What does CRM Mean? CRM (Customer Relationship Management) is a solution that enables your firm to cultivate relationships and gain valuable insight in to marketing efforts. An integrated CRM solution brings together data from all data sources within an organization to provide a holistic real-time view of each customer or campaign. This real-time knowledge provides your team with the metrics and data needed to make informed decisions in a quick, yet calculated manner. 

What Does CRM Mean for My Firm 

A CRM system is truly something that each member of your team can benefit from. Examples of the benefits a CRM solution provides include: 

• Track client contact information | No need for the use of virtual cards or digging through outlook to find email signatures, a CRM allows your entire firm to store valuable customer information in one location.
• Monitor marketing campaigns and efforts | What good are your marketing efforts if you cannot track the results? Track the effectiveness of your efforts and campaigns to help better refine your message and target audience.
• Review past engagements | Utilize dashboards to easily track which messages, campaigns, and leads resulted in the highest wins.
• Access customer (or lead!) information, on the go | Never get left out in the cold again! Gain access to your customer information on the go! Readily available intelligence allows your business development staff to go out and produce, and track, results.

What does CRM mean for your SMB, and how can you use it to grow stronger? The answer is simple; a CRM solution means that as your business grows, and the associated contacts and connections grow with it, you have the ability to manage a myriad of relationships across your entire firm. Clients are the lifeblood of any professional services firm, and without a proper CRM solution in place, you are essentially ignoring an open wound. So how can your firm use CRM to manage an opportunity from concept to completion? Simple: 

• Pipeline and Cash-flow forecasting | Avoid rough patches and dry spouts by becoming intimately familiar with your pipeline of potential new business, and the value of your current projects.
• Track progress on current sales opportunities, review historical information on past opportunities | When speaking to a client or prospect, easily log details about the conversation for later follow-up. Tracking detailed information about interactions can allow you to win future work, based on often overlooked past experiences.
• Create milestones for each step of the project, and specify a target completion date | Tasks can be created and associated with each milestone within the project, so you have more granular control of what needs to be done, by whom, when.
• Comprehensive reporting allows deeper insight | Setup your marketing goals within your CRM and track status and progress quickly and easily.

It is important to not only track valuable customer data, but to do so in a way that promotes sharing amongst your team. Promote growth and sharing and consider taking your customer data in to the cloud with an all-in-one CRM solution that consolidates all of your information in to an easy to access system. Stop wasting valuable customer insights and information, and start impressing customers with your deep firm-wide knowledge about each relationship. 

So next time someone asks you ‘what does CRM mean’, you can tell them, “CRM means winning more work!” 

Adding client feedback results to your project evaluation plan provides an incredible return on investment. Conversely, by failing to identify key satisfaction metrics, your projects are less efficient, and you have less insight in to the mindset of your clients. Ask yourself, in the modern competitive business environment, can your firm afford to overlook anything -- let alone the satisfaction of your clients?

Our easy to use client satisfaction solution, The Client Feedback Tool, allows clients to quickly and easily provide insightful data that will ensure that projects stay on course, and meet or exceed expectations. Utilizing our tool, asking your clients how your processes work takes them only two minutes to complete - but the information provided gives both parties valuable data to assure effective, successful projects.

Based on our research, including 100K pieces of data from our clients, we've listed 4 ways that feedback will add to your bottom line.

• Identify your top 10% most loyal clients. Do you have a way to identify which clients value you most?  Using the information provided using the Client Feedback Tool, our clients have identified their top 10% most loyal clients and converted this knowledge into increased billings, increasing fees by 3% to their top-rating clients.  For a $10 million firm, this translates into roughly $30k in additional profit each year.
   
• Retain one client on the "bubble." One-third of our subscribers came to us after losing a major client.  In every case, these firms were surprised by the defection and realized they were blind to a pattern of problems the client never brought to light.  Frequent feedback greatly reduces the chances of this happening.
  
  According to PSMJ Resources: 
  
  
  • AEC firms spend four times more money replacing a client than the costs of retaining one.  
  • Even if you replace the lost revenue of a departed client, the added cost of winning a new client typically exceeds $22k.
   
