Full Sail Partners Blog | Client Relationships (4)

Adding client feedback results to your project evaluation plan provides an incredible return on investment. Conversely, by failing to identify key satisfaction metrics, your projects are less efficient, and you have less insight in to the mindset of your clients. Ask yourself, in the modern competitive business environment, can your firm afford to overlook anything -- let alone the satisfaction of your clients?

Our easy to use client satisfaction solution, The Client Feedback Tool, allows clients to quickly and easily provide insightful data that will ensure that projects stay on course, and meet or exceed expectations. Utilizing our tool, asking your clients how your processes work takes them only two minutes to complete - but the information provided gives both parties valuable data to assure effective, successful projects.

Based on our research, including 100K pieces of data from our clients, we've listed 4 ways that feedback will add to your bottom line.

• Identify your top 10% most loyal clients. Do you have a way to identify which clients value you most?  Using the information provided using the Client Feedback Tool, our clients have identified their top 10% most loyal clients and converted this knowledge into increased billings, increasing fees by 3% to their top-rating clients.  For a $10 million firm, this translates into roughly $30k in additional profit each year.
   
• Retain one client on the "bubble." One-third of our subscribers came to us after losing a major client.  In every case, these firms were surprised by the defection and realized they were blind to a pattern of problems the client never brought to light.  Frequent feedback greatly reduces the chances of this happening.
  
  According to PSMJ Resources: 
  
  
  • AEC firms spend four times more money replacing a client than the costs of retaining one.  
  • Even if you replace the lost revenue of a departed client, the added cost of winning a new client typically exceeds $22k.
   
• Increase marketing efficiency by 3%. The average AEC firm spends 11% of their revenue marketing, while seeing only 25% of pursued work turns into billable work.  Adding client feedback informs you of your market successes and identifies where your firm’s strengths are.  By marketing your strengths to your best market sectors, you’ll not only target the markets that are most satisfying (and profitable), you will also reduce wasted effort pursuing work that doesn't match your firm's core services.  Even a 3% increase in efficiency will save a $10 million firm over $33k a year.
• Reduce key staff departure by 5%. PSMJ Resources again reports that replacing your best staff costs in excess of $100k per departure.  Most key staff don’t leave for better salary. They leave because they feel unappreciated, unvalued, and because they feel their growth is not supported.  Quantitative feedback gives you the tools and information to recognize performance.  In fact, your clients will be directly recognizing your staff’s efforts as they provide feedback.  Research based on nearly 10 years of helping our clients collect feedback indicates that their clients rate staff performance as "Exceptional" 22% of the time.  This satisfying work environment will help retain (and identify) your best people, saving an average of $67k each year.

It’s simple, regardless of firm size, incorporating feedback in to your project evaluation plan can increase profits 13% or more just by applying these tools and strategies.

Garnering the client feedback metrics needed for your project evaluation plan is easy with a simple and powerful system like The Client Feedback Tool.  

What are the major productivity killers for firms in the Professional Services? For most firms, some of the biggest ones revolve around information overload, duplicated effort and other inefficiencies. 

Fortunately, team collaboration tools can address each of these areas — and thus have a positive impact on the productivity of individuals and teams throughout an organization. 

First, let’s consider the element of information overload — which for many people is exemplified in the form of an overflowing email inbox. We all know the frustration of seeing fifteen different emails with the same subject line, where people are actually commenting each other’s earlier messages — and then trying to untangle the sequence of the discussion to make some sense of it. Not only does this type of information overload take time to sort through, but the reality is that with so many emails piling up, important messages can get lost or go unread. 

Another major factor that negatively affects productivity is duplication of effort. It’s common for multiple people in a firm to be working on the same problem — but is some cases, rather than working as a team, they’re operating in unconnected silos. Even if the whole team was in the same meeting, subsets of the group may have informal follow-up meetings, or even chance encounters in a hallway. Any one of these can result in parallel (and duplicated) efforts. 

