Digital marketing, which includes email marketing, is a very effective strategy to growing your business. Most significantly, email marketing and outreach allows you to gain valuable insights into what information and messaging is important to your prospective and current clients. With each email sent, marketers can see open and click rates, and who opened and clicked on a link in the email. As a result, prospects can be easily identified, and messaging modified to grab the attention of other targets.

Email Marketing is Alive and Well

For many people, mainly the non-marketing folks, understanding how email marketing is effective can be difficult. In fact, many believe that email marketing is ineffective since they get so much spam and find it to be an annoyance. However, this is not the case. Email marketing actually has a very positive impact on your business. Here some are staggering facts about email marketing:

• There are 3.7 billion email users in the world and that will increase to 4.1 billion by 2021 (Statista)
• Email marketing has a 28.5% ROI compared to snail mail which has a 7% ROI on average (Chief Marketer)
• 59% of marketers agree that email marketing generates their biggest source of ROI (Emma)
• Email marketing is 40 times more effective at acquiring new clients than Facebook or Twitter (McKinsey)
• 72% of people prefer to receive promotional information via email compared to 17% who prefer social media channels (MarketingSherpa)
• Email marketing is 6 times more likely to result in a click-through than a tweet (Campaign Monitor)
• 90% of people said they will opt-in to receive a newsletter to obtain updates about a company while 10% elected Facebook (Nielsen Norman Group)
• 70% of B2B marketers agree that increasing their email list quality is their top priority (Delivra)
• The average office employee checks their email 30 times per hour (Marketing Insider Group)
• Checking email is the number 1 activity on the internet (Marketo)
• Companies in the United States will spend more than $350 million dollars on email marketing in 2019 (Statista)
• Email marketing drives on average $44 for every $1 spent (Campaign Monitor)

Email Marketing has a Bright Future

With all of these facts about email marketing, it is evident that the strategy works. While your firm is probably using email marketing as part of your overall digital marketing strategy, are you seeing the ROI and maximizing the benefits? Learn more about tracking and measuring email marketing success rates here!

With the shift to an employee-centric marketplace, it has never been more important to focus on talent acquisition and retention. With Deltek Talent Management, you can manage the entire employee lifecycle in one built-in platform. You can efficiently handle acquisition, performance, learning development and compensation. By managing talent, you can retain the best workers, drive employee engagement and ultimately deliver more successful projects. Let’s see how Deltek Talent Management will help your firm be a winning player in the war for talent.

Acquire Top Talent

Deltek Talent allows you to build high performance teams while reducing the time to hire and to reach productivity. There is total visibility into talent acquisition with trends to see what positions are open and how quickly they are hired and onboarded. Using this talent management solution, you can also make sure you offer the most competitive compensation packages to candidates guaranteeing that top talent will join your firm.

Retain Talent

With thoughtful performance management that matches the way project teams work, Deltek Talent offers an effective way to keep the top talent you worked so hard to acquire. Included in the solution is a comprehensive incentive system aligned with performance. This ensures employee compensation transparency and consistency. Deltek Talent additionally comes with the option to build and store unlimited staff learning and training opportunities to keep employees engaged.

Optimize Your Workforce

Deltek Talent Management helps your firm strategically analyze the workforce and predict future needs. This solution allows managers and employees to work together to develop career paths and long-term development plans. Using Deltek Talent, your firm can even create succession plans which work for each unique business.

Manage Talent More Efficiently

Deltek Talent Management provides firms with a unified HR system. This solution is both mobile and flexible and will meet the needs of any firm no matter the size. Acquiring and retaining top talent ensures superior projects are delivered. Are you ready to prevail in this competition for the best employees? Get Deltek Talent Management today.

As a small to medium business owner, IT management can be a big headache. Your real work is often disrupted by IT issues such as adding new employees, getting your staff’s machines and apps running, and updating software and support. Moving to the cloud with hosted apps and desktops is the best solution for your firm. Let’s look at the benefits of cloud hosting.