• Increase marketing efficiency by 3%. The average AEC firm spends 11% of their revenue marketing, while seeing only 25% of pursued work turns into billable work.  Adding client feedback informs you of your market successes and identifies where your firm’s strengths are.  By marketing your strengths to your best market sectors, you’ll not only target the markets that are most satisfying (and profitable), you will also reduce wasted effort pursuing work that doesn't match your firm's core services.  Even a 3% increase in efficiency will save a $10 million firm over $33k a year.
• Reduce key staff departure by 5%. PSMJ Resources again reports that replacing your best staff costs in excess of $100k per departure.  Most key staff don’t leave for better salary. They leave because they feel unappreciated, unvalued, and because they feel their growth is not supported.  Quantitative feedback gives you the tools and information to recognize performance.  In fact, your clients will be directly recognizing your staff’s efforts as they provide feedback.  Research based on nearly 10 years of helping our clients collect feedback indicates that their clients rate staff performance as "Exceptional" 22% of the time.  This satisfying work environment will help retain (and identify) your best people, saving an average of $67k each year.

It’s simple, regardless of firm size, incorporating feedback in to your project evaluation plan can increase profits 13% or more just by applying these tools and strategies.

Garnering the client feedback metrics needed for your project evaluation plan is easy with a simple and powerful system like The Client Feedback Tool.  

Business communication continues to change with each generation. The quantity and speed of information has exploded and firms are seeking new ways to handle the pressure of information overload. Are business collaboration tools the answer? We predict that these 5 reasons demonstrate why collaboration tools are the way of the future.   

1. Reduce Dependency on Email | Imagine a world of no email. I know it sounds crazy, right? However, if you had a designated space that colleagues, sub-consultants, vendors, and clients used to collaborate about specific initiatives, projects, or marketing efforts, wouldn’t it be nice to capture all of those thoughts in an organized fashion in one area? When you think about some of the biggest challenges with email and the fact that colleagues are not always down the hall anymore, it makes sense that businesses are looking beyond email. Here are some of the things that can be improved through business collaboration tools where email consistently fails:
   
   
   • Eliminate forgotten or missed requests
   • Categorizing comments, notes, files, tasks, and requests
   • Capturing ideas, competitive intelligence, or ways to improve your business that are easily searchable
2. Personal Meets Business | The line of business and personal continues to blur. When was the last time you worked 9-5? People are working at all times of the night and answering questions while watching their favorite TV show. Business colleagues and clients are now connected to us on Facebook and personal activities and responsibilities need to be accomplished sometimes during the work day. Social collaboration and business collaboration tend to have the same needs: to share files, ideas, assignments, calendar of events, etc. Wouldn’t it be nice to organize both business and personal in one tool? Collaboration tools like Kona are making this possible.
   
   
3. Make Life Easier | Employees are looking at ways to balance their work and personal life, as well as, have more flexibility with their schedule. Not all tasks need to be done during work hours or even at their desk. Virtualization is becoming more common, requested, and needed in corporate America. Disasters or state emergencies have made that even more apparent. Collaboration tools are designed with mobility and accessibility in mind. Additionally, they allow people to access information and other individuals anywhere and anytime with the comfort that the information is readily available in the cloud.
    
4. Instant Access | Business collaboration is not just for internal communication, but is also being requested by clients. Clients are looking for a better way to communicate and a better client experience. No more excuses of lost emails. Clients can instantly ping you with a question and you can immediately respond with an answer through the use of collaboration tools. What client wouldn’t like to immediately IM or video chat with their consultant to resolve issues? Setting expectations of this instant access is important. Alternatively, you could set a schedule that you are available for client questions at a particular time each day and quickly answer those pending questions in one collaboration tool.
    
5. Integration | Collaboration tools are becoming more and more integrated with other business tools. Not only are they now integrated with our ERP, CRM and Outlook, but collaboration tools integrate with other sharing tools like Dropbox, Box, Google docs, Skype, and the list goes on. The ease of use and social familiarity increases the likelihood of usability. Integration makes it even easier for users to access data in one place through connectors.  