Inefficiencies come in a variety of flavors, ranging from the annoying to the scary. One of my favorites is the issue of document versioning. This is especially likely when multiple people are working separately on the same document. Unless a firm has a solid solution in place, it’s all too likely for multiple versions of a document to spring to life, each with its own edits and authors. Sorting through the different versions to create one final document can be a time-consuming source of frustration. 

Real team collaboration is a beautiful thing

Now let’s switch gears and talk about some of the productivity gains a firm can realize by implementing effective team collaboration tools. 

One of the most essential functions that collaboration tools perform is organizing team members’ communications into a centralized repository of conversations around specific tasks and issues within the project. In the Kona tool, for example, individuals can have conversations with one colleague, a small group within the team, or the entire team. They can also see the various subtasks, view a centralized project calendar and share information with the entire team. 

Team collaboration tools can enable project managers to set up their groups so that certain members are able to see all conversations, while others have a more limited view. This capability can be especially critical when collaborating with clients. 

Kona in particular has found an effective way to address the problem of sharing documents among members of a team – one that ensures that everyone is working off the latest version. Instead of sending colleagues the actual document as an email attachment, users can send links to where the master files are stored (including such online services as Dropbox, Box or Google Drive). 

Last but not least, when collaboration tools are web-enabled, like Kona, they’re ideal for optimizing the way people work in the real world. After all, not all of our productive time is spent at work; we can also be productive when we’re in between doing other tasks, whether at home, on business trips or elsewhere. Team collaboration tools allow individuals to continue being productive, wherever and whenever inspiration hits. 

Summing up

Until a firm finds an effective way to address factors like information overload, duplication of effort, and inefficiencies, its productivity will probably suffer. Team collaboration solutions may hold the key to making the most of your team’s collective abilities — and at the same time, minimizing the overlaps, dropped balls and other issues that may be limiting your productivity.
 

Let’s be clear: people are not squirrels. That being said, when you’re trying to get your firm’s employees to interact with each other effectively, it may seem like trying to herd the little woodland creatures.

Most firms’ leaders already know that the most effective answers to this challenge involve improving collaboration, communication and teamwork. Easier said than done, right?

Fortunately, social collaboration tools can improve the effectiveness of not only your individual employees themselves, but also the separate functions within the firm and also the organization as a whole. Here are some of the ways a firm can use these innovative tools to add value throughout the organization.

Executives

From the CEO or partner’s perspective, social collaboration tools have the potential to improve productivity at every level within the organization. Here’s how:

• Individual employees are empowered to share information and collaborate on projects more efficiently and keep their managers and colleagues up-to-date in real time.
• Functional units can collaborate more effectively, because managers have better insight into the status of all ongoing projects. Managers also have a central location for all project communication that doesn’t disappear when an employee leaves.
• Differentiating your firm from the competition by providing a collaborative environment for not only your internal team members, but outside consultants and clients. 

As an example, collaboration tools such as Kona make it far easier to include clients as team members throughout the process. Compared to other firms that simply use emails and phone calls to keep clients in the loop, a firm using these tools can enable more integrated and up-to-date communication with clients, and at the same time, create a more enjoyable customer experience. 

Project Managers

On each project, project managers can get better visibility into milestones and issues, improving project efficiency as well as the client’s experience in several ways:

• Improves team members’ communication and accountability, while reducing time wasted in status meetings.
• Strengthens the project manager’s relationship with the client, and also differentiates the firm.
• Brings new staff up-to-speed more rapidly, shortening the time required before they can contribute.
• Creates a centralized record of working issues, tagged and easily searchable. 

Marketing/Business Development

Professionals in a firm’s marketing/BD function, like its executives, stand to benefit in the long term from the differentiation that can result from effectively managed social collaboration tools. They also benefit in more tactical ways:

• Improves communication and accountability in proposal planning, development, and review, including go/no-go decisions.
• Streamlines event planning and tradeshow preparation.
• Provides unified view of specific tasks across multiple BD proposal efforts happening simultaneously.
• Enables greater consistency and knowledge transfer across multiple groups working on proposals and other repeatable processes. 

