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Key Reasons to Attend Our Virtual Deltek CRM Bootcamp

Posted by Sarah Gonnella on June 24, 2020

Virtual CRM bootcamp

Last year, we conducted multiple CRM workshops throughout the US. We received such great feedback that we wanted to do it again. This year we are offering a virtual experience and it will be a "bootcamp" to get your CRM into shape. This bootcamp is focused on helping your firm discover how to better utilize your Deltek Vision CRM system. If you are considering attending but aren’t sure if the bootcamp is right for you, here are some key reasons to attend.

  • Native State of CRM - Many attendees remarked that it was great to see what Deltek looked like before their firm customized it. Many of our attendees did not realize how much their system had been changed by past employees. That insight provided them a baseline of what changes had been made allowing them to rethink some of the custom fields previously added. Now is the perfect time to understand the original form of your system and reevaluate processes prior to upgrading to Deltek Vantagepoint.
  • Hands-On - Although delivered in a virtual format, each session will be hands-on and interactive. Users will be given access to a Deltek Vision CRM database to follow along with the presenter during each session. Each bootcamp series is limited to only 20 people to allow for maximum participation and engagement. Each attendee will learn how to better utilize and configure a Deltek Vision CRM system and set-up useful reporting metrics for agile decision making. 
  • Expand Your Thinking For best results, firm attendees would include someone who is leading the CRM strategy and someone who is responsible for implementing the strategy. Although this bootcamp focuses on the fundamentals, it also will teach how to define strategies that will help you better recognize and manage client, contact, and partner touchpoints. The best CRM system works in combination with accounting.
  • Adequate Time for Questions – With this year’s workshop split into four two-hour sessions, attendees will have even more time to play with their sample database and come back with questions. The workshop was already designed to allow plenty of time for this. With the new format, we anticipate even more in-depth and insightful discussions and questions.

What Did Past Attendees Think?

2019 workshop survey results from CFT

Following the 2019 workshop series, 56.5% of attendees responded to a request for their feedback. Of those that responded, ALL felt the workshop met or exceeded their expectations. Accuracy, Responsiveness, and Schedule received the highest response rate. Each of them received an average of 6.3, which means the workshop exceeded expectations, based on the Client Feedback response rate. Attendees were asked these questions:

  1. How clearly and accurately was the information presented?
  2. How well did the agenda, pace and length of the presentation align with the time allotted for it?
  3. How well did we respond to questions brought up in the presentation?

Here are some comments from some attendees:

"Lindsay is an excellent presenter and her ability to relate the BD/Marketing aspect to the accounting and overall business functions was invaluable." - Siobhan Turner, Marketing Director at Bentley Architects & Engineers, Inc.

"Lindsay was patient and clear in all her explanations. Very happy I took the day and attended the course. It really made me see the total potential of the software and our next steps." - Alfred Lurigados, Sr. Vice President, BCC Engineering, Inc.

"The workshop was complete with easy-to-follow slides and thorough explanations.The presentation met my objectives. I set out to get a better understanding of CRM and how it fits into the rest of Vision and this presentation did that. Lindsay is a great presenter and I felt I took some things away from the workshop that I did not previously know."  - Karl Lundmark, Database Administrator at Gas Transmission Systems, Inc. (GTS)

Bonus Bootcamp Workbook

All participants will receive a workbook used to not only implement what they learned at the bootcamp but also enhance their use of Deltek Vision CRM. This workbook includes: 1. Discussion Starters; 2. CRM Readiness Checklist; 3. Best Practices Tips; 4. Top 10 CRM Tips & Tricks; and 5. Preparing for Vantagepoint.

Be sure to visit our website to sign up for our virtual CRM bootcamp. It is definitely worth the small registration fee. Hope to “see” you there!

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Introducing the Vantagepoint Feature “Hey Deltek”

Posted by Ryan Felkel on September 11, 2019

Deltek Vantagepoint-1

If you’re a Deltek Vision user, you’ve probably already heard about the latest and greatest version of Vision…Deltek Vantagepoint. Even better, Deltek keeps announcing new features that have never been available before in Vision. One of the coolest features to be offered now is “Hey Deltek.” Just like “Hey Siri” and “Alexa,” “Hey Deltek” allows users to speak directly to Vantagepoint to do several different things. Here’s a look at what “Hey Deltek” can do for you.

