Full Sail Partners Blog

Deltek Vision CRM is uniquely designed for scalability within your organization. Whether you are a novice user, or a tenured pro, Deltek Vision CRM is designed to allow you quick and easy access to the relationship data that will separate your firm from the rest of the pack! However, regardless of the capabilities of the software, the success of your firm’s rollout is affected heavily by your past experiences with services management platforms, the firm’s overall culture and philosophies of client management, and your users’ level of buy-in. Maximizing the value that the system brings to your firm requires careful planning and strong commitments to the implementation. 

Initially, you really need to have your act together regarding the overall objectives for improving the firm’s information management. It requires a core group of people to roll up their sleeves and connect the dots between business process and software tools. Once you have these important objectives defined, you can move forward with tailoring the system to support them.

In this discussion, we’ll focus on the following basic elements of handling critical information: collection, accessibility, management and lifecycle.

Collection

One of the most important, and obvious, things we must do with any successful information system is, oddly enough, collect information. When you consider all the data in your miscellaneous spreadsheets, business card piles, Outlook shared folders and “head knowledge” that you DON’T currently have in Vision, the task can be a little overwhelming. Develop capture processes that are efficient, consistent, and make the best use of the people resources you have available. Find any way possible to help unify your team around the belief that Vision is the firm’s single source of truth for the information it’s designed to collect.

Accessibility

It regularly boggles my mind that some users of an information tool as powerful as Deltek Vision take ten minutes or more to get logged in. There are plenty of reasons – I forgot my ID/password, lost the shortcut, can’t remember the URL, have to be at the office for it to work, and so on. Make Vision more accessible by:

• Creating Start Menu or Desktop shortcuts with Vision’s URL
• Using the Microsoft Office Desktop Integration utility (included with Deltek Vision CRM license
• Getting mobile with Touch CRM – Vision contact information literally at your fingertips!

As you gather tips and tricks from your power users, build internal training content and SHARE them. Do whatever you can to make “hard to get in” an unacceptable excuse for staying OUT of Vision. 

Management

Once you’ve paved the path into Vision, teach users how to quickly navigate, find what they’re looking for, and simplify the presentation of information that’s most critical. Mastering the art of searching in Vision is VERY important. The good news is that once you’ve figured it out, you can leverage the skill in any area. Remember that Standard Searches lookup records based on Vision’s basic individual fields. Advanced Searches allow you to construct multi-layered “AND/OR” parameters, search based on custom fields AND (Boolean pun intended) search across info centers! Help your users practice stating their searches out loud before building them in Vision. For those searches you seem to do over again every other week, set them up as Global Favorites. This will make your efforts to find all projects in the states of Idaho, Montana, and North Dakota, for which William Apple was Principal-in-Charge, the fee was greater than $100,000, and whose Long Name started with the letter Z, much more efficient. 

After creating a team of Search Gurus around your office, you can then help each become “Master of His/Her Dashboard.” Again, state out loud what lists, reports, or resources would be awesome to have available each time you log-in to Vision. Figure out which of these items can be displayed on Vision’s dashboard (unique to each Vision user account), choose some cool border colors, and off you go! 

Lifecycle

Typing information over again that already exists in a database is for people who have too much time on their hands. Once you have created a Lead named Bob Smith, who works for XYZ Company, which will soon build a New Headquarters Expansion, located in Nashville, Tennessee, wouldn’t you like Vision to simply pass this information forward through your phases of identifying, pursuing, winning and delivering the project? If so, your next “back to basics” move is to help your firm use Vision’s “Create From…” functionality. Vision can take data you already have and use it in new records in the following ways:

• Lead > “Convert” to Contact/Client/Opportunity
• Promotional and Regular Projects “Created from” < Opportunities
• Project Plans “Created from” < OpportunProject Plans “Created from” < Existing Promotional and Regular Projects
• Promotional and Regular Projects “Created from” < Project Plans

Before you go cross-eyed figuring out all this movement, understand that you need to first identify and sketch out your firm’s project lifecycle before effectively using Vision’s “Create From…” functionality. Think about the following questions:

• When do we want a prospective project to be "on the list" or counted in the sales forecast?
• When do we want to start tracking time and expense directly associated with a pursuit?
• When do we need to start planning and allocating staff resources to a likely project win?

Your answers will help determine points in your cycle where Vision can take much of the information already collected and continue using it in subsequent stages. This feature can be an incredible bridge-builder for interdepartmental relationships amongst the marketing, business development, accounting, and operations areas of your firm. 

It’s never too late to get Back to the Basics in your Deltek Vision CRM system. Remember that the system should support the successful business processes you’ve determined work best for your firm, not vice versa. Whether you’ve just been asked to join an internal discussion that started with “I think we need to get one of those CRM things,” or you’re a Deltek Vision CRM veteran looking to step it up a notch, revisit some of these concepts and help your firm ride into the sunset toward a more informed future.
 

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Deltek Vision CRM is uniquely designed for scalability within your organization. Whether you are a novice user, or a tenured pro, Deltek Vision CRM is designed to allow you quick and easy access to the relationship data that will separate your firm from the rest of the pack! However, regardless of the capabilities of the software, the success of your firm’s rollout is affected heavily by your past experiences with services management platforms, the firm’s overall culture and philosophies of client management, and your users’ level of buy-in. Maximizing the value that the system brings to your firm requires careful planning and strong commitments to the implementation.