Information Technology

IT departments can use these tools to address a range of technical needs and, at the same time, change the culture to one that is more collaborative. Among its impacts, a social collaboration tool:

• Enhances internal and external collaboration while protecting network information.
• Is less expensive than traditional collaboration solutions such as SharePoint.
• Improves management of complex IT projects and saves time by enabling peer support.
• Allows the CIO and other leaders to be more aware and experience the “pulse” of individual projects and issues.

Human Resources

For the HR function, these tools can help in ways that are both strategic and logistical. Social collaboration tools:

• Streamline and expedite recruiting and on-boarding processes.
• Use two-way internal communication about tasks, events, and topics to create a more collaborative environment and improve employee engagement.
• Allow HR employees to be more productive in planning and implementing internal events and initiatives.

Accounting

For the accounting function, social collaboration tools bring new efficiencies to a variety of ongoing processes in multiple ways:

• Rather than having to dig through email chains and contact multiple individuals for updates and answers, accounting professionals can streamline the month-end close process by generating repeatable steps to organize and capture financial information.
• Contract management can be improved by creating templates with specific steps and forms to guide each project.
• Accounting staff can create a private but accessible space to capture progress and follow-up on A/R issues, assign individual responsibilities and maintain a centralized log of progress toward resolution.

The Collaborative Edge

In a sense, your most important asset could also be a liability:  If your staff cannot collaborate effectively, you’re not optimizing your firm’s capabilities. Social collaboration tools have the potential to improve collaborative capabilities at every level and in every area of your organization, bringing about measurable improvements. At the same time, they can help you create a better client experience and differentiate your firm from others — critical factors in attracting and retaining clients and employees.  

Have you ever tried to communicate a thought or idea to a group or team, and yet no matter how hard you try, you cannot get your point across? Like it or not, we have all been there. The cause for this breakdown in communication could be many different factors, but many times this breakdown is caused by a failure of fundamental best practices for team communication.

Let’s review four of the best practices for team communication that will get your team operating at full sail:

1. Responsibility is on the sender of the message, not the receiver! We live in a complex world, and most of us are juggling what feels like a hundred different things. This can often lead to us jumping from task to task, often leaving a tornado-like path in our wake. Next time, before you start forming the message for your co-worker or teammate, stop for a minute and organize your thoughts. If you are having a hard time keeping up with your train of thought, how do you expect someone else to follow it? As the communicator, it is incumbent on you to develop a coherent, easy to decipher message that has been received the way you intended.
   
   Think > Organize > Disseminate > Confirm
   
   
2. Cut out the noise. You may be sitting there saying “DUH!”, but honestly ask yourself, have you done this lately?
   
   Communication noise refers to influences (outside and internal) on communication that effect the interpretation of the conversation. Often over looked, communication noise can have a profound impact on both perception of interactions, and analysis of our own communication proficiency.
   
   Noise can be many factors ranging from psychological (stereotypes, biases), Physical (loud music, incessant background noise), physiological (preoccupied during conversation), or semantic (sender mumbles or uses jargon). In order to follow our best practices for team communication, we recommend identifying any potential noise before, during, and after a conversation, and addressing it immediately!
    
3. Haste makes waste. Rarely are our first ideas, our best ideas. Often times in the business world we will spend hours upon hours forming our thoughts and opinions about a subject, and then turn around and expect our peers to provide the same insight, only on the spot.
   
   In all fairness to your project team, you must provide your team with an environment that fosters thinking, collaboration, and open ideas. Failure to do so will cause even the most extroverted of individuals to crawl in to a shell, making their ability to interpret your message more difficult. Lack of creating an environment that fosters collaboration will lead to team members more worried about why you are asking a question, rather than what you are asking.
    