Add a New Lead

On average, an architecture and engineering (A/E) firm adds 15 new leads to its CRM system per week. First, consider the time it takes to develop one lead into an opportunity you want to include in your CRM system. Now, think about the effort required to record a new lead into the CRM system - typing here, checking a box there etc. With “Hey Deltek,” you can enter the information and start developing a lead in seconds.

Using “Hey Deltek,” manual input is effectively eliminated. Simply type or say, “Create new lead Jane Doe.” As a result, “Hey Deltek” can save employees hours a week allowing them to focus on more important matters.

We All Need Reminders

My memory is sharp, but I still need reminders. I frequently use them to ensure that I follow-up with clients and get other tasks completed. Unfortunately, creating these reminders in Vision or Outlook takes a lot of time around 2 minutes each. With “Hey Deltek,” creating a reminder takes about 15 seconds. So, using “Hey Deltek” to create reminders will again save you a lot of effort that can be put forth on other things.

Even Works with Projects

Beyond business development, “Hey Deltek” works for project managers as well. A/E project managers often handle multiple projects having to stay on top of which stage projects are in and record time against them. “Hey Deltek” allows project managers to quickly access projects. Just simply type or say what project you want to open. This convenient feature of Vantagepoint adds more functionality and better searching techniques for users.

Moving Forward with Deltek Vantagepoint

If you’re hesitant to make the upgrade to Vantagepoint, know that Deltek has made a concerted effort to ensure that the transition is smooth and seamless. “Hey Deltek” is just one amazing feature included in Vantagepoint. Even more, the “Hey Deltek” capabilities continue to grow as will Vantagepoint. If you need more information about Vantagepoint, reach out to a member of the Full Sail Partners team and make sure to watch our webinar series about preparing for Vantagepoint.

Deltek Vantagepoint

Why Your Firm Should Be Keeping Up with Technology

Posted by Full Sail Partners on August 07, 2019

Technology

In the business world, it is vital that your company stays ahead of the competition. Business leaders must consistently evaluate many things from the technology being used to the way the business is organized. While firms tend to spend a lot of money on business development activities, they focus less on technology advancements. This is a costly mistake since technology is rapidly changing and continues to provide solutions to many common business challenges. Let’s see why companies should prioritize digital innovation.

Worth the Cost

Businesses push back on investments in technology because of the cost to upgrade their current systems. However, they don’t consider the cost of their current software being outdated. Choosing to save that money and not invest in new and up-to-date software could lead to more problems down the road like hardware failure.

Even more significant, using outdated systems can be frustrating and lead to less productive employees and slower work production. Using current technology will promote productivity plus allow employees to learn what is new so they can benefit their customers. Keeping up with the growing technology can give companies the edge over others that are still using out-of-date systems.

Reducing Redundancy 

There are many software offerings available to reduce redundancies and improve employee efficiency and productivity. Firms first should find an application that will communicate with other systems they have in place. Employees should have an easy and effective way to get data from one place to another without having to import and export to different systems. Having a system that can interface with a client’s software can make it easier to manage data. Working with current software eliminates duplicate data which results in more work down the line.

Remote Access

As newer technology arises in the business world, mobility becomes an option for more employees. The ability to access corporate data while not in the office is essential to employee productivity. There is an additional impact on your team since data can be updated whenever creating real-time information. Furthermore, being able to work from wherever provides more flexibility to meet customer needs whenever they arise. Only the most current technology allows for these benefits.

Fostering Collaboration

Digital innovation promotes global collaboration. While businesses require collaboration, it is becoming increasingly difficult with more companies going global. By employing collaboration solutions, employees are able to share information real-time instead of storing it. Having the ability to share results instantly can improve employee relationships within teams located around the world.

Make Technology a Priority

Unsupported software and out-of-date hardware can cause data failure, but it also prevents businesses from being as productive as they could be. Pursuing digital innovation, companies can make sure they are on top of their games.  Up-to-date systems offering employee mobility ensures productivity and an exceptional customer experience. Prioritize technology for your firm.

   Increase Employee Productivity

Get to Know the Deltek Learning Zone

Posted by Ryan Felkel on August 01, 2019

Deltek Learning Zone Have you ever wanted to learn how to get more out of your Deltek products? Well, Deltek has a solution for you! If you’re a go-getter, you’ll find the Deltek Learning Zone (DLZ) a great tool to expand your capabilities. Let’s take a look at how you can access what DLZ has to offer.

