Full Sail Partners Blog (50)

Welcome to part two of our Marketing Automation Series. In the last blog we looked at how automation tools can impact your SMB. In part two of this series we are going to dig further and examine the Deltek Vision marketing automation tools available to you within your system.

Deltek Vision Marketing Automation: Marketing Made Easier

1) Merge Fields & Templates

If you produce a lot of proposals or documents that follow a defined format (think SF330!), you will love merge fields and templates. Use this functionality to merge data directly from your Deltek Vision system to Adobe InDesign or Microsoft Word. Not only will you greatly reduce the time dump required to create these documents but your marketing efforts will gain a level of accuracy and consistency.

Use merge templates to create:

• Statement of qualification responses
• Letter proposals
• Resumes
• Cover letters
• Project cut sheets
• Reference pages
• And more!

Check out this webinar to learn more about creating proposals with Deltek Vision and Adobe InDesign.

2) Workflows

Deltek Vision workflows can greatly reduce the manual processes you manage in Deltek Vision on a daily basis. Workflows are a series of actions that your Deltek Vision system will execute based on events and triggers that occur within a specified Info Center.

For example: A workflow could be used by a proposal manager to notify a project team when a new project has been created in Vision.

Check out this webinar to learn more about Deltek Vision workflows.

3) Integrations and Connectors

Allow your marketing efforts to go further than ever before by opening your Deltek Vision system to outside software and applications. Eliminating manual processes associated with disparate systems allows your marketing team to focus their efforts on creating a quality client experience for each customer.

For example: Integrate your Deltek Vision system with your website Content Management System to capture valuable lead and customer data in your Deltek Vision CRM. Once a website contact fills out a form on your website they will be automatically added to your Deltek Vision system. Your marketing team can then implement a series of workflows to generate a personal email follow-up note a week later. Additionally you may want to consider scheduling a workflow to notify your sales team of lead activity on your website.

View this webinar to see how Deltek Vision users are creating User Defined Info Centers to create dynamic workspaces within Vision CRM.

Learn More About Deltek Vision Marketing Automation

Want to see what real users are doing automate marketing and streamline processes with their Deltek Vision CRM system? Sign up for our webinar, ‘Let’s do this!’

Creativity, when used in the accounting world, is usually considered a “no-no”. However, I am not talking about misrepresenting the state of affairs. In fact, I am talking about the exact opposite - providing the client exactly what you told them to expect at the beginning of the proposal process. Let’s take a look at how setting client expectations early can improve your firm’s cash flow. 

Setup a Project Process

I am not saying that project management and marketing get to dictate accounting functions, but I am saying that it is imperative that accounting work with project managers and marketers to ensure the signed agreements match the accounting schedule and billing possibilities. To do that, accounting needs to understand the needs of the client and the project managers, as well as the functions and limitations of the software they use for accounting and billing.

From there, you can create a project set up process that easily allows the project managers to see where they are in the project in relation to the budget and plan. This ensures the invoices match what the client was told to expect. As a result, clients are more likely to pay on time and you can count on the cash flow coming in from your clients.

Understand Reporting and Timing Requirements

In many cases, clients have specific reporting and timing requirements – some are reasonable and some are not. Involving accounting at the front end of the project to have discussions with the clients about what is possible and not possible will go a long way to ensure a smoother billing/collection process down the road.

However, accounting can’t become obstinate with the “we don’t do things that way approach.” There has to be a willingness to work with the others to solve the issues between the client desires and the current accounting process. Having he accounting staff work directly with the client to resolve the issues will ensure both understand where the other is coming from.  

Have the Right Accounting System

Understanding what the client needs and understanding what is possible in the billing system allows accounting to bridge the gap. Of course, having a system that offers many options to bill the client helps too. At a minimum, your system should allow you to create billing cycles that allow for most client timelines.

The better systems will allow for billing to be prepared with multiple options for the way the labor and expense are handled. Additionally, they have ways for managing fees and additional items such as credits. The best systems allow for changes in the invoice format so the final product has the required information in more or less where it is needed. Again, flexibility, creativity and patience are often needed.

Let the Cash Flow

Remember that a good collection process begins by communicating with the client - take the time to understand their needs and explain what is possible. Create a billing process that is flexible enough to support client expectations and is efficient enough to be managed internally. Doing so will go a long way in avoiding issues down the road.

Often times, upper management views the proposal process as a “cost of business” and don’t put forth a concerted effort to control proposal related costs. There are several ways to increase the cost-effectiveness of your proposal process, and starting with a bid/no bid process is the first step.

Did you know that 40% of AE firms have no formal bid/no bid process? This is according to the 36^th Annual Deltek Clarity AE Report. For that reason, I’m going to focus on the importance of the bid/no bid process. More specifically, why the decision can be made during any phase of the proposal process. 

Notification of New Opportunity

Let’s start by saying that if you’re receiving notification of a new opportunity within your industry when the request for proposal (RFP) is issued, your business development team is already crippling your chances of winning that opportunity. This is a huge red flag to include in your bid/no bid process. On the other hand, if they have a great relationship with the prospective client, they probably have a decent understanding of the scope of work and the project requirements. Either way, this is the first opportunity your company has to decide whether to bid or not to bid.

Honesty is the best policy, so be honest with yourself! If you specialize in building parking garages and the RFP is for a bridge, your chances of winning are already slim. Sure, you want to branch out and do more than build parking garages, but is this client the one that’s likely to give you that chance? Odds are, probably not.

Release of the RFP

Now you have the RFP that in a perfect world has a detailed scope of work and all the requirements. This is when the page turning begins with a detailed review of every word. Does your proposed solution work within the stated budget? Have you revealed any obscure requirements that are red flags? When evaluating your solution and the requirement, create a risk management plan and think about how your company has managed similar risks in the past. 

There’s the old adage, you can’t fit a round peg in a square hole. In other words, if you can’t provide a solution within the requirements of the RFP, your chances of winning are already greatly diminished. Instead proposing on this opportunity, utilize your resources on an opportunity within your company’s skill set.

During the Proposal Preparation Process  

As you begin to develop your solution, keep in mind that it’s still not too late to abandon the RFP. In some cases, the client may issue amendments or provide clarity that changes the scope of work. Other times, the proposal preparation team may find that the proposed solution has become more complex than originally thought or certain costs were overlooked. 

Usually people say “better late than never” as an excuse. However, in this case, it’s absolutely honorable to walk away from an opportunity before committing your company to something it might have difficulty delivering. In the end, winning the work doesn’t guarantee a profit or a happy client. 

Winning with a Bid/No Bid Decision

In the proposal world, there are always two winners for each RFP. Obviously, the company that wins the bid, but the less obvious is the first company to decide to focus their resources on other business opportunities. As a proposal manager, you want to increase your win rate, and at the same time, upper management has the need to win more revenue. While this puts the two sides at odds, agreeing to an effective bid/no bid process can significantly increase your proposal cost-effectiveness and possibly increase revenue for the company.   

 

    

 

 

Full Sail Partners, a Premier Partner for Deltek and the Client Feedback Tool, is pleased to announce the hire of Amy Balassone in the role of Direct Marketing Associate. In this role, Amy will work with the marketing and sales team to communicate the value of Deltek Vision to the professional services industry. With more than 12 years of customer service, sales, and marketing experience, Amy will conduct market research on management consulting firms to extend the Full Sail Partners brand beyond the AE industry.

“What has impressed me most about the company is their customer service and dedication to their clients, “ says Amy Balassone, Direct Marketing Associate. “I feel privileged to be a part of a company that takes a consultative sales approach to ensure prospects are the right fit for the software. That customer focused mentality is what makes this company great and easy to work for.”

Amy will support the company’s growth goals and provides the firm with the brand awareness development experience needed for Full Sail Partners to help project-based firms develop their systems and processes.

“Amy’s tenacious, yet easy-going personality combines the right touch needed to target new verticals,” said Sarah Gonnella, Full Sail Partners’ Vice President of Marketing and Sales. “We are extremely honored to have Amy join our team. What is most impressive about Amy is her drive and resourcefulness. Her varied experience with marketing and sales along with her previous experience in the Navy as a data systems technician brought the right mix for this position.”

2016 seems to be the year of the buzzword. Everywhere you look you see a new trendy term: Contextual marketing, growth hacking, marketing automation... the list continues! This blog is here to clear up the confusion and help your SMB get started with marketing automation.

  1. What are Marketing Automation Tools?

Marketing automation tools streamline tedious procedures, eliminate manual processes and give the entire organization insight into results of marketing efforts. Marketing automation tools allow us to find out more about our audience and enable marketing teams to create more impactful campaigns. Additionally, automation tools enable SMBs to do more with less resources.

  2. What is the Value of Marketing Automation Tools?

One thing to note is that marketing automation by no means replaces your marketing staff. These tools simply allow them to do more for your organization; providing your team intelligence and time saving mechanisms to make a greater impact on your organization.

Marketing can often be a love-hate relationship for many SMBs. Many firms view marketing as a hit-or-miss type of function. Either marketing positioned the firm to win the job, or they failed – there is often very little grey area. Marketing automation tools introduce a level of analytics and metrics associated to the cost of marketing efforts… bringing everything back to the almighty dollar!

  3. Won’t Automation Remove the Personal Touch?

Understand that there are varying degrees of marketing automation that can be established, and It’s important to take things one step at a time. 

Some people fear that marketing automation tools are going to remove the personal touch from marketing campaigns. Marketing automation tools often add MORE personalization to marketing efforts. These tools simply remove the time intensive processes out of the way, allowing you to spend more time creating a dynamic experience for each customer.

  4. What are Some Examples of Marketing Automation Tools?

These days there are dozens of marketing automation tools. HubSpot, Act-On, TweetDeck, Hootsuite… the list goes on and on.  These tools can help you manage tasks ranging from social media publishing to inbound lead scoring. But to get the most out of these tools you need to make sure that they connect and talk to your CRM system. Doing so will give you one centralized location to manage all of your marketing tools.

As you can see, it is important to invest the proper time and planning to think through your marketing and sales process and develop an automation plan that fits your organizational goals.

We would like to learn more about what your firm is using for marketing automation. In exchange, we will provide you a free download of the Vision Mail Management Info Center. Also, be sure on the lookout for our next marketing automation blog.

Full Sail Partners Named as a Deltek Business Partner – Focused on Extending the Deltek Vision Product to Support Future Growth.

Full Sail Partners has been recognized by Deltek as member of the Million Dollar Club and a Premier Partner for 2016.  As a Premier Partner, Full Sail Partners is not only required to meet and maintain a number of standards for sales and marketing goals, but also provides implementation, consulting, support and customization services for project-focused Professional Services organizations. 

Deltek is the leading global provider of enterprise software and information solutions for government contractors, professional services firms and other project- and people-based businesses. Deltek Vision is a leading enterprise software solution designed for project-based professional services firms to improve business performance, streamline operations and win new business. Deltek Vision uniquely integrates end-to-end business processes by automating the marketing, financial management, planning, tracking and administration of resources and projects.

“We are proud to represent Deltek products,” said Sarah Gonnella, VP of Marketing and Sales from Full Sail Partners. “We believe this year will be even more successful with the release of our BlackBox Connectors, focused on connecting Deltek Vision to the outside world. This new connection tool allows firms to extend Deltek Vision’s already robust ERP solution, to maximize our client’s investment.”

In 2016 Full Sail Partners will continue to partner with Deltek to help businesses integrate their process in to one singular system, better understand and retain current customers, increase market share, and differentiate through targeted relevant and consistent conversations across systems and channels.

How did your firm perform last year? Did you do better than the prior year? I’m sure the majority, if not all AEC firms, evaluate their performance in comparison to prior years, but do they evaluate how they performed against similar firms within their industry? Fortunately, the Deltek AE Clarity Report provides unique insights into the AEC industry that make an accurate comparison possible.

Each year, Deltek working in conjunction with ACEC, ACEC Canada, and SMPS, conducts an industry study that draws from over 250,000 data points provided by more than 350 US and Canadian firms of all sizes. This one of a kind study provides real insight into the AEC industry to enable firm leaders to make strategic decisions to increase their competitiveness and help their firm’s growth. As part of this study, Deltek takes an in-depth look and analyzes participants’ financial condition and market outlook, including:

• Operating Profit
• Net Labor Multiplier
• Staff Growth Rates
• Backlog
• Utilization Rate
• Net Revenue Per Employee
• Current Ratio
• Other Key Financial Metrics

Real Results Your AEC Firm Needs to Know

Prior results from AE Clarity Reports provided industry-specific insights about the most profitable trends in the AEC industry. Some key findings from the 36^th Deltek AE Clarity Report were:

• Firms that work on water, wastewater, and storm water projects, expect their work in the market to grow by 59%, the highest percentage of all surveyed markets. Additionally, markets in which more than half of respondents work in expect their business to grow. These include commercial sector respondents who expect a 58% increase, roads and bridges markets with an increase of 57%, and surveying and GIS sector with an increase of 55%.
• Markets in which respondents are least optimistic for growth are public facilities with an increase of 38.4%, the hospitality sector with an increase of 38.5%, and a 45.4% increase in the residential sector. Nonetheless, these are still encouraging numbers!                                                                                                                                                        
• AE firm leaders reported that the top three factors influencing the success of their companies are the right people, which was cited by 75.7% of respondents, long-term relationships with clients was by cited by 74.7%, and 65.5% of respondents said their firm reputation influenced their firm’s growth. How does client retention affect your profits? Learn the formula to calculate this here!
• There’s even more positive news in last year’s AE Clarity Report. Of the AE firms that participated in the survey, they responded that they had a proposal win rate of nearly 50%. Further positive news is that 42.9% of respondents reported that their win rate has increased either slightly or significantly in the past two years. On the other hand, 12.3% reported that they experienced a drop in their win rate during the same period.
• The top choices for business development responsibility were the executive team that drove 84.7% of their efforts and project managers who drove 68.6% of the business development efforts. One might suspect this comes from developing meaningful relationships with existing clients.
• Overall, about 60% of AE firms said they employ a go/no-go process in at least some situations. Of these, 29.2% said the employ process for all opportunities, and 30.6% for specific cases, especially “strategic” opportunities.
• Top ranked project management challenges included accurate project cost forecasting, and difficulties with collaboration and communication. On the other hand, one statistic showed that 75% of projects were currently on or under budget for the majority or survey respondents.

So how did your firm stack up against these results from the 36^th Deltek AE Clarity Report?

What’s New in the 37^th Annual Deltek AE Clarity Report?

Great question! But just as important, what do you do with this information? Learn what Deltek experts think and how they use this information at an upcoming AE Clarity Tour stop near you. The 37^th Annual AE Clarity Report will be out soon!

Full Sail Partners, a Deltek Premier Partner, announces that Jennifer Wilson has joined the firm as a SQL Developer. Ms. Wilson’s hire bolsters the Full Sail Partners’ team of solution developers. Jennifer will collaborate with clients and key stakeholders to help provide enhanced analytical insight into the information that impacts their business.

Jennifer joins Full Sail Partners with a strong background and acumen of database development and management. She brings with her the experience needed to successfully architect, design and populate business solutions that rely upon complex data sources.

“I enjoy the challenge of translating business processes and concepts into reports and visual aids in order to better assist clients with their analytical needs,” said Jennifer Wilson. “Professional services firms face unique challenges and requirements; I look forward to working with Deltek Vision users to streamline solutions.”

With a decade of experience in programming, reporting, product development and designing process automation, Jennifer’s background will provide valuable expertise to Full Sail Partners' customers in meeting their design, process and system improvement initiatives.

“We are thrilled to have Jennifer join the Full Sail Partners’ development staff,” said Peter Nuffer, Full Sail Partners’ Director of Product Development. “Jennifer brings a lot of energy and enthusiasm to the team. Her approach and work ethic has made the rollout of Deltek Vision custom solutions seamless, helping create a better experience for our customers.”

For more information, please contact Full Sail Partners’ Marketing Communications Department. Interested in learning more about the Full Sail Partners' team? Check out our crew!

Using a third party email suite such as Constant Contact or MailChimp to power your email marketing campaigns is a huge step in the right direction. These types of email suites can greatly improve the productivity of email campaigns, while also providing insight into revenue generated from these efforts. The right technology is essential in achieving marketing goals, but technology is not a silver bullet.  Tech solutions must be accompanied with an effective overall strategy that takes into account systems and processes.

Below is a simple 8-step email marketing guide. Follow this list of do’s (and don’ts!) and start crafting more effective email campaigns!

How to Manage Email Marketing Campaigns in Vision

Looking to capture all of your email marketing campaign data in your Deltek Vision CRM? Not sure where to get started? Vision Marketing Campaigns are the go-to place to manage all of your campaigns!

Full Sail Partners and Planifi announced their recently formed strategic partnership. This alliance brings together Full Sail Partners’ world-class consulting services with Planifi’s industry-leading resource planning software “Project Analyzer” to provide architecture and engineering firms with a better way to manage their resources.

Project Analyzer is a visual resource planning software that enables project managers to quickly schedule, budget and staff projects. This graphic project management tool empowers firms to improve project planning by focusing on predictable and profitable delivery.

“We are excited to introduce Project Analyzer to our clients,” said Scott Seal, Full Sail Partners’ Vice President of Consulting. “We believe that Project Analyzer aligns with our core principals of helping professional services firms improve their business processes. Our clients will benefit from the increased visibility needed to make informed decisions around firm staffing, performance and revenue forecasts.”

Additionally, Michael Kessler, Principal Consultant at Full Sail Partners who successfully helps firms implement and utilize resource planning said, "I am looking forward to offering a powerful new planning solution to our customers. The reporting capabilities of Project Analyzer have been on my clients’ wish list for years."

This partnership will focus on enabling architecture and engineering firms to center their business on the project performance analytics that support better decision making by project managers and firm executives.

“This is a big day for Planifi,” said Tom Vandervort, Planifi founder. “This partnership will enable a whole new group of architecture and engineering firms to choose Planifi for their resource planning needs. Customers will benefit from the ability to select the solution that best works for them, all guided by Full Sail Partners’ expertise. Planifi customers will also benefit; as we are now able to offer enhanced consulting capabilities and solutions to our customers through Full Sail Partners.”