4. Listen, listen, listen! Did you know that we listen at a rate of 12-250 words per minute, but think at a rate of 1,000-3,000 words per minute? While impressive, this statistic is very scary! One of the biggest breakdowns in communication comes from lack of listening, both from the side of the sender, and the side of the receiver. If you, or your team, are too busy forming your opinion about what is being said, rather than listening to what is being said, you are doing your entire team a disservice. We have two ears and one mouth for a reason!
   
   Tip for better listening: If you are working behind a computer while having a conversation, do not ever open up your emails mid meeting. We all want to check that fresh email that just popped up in the corner of our screen, however by doing so you have effectively checked out of the conversation at hand.

We hope that you can apply these best practices for team communication, and improve the effectiveness of your team’s communication efforts. Agree or disagree with anything in this blog? Make sure to comment below and let us know your thoughts! 

Interested in improving team communication? Check out Deltek Kona, a new social collaboration tool. Deltek Kona is revolutionizing the way teams communicate!

As the New Year begins, most businesses, including ours, look for ways to drive even greater success than last year. If you are like most professional services firms, you evaluate project performance based largely on the efficiency with which the project is completed.  Unfortunately for most firms, they only look at half of the equation.

Evaluate Client Feedback for the Full Picture

Client feedback should focus on helping clients achieve the long-term success they desire by measuring all the metrics important to project performance. As the title suggests, this includes measuring both financial metrics and client metrics. Client metrics measure how well your process is meeting your client’s expectations at each stage of the project. If your team is not asking whether their client’s expectations are being met, they are making three dangerous assumptions:

1. An existing project delivery process will meet a new client's expectations (or a new project manager will meet an existing client’s expectation)
2. A client’s expectations of the project manager they have worked with before is not influenced by external factors
3. You and the client have the same understanding of project communication, deliverables, etc.

Benefits of Client Feedback

When your firm uses real-time, project-based feedback, you give your clients the opportunity to share their changing preferences and priorities with you throughout the project. You eliminate the assumptions that can result in poor project performance and unmet expectations. You strengthen your relationships with your clients as they realize that you really care about their goals. Ultimately, because the feedback you request is designed to benefit your client, you also give them the ability to help you help them achieve the success they desire.

Some of the benefits of improving your project performance and creating success for your firm include:

• Establishing a reputation as experts, elite players with a premium brand.
• Reducing or eliminating re-work and scope creep
• Becoming the ‘go-to’ firm
• Impacting the bottom line by providing a steady stream of profitable work

As 2014 gets underway, let’s challenge ourselves. Instead of measuring the same things you have in the past and expecting different results, take the strategic step of tracking the metrics that matter. Just like, Peter Drucker says, “what is measured improves”.  So the question to ask yourself is: Are you measuring the metrics needed to create the success you desire? Click below to learn more about measuring client metrics to create firm success. 

As a project manager you have more to do in any given day than you can possibly get done. Sound about right? And, as if you don’t have enough to do, you sit through team meetings, office meetings, and visits from the top leadership where they remind you how important it is to ensure your clients are your top priority while also achieving strong profits. Okay. Now for the big question – how do you balance both priorities?

Do you remember the EASY button? Well I think Staples© was really onto something with that. I can’t tell you how many times I’ve wished I had one of those to handle tasks that I knew were important but that I struggled to get completed. Have you ever wished you had one to measure how things were going with your clients? Wouldn’t it be great to have a one button solution when your supervisor asks you how things are going with your clients?

Well, now you do. The answer – send your clients project surveys!

Client Feedback Tool grew out of an architectural firm so I definitely get it! As strongly as I believe that getting feedback from your clients is essential to building strong and lasting relationships, I am well aware that time is the one thing project managers in the A&E industry have in limited supply!

So you may be wondering, he just acknowledged that project managers have no time for extra steps in the project management process and yet he is suggesting that we send project surveys to our clients? Fair enough. The truth is that it takes less than 2 minutes to send your clients a survey. And, the information you get will save you so much time!

Every time one of our clients sends a survey, their clients’ responses are logged onto a scatter plot like the one in this figure. One of several reporting options, the scatter plot analyzes how well client expectations are being met. It takes less than a minute to run and you can schedule it as a weekly or monthly recurring report. Our clients see a snapshot of what their clients are saying. Are you starting to see how this will give you the information you need?

Each of our surveys consists of about 6 – 8 questions asking how well client expectations in different categories are being met. The blue dots represent individual pieces of feedback from one of those surveys. With a 4.0 indicating that the client’s expectations are being met, this one chart can be your very own EASY button!

With one quick glance you can see that overall you and your team are meeting, or exceeding, your clients’ expectations. But there’s more.

When you click on any of the blue dots, you immediately see:

• What project that piece of feedback is associated with
• What question was being asked
• Who answered the question
• Any specific comments by the respondent

It’s important to note that using project surveys does not replace the ongoing conversations you have with your clients.  However, with a strong feedback process you can, in about 5 minutes a day, get the details you need and get back to managing your projects. If there are ever any challenging responses, a simple click on the blue dot gives you the information you need to begin finding a resolution before their concerns become problems.

In addition to seeing the results for the clients you manage overall, you will have the ability to see a scatter plot for each individual client as well. Now, with your very own EASY button, the next time you are asked ‘how are things going’, you will have the information at your fingertips!

Interested in learning more about using project surveys?

If you ask friends or colleagues how they feel about conflict, you will likely know their answer even before they speak. Their body language will tell you immediately. That is because most people view conflict as having to do with arguments, agitation, and to an extreme extent, hostility. But what if we reframe the way we look at conflict? Is there a way to see conflict as an opportunity if we accept the fact that conflict is essentially about the gaps in expectations that happen when individuals interact?

Project teams work hard to match their deliverables to their clients’ expectations. However, we all know there are, at times, bumps in the road and that project conflict can occur when your team’s understanding of deliverables, communication, or schedule is different than your client’s. There is certainly no magic to ensuring this doesn’t happen but there are three actions you can take to minimize the frequency and to actually turn these gaps in expectations into an opportunity to learn more about your clients.

Don’t avoid it or ignore it. Just because you are not aware of the gap between your clients’ expectations and what your team is delivering does not mean that the gap doesn’t exist. Both you and your client make assumptions related to their project every day. You assume that the way you have done 50 projects in the past that are just like this one is the way to progress on this one. Your client may have expectations (or a vision) about what the deliverable will look like that is different than what you are planning. It happens. However, if throughout the project you ask questions, you will catch these gaps in expectations as soon as they occur. And, the sooner you and your client have a conversation about the difference in your expectations, the sooner your project gets back on a healthy track.

Don’t blame anyone. I have heard many A/E/C firms speak of having difficult clients. Their (clients) expectations are unrealistic, they are inconsistent, they just expect you to read their minds and know exactly how they want things done. This may be true. But beyond the obvious problem with telling your clients they are wrong, playing the blame game may create an attitude on your team that your clients will pick up on. By looking at project conflict as nothing more than a gap in expectations, you and your team will have the opportunity to learn more about each client. As you solicit feedback from your clients, you will close any gaps in expectations and be recognized as their expert.

Communication – the great conflict alleviator. You can avoid having conflict escalate or go unresolved, by communicating regularly with your clients. Asking for feedback on a regular basis lets you keep a pulse on whether or not there are any expectation gaps. You will quickly see if there any issues that need to come to the surface? By asking for feedback and following up, you will keep the channels of communication open. And, you will give your clients the opportunity to share with you their ideas and thoughts about how they would like you to serve them.

Getting regular feedback lets you build an easy rapport with clients. The Client Feedback Tool process is easy and comfortable for both you and your clients. Integrated into your existing project management system, the feedback you receive provides you with new ideas about your clients’ preferences. We hear a lot about being your client’s trusted advisor. In addition to being their trusted advisor, you will also become the expert at how each individual client prefers to be served.

