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Full Sail Partners, Deltek Premier Partner, is pleased to announce its recent hire of Nicole Temple who will join the Full Sail Partners team as a Senior Consultant. Within this role, Nicole will provide consulting and training to Deltek Vision users. Ms. Temple has a proven background supporting firms through system implementation and user training. With this most recent hire, Full Sail Partners continues to provide clients with the most knowledgeable professionals in the industry.

“I believe my unique experience of working with Deltek Vision as both the front end as an accounting user, and back end as a consultant will provide clients with a strong functional foundation to address their daily challenges,” said Nicole Temple. “With the introduction of Vision 7.1, I look forward to bringing my passion for training to Full Sail Partners to assist clients with the transition from legacy software and prior versions, to gain more from their Deltek experience.” 

Nicole Temple comes to Full Sail Partners with 15 years of experience A/E/C industry. Most recently, Nicole worked for Deltek University providing clients with Deltek Vision system implementation, customized and front-end training. Through her rich history working with Deltek Vision, Nicole is uniquely qualified to assist firms in the training and implementation of Deltek Vision software, methodologies, and best practices.

Nicole Temple’s appointment comes shortly after the one year anniversary of Full Sail Partners. "Full Sail Partners is excited to add Nicole to our Consulting staff solidifying a very strong Consulting Team" said Scott Seal, Vice President at Full Sail Partners. "Nicole’s depth of experience, energy, enthusiasm with Deltek Vision and proven track record of success are exactly what the company needs for its next major phase of growth to ensure great service to our clients."

For more information, please contact Full Sail Partners’ Marketing Communications Department or check out the rest of the Full Sail Partners Deltek Vision Consulting Team.

What is forecasting? Forecasting is a tool that many professional services firms use to help management make decisions based on past and current data trends. 

There are two types of forecasting we will focus on in this article: 

1. Utilization forecasting
2. Cash flow forecasting

For professional services firms, forecasting starts with the analysis of the work that is yet to be performed and equating that to overall firm revenue. The revenue then becomes the basis for the accountant to project cash flows coming in, considering average day’s receivables, to drive what cash is available versus the cash required to cover current expenses.

Without these forecasts, it makes it much more difficult for management to schedule, staff, plan or perform the work in production that is necessary without them sitting up in bed at night on a regular basis. 

So let’s break the process down into steps and then focus on the key benefits of what is forecasting. 

1. To properly track utilizations, it is important to establish two budgeted figures, target utilization and available utilization. Both should be established for every staff person and documented by employee in your system.
   Definitions:

• Target Utilization is a function of the targeted billable hours over the standard hours in the work week.
• Available Utilization is a function of all available hours minus just the benefit hours.

One engineering firm we are working with used to post the labor utilization “curves” on their message board in their lunch room and it was measured against budgeted utilization for the year as a constant.  This singular graph showed what the firm was projecting for scheduled utilization against target and available which kept staff cognizant of both the need to schedule fully.  The graph also served as a tool for staff to promote billable hours against project deadlines.

From this data, management was able to see the most important single factor for the firm, how far out they were scheduled, and if they needed to adjust staff or move project timelines to increase project throughput.  Since labor costs against labor revenue is the single most influential impact on a firm’s bottom line, forecasting in this way had this firm’s management sleeping better, while it also empowered the firm’s staff to keep an eye on utilization. 

Since this level of tracking was in place at this particular firm, it also allowed their senior financial person to produce informative forecasts of revenue, which in turn, promoted the morale of everyone in the firm. 

To note, when the firm had many proposals out with the results tracking per the graph above, and the firm had the ability to look at un-scheduled but awarded professional service hours as well, they knew when staffing could not meet the demand of the impending work and were able to stage clients expectation with delivery dates or let HR know that hiring was needed on the horizon. 

So, is your firm enabling forecasting to better win work and deploy resources? If not, after reading this blog do you recognize the importance of implementing forecasting at your firm? I would forecast that the answer is “yes”!  