Business collaboration tools are all about working more effectively as a team. Let us know what you think. Has your firm been contemplating collaboration tools? See what others are saying: 

My social life is full of Project Management professionals.  Engineers, IT people, Construction Managers, and Event Planners.  I quizzed a few asking about the task management tools they use and what they liked and disliked.  After several hours of phone and instant message conversations, I realized I learned very little about the tools and a lot about the groups they work in.

Stuck on the plan

Z says he loves the Gantt chart.  He likes the graphical representation of the timeline. Great!

He spent the next 45 minutes explaining that the chart is created at the beginning of the project and is never updated even when they are clearly lagging behind.  Outside factors such as varying commitment to the project and unforeseen challenges move the actual timeline and meetings are held to determine which tasks will not be delivered to make up for the time.  Notes are kept, negotiations are executed, and none are memorialized using the task management tool he loves.

Changing the Gantt is really hard with all the different dependencies that were created at the beginning.  He keeps his own notes now in a different program that allows for commenting.  He’s not the project manager on most of the projects, so he keeps them to himself.

• Tools must be flexible enough to change the plan and allow for the inclusion of data along with the tasks
• Group members should have confidence that the information is located in a place where they can find it

Stuff is everywhere

K works with creative types.  He works for a MAC shop, and solutions are fewer for task management tools so they use email, and Lync, and the SharePoint site, etc etc.

His group has differences in communication styles, working schedules, and even location.  More time is spent managing the information so that it is visible to the group at large, which takes up as much time as completing the tasks and collaborating on the project.  Time is lost forwarding information to people who missed it or weren’t included.  At various stages, someone is invariably surprised and disagrees with the actions taken.

• Task management tools should not care what platform you are working on or where you are
• Communications should be easily transparent to team members even when they fall behind

Do you remember if…?

E works on long projects with a great deal of turnover and changes to tasks and timelines. The team is actually composed of clusters from different companies but one group is the document master.

There are several subsets within the group that make decisions for the project.  The discussions are held live and communication to the rest of the group on action items is relayed using email. One person updates a spreadsheet that is now too big to email and can only be accessed with a login to a program installed on a workstation.

• The tool should allow new members to get up to speed quickly
• Data should be accessible from anywhere to any team member

Lessons learned about task management tools

After multiple discussions on task management tools, these common themes continued to ring true. Solutions should be:

1. Transparent
2. Modifiable
3. Flexible
4. Accessible

Do you have further insight in to the task management tools your company is enabling? Respond in the comments section and let us know! 

What are the major productivity killers for firms in the Professional Services? For most firms, some of the biggest ones revolve around information overload, duplicated effort and other inefficiencies. 

Fortunately, team collaboration tools can address each of these areas — and thus have a positive impact on the productivity of individuals and teams throughout an organization. 

First, let’s consider the element of information overload — which for many people is exemplified in the form of an overflowing email inbox. We all know the frustration of seeing fifteen different emails with the same subject line, where people are actually commenting each other’s earlier messages — and then trying to untangle the sequence of the discussion to make some sense of it. Not only does this type of information overload take time to sort through, but the reality is that with so many emails piling up, important messages can get lost or go unread. 

Another major factor that negatively affects productivity is duplication of effort. It’s common for multiple people in a firm to be working on the same problem — but is some cases, rather than working as a team, they’re operating in unconnected silos. Even if the whole team was in the same meeting, subsets of the group may have informal follow-up meetings, or even chance encounters in a hallway. Any one of these can result in parallel (and duplicated) efforts. 

Inefficiencies come in a variety of flavors, ranging from the annoying to the scary. One of my favorites is the issue of document versioning. This is especially likely when multiple people are working separately on the same document. Unless a firm has a solid solution in place, it’s all too likely for multiple versions of a document to spring to life, each with its own edits and authors. Sorting through the different versions to create one final document can be a time-consuming source of frustration. 

Real team collaboration is a beautiful thing

Now let’s switch gears and talk about some of the productivity gains a firm can realize by implementing effective team collaboration tools. 