Mobilize the Workforce

With a hosted virtual desktop service, employees have access to apps, documents and other resources from anywhere. All that is necessary is an internet connection and an end point device. Employees can get work done on the go and feel like they never left their workstations.

Business Continuity

Data is safe and always available with a hosted service. If there is a power outage or natural disaster, the offsite data center provides firms with no disruption of service. Data is always secure in the virtual data center which ensures protection with built-in data encryption.

Reduced IT Costs

With a hosted solution, no IT expertise is needed by the firm. Firms will end up spending less on licensing fees and off-site data storage and backup. Anti-spam and virus management is also provided in addition to 24x7 help desk support.

Focus on Growing Your Business

Moving to the cloud with hosted apps and desktops leaves time for your firm to focus on your real work and growing your business. Using the cloud solution, the days of having to manage apps, desktops and servers are in the past. Instead, all the updates and patches are handled for you. Are you ready to move to the cloud?

Professional services firms focus on specific industries and provide a plethora of knowledge to their clients in the projects they undertake. For existing clients, professional services firms must continue to stay abreast of the most recent events or rules impacting that industry. They must also continue to build their client base with business development. There are numerous organizations available to professional services firms and many benefits to join them. Let’s take a look at some.

SMPS

The Society for Marketing Professional Services (SMPS) provides a creative and inspiring community to exchange ideas. Members can connect with A/E/C professionals from other firms and disciplines across the country. The information gleaned from networking with like-minded professionals can be applied to your firm’s business. Also, sharing your firm’s best practices can establish your company as a thought leader in the A/E/C industry. Additionally, the new connections in the A/E/C community that you make from SMPS can lead to future business opportunities for your firm. 

PSMJ Resources Inc.

The mission of PSMJ is to improve the business performance of A/E/C organizations worldwide. Membership in this organization provides several advantages. First off, member firms are offered advisory services from expert consultants who serve as coaches pushing firms to achieve greater success. Next, these experts annually conduct hundreds of bootcamps, workshops, roundtables, and networking conferences which provide industry education and a chance for business development. There are also numerous publications available such as articles and books which give solutions to A/E/C challenges. Finally, surveys are performed presenting accurate and relevant industry metrics that firm leaders rely on in making decisions. 

ACEC

The American Council of Engineering Companies (ACEC) is another organization providing great value to professional services firms. ACEC’s mission is to strengthen the business environment for member firms through government advocacy, political action and business education. This organization addresses key issues impacting A/E/C firms and provides online classes and seminars. Additionally, there are networking conferences for firm leaders to develop relationships. ACEC communications cover important legislative matters, and a magazine with thought provoking articles on advocacy and other business interests is published bimonthly. 

Deltek User Groups

There are many Deltek User groups offered across the United States. The Large Firm User Group (LFUG), the Power User Group (PUG) and regional groups by state are ideal networking environments for all Deltek users. These venues provide great opportunities for users to network, trade Deltek experiences and examine best business practices. In these forums, users can grow both professionally and personally gaining information on industry trends, new product features and business processes. 

Join Some Organizations

Professional services firms have much to gain by signing up with a variety of organizations. From firm leaders, to marketers to regulatory specialists, everyone can benefit from being members of these groups. Take some time and think about which organizations are the best match for your firm needs. Once you know, joining is just a click away!

One of the most time-consuming processes for accounting is accounts payable (AP). In fact, the entire process from receiving and reviewing invoices to paying the vendor is riddled with opportunities for errors. To make matters worse, 77% of invoices received by companies are in a manual format such as hard copies, PDFs and emails, and the average cost to process one invoice is $34. There is, however, a way to put an end to these ever-present accounting woes – automate the AP process.

