: sub-consultants vs. salaried staff.

In general, hiring consultants requires less of a cash investment than full- or part-time staff, as they typically will not get paid until you get paid (Paid When Paid, or PWP). This advantage may be offset, however, by the fact that consultants can also be more challenging to manage and they have their own clients (and potentially conflicting commitments as well). Additionally, you still have to invest manager time to assign and manage the sub-consultants’ performance.

On the other hand, while full- or part-time staff may be more costly to hire, they will likely gain institutional and process knowledge as they work, which should make them increasingly valuable to your company. Additionally, they are typically focused on the company’s needs and requirements; you can control their priorities.

Tracking cash flow and return.

The other part of cash flow planning during a growth period (or at any time, for that matter) is monitoring your expenditures and results (hopefully in the form of additional revenue). As with any plan, it’s essential to have an idea of the effort you need to expend, and what results you expect from that effort. Even if your plan is “business as usual” because of an improving market, you should understand what results you expect from the improving market. If you are increasing your marketing effort in your existing market, you should know what you expect from that effort in the form of additional leads, opportunities, clients and, of course, revenue. Without the increased revenue, what is the justification of the increased marketing effort (and assumed increased cost)?

There are a number of approaches for tracking results, ranging from one-off spreadsheets to purpose-built ERP solutions.

In our experience, one of the most effective strategies is to find a solution that accomplishes several key functions at once. Deltek Vision, for example, is a purpose-built ERP solution that provides a unified platform for connecting the front and back office functions — providing up-to-the-minute insight into cash flow planning, as well as accounts receivable, billability and utilization statistics, and much more. It even includes integrated solutions for automating major parts of your processes for customer relationship management, proposal development and tracking.

Watch the details, but don’t neglect the big picture.

Keep in mind that the timeframes for generating ROI mentioned in this article are generalizations. In fact, they’re based on an ideal scenario that assumes making good hires, efficiently training and integrating them, finding a receptive market … and getting paid on time.

Naturally, as the fine print often says, actual results may vary. This makes it even more important to build-in expectations that cash flow will take a significant hit for at least a few months before you start reaping the rewards of you investment.

Growth is rarely painless or easy — but knowing what to expect is far better than wading into a growth plan without knowing when it will start paying off.

Of all the metrics that professional services firms can track, two of the most important are utilization and realization.  These are different, but related ways of measuring employee productivity and profitability. Both can be measured with a high degree of accuracy — and made visible to management — using software.

A quick jargon review

Utilization measures the hours charged to a client’s project compared to the total available hours (usually 40 hours per week). For example, if an employees’ expected work week is 40 hours and the employee achieves 35 hours of client chargeable work then their utilization rate is 87.5%.

Utilization is not necessarily within an employee’s control: for example, an employee might be working on an important internal project that can’t be billed. Because of the many variables that affect utilization, the longer the period over which it’s tracked — say, over the course of a year — the more useful it is in evaluating performance against employee and company goals.

The second metric, realization, refers to the actual revenue based on employees’ hours charged and billed to clients compared to what they should have generated from their utilization achieved. It’s a measure of their profitability, and a metric that provides valuable insight into how well a company is able to translate hours worked on projects into revenue. In a perfect world utilization and realization will be equal, but this is rarely the case.  Realization can also help in compensation and promotion reviews, staffing decisions, project and unit pricing and assessing the health of the company itself.

The impact of measuring employee productivity and profitability can be enhanced further by a commitment to Earned Value Management (EVM), a project management technique for objectively measuring project performance and progress. Together, these techniques help a firm gain a clear, objective view of employee and project performance, identify where resources are over- and under-utilized, and optimize workforce utilization and profitability.

Software solutions

There are a number of software solutions for measuring employee productivity and profitability. Some focus specifically on project and resource management, while others provide these functions as part of larger, more integrated solutions. 

For example, Deltek Vision can provide a firm with comprehensive visibility into its organization, efficient oversight of its projects and people, and efficient automation of processes. Most significantly, it allows the firm to be proactive rather than reactive in addressing resource management issues, thus increasing the probability of project success. On a more tactical level, the product’s Employee Realization feature allows a user to track and report on realization values, compare utilization vs. realization, optimize staff utilization, minimize scheduling conflict, and substantially reduce the potential for missed milestones. 

Whatever approach an organization uses in measuring employee productivity and profitability, doing so requires a sustained effort and commitment on the part of management. Handled correctly, however, the payoff is immense: instant visibility into resource commitments across an entire organization, and granular awareness of who is available (and when) with the skills needed to satisfy projects’ technical requirements.