One of the most essential functions that collaboration tools perform is organizing team members’ communications into a centralized repository of conversations around specific tasks and issues within the project. In the Kona tool, for example, individuals can have conversations with one colleague, a small group within the team, or the entire team. They can also see the various subtasks, view a centralized project calendar and share information with the entire team. 

Team collaboration tools can enable project managers to set up their groups so that certain members are able to see all conversations, while others have a more limited view. This capability can be especially critical when collaborating with clients. 

Kona in particular has found an effective way to address the problem of sharing documents among members of a team – one that ensures that everyone is working off the latest version. Instead of sending colleagues the actual document as an email attachment, users can send links to where the master files are stored (including such online services as Dropbox, Box or Google Drive). 

Last but not least, when collaboration tools are web-enabled, like Kona, they’re ideal for optimizing the way people work in the real world. After all, not all of our productive time is spent at work; we can also be productive when we’re in between doing other tasks, whether at home, on business trips or elsewhere. Team collaboration tools allow individuals to continue being productive, wherever and whenever inspiration hits. 

Summing up

Until a firm finds an effective way to address factors like information overload, duplication of effort, and inefficiencies, its productivity will probably suffer. Team collaboration solutions may hold the key to making the most of your team’s collective abilities — and at the same time, minimizing the overlaps, dropped balls and other issues that may be limiting your productivity.
 

Let’s be clear: people are not squirrels. That being said, when you’re trying to get your firm’s employees to interact with each other effectively, it may seem like trying to herd the little woodland creatures.

Most firms’ leaders already know that the most effective answers to this challenge involve improving collaboration, communication and teamwork. Easier said than done, right?

Fortunately, social collaboration tools can improve the effectiveness of not only your individual employees themselves, but also the separate functions within the firm and also the organization as a whole. Here are some of the ways a firm can use these innovative tools to add value throughout the organization.

Executives

From the CEO or partner’s perspective, social collaboration tools have the potential to improve productivity at every level within the organization. Here’s how:

• Individual employees are empowered to share information and collaborate on projects more efficiently and keep their managers and colleagues up-to-date in real time.
• Functional units can collaborate more effectively, because managers have better insight into the status of all ongoing projects. Managers also have a central location for all project communication that doesn’t disappear when an employee leaves.
• Differentiating your firm from the competition by providing a collaborative environment for not only your internal team members, but outside consultants and clients. 

As an example, collaboration tools such as Kona make it far easier to include clients as team members throughout the process. Compared to other firms that simply use emails and phone calls to keep clients in the loop, a firm using these tools can enable more integrated and up-to-date communication with clients, and at the same time, create a more enjoyable customer experience. 

Project Managers

On each project, project managers can get better visibility into milestones and issues, improving project efficiency as well as the client’s experience in several ways:

• Improves team members’ communication and accountability, while reducing time wasted in status meetings.
• Strengthens the project manager’s relationship with the client, and also differentiates the firm.
• Brings new staff up-to-speed more rapidly, shortening the time required before they can contribute.
• Creates a centralized record of working issues, tagged and easily searchable. 

Marketing/Business Development

Professionals in a firm’s marketing/BD function, like its executives, stand to benefit in the long term from the differentiation that can result from effectively managed social collaboration tools. They also benefit in more tactical ways:

• Improves communication and accountability in proposal planning, development, and review, including go/no-go decisions.
• Streamlines event planning and tradeshow preparation.
• Provides unified view of specific tasks across multiple BD proposal efforts happening simultaneously.
• Enables greater consistency and knowledge transfer across multiple groups working on proposals and other repeatable processes. 

Information Technology

IT departments can use these tools to address a range of technical needs and, at the same time, change the culture to one that is more collaborative. Among its impacts, a social collaboration tool:

• Enhances internal and external collaboration while protecting network information.
• Is less expensive than traditional collaboration solutions such as SharePoint.
• Improves management of complex IT projects and saves time by enabling peer support.
• Allows the CIO and other leaders to be more aware and experience the “pulse” of individual projects and issues.