Learn more about using feedback as an opportunity to turn conflict into client loyalty and trust.

Achieving consistent project profitability while maintaining strong client relationships is at the top of most firms’ goals and objectives. And, while there are certainly a number of variables that must be integrated to make this happen, asking your clients for feedback during the project plays a valuable role. I’ve identified two scenarios that are common in the A/E industry. Incorporating feedback into your project management process has been demonstrated to have a positive impact on both.

Reduce (or eliminate) Re-work

Streamlining the project delivery process is essential to creating project efficiencies that lead to increased profit on your job. But there are pitfalls to this approach unless you are getting regular project feedback from your clients. Let’s look at a scenario:

You have done projects for one of your best clients for more than 10 years. You have developed a delivery process that seems to be working for them and it eliminates the need for your team to reinvent the wheel each time. Enter the new client project manager. This individual has their own set of expectations regarding how this project will proceed. And, although you all believe you were aligned when you left the kick-off meeting, suddenly there are 10 pages of comments to your first major submittal. They don’t like the format, they feel you have left out critical information, and generally they are looking for you to fix the problem which will require some significant re-work on your team’s part.

How could project feedback have avoided this outcome? Firms that have integrated gathering feedback into their project management process understand the importance of requesting feedback after each milestone meeting or deliverable. In this scenario, a feedback request would have been sent after the initial meeting perhaps after the submission of the meeting minutes. This would give the project manager the opportunity to uncover gaps in expectations with this new project manager. Before his team began to move forward on the project, these gaps can be closed. In this scenario this would have meant deviating from the streamlined process at least a little, but that knowledge and flexibility would save many hours of re-work that kills a project budget.

Avoid Scope Creep

Scope creep is something most A/E firms understand all too well. You know what is needed to complete the project but the client is extremely cost conscious and asks you to remove several items to lower your fee. Depending upon the experience of the project manager involved, they may be able to complete the project to the client’s satisfaction. However, doing so will quite likely result in a lower profitability for your project. Let’s look at a scenario:

You have been asked to design a renovation for a commercial building for a new client. This type of work is your specialty. You know all of the elements that will be needed to meet your client’s expectations for a successful project. However, when the client asks you to remove about 5% – 10% of the scope so that your fee will fit into their budget, you agree because this is a client that you really want to work with and your staff is a little light on work at the moment as well. As the project progresses, you run into problems because of the scope you removed and the client ‘forgets’ they asked you to remove these items and asks you to do what is needed to complete the project. Rather than ask your client for an increase in fee, you just finish the project with the fee you have been given. This involves both you and your team working extra hours and your profit still takes a hit.

How could project feedback have avoided this outcome? Because this is a new client let’s assume that the opportunities to use feedback to avoid the fee reduction in the first place are limited. Requesting feedback from your client throughout the lifecycle of the project however, can play a significant role when the scope items you removed come back into play. Each time you send a feedback request to this client you are giving them the opportunity to let you know how well you efforts are matching their expectations. You are building the relationship with them that lets them know that you value your relationship with them and it is your goal to ensure the project outcome meets or exceeds their expectations. When the moment comes that the scope items you agreed to remove become essential to the project, this relationship will make the conversation to request additional fees more comfortable for both of you.

Interested in learning more about using project feedback to increase profits?
 

Every year in your conference planning meetings you agree to come away from the upcoming conference with concise, actionable intelligence. Instead, every year you come away with nothing but a big stack of business cards, and maybe some new LinkedIn connections. In this blog we are going to review how setting up a CRM marketing campaign can help you come away from your event with clearly defined goals and actions.

You can’t track a marketing campaign unless you create it. You can’t start tracking your marketing efforts until you start. Often we overlook tracking information from conferences and tradeshows because of how much time these events are already taking out of our hectic schedules. If you have already made the decision to attend, you need to get both feet wet. There is no way to justify not taking the time out of your day to create a detailed marketing campaign in your CRM.