Every year in your conference planning meetings you agree to come away from the upcoming conference with concise, actionable intelligence. Instead, every year you come away with nothing but a big stack of business cards, and maybe some new LinkedIn connections. In this blog we are going to review how setting up a CRM marketing campaign can help you come away from your event with clearly defined goals and actions.

You can’t track a marketing campaign unless you create it. You can’t start tracking your marketing efforts until you start. Often we overlook tracking information from conferences and tradeshows because of how much time these events are already taking out of our hectic schedules. If you have already made the decision to attend, you need to get both feet wet. There is no way to justify not taking the time out of your day to create a detailed marketing campaign in your CRM.

Include as much detail as possible in this marketing campaign. Event location, registration dates, everything! This marketing campaign will become your holy grail for all things related to this conference. By doing so you create a centralized location where your entire firm knows to look for information related to this event – and heck, you probably save a few trees in the process.

Use your CRM system as a grocery list! We all know how hectic things can become before leaving for a conference or tradeshow. Nothing is worse than spending the night before the conference starts in a Kinkos trying to produce some brochures because you forgot to prepare them beforehand. Track important items through your CRM system and start your conference off right by showing up with everything you need!

The beauty of tracking your marketing tasks via your CRM software is that you can use a mobile solution such as Vision Unleashed to access your database, and update tasks as you go.

Track who you know will be there, and who you met! The whole point of going to these things is to make contacts, right? What good does a pocket full of business cards do if you fail to create actionable intelligence from the contact? Provide your entire company with visibility in to these contacts and track this information in your CRM.

Before the event, track those clients that you have verified will be in attendance. The name of the game is conference planning, right? So don’t be afraid to do a little planning! Be aggressive and proactive schedule some quick meet-ups with your clients. Grab a cup of coffee or invite them to lunch. By tracking this activity in CRM solution you are able to ensure that you are reaching out to as many clients as possible.

After the event, make sure to get all of your new contacts uploaded in to your system. Hopefully you talked you went beyond the typical conference small talk and discussed business opportunities with these soon to be clients. Track whatever actionable intelligence you have in the system. Add these new contacts to the appropriate mailing lists and groups so that they start receiving your targeted marketing materials.

If you were not setting up marketing campaigns in your CRM system before reading this article, I hope that you now see the error in your ways! The most powerful CRM systems, such as Deltek Vision, allow us to provide our entire firm with the data we gain from these events – do so, and maybe next time you are trying to get the expense approved to attend a conference, you won’t have such a hard time convincing your supervisor!

You might be tempted to think that the hardest part of using business performance metrics to guide your business is gathering and analyzing the metrics. 

But equally important — maybe even more so — is selecting the right metrics to begin with. Of course, there are some people who observe that there are no “bad metrics.” The argument goes that a metric itself is neither good nor bad; it could be just as likely that your data is wrong, or possibly that the metric is simply not a good fit for your needs or your organization. 

But even though the metric itself is neither good nor bad, there are other ways that business performance metrics can be failing you. Let me describe three of the most common problems. 

1. Inconsistency. One of the most common ways a metric can go south is inconsistency. Granted, some people think consistency is overrated: the philosopher Ralph Waldo Emerson once railed in his classic essay, Self-Reliance, that “A foolish consistency is the hobgoblin of little minds.” (It’s good stuff — look it up!)

2. Unintended consequences. Another problem is if your metrics are somehow incentivizing your employees to do the wrong thing. For example, imagine your firm has put a recent focus on customer service. Unfortunately, last year you notified all employees that their pay raises will be based on employee utilization rates. The longer your employees spend keeping your clients happy (non-billable work), the lower their utilization rate. You are telling your employees one thing, but your actions are saying the complete opposite.

Although it should go without saying, it’s absolutely critical to make sure that the math and logic that feed into your business performance metrics remain consistent, regardless of the timeframe or operating unit being analyzed. 