Human Resources

For the HR function, these tools can help in ways that are both strategic and logistical. Social collaboration tools:

• Streamline and expedite recruiting and on-boarding processes.
• Use two-way internal communication about tasks, events, and topics to create a more collaborative environment and improve employee engagement.
• Allow HR employees to be more productive in planning and implementing internal events and initiatives.

Accounting

For the accounting function, social collaboration tools bring new efficiencies to a variety of ongoing processes in multiple ways:

• Rather than having to dig through email chains and contact multiple individuals for updates and answers, accounting professionals can streamline the month-end close process by generating repeatable steps to organize and capture financial information.
• Contract management can be improved by creating templates with specific steps and forms to guide each project.
• Accounting staff can create a private but accessible space to capture progress and follow-up on A/R issues, assign individual responsibilities and maintain a centralized log of progress toward resolution.

The Collaborative Edge

In a sense, your most important asset could also be a liability:  If your staff cannot collaborate effectively, you’re not optimizing your firm’s capabilities. Social collaboration tools have the potential to improve collaborative capabilities at every level and in every area of your organization, bringing about measurable improvements. At the same time, they can help you create a better client experience and differentiate your firm from others — critical factors in attracting and retaining clients and employees.  

For years marketing professionals have been clamoring for a way to directly merge information from their Deltek Vision system to an InDesign template. For firms with Deltek Vision version 7.1 and higher, the wait is over! Creating InDesign Templates and merging information directly from Deltek Vision is simple, and is very similar to merging from Word, with some usability enhancement.  

Before we begin, you might be asking yourself, ‘What kind of functionality will InDesign merging include?’ To answer your question, we have highlighted some of the major areas below:

• Add fields and grids (including user defined!) to an InDesign template
• Format number, currency (projects only), and date fields in a template
• Merge data directly from an info center record into InDesign
• New ‘Select Projects’ function for Employee Resumes allows for more precise formatting of project examples on resumes within InDesign

So as you can see by the functionality, the ability to merge data directly from your Deltek Vision system to Adobe InDesign is going to allow your firm to easily deliver accurate, more consistent proposals through the industry standard desktop publishing software.

What exactly will we be able to merge?

If your information is in Vision, you can now export it out allowing your firm to merge the following documents from Deltek Vision to Adobe InDesign:

• Resumes
• Cover letters
• Project cut sheets
• References
• and much more from your Vision system 

Merge functionality includes the ability to pull information from tables, grids, custom Info Centers, and user defined fields.

What technical requirements are required?

In order to run a Deltek Vision merge to Adobe InDesign, you will need to be running a copy of Adobe InDesign CS5.5 or newer, installed on your local user directory. You will also need to be running a copy of Deltek Vision 7.1 or newer, with TDM enabled.

So what are the steps?

Setting up Deltek Vision to Adobe InDesign merge capabilities is surprisingly easy! The process requires five major steps, highlighted below.

1. Access the ‘Merge Templates’ section in Deltek Vision (Configuration>General>Merge Templates), this step may require you requesting additional privileges from your Vision administrator
2. Select the Info Center you would like this template to be associated to
3. Create or upload a new template. If creating a new template, please be aware that you will need to insert merge codes from the Vision Merge Code window
4. Open the ‘Custom Proposals’ Info Center, select the proposal you want to merge information out of, and link the new template to the merge function
5. Merge your information out of Vision!

So now that you know the basics of what Deltek Vision Adobe InDesign merge integration offers, we encourage you to get started. Should you or your team need further information, reach out to our team of CRM experts to assist. 

The weather this winter has played havoc with the daily lives of millions of individuals, as well as countless businesses. 

One industry that has felt the impact in a unique way is that of professional services firms. These firms rely heavily on collaboration among their team members to manage and work on their projects. Unless they were already prepared to allow employees to work remotely, when the bad weather hit, many of them had to simply shut down until employees could once again manage to get to the office. 

