Introducing the HubSpot Connector for Vantagepoint: Marketing Automation Without the Mayhem
You know what’s not fun?
Exporting contact lists. Cleaning spreadsheets. Re-uploading them into another platform. Then wondering if your campaign results will ever make it back to your CRM.
You know what is fun?
Clicking one button—and watching your marketing list fly from Deltek Vantagepoint to HubSpot like a data-driven superhero.
We’re thrilled to announce the launch of our Blackbox Connector for HubSpot + Vantagepoint, and it’s about to make your marketing life a whole lot easier.
Whether you’re trying to reach past clients, follow up with new leads after a conference, or just want to run a quick A/B test—this integration takes the chaos out of syncing your marketing efforts and puts everything right where it belongs: in one clean, closed-loop system.
Here’s What You Can Do With the HubSpot Connector
With just a few clicks, you can:
✔️ Build a segmented list in Vantagepoint
✔️ Push it into HubSpot instantly—no spreadsheets required
✔️ Send an email campaign using HubSpot’s tools
✔️ Pull performance data (opens, clicks, bounces, unsubscribes) right back into Vantagepoint
It’s fast. It’s seamless. And it means no more awkward handoffs between marketing, BD, and project teams. Everyone gets access to campaign insights—right inside the system they’re already using.
Let’s Paint the Picture…
You’ve just wrapped up a major healthcare architecture conference. You’ve met new contacts. Reconnected with past clients. And now you want to follow up with a tailored email about your firm’s healthcare expertise.
Before, that probably meant asking someone to export a list from Vantagepoint, emailing it to marketing, uploading it into HubSpot, then trying to remember to send performance results back later. (Yikes.)
Now? You create a new Marketing Campaign in Vantagepoint. Tag your contacts with “Healthcare Conference.” Push the list straight into HubSpot. Launch your email. Then click a button to have opens, clicks, and engagement metrics flow back into Vantagepoint like magic.
Even better—those results show up not only on the campaign, but also on each individual contact record. So your project managers and principals? They’ll finally know which of their contacts are actually engaging with marketing. (And that’s a win for everyone.)
How It Works (In 3 Simple Steps)
Step 1: Build Your List in Vantagepoint
Start in the Marketing Campaigns Hub. Build your contact list based on whatever filters matter—recent project involvement, industry tags, or events attended. You can even use custom fields that you created with Screen Designer.
Make sure your contacts have email addresses, and that you’ve enabled the BBMIQ integration for that campaign.
Step 2: Push It to HubSpot
Hop over to the BBMIQ Email tab, where you’ll select a static contact list from your HubSpot account. Then—drumroll, please—click Send Contacts to HubSpot.
Just like that, your Vantagepoint contact list appears in HubSpot, ready for your next email campaign.
Step 3: Pull Results Back In
Once your email is sent and the results start rolling in, return to the same BBMIQ Email tab in Vantagepoint.
Add the outbound email to the campaign, hit Get Email Response from HubSpot, then click Generate Statistics.
Boom. Now you’ve got:
- Total sends
- Opens
- Clicks
- Bounces
- Unsubscribes
…all right there in Vantagepoint—no digging, no guessing, no data delays.
Why This Matters (Especially for Non-Marketers)
Let’s say your technical staff doesn’t live in the Marketing Campaigns hub (no surprise there). But they do care about which contacts are engaged when they’re prepping for a meeting or writing a proposal.
With the Marketing IQ tab on the contact record, they can now see marketing email engagement at a glance—what was sent, when, and how that contact responded. That’s powerful intel to help guide business development conversations and deepen client relationships.
No more guessing who’s warm, who’s cold, or who unsubscribed three months ago. It’s all there, in context, inside the system your whole team already uses.
Close the Loop. Open New Possibilities.
When your marketing data lives in silos, everything gets harder—planning campaigns, tracking performance, reporting on ROI. But when your CRM and email platform talk to each other? Magic happens.
The HubSpot Connector for Vantagepoint delivers:
✨ Smarter list building
✨ Streamlined campaign execution
✨ Data-driven marketing insights
✨ And zero spreadsheet wrangling
This is more than a sync. It’s a strategic bridge between marketing and the rest of your firm.
Hear It Straight From the Source
Want to see how this connector performs in the real world?
Join us for our upcoming webinar with HR Green, where their CRM Database Manager shares:
✔️ Why their team needed a better way to connect Vantagepoint and HubSpot
✔️ What the deployment process looked like with our Blackbox Connector
✔️ The results and ROI they’ve seen since implementation
You’ll walk away with actionable insights—and maybe a little marketing envy. 😉
Click below to see how Full Sail Partners is helping firms like HR Green turn disconnected systems into seamless marketing engines.
Because great marketing doesn’t happen in isolation—and now, neither does your data.