Gaining Access to the Deltek Learning Zone

Here’s some side information before we go to deep. For starters, Deltek Vantagepoint and Vision are offered in two versions. One being on-premise, which means your firm hosts Vantagepoint or Vision on their own servers. The other being software as a service (SaaS). This means your Deltek product is hosted in the cloud and maintained by Deltek IT staff which relieves your firm of the burden on maintaining your software and having to have hardware to store your data. So, why is this important?

If your firm is a SaaS Deltek client, there’s some good news! You have access to the DLZ at no additional charge. If your firm maintains their own Deltek database, you still have access to the DLZ. However, there is a nominal fee your firm will have to pay to gain access.

Benefits of the Deltek Learning Zone

For starters, the DLZ is a learning tool. It allows users to access information and training materials about the Deltek products your firm utilizes. These resources allow you to learn more about the products you use and how to maximize them to reap all the benefits to improve your work performance. But wait, there’s more!

Sure, you want to get the most out of the Deltek products you already have access to. However, is there an add-on module that can help your firm streamline more processes? Well, you probably know the answer is yes if you’re an avid Deltek user. But you may not be sure of how they work and how easy they are to use. Well, the DLZ offers a simple solution for you to learn how these additional modules work and how easy they are to navigate.

Even more, many Deltek Vision users are preparing to upgrade to the latest Deltek ERP, Vantagepoint. However, many people are hesitant to change which is a natural instinct. Therefore, the DLZ offers several training tools to help overcome fears and answer the questions you have before upgrading to Vantagepoint.

Here’s What is Offered in the Deltek Learning Zone

Deltek created DLZ with the core understanding that people learn in different ways. As a result, they created several ways for you to increase your knowledge and proficiency with your Deltek products. For starters, they organized the majority of the educational materials on a role-based library. Meaning that it’s easy to find the right materials and training information that is specific to your job at your firm.

Futhermore, one person might learn by reading a document or watching a video, while others may need a more interactive environment. The DLZ offers several types of training tools to help users of all skills and to meet the needs of how different individuals learn. When you log into the DLZ, you choose to register for an interactive class or download on-demand videos and documents to get instant answers to your challenges you experience on a daily basis.

Do More with the Deltek Learning Zone

If you haven’t explored what is offered in DLZ, you may want to start searching through the resources available. The reality is, you have created a career in the professional services industry and it’s likely you’ll be using Deltek products throughout your entire career. With that said, you should take a deep dive into the DLZ to see what new things you can learn to make yourself your firm’s go-to resource for any Deltek related questions.   

Deltek Learning Zone

Workflows Your Firm Should be Using in Deltek Vision

Posted by Full Sail Partners on April 17, 2019

Deltek Vision WorkflowsMost Deltek users have heard of Vision workflows but aren’t aware of the vast capabilities they offer. From managing repetitive tasks to enforcing compliances and validating data, workflows are extremely versatile and easy to set up. Whether you are a workflow rookie or a veteran, let’s take a look at some workflows that your firm should be using in Deltek Vision.

Different Types of Workflows in Deltek Vision

User Initiated -Allows set up of automated actions in Vision that are triggered when a record is saved, and certain conditions are met.

Contact Record Verification - Provides employees further insight on the validity of contact information by creating a workflow using custom fields. Employees simply check a checkbox, and through a workflow, the modified user and the date the checkbox was checked can populate reducing the number of fields the end user has to fill in.

Scheduled -Allows you to create automated actions that run at regular intervals via the process server.

Web Services – Allows you to set up an interface between Vision and external application.

Opportunities – Makes sure the business development team is following up on opportunities by creating actions and alerts that are prompted when an opportunity is opened, a stage is changed and when the opportunity is closed.

Types of Workflow Actions in Deltek Vision

Validate Error – Creates a “check” against the data entered and returns an error message.

Validate Warning – The same as the error but provides only a warning. The user will be able to save the record.

Email Alert – Creates an email to a specified person or role or another employee linked field (for example project manager).

Stored Procedure – Executes a SQL script on the Vision database. Requires knowledge of T-SQL and stored procedures. However, this allows you great flexibility to update information across all info centers in Vision.

Function – Calls well known Vision methods to do specific tasks like create a project from an opportunity.

Invoke A Custom Method/Invoke a Web Service – Requires advanced programing knowledge and web services. 

Let Deltek Vision Workflows Work for You

These are just a few examples of things you can do with workflows in Deltek Vision. Setting these workflows up is easier than you think and will save you and your firm lots of time. Our team here at Full Sail Partners is ready to help you set up any Vision workflow you think would benefit your firm! Let us know if we can help you!

Deltek Vision Workflows  

Do More with the Deltek Learning Zone

Posted by Ryan Felkel on March 13, 2019

Deltek Learning Zone If you’re a Deltek user, you know how robust the products are. As such, it can be a daunting task to learn how to use all the capabilities that Deltek products offer. Well, it doesn’t have to be as overwhelming as you would think. The Deltek Learning Zone (DLZ) can help Deltek users get the most out of their Deltek product.

What is the Deltek Learning Zone?

The DLZ is a one-stop-shop that provides Deltek users with opportunities to learn from experts about Deltek products. More specifically, the DLZ contains numerous flexible educational options that allow you to learn at your own pace and in your own learning style. There are virtual live classes, self-paced learning classes, support videos, workflow and process infographics, as well as quick reference guides. Even more, Deltek has added a new hands-on training lab that allows Deltek users to practice in a test database.

What Are the Benefits of the Deltek Learning Zone?

There are a variety of benefits to using the DLZ:

  • Offers a user-friendly interface that allows users to minimize clicks to launch an online learning platform which is in a secure environment and tracks your progress automatically.
  • Provides an extensive content library that offers users a comprehensive collection of current content created by the people who design and build Deltek products.
  • Allows Deltek users 24/7 access to learn in their preferred style at their convenience using online training techniques.
  • Earns Deltek solution certifications proving you have mastered a Deltek product.

Maximize Your Deltek Investment

Start maximizing your firm’s investment in Deltek products with the DLZ. Using the DLZ, you too can become a Deltek expert and increase your ability to more effectively use Deltek products. Additionally, as new Deltek products are brought to bear like Vantagepoint, resources will be made available in the DLZ so there is no hiatus in learning. Let’s get learning!

Deltek Learning Zone  

Tackling Resume and Project Updates to Promote Business Development

Posted by Lindsay Diven on March 06, 2019

Update Data In project-based firms, marketers play a huge role in business development. They are responsible for keeping company content up to date. Overall, their goal is to have information to promote the firm, its project managers and staff, and its projects. Tackling resumes and project information will ultimately lead to more work for the firm, so it is a necessity to get it done.

Painting a Picture of the Firm

What makes a firm stand out is its people. Every individual is unique and brings specialized experience to the firm. It is important for marketers to show off these skills to promote business development. Thus, marketers must ensure that everyone’s resume is up to date. The certifications, licenses and bios paint a picture of what clients will get if they choose to go with that firm for their projects.

The ideal time to update information is with newly hired people. Once HR has made an offer, marketing can then proceed with identifying the relevant information for content creation. Information should also be gathered on an on-going basis at an established frequency like work anniversaries. Better yet, this can all be done using an automated system.

Crafting the Story to Tell

Another significant way to develop business is through case studies. Potential clients want to know that their projects will be efficiently run and meet their expectations. Stories of smoothly run projects with ideal results are what they desire to see in the firm’s marketing materials.

Marketers need to have successful project details that can be presented to these potential clients. One option is to invite project managers to lunch and there they can fill out project information data. Project information can even be acquired by on-site visits where a marketer is walked through and given a visual of the project. Some firms, once a job is awarded, send someone from marketing to track the project through its duration.

Project information collection and updating can also be automated to ease the burden. Marketers can get project updates at certain milestones depending upon how their stories need to be told. Whatever means your project information is gathered, it is important for marketing to get the specifics showing potential clients why your firm is the one to go with for the next project.

Developing Your Data Collection and Maintenance Program

Now you see the need for marketers to tackle resumes and update project information in order to promote business development. The next question is how can I make all of this happen? Make sure to attend upcoming SMPS regional conferences to watch me, Lindsay Diven, CSPM, Senior Consultant at Full Sail Partners present on this topic.

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Have You Heard of the Blackbox Connector?