Reasons to Automate the AP Process

Let’s look at the benefits of automation:

• Save Time – Using optical character recognition (OCR) technology, AP automation software reduces the need for manually inputting information from an invoice into your firm’s accounting system
• Eliminate Errors – With less reliance on manual input, the element of human error is greatly reduced
• Faster Processing – AP automation software allows for faster approval since the software will flag invoices that have inaccurate information
• Reduce Double Payments – AP automation software will flag a duplicate invoice when on the rare occasion a company accidentally sends two or more of the same invoices
• Gain Greater Insight – With invoices in one system, firm leaders and the entire accounting staff can quickly evaluate spending using easy to read dashboards
• Improved Relationships with Vendors – By paying invoices faster, your firm will have a better relationship with vendors and even possibly get an early payment discount
• Better Staff Utilization – Instead of having accounting experts processing AP, they can work on more important accounting tasks

AP Automation Solution for Deltek Vision & Vantagepoint Users

For Deltek Vision and Vantagepoint, SAP Concur integrates with these ERP systems utilizing the Blackbox Connector integration. When you begin using Concur, you can have all your vendors email invoices to one specific email address. Concur will then use OCR technology to collect the information contained in the invoice which can be reviewed by a member of the accounting staff to approve or deny payment. Once approval has been given, a check or ACH payment can be made.

It’s important to note that Concur then uses Expense Types to link all invoices to the correct GL account. This information is then extracted on a nightly basis into your Deltek system keeping it up-to-date. See, it is actually quite simple. Let Concur AP automation work for your firm!

Many Deltek Vision customers have been a bit confused by the announcement of Deltek Vantagepoint (formerly Deltek for Professional Services). Well, Deltek Vantagepoint is the newly branded and freshly reimagined next version of Deltek Vision specifically built for professional services organizations. The starting point for Vantagepoint was Vision 7.6 and this initiative has been about accelerating the product to a pure browser-based interface which began with iAccess. Let’s take a look at Vantagepoint and the impact on Vision users.

Reimagined Next Version

Vantagepoint is the same great product with all the power of Vision using a fresh, modern interface that will be accessible to anyone, anytime from anywhere. This next version of Vision has impressive new features, reengineered workflows and expanded functionality. All of these enhancements were created based upon years of customer feedback taking Vision to a completely new level.

User Defined Content

As part of the upgrade to Vantagepoint, user defined content and configurations within Vision come along. Some areas will need to be reviewed to make sure things continue to work and look the way you want due to the functional improvements of Vantagepoint. However, the configured content will not be lost in the upgrade which is very similar to a typical Vision upgrade.

Custom Reports

In Vantagepoint, the reporting platform is SQL Server Reporting Services just like in Vision. The architecture and database structure of Vantagepoint is the same as Vision since Vision 7.6 was the starting point. Custom reports and/or invoice templates should continue to function in Vantagepoint. If a custom report references a portion of the database schema that changed in Vantagepoint, it will need to be reviewed with minor updates just like it would have with Vision upgrades.

Upgrade on Your own Timeline

During the transitional phase between Vision and Vantagepoint, the timing of the upgrade is up to the customer. Upgrade timing depends on what functionality your firm is using in Vision today. Vision 7.6 will remain in active support mode including updates until at least the end of 2022. Moving to Vantagepoint does not require a data conversion but rather all Vision data is simply upgraded. Just like with any Vision upgrade, there may be the need to accommodate functional changes.

Upgrade to Vantagepoint

More than 200 customers are currently using Vantagepoint today. For all Vision customers, there is an existing customer portal to learn about Vantagepoint https://dsm.deltek.com/Vantagepoint. All firms using Vision are encouraged to consume the portal content in order to ensure a smooth upgrade.

Firms complain that there aren’t enough candidates when a job opening needs to be filled yet many firms aren’t taking the necessary steps to ensure they have candidates in the hopper when a position opens. Do projects just fall out of the sky? Ok, maybe on a rare occasion, but most of the time you must nurture relationships in order to be considered for a project pursuit. Recruiting should be looked at in the same way. A great way to find the best fit for your firm is to identify potential candidates before a position opens and develop these relationships.