Include as much detail as possible in this marketing campaign. Event location, registration dates, everything! This marketing campaign will become your holy grail for all things related to this conference. By doing so you create a centralized location where your entire firm knows to look for information related to this event – and heck, you probably save a few trees in the process.

Use your CRM system as a grocery list! We all know how hectic things can become before leaving for a conference or tradeshow. Nothing is worse than spending the night before the conference starts in a Kinkos trying to produce some brochures because you forgot to prepare them beforehand. Track important items through your CRM system and start your conference off right by showing up with everything you need!

The beauty of tracking your marketing tasks via your CRM software is that you can use a mobile solution such as Vision Unleashed to access your database, and update tasks as you go.

Track who you know will be there, and who you met! The whole point of going to these things is to make contacts, right? What good does a pocket full of business cards do if you fail to create actionable intelligence from the contact? Provide your entire company with visibility in to these contacts and track this information in your CRM.

Before the event, track those clients that you have verified will be in attendance. The name of the game is conference planning, right? So don’t be afraid to do a little planning! Be aggressive and proactive schedule some quick meet-ups with your clients. Grab a cup of coffee or invite them to lunch. By tracking this activity in CRM solution you are able to ensure that you are reaching out to as many clients as possible.

After the event, make sure to get all of your new contacts uploaded in to your system. Hopefully you talked you went beyond the typical conference small talk and discussed business opportunities with these soon to be clients. Track whatever actionable intelligence you have in the system. Add these new contacts to the appropriate mailing lists and groups so that they start receiving your targeted marketing materials.

If you were not setting up marketing campaigns in your CRM system before reading this article, I hope that you now see the error in your ways! The most powerful CRM systems, such as Deltek Vision, allow us to provide our entire firm with the data we gain from these events – do so, and maybe next time you are trying to get the expense approved to attend a conference, you won’t have such a hard time convincing your supervisor!

Your firm is committed to using client evaluation surveys to ensure project success. So what do you do when your client gives you all high marks and you just know it isn’t true?

Recently one of our clients shared a story with me in which she was faced with this situation. Megan had been working on a project for Dee for several months. During this time there were a lot of times – certainly more than typical – when Dee came back with comments like, ‘well, that is fine but…’ Megan continued to feel that as hard as she tried to meet Dee’s expectations, there was something that was just not adding up.

For a number of years, Megan’s firm had elected to use client evaluation surveys. As a result, and because Megan really wanted to create a successful project for Dee, she decided to send her a survey. The survey asked Dee to consider specific points in the project process. It gave her a chance to share her thoughts on how things were going. The goal of the survey was to hear what Dee felt was important and to allow Megan to uncover what processes Dee felt were working well and which ones might be adjusted to work a little more smoothly.

Much to her surprise, the survey came back with all top scores and the comment, “I just love working with Megan!”  

Since her purpose was not to receive accolades but to serve her client more successfully, Megan gave Dee a call. She told her she really appreciated her taking the time to complete the client evaluation survey but she was a little concerned with the high scores. She told Dee, “I really enjoy working with you as well but I just feel that there is some way in which I could be serving you better.” Dee told her that she gave her the high marks because she knew other people would be looking at the scores. She said she really did like working with Megan and didn’t want her to get into any trouble.

Megan thanked Dee and told her she really appreciated her thinking of her. She was quick to add, however, that she (and her firm) actually appreciate knowing what their clients are thinking even if the survey comes back saying that the client is not completely happy with something. She pointed out that the reason her firm uses client evaluation surveys is because they are committed to providing their clients with the best possible experience.

So how does the story end? Megan and Dee had an excellent conversation. They talked about the processes Megan was using on the project and agreed on a few minor adjustments that Dee felt would really work a little better for her. In the end, the client evaluation survey actually worked just as intended. Even though the high scores did not accurately reflect what was going on in the project at that time, it opened the door to an excellent conversation.