Fortunately, technology is offering better and better project collaboration tools that allow team members to work together no matter where they’re located. But that’s just the tip of the snowdrift, so to speak. These solutions also make life easier for individual project managers and team members, increase the amount of creative collaboration among members of the team, and ultimately result in better projects. What’s more, they allow firms to easily include clients based in other locations, helping to maintain and build communication when meeting face-to-face isn’t an option. 

Let’s look at some of the key capabilities that effective project collaboration tools enable within a firm.

• Communicate with anyone, anywhere, anytime. The most essential capability is making sure all the people involved on a project are able to effectively communicate and collaborate with each other. Any given project can include various employees and teams within the firm, as well as assorted external individuals, such as client representatives, consultants, and attorneys. A group this diverse often presents challenges in terms of finding communication channels and applications software that everyone can access and use — whether from their desktops, laptops, tablets, or smartphones.
• Organizing the work. A second major function of effective project collaboration tools is to manage the tasks that are involved in each particular project. This function allows the project manager to use a central, intuitive resource to manage the many individual deadlines that are typically managed through email and Excel spreadsheets to complete milestones.
• Streamlining document management. A third major function that effective collaboration tools address is that of document-sharing. Using a tool such as Kona, for example, allows you to share documents that your entire team (including external members) can view. As a result, instead of searching through dozens of emails to find the documents you need, you and your team have a centralized location. In addition, users have the option of uploading files directly to Kona or using other file-sharing solutions, like Dropbox, Google Docs, or SharePoint.
• A better view across projects. An effective project collaboration tool allows project managers to have a view across all the projects they are managing. As a result, they not only have insight into the specific tasks, conversations and files for the current project, but can also view upcoming tasks and new conversations and files in one widely-accessible environment. 

Better collaboration, better results

For firms in the professional services space, project collaboration tools offer a wide array of functionalities that can help improve not only the interactions of a given project’s team, but ultimately, the quality of the ideas and solutions the firm delivers to the client. An added benefit of technology-enabled collaboration is that it can help create a better experience for the clients involved — and that can help a firm differentiate itself from its competition.

Have you ever tried to communicate a thought or idea to a group or team, and yet no matter how hard you try, you cannot get your point across? Like it or not, we have all been there. The cause for this breakdown in communication could be many different factors, but many times this breakdown is caused by a failure of fundamental best practices for team communication.

Let’s review four of the best practices for team communication that will get your team operating at full sail:

1. Responsibility is on the sender of the message, not the receiver! We live in a complex world, and most of us are juggling what feels like a hundred different things. This can often lead to us jumping from task to task, often leaving a tornado-like path in our wake. Next time, before you start forming the message for your co-worker or teammate, stop for a minute and organize your thoughts. If you are having a hard time keeping up with your train of thought, how do you expect someone else to follow it? As the communicator, it is incumbent on you to develop a coherent, easy to decipher message that has been received the way you intended.
   
   Think > Organize > Disseminate > Confirm
   
   
2. Cut out the noise. You may be sitting there saying “DUH!”, but honestly ask yourself, have you done this lately?
   
   Communication noise refers to influences (outside and internal) on communication that effect the interpretation of the conversation. Often over looked, communication noise can have a profound impact on both perception of interactions, and analysis of our own communication proficiency.
   
   Noise can be many factors ranging from psychological (stereotypes, biases), Physical (loud music, incessant background noise), physiological (preoccupied during conversation), or semantic (sender mumbles or uses jargon). In order to follow our best practices for team communication, we recommend identifying any potential noise before, during, and after a conversation, and addressing it immediately!
    
3. Haste makes waste. Rarely are our first ideas, our best ideas. Often times in the business world we will spend hours upon hours forming our thoughts and opinions about a subject, and then turn around and expect our peers to provide the same insight, only on the spot.
   
   In all fairness to your project team, you must provide your team with an environment that fosters thinking, collaboration, and open ideas. Failure to do so will cause even the most extroverted of individuals to crawl in to a shell, making their ability to interpret your message more difficult. Lack of creating an environment that fosters collaboration will lead to team members more worried about why you are asking a question, rather than what you are asking.
    