Finding Potential Candidates

Recruiting should involve more than just your HR department and executives. Just like marketing and business development, recruiting should be something all staff members do. Some firms have found that having a referral process can be a great way to encourage employees to share the news, but even more important is letting your employees know to keep their eyes out for anyone that might fit the firm’s corporate culture and have skills needed within the company. The best recruiters leverage their staff within the company to help them do their jobs. Here are places employees can find potential new recruits: 

• Social and informal connections happen all the time and staff can use these interactions as informal recruiting sessions. Potential recruits can come from current projects, partners, vendors, neighbors, and social events. Asking the right questions can provide you with a plethora of information regarding whether any of the people you deal with would be good matches for your firm.
• Conferences and networking events are also convenient places to meet potential candidates. Conferences and association networking events are specifically geared for your industry. Sometimes individuals you meet might be great teaming partners or they might be just what you are looking for if a position comes available. Collect those business cards and ask some deeper questions about their jobs and you have a talent pool without having to officially recruit.
• Social media is another easy way to recruit for candidates. Whether you tweet or connect with others via LinkedIn, there are a variety of ways to find qualified people that fit with your company culture. Just keep in mind what skills you are looking for on a consistent basis, and you will have plenty of options in the world of social media.
• Job fairs, of course, are also appropriate places to find potential candidates. Even without an open position available at your firm, people at job fairs are looking to find where they fit in so when something does come up with your firm you have options. Simply gather names and resumes and you will get an immediate talent pool, or better yet, send them to your website to upload their information into your Talent system. 

Nurture Those Potential Candidates

In the Deltek Clarity report, project-based firms stated that their top challenge was finding qualified talent. I would beg to differ since talent is always around you and most likely available if you nurture the relationships. I suspect your challenge is just not identifying the talent when you come across it. 

Once you find potential candidates, it’s important to capture their information so you can pull from a talent pool. Using the Deltek Talent Acquisition system, recruiters and managers can quickly add resumes to talent pools allowing you to access your potential candidates by categories when a position opens. These talent pools allow you to keep lists of candidates with specific requirements or needs. 

We know great Project Managers or Marketing Coordinators are hard to find so you could tag potential candidates as you come across them. Instead of waiting until the position needs to be filled to start your search, with talent pools you can quickly send a templated email asking candidates you have met in the past, that have been pre-qualified, to submit for an opening. Imagine how much easier and quicker recruiting can be by taking a more proactive versus reactive approach.

Improve Hiring Efficiency

For project centric businesses, people are your competitive advantage. Ensuring solid talent management best practices within the business means assuring you can find the talent quicker than your competition. See how Deltek Talent can improve your employee hiring process.

It’s important to keep in mind that Deltek Insight is about much more than just Deltek and its products. This annual networking event always offers so much to those who attend - from what’s new with accounting standards to inspiring stories from keynote speakers to opportunities to exchange ideas with colleagues. For those who didn’t have the opportunity to attend Deltek Insight 2018, here are some interesting things we learned this year.

Fun Facts Learned at Deltek Insight 2018

• FASB ASC 606 impacts must be taken against retained earnings in 2018.
• Deltek Vision will continue to be supported through at least 2022.
• Deltek products are evolving and one new enhancement is “Hey Deltek” - the natural language processing and interaction creation like Siri and Alexa.
• Johnny Cupcakes doesn’t actually sell cupcakes but t-shirts. So many people love his creative branding and messaging.
• “Failures are just experiences. Experimenting is how we grow,” according to Johnny Cupcakes who started 16 companies before he was 16. Most people think they might fail so they don’t even get started. His advice? Take more chances and fail faster. When we fail, we learn, and failure helps us redefine priorities in life allowing us to be successful.
• B2B and B2C are old fashioned concepts. You should now think H2H (human to human connection). How is your role and work impacting lives and making them better? This human connection is what brings us closer and builds memories.
• Johnny Cupcakes also suggested “do more of what makes you happy,” which reinforces that human touch. Life is too short. Your clients have the same needs as you. Doing more of what makes you happy in return makes those around you happy.

Deltek Insight is Always Full of Information

As always, this year’s conference provided much value to those who attended. If you want to know more about attending Deltek Insight in the future or have any questions about this year’s conference, reach out to us using the link below. We hope to see you at Deltek Insight 2019 in Orlando, Florida.

