Full Sail Partners Blog | Sarah Gonnella (6)

It’s not so much that firms don’t already know they aren’t taking advantage of their Deltek Vision system as much as they sometimes just don’t know where to start. I hear it almost every time I’m at a conference talking to clients. “We aren’t utilizing the system to its full potential”. Knowing you aren’t is half the battle. The harder part is figuring out what to focus on and getting the buy-in to do something about it. Below are five tips on how to get the most out of your Deltek Vision system. 

1. Make it a Priority – We see it every day, firms deal with inefficiencies causing them to lose money each day they are not addressed. If you don’t make it a priority, who will?  Make a list of all of the things keeping you from focusing on your job, i.e. inefficiencies, duplication, lack of report, insight on trends, etc.  Then go to each role within the firm and make the same list from them. This is where you start. By applying the 80/20 rule you can reduce that list down to your priority list.
    
2. Take Advantage of New Technology – Is your firm guilty of ignoring technological enhancements? Businesses that stay with the “old way” of doing things fall behind their competition. But change is so hard!  You know what they say, the only thing constant is change. New tools like mobile access to timesheets, expense reports, and CRM are available. Not to mention InDesign integration, expense receipt attachments and so many more enhancements of Deltek Vision. Yet, has your firm taken advantage of these new features? Fear of change, lack of understanding what’s available, inadequate IT support are some of the reasons we tend to hear despite their employees saying they need these new features. To learn about the latest enhancements and take advantage of them. Check out our What’s New in Vision webinar and be sure to read our monthly newsletter. Not receiving it? Contact us.
    
3. Collaborate as a Team – Do you have teammates or are you dealing with the isolation effect? The modern business world is reliant on teams. Ultimately the success of your business is impacted by your teams ability to be productive together.  There is no “I” in team. You have to rely on others while they rely on you and that includes providing accessibility throughout the company. Collaboration can only happen with trust. So identifying where the trust issue sits and resolving it is key. Seek out new and innovative ways to work as team. Contact our collaboration queen for more information. 
    
4. Improve Employee Skills – How can someone learn if you don’t edumacate ‘em? Through Osmosis! Employees typically want to do the right thing, but without the right tools or training, it makes it hard and sometimes impossible. Does your staff have access to the right metrics or information to make quick decisions? Do you know what is included and have you been trained on the latest enhancements? Full Sail Partners can help you train your employees by utilizing the priority list identified in item #1. You don’t know what you don’t know and that sometimes it is a firm’s worst enemy. To learn on demand, view our past archive section or contact us.
    
5. Push the Envelope – Wish there was a feature or way to do something in Vision? You might just find that it’s been tackled before. Your consultant can provide great insight on the possibilities as they have worked with hundreds of firms. It seems every day I run into a client that discovers the awesome power of workflows to accomplish there challenge. Workflows can save time to free you up for more productive activities. They can automate repetitive tasks, alert users of record changes, and enable your firm to streamline process through automation. When something isn’t possible with stored procedures or workflows, there is still an option. In Customer Care, you can also submit a “new idea”. The more people that submit on a topic, the higher up on the priority list is goes.

Put on your walking shoes and “just do it”. Just like you do with a project or a marketing plan, you have to plan out what is needed and the results you expect to see. You don’t have to do it alone. Full Sail Partners is here to help guide you so your firm can get the most out of your Deltek Vision system. 

Becoming a champion of project management is as easy as solving a puzzle. The puzzle is rather complex and requires specialized training with a very specific kind of expertise, but a puzzle nonetheless.  So what does it mean to be a project based firm? What do project managers do? What do project KPI’s have to do with project management?  As with all puzzles, the best way to solve is to take the puzzle apart, piece by piece, and decode it.

Puzzle One: Am I a project based firm?

Interestingly, business theorists debate as to what determines “a project based firm”.  There is not a hard-and-fast rule for defining whether or not you’re project based and would need the services of a project manager. So let’s just stick with the basics.  The most obvious way to decide is if you have a business model where you perform “projects,” “jobs,” or “services” for external clients.  Ultimately, you are offering your expertise – NOT your goods – to an external customer.

The Project Management Institute says that a project “is a temporary group activity designed to produce a unique product, service or result like building a bridge, relief after a natural disaster or expansion of sales into a new market.”  Examples of project based companies include:

• Management Consulting Firms
• Architecture, Engineering or Construction Companies
• System Integrators
• Advertising Agencies

If you’re goods oriented (you sell software or insurance) or operationally oriented (i.e. you manage clients’ IT structure), you are not naturally a project based firm.  We could expand our definition by looking at your business organizational structure – project based firms tend to organize around their projects or jobs.  In a non-project based firm, “a business may include separate departments for manufacturing, accounting, marketing, and human resources because the organization is based around functions, not projects, …” (Miranda Morley, Demand Media, “What Is the Difference Between Project Based & Non-Project Based Organizations?”)

Puzzle Two: Am I a Project Manager?           

Most of us have a general understanding of project management, but we can go to the Project Management Institute (pmi.org) for a good definition – “project management is the application of knowledge, skills and techniques to execute projects effectively and efficiently.  It’s a strategic competency for organizations, enabling them to tie project results to business goals – and thus, better compete in their markets. Project Managers Initiate, Plan, Execute, Monitor and Control, and Close their projects.”  

Many would argue that there is more to being a Project Manager. I would argue that communication and follow-up are key areas required to be a successful Project Manager. However, the basics of being a project manager revolve around the delivery of a project. 

Puzzle Three: What are Project KPI’s for Project Management?

KPI’s are Key Performance Indicators and they are quantifiable, measurable indicators of goal attainment.  They are the very backbone as to what makes projects succeed or fail – which is directly tied, in your project based firm, to your company’s success or failure.  When given a new project, Project Managers create KPI’s to:

• Initiate the project and its deliverables
• Plan project details
• Execute those details
• Monitor and control each step in the project
• Close the project upon completion of the deliverable and the project post-mortem

Some subject examples of project management KPI’s are adherence/deviation of budgets, milestones, and task times.  