So in this example, a better metric would be to incentivize your employees on a combination of utilization rate and customer satisfaction — more complicated to gather, but ultimately closer to what you want to reward and encourage. What’s more, a great reason to plan your metrics with care! 

3. Understanding Lagging vs. Leading Indicators. To be most effective, you need business performance metrics in as close to real-time as possible. Understanding the difference between lagging vs leading indicators can often be the defining factor for setting your firm on the correct course. Lagging indicators help your firm indentify historical trend information, while leading indicators provide predictive information that can allow you to make data-driven decisions to change future outcomes.

QuickBooks, Excel and other office applications can help in collecting and analyzing data, but lacks the sophistication to provide real-time insight. A purpose built ERP, like Deltek Vision, provides front and back office functions insight into historical and predictive information. Whatever tools you use to gather your metrics, be sure to automate the process as much as possible to provide your team with the ability to make the best data-driven decisions.

Start measuring!

So how does one avoid the pitfalls of metric management? A great starting point is to understand your business and what your version of success looks like. For example, is it total revenue, net profits, other measures, or a weighted combination? 

At Full Sail Partners, we work with a large number of professional services firms — especially those that are project-based. As a result, we have a lot of insight and experience into the metrics that are most telling for them. To learn more, keep exploring our blogs, or contact us.

Full Sail Partners, a Deltek Premier Partner, is pleased to announce its recent hire of Stacey Ho, CPSM who will join the Full Sail team as a CRM Consultant. Within this role, Stacey will provide CRM consulting to Deltek Vision users. Her proven background supporting firms through CRM implementations and understanding of firm-wide marketing processes and procedures will ensure Full Sail Partners continues to provide clients with the most knowledgeable professionals the industry offers.

"I am excited to join the team and further support services marketers looking to connect and grow their firms,” said Stacey Ho, CPSM. “I love seeing my peers grow with firms by working smarter and loving their jobs more because they finally have more time to truly strategize and win good work. With Full Sail Partners well-rounded team it will allow me to take my knowledge and capabilities even further.”

Stacey Ho comes to Full Sail Partners with more than 15 years of experience in the A/E/C industry. Most recently, as the owner of Stacey Ho Marketing, LLC, she worked with clients as their Marketing Information Systems Strategist. In this role, Stacey was able to assist project-based firms elevate the role of the marketing team by helping them with processes and procedures to help achieve the firm-wide marketing plan. Further, she helped marketers to develop and implement internal systems and tools that can capture, store, and retrieve information useful in preparing sales proposals. Stacey has worked in various marketing positions in firms including Kennedy/Jenks Consultants, David Evans and Associates, and Century West Engineering.

Stacey Ho’s appointment comes shortly after the one year anniversary of Full Sail Partners. "As the economy rebounds, Full Sail Partners looks to assist our clients in the process of efficiently expanding their businesses," said Sarah Gonnella, Vice President at Full Sail Partners. "Stacey's depth of experience, leadership acumen, and track record of success are exactly what the company needs for its next major phase of growth."

For more information, please contact Full Sail Partners’ Marketing Communications Department at or leave a comment below.

For firms in the project-driven Professional Services industry, managing a defined set of tactical project management metrics is key to meeting strategic objectives.

Although it might seem efficient to have a single indicator of project success that measures the firm’s profit growth — for example, project profitability — there are pitfalls with such an approach. A better solution is to measure across a finite and efficient set of indicators that together track whether the firm is meeting its objectives, whether the specific goal relates to market penetration, service offering penetration or key account growth.

Project Management Metrics — collectively known as the Project Management KPI — fall into six major categories. One way to remember these categories is to use the acronym TRACQS. 

Is your project on TRACQS?

Time - How is the project tracking against schedule plans?

Keeping projects on schedule increases profit growth by lowering overhead and increasing labor margins. For example, when a project is off schedule and staff is reallocated it increases overhead to readjust the schedule may reduce realized utilization.

Metric calculation: Schedule Performance Index (SPI) = Earned Value of the work performed ÷ Planned Value of the work performed (to date).

Resources – Are we within anticipated limits of staff-hours spent?

Using staff and labor multipliers as budgeted is essential to maintaining project margins. When evaluating which resources to use, it is sometimes argued to use a more skilled person that will use fewer hours than a less experienced person. The thought is the margin will ended up the same. However, when this decision is made business development and client relations to do the production work can result in the firm’s backlog and pipeline suffering.

Metric calculation: Total Hours variance for budget vs. spent AND Labor Multiplier
Budgeted versus Labor Multiplier Attained.

Actions – Do we have action items outstanding or past due?

It may seem obvious, but without a metric tracking action items (completed, missed, and planned), project performance cannot be corrected. Maintaining visibility and monitoring deliverables can increase client satisfaction and reduce inefficient cycles of “catching the project up”.

Metric calculation: Number of project collaboration tasks that are past due.

Cost – How are we doing against the budget?

Monitoring this project performance metric provides direct insight into a firm’s profit growth.

Metric calculation: Cost Performance Index (CPI) = Budgeted Cost of the work performed ÷ Actual Cost of the work performed.  

Quality – Does client feedback indicate project success, or the need for correction?

On a regular basis, survey clients about results and milestones, based on meeting the client’s expectations to the deliverables.  There is little to no change that can affect the project, if you wait until the end of the project to conduct a survey, there is little to no change that can affect the project. A satisfied client results in more work (client retention), reference-ability (more clients) which are essential to firm growth.  

Metric calculation: A rating greater than X means quality, and anything less requires attention.

Scope – Is the scope staying within budget? If not, do we have authorization for variances
of planned from baseline?

Clearly define an agreed upon scope, the client’s role or responsibilities, and qualifying what constitutes a change in scope is an essential first step. When the scope has changed, documenting “why” will allow for margins to remain intact for
client requested change orders and allow management to take corrective action when the scope creep is due to the firm’s lack of performance to the initial scope.

Metric calculation: Comparing where planned exceeds baseline, and ensuring that original scope plus authorizations equal or exceed the estimate at completion.

Clearly, a firm needs to have mechanisms in place to measure these project management metrics. Almost as important, however, is finding a way to indicate variance from expected (budgeted) results in an easy-to-reference graphical format — e.g., blue for good, red for bad. Doing so will ensure that staff, project managers, and executives are all on the same page for tracking firm growth and responding to any obstacles or problems that may appear.

In order to truly gain a holistic view of the organization, there are key financial ratios and indicators that project-based firms should focus upon at regular intervals. Some key project performance metrics need to be monitored on a real-time basis, or at least weekly, while others are more relevant on a monthly basis. Also, because firms must first win projects and engage in other activities that do not directly produce revenue, project-based firms should also regularly monitor firm-wide metrics.

We should not focus on a single metric but rather, should adopt a more comprehensive view and monitor a handful of key metrics. For example, firms might reach the target for their Net Effective Multiplier (NEM) and yet have too few revenue producing projects, too much overhead, and poor utilization rates.

Key Project Performance Metrics for Management

At a minimum, firms should monitor their Net Effective Multiplier (NEM) on a monthly basis. The NEM is calculated by dividing net services revenue by direct labor, which is the cost of labor charged to projects. Net service revenue is total revenue less direct cost (i.e., Direct and Reimbursable Consultants and Expenses).

Most firms would like to see a multiplier that is better than 3 times direct labor. In its recent AE Clarity Report for 2012, Deltek reported an average of 2.9 with top performing firms reporting 3.43.

One way higher performing firms achieve a better NEM is by assigning appropriate resources to their projects. More experienced resources are typically very productive, but their higher labor cost drives the NEM downward. Thus, it is important to assign the resources with the right level of expertise to complete the task at hand.

Some firms prefer to report and monitor the Realization Ratio in lieu of the NEM. The Realization Ratio is calculated by dividing net services revenue by direct labor at billing rates instead of cost rates. A target Realization Ratio would be greater than 1.

On at least a weekly basis, if not real-time, firms should monitor Project Estimate-to-Complete (ETC) and Estimate-at-Completion (EAC) values. ETC amounts are how much additional money must be spent from tomorrow through the end of the project to complete the work. EAC amounts are how much total money you expect to have spent at the end of the project. This is calculated as the job-to-date costs plus the estimate-to-complete costs. ETC amounts can be calculated simply by maintaining schedules. With a timeline defined, ETC amounts are simply future scheduled amounts at either cost or billing rates.

Best Practices Tips: To monitor ETC and EAC amounts in real-time, it’s a best practice to complete timesheets on a daily basis. Additionally, to establish a proper Project Work Breakdown Structure, subdivide a project into smaller more manageable components (e.g., phases and tasks) to maintain schedules and monitor these amounts. Ideally, EAC amounts will not exceed budgets but by monitoring these calculations weekly, firms are better able to keep projects on track and the work within scope. 

Key Firm-Wide Management Metrics

Firms should monitor their utilization and overhead rates on a monthly basis, at a minimum. The Utilization Rate is calculated by dividing the cost of labor charged to projects by the total labor cost of the firm. In the early referenced Deltek's 2012 AE Clarity Report, the average employee utilization rate was reported as 59.8%. Excluding vacation, holiday, and sick time it was 65.4%.

Firms can improve employee utilization by setting realistic utilization targets, properly allocating resources, managing client expectations, and having employees monitor their performance against their target, real-time, while completing timesheets each day. The Overhead Rate is calculated by dividing total overhead (before distributions) by total direct labor expense. Typically, bonuses are excluded from overhead for this calculation.

An interesting finding from Deltek’s AE Clarity Report was the average overhead rate for 2012 which was 161.6% with bonuses excluded and 175.7% with bonuses. Rates were not significantly different for higher performing firms suggesting they had achieved higher project profitability with better NEMs and better utilization rates.

The bottom line is that there is no magic bullet but rather a handful of key project performance metrics firms should monitor at regular intervals to maintain profitability. Does your firm have a global view of your firm metrics? Schedule a demo today to see how Deltek Vision is an ERP specifically designed to provide access to these key metrics and many more. 

At the core of a project-based firm’s business is the need to monitor the progress of your projects. As Project Manager’s we are busy and we need quick, real-time information to help us steer our projects. Just as a dashboard in a boat identifies and provides feedback regarding the status of our voyage – the speed, the wind angle, the wind force, and the navigational direction – a dashboard can provide the same information about your project.

Specifically, a project KPI dashboard can examine some simple indicators that allow a project manager to gauge which project(s) need more attention.  They should be examined on a regular basis. 

What Project KPIs should I be looking at?

• Accounts Receivable - Overdue AR can be a warning sign for many problems including:  client dissatisfaction, overall project communication issues, and client insolvency (they can’t pay us if they have no money. . . should we be loaning them more money?).  Make sure your AR is in line with a Summary AR Dashboard Part and one for each individual project.  We recommend examining this Project KPI at least twice every billing cycle.

 Tip to Think About:  What is my outstanding AR?  Not only the amount, but how many days out is it? 

• Unbilled Labor – A large amount of unbilled labor is a serious risk not only to the project, but to general firm cash flow.  The company cannot get paid for it if it doesn’t get billed.  A Project Manager should monitor this Project KPI closely all the time, but especially after invoicing.  Make sure to avoid carrying large amounts of unbilled labor from billing cycle to billing cycle.

Tip to Think About:  How much labor is sitting on my project that has not been marked as billed?  In other words, have I been billing my project progress correctly?  

• Estimated to Complete (ETC) and/or Estimate at Completion (EAC) – These schedule based measures will help you determine not only if you are on budget, but if you will finish the project within the overall budget as well.  Compare the EAC to the overall budget and if it is greater, you may decide to either reduce future expenditures or accept the fact that you going to be over budget. 

 Tip to Think About:  How much more do I need to finish this Project?
 When over  budget, confirm that you didn’t forget to send out additional services  contracts. 

• Summary Key Performance Indicators - Above the project level, the measures are usually about Net Revenue, Utilization and Backlog.  By putting these Project KPIs on your Dashboard, you can improve your performance and make your boss look good too.

Tip to Think About:  What is your Boss being measured on?  How can you manage your   projects better with the use of Project KPIs to improve those Summary Key Performance   Indicators?

There may be other metrics your firm utilizes.  Share with us what you have on your project KPI dashboard.  Also, be sure to check out our past webinar: Get the Work Done.

There are shelves and shelves full of books — actually, entire libraries — that offer insights into business process management. There is a simple reason for this: it’s one of the most fundamental and effective ways to improve firm growth. 

So what areas are involved in a business process evaluation? At a very high level, it’s about answering the big questions needed to effectively guide your firm, such as: 

• Are business objectives appropriate?
• Are key policies and plans effective?
• Do results validate business strategy?

At a more granular level, this type of inquiry involves examining existing business processes to find pain points, bottlenecks and inefficiencies that could be improved. In this regard, it’s a process that every business can benefit from — but especially firms that are project-based, such as professional services firms. For these types of companies, the exercise can point to solutions for: 

• Streamlining business processes, minimizing redundancy and saving money
• Gaining insight into operational metrics you can’t currently see — such as work backlog, etc.
• Making better decisions on uses of internal resources, based on up-to-the-minute data

Choices in Approach

How you conduct this type of self-examination depends on your goals, resources and desired return on expense/effort. For example, it could be highly focused, with internal staff looking at one particular process in one section of your organization. Or it could involve examining complex processes spanning several separate parts of the organization, which might require using an external consultant. 

When Full Sail Partners begins any new engagement with a client, we typically start with a business process evaluation. Generally this involves understanding our client’s various front and back office processes — potentially, all processes along the project lifecycle, including: 

• Business development tracking
• Estimating and business capture
• Project management and project profitability
• Employee utilization and realization
• Billing, A/R and firm financial reporting
• TQM

To appreciate the impact of a business process evaluation, consider the case of one of our clients, Wiss, Janney, Elstner Associates (WJE), a 500-person firm based in Northbrook, Illinois. Along with the client’s initial concerns, our evaluation identified an inefficient paper-based process for initiating new projects that required anywhere from several hours to several days per project. Following our business process evaluation and implementation of a paperless process, (among other improvements), the client was able to reduce the required time to a few minutes per project. That efficiency gain, multiplied by the approximately 7,000 projects that WJE handles each year, resulted in $1.8 million annual savings, according to WJE’s Controller. 

There are other potential gains of a business process evaluation that are not directly tied to process efficiencies. For example, it can provide visibility to timely and accurate data that helps leadership make better business decisions. This was an additional gain from the project at WJE; principals were able to see clearly the potential conflicts of servicing a new client, allowing them to forego business development expenses and effort on a client that could not be serviced. 

Another example is gaining visibility into an organization’s work backlog — knowing exactly how much work is in the pipeline, and even more importantly, whether one has the staff on hand to do the work (and if not, specifically what type of staff are needed to fill the gaps). As a result, a firm can make better decisions about whom to hire (and when), and which projects to pursue. 

Evaluating ways to improve efficiency and effectiveness is an essential part of guiding an enterprise. Whether it’s performed internally in a very focused way, on a broader level by an external firm, or somewhere in between, it has the potential of allowing you to reexamine and reengineer your standard operating procedures and in turn, drive greater efficiency and visibility. Both capabilities are critical to consistently delivering value to your clients — and increasing profitability and firm growth.

Interested in a business process evaluation? Contact us to begin the process.

In this Deltek Vision How-To Video, we will demonstrate how to configure a graph from a Deltek Vision report to display on your dashboard. Firms that optimize their dashboard gain greater visibility into to their company as a whole.

Looking for more information on how to optimize your Deltek Vision system? Check out these other How-To videos.