It used to be that people needed companies - employees were loyal, jobs were scarce, and everyone accepted the standard employment package offered. Today, things are very different. Companies need people – talent is hard to find, few make long term commitments, and many are demanding a lot more than before. Project-based companies are particularly impacted since without the right people in place, projects suffer, customers suffer and so does the bottom line. Therefore, having an applicant tracking system is a necessity to deal with the challenges of talent acquisition.

Expediting Talent Acquisition

These days, companies are the ones trying to convince talent to join the firm while the competition is courting them as well. It is crucial that the time it takes from sourcing candidates to interviewing to offering positions is greatly shortened. An applicant tracking system provides a clearer picture of the entire process. It shows right away if any of the steps are taking longer than necessary and allows firms to be more efficient in the hiring process. Project-based companies need the right people available at the right time to keep projects running smoothly.

Talent Pools

With people moving around as much as they do today, firms should always have a reserve of potential talent. An applicant tracking system helps with creating and maintaining these pools of talent. When resumes are entered, HR can flag those candidates who would be good fits for future opportunities. So, if a project manager leaves unexpectedly or a new project is won, a talent pool is immediately available to contact which reduces the delay in staffing. Nothing is worse for project-based firms than having to put off a project start date because of lack of appropriate personnel.

Candidate Experience

Another benefit of an applicant tracking system is that it ensures a positive candidate experience. The candidate’s experience moving through the hiring process has a huge impact on whether an offer will be taken. Firms must make candidates feel that they are valued. An applicant tracking system makes it easier to stay connected with candidates, so they feel informed and not forgotten. Project-based firms will not only have excited quality talent coming on board from this positive experience, but word of mouth will spread creating a talent pool for future projects.

Invest in an Applicant Tracking System

Project-based firms make money when projects are done on time and to customer satisfaction. Without the right personnel on the project, firms are destined for failure. An applicant tracking system expedites the hiring process by reducing inefficiencies and encouraging quality talent. Firms can easily overcome the challenges of talent acquisition by investing in one today. What is your firm waiting for?

Expense management seems to be a difficult task for accounting personnel at many professional services firms. With a workforce that is constantly on the go, tracking spending and enforcing expense policies can provide a plethora of challenges. What if there was a better way to manage expenses? Let’s see what firms can do to improve the expense management process.

Streamlined Process from Start to Finish

Being on the go means employees must be able to book travel and track expenses from anywhere at any time. Employees and those who approve expenses need to be able to easily accomplish these things from a smartphone or tablet. So, an efficient expense management solution needs to have a user-friendly mobile feature available to all.

Accurate Collection of Information

Not only is it time consuming to have to manually enter information from receipts, it is also prone to errors. Firms should have an expense management solution with optical character recognition (OCR) capabilities. OCR technology enables applications to recognize printed or written text characters so users can take a picture of a receipt, and the application will add the name of the vendor, the dollar amount spent and the date to an expense essentially saving time and reducing errors.

Simplified Policy Enforcement

Sure, we all like to make travel for ourselves more convenient for our schedules and prefer certain hotels. However, the later flight and the preferred hotel might cost a lot more, and if the policy is to find the best deal, how can your firm know employees are sticking to it? Well, firms should have an expense management solution that compares the costs of flights and hotels to ensure employees are booking the best value. If a more expensive flight or hotel is required, employees can submit a request with a reason indicated.  

Integration with the Core Accounting Software

Several core accounting management systems have built-in expense management solutions. However, they often lack the key features mentioned above. This means firms may need to look for a third-party solution provider to gain these benefits. It is important that the third-party solution integrates with the core solution, so do your research to find one that helps keep your expense management process streamlined.

Picking the Most Efficient Expense Management Solution

It is said that business travel expense is the second most difficult operating expense to manage. By moving away from paper receipts and automating the expense management process, firms can gain better control of employee spending. So, what are you waiting for? Find the best solution to improve your firm’s expense management processes.