Posted by Full Sail Partners on February 27, 2019

 

Blackbox ConnectorIn today’s world, data lives everywhere! Reducing duplicate data in the entry and maintenance process can be a time-consuming effort. The Blackbox Connector leverages the robust APIs available in Deltek Vantagepoint and Vision to automagically bring together data from your Deltek solutions and other best of breed 3rd party solutions you use to help run your business. 

The Blackbox Connector vastly reduces manual, error prone, data import/exports between systems by directly speaking the language of each endpoint and making the translations between them instantly and accurately every time. As the Blackbox Connector keeps them in sync, changes made in one system just appear in the other. Let’s check out what types of Blackbox Connectors are available.

Concur Blackbox Connector

It begins with the realization that there must be a better way to manage business expense. Give your employees their own personal assistant by combining the power of Deltek Vantagepoint or Vision and Concur. Improve efficiency for employees, allowing them to focus on core business goals.

Concur reduces mistakes and fraud with built-in controls and duplication verification. Your business can lower costs by implementing company-wide policies to control expenses enabling accounting staff to better manage expense processing, from approval to payment posting. Enjoy shortened payment cycles along with improved payables and consultant accruals with invoice. Learn more about Concur here!

Constant Contact and Mailchimp Blackbox Connector

With the Constant Contact and Mailchimp Blackbox Connector for Vantagepoint or Vision, your business can utilize emails like never before. Both solutions have many different features that make things simple while still being effective. Both reduce duplication of entry while maintaining consistent and accurate marketing data.

With either, you can leverage email results to further segment and target contacts and leads. You can track performance of email campaigns and receive insight on the latest email statistics. These connectors will save you hundreds of hours each year by consolidating disparate systems. Get the facts about email marketing and why your firm should be using Constant Contact or MailChimp. 

Client Feedback Tool Blackbox Connector

Reliable feedback is essential to understanding your client’s goals. Integrating the Client Feedback Tool with Vantagepoint or Vision ensures you can gather client feedback throughout the entire lifecycle of a project. Firms can fine-tune their performance to achieve maximum benefit for their clients and ultimate satisfaction. Find out how client satisfaction can be improved!  

Informer Blackbox Connector

The most recently introduced Blackbox Connector brings business intelligence and Deltek data together. Instead of wasting time on reviewing black and white spreadsheets of data, you can now visualize it with this connector. With customized dashboards, all members of your firm will have access to graphics available in real time so you can keep your finger on the pulse of your business. Learn how a good business intelligence solution can improve your firm's performance! 

HubSpot Blackbox Connector

The next Blackbox Connector in the works is HubSpot. With Hubspot, you can track performance of inbound marketing campaigns directly in Deltek Vantagepoint or Vision. With the ability to link your HubSpot inbound marketing tool with your Vantagepoint or Vision, you can maintain consistent and accurate marketing data and reduce duplicate entry.

With the HubSpot Blackbox Connector, you will be able to create a real-time information hub in Deltek CRM with the latest customer behaviors and activities. Share marketing awareness insight on your inbound marketing efforts to your entire organization. This connector will be available in fourth quarter 2019.

Bringing it all Together

Professional services firms have faced many data challenges, but the innovative solutions developed to bring data together with Vantagepoint or Vision from Concur, Constant Contact/Mailchimp, Client Feedback Tool, Informer, and HubSpot can make a huge difference. You can automagically synchronize your data between systems without human interaction or transcription errors. You can read, write and transform data to your specifications to a variety of end-points. The Blackbox Connector is the future for connectivity for Deltek Vantagepoint and Vision users.

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Do More with Deltek Vision Workflows

Posted by Ryan Felkel on July 18, 2018

Deltek Vision WorkflowsMany Deltek Vision users are unaware of the vast capabilities of workflows. From managing repetitive tasks to ensuring information is updated, workflows are extremely versatile and easy to setup. Let’s take a look at some Vision CRM workflows.

Workflow Examples for Deltek Vision CRM Users

Contacts - Track companies where your contacts have previously worked and automatically update a user defined grid when the Client field is changed on the contact record allowing information to stay up-to-date.

Marketing Campaigns – Automatically add predefined activities for Marketing Campaign follow-ups to ensure follow-through on your marketing efforts.

Opportunities – Make sure the business development team is following up on opportunities by creating Actions and Alerts that are prompted when an Opportunity is opened, a stage is changed and when the Opportunity is closed.

Warning Notifications - Give a gentle reminder to fill in a field value using a workflow to display a warning message. When a user changes the value of one field, a workflow can trigger a warning to indicate another field requires more information only when a specific value is chosen.

Error Notification - Use a workflow to display an error message instead of making all fields required. When a user changes the value of one field, a workflow can trigger an error message requiring an update to another field before being able to save when a specific value is chosen.

Contact Record Verification - Provide employees further insight on the validity of contact information by creating a workflow using custom fields. Employees simply check a checkbox, and through a workflow, the modified user and the date the checkbox was checked can populate reducing the number of fields the end user has to fill in.

Let Deltek Vision Workflows Work for You

These are just a few examples of things you can do with CRM workflows in Deltek Vision. Setting these workflows up is actually easier than you think and will save you and your firm lots of time. Checkout “Navigating Workflows: Standard and Advanced” and “Oh the Places You Can Go with Workflows, Alerts, and Stored Procedures” to learn more about workflows!

Deltek Vision Workflows  

Getting to Know Marketing Campaigns in Deltek Vision

Posted by Ryan Felkel on June 13, 2018

Digital MarketingIf you’re a marketing professional that uses Deltek Vision, you should definitely be taking advantage of the marketing campaigns Info Center available in Vision. First and foremost, any marketing effort from email blasts to clients to attending a conference can and should be tracked in a marketing campaign. Also, marketing campaigns in Vision provide visibility into the success of your marketing efforts and people within your firm can see prospects that were targeted for a specific campaign. Here are some ways you can use marketing campaigns to improve your firm’s marketing efforts.

Targeted Marketing Campaigns

Let’s say you have a segment of an industry you want to market your services to - how does Deltek Vision and the marketing campaigns help you? Using Vision’s advanced search functionality, you can drill down in your CRM system to identify prospects you want to reach with your campaign. Even more, you can associate them to a marketing campaign in Vision to allow you to track these prospects and easily create lists.

Want to create an email blast to send to your identified prospects to promote your services? If you use marketing campaigns in Vision and a third-party email marketing platform like Constant Contact or MailChimp, there’s an integration to make this happen. You create the email in the automated marketing platform you use and then quickly associate the targets in your Vision marketing campaign to the email you created. The need to export and import contacts is eliminated.

Furthermore, in the Vision marketing campaign, you can see your email stats such as clicks, bounces and unsubscribes. All of this data allows you to evaluate the success of your effort. If it sounds too good to be true, learn more here.

Industry Conferences

At industry conferences, you’re likely to attend educational seminars and social events in the expo hall. You’ll have many opportunities to network with existing clients and prospects, as well as find new leads. So, what do you do with all those notes and new business cards? If you created a marketing campaign prior to the conference, you can simply add these people with notes to the marketing campaign in your spare time at the conference.

Additionally, if you attend the same conferences every year, marketing campaigns can track who was there in prior years. The campaign notes also show which people are consistently spoken to at each event. This allows you to preplan who you want to target and what you want to talk to them about next time.

Wait, there’s more! If you are an event sponsor, you may also be able to get a list of who is registered for the conference. These people can be added to the marketing campaign prior to the event which makes adding notes on the targets easier since they are already associated to the campaign you created. You can also choose your targets knowing with near certainty that they are attending the conference.  

Event Hosting

Does your firm host webinars or client events? If the answer is yes, you probably target a specific segment of your clients and prospects to market your events. Like the targeted campaigns mentioned above, you can quickly segment your contacts to identify who you want to invite to your event. When using a marketing campaign in Deltek Vision to assist you, you can easily add these contacts to your campaign and track who attended. This information will help your firm evaluate the success of the events you do.

More Benefits to Using Deltek Vision Marketing Campaigns

By using Deltek Vision marketing campaigns, you’ve seen that you can easily track touchpoints with leads, prospects and clients to gain visibility into the entire lifecycle of developing business. Furthermore, you can learn what works and what doesn’t work when marketing to contacts to create more business. However, once you create a marketing campaign, you can also create a project in Vision for that marketing campaign. You can bill your time and expenses associated with it to better improve your ability to track the ROI of your marketing efforts. So, what are you waiting for? Start using marketing campaigns in Vision today to show the success of your marketing efforts.

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