4. Listen, listen, listen! Did you know that we listen at a rate of 12-250 words per minute, but think at a rate of 1,000-3,000 words per minute? While impressive, this statistic is very scary! One of the biggest breakdowns in communication comes from lack of listening, both from the side of the sender, and the side of the receiver. If you, or your team, are too busy forming your opinion about what is being said, rather than listening to what is being said, you are doing your entire team a disservice. We have two ears and one mouth for a reason!
   
   Tip for better listening: If you are working behind a computer while having a conversation, do not ever open up your emails mid meeting. We all want to check that fresh email that just popped up in the corner of our screen, however by doing so you have effectively checked out of the conversation at hand.

We hope that you can apply these best practices for team communication, and improve the effectiveness of your team’s communication efforts. Agree or disagree with anything in this blog? Make sure to comment below and let us know your thoughts! 

Interested in improving team communication? Check out Deltek Kona, a new social collaboration tool. Deltek Kona is revolutionizing the way teams communicate!

When you improve project collaboration, you improve your organization’s ability to develop innovative products and processes. What are some specific strategies you should employ to get to a more collaborative environment? 

1. Focus on goals. The most effective project collaboration tends to be aimed at a specific goal or goals. So a natural place to start the process is with a discussion of the pain points/problems for a given project that the team is trying to address. Starting in this way ensures that team members share a specific understanding of what success will look like, and also makes it easier to take periodic measurements of the team’s progress and compare it against the established goals. 

2. Create small, diverse, nimble teams. The best way to encourage collaboration on a team is to keep groups small and diverse. For inspiration, consider that one of history’s most prolific inventors, Thomas Edison, liked to organize his people into teams of 8 or less that included a variety of disciplines (his light bulb team, for example, included chemists, mathematicians, and glassblowers). Fortunately, collaboration tools on the market make it easier than ever to include team members not only from different parts of an organization, but from different parts of the world. 

3. Build trust. To improve project collaboration, it’s crucial for team members to trust and respect one other. In a similar vein, they must be sure that management is supporting them, providing the time needed for collaboration, and giving credit where it’s due. If you’re assembling a team with members who are working together for the first time, consider team-building exercises that allow the members to get to better know each other and their work/communication styles — building cohesion and trust in the process. 

4. Choose appropriate tools. We live and work in the age of the app — and that’s good news for organizations that are seeking to improve project collaboration. There are many software tools that empower collaboration — not only widely-known ones such as DropBox that facilitate file sharing, but also other, lower cost (and even free) tools for screen sharing, real-time chats and IMs, scheduling and more. Click here to read about our five favorite collaboration tools. 

5. Appreciate different approaches to technology. Ultimately, you’ll want your team members all using the specific collaboration tool or tools that you select, for ease of management and cost effectiveness, if nothing less. That being said, it’s helpful to keep in mind that not everyone may be ready to adapt to the new technology at the same time (“hey, what’s wrong with me just collaborating via e-mail?”). Be realistic, and build a process and schedule that allows time for bringing every member up to speed on the new technology. 

6. Allow sufficient time for success. Evolving to a more collaborative environment is not a simple or quick process. Rather, it requires changes in not only how group members work individually and together, but also in the level of trust that the individuals have in each other and in management. Try to manage expectations in such a way that you maintain enthusiasm for the new possibilities the process will enable, with the realism that success will not come overnight. 

7. Effectively capture information and ideas. Last but not least, make sure your have a system to capture and store the group’s collective work, as well as individual members’ contributions. Unlike using simple email for communication among team members, the leading collaboration tools create central repositories where communication and documents can be archived for later referral — a very useful capability to have throughout a project, but especially when a key team member leaves. 

Gentlemen (and ladies), start your collaboration engines!

Collaboration may seem like just another corporate buzzword … but for the most part, the strategies underlying it are not too different from your other tried-and-true business practices. By carefully establishing and guiding your project teams, equipping them with the most effective collaboration tools, and managing expectations appropriately, your organization can be on its way to far more innovative and responsive products and services. 

Ready to begin collaborating as a team? Read our below blog to learn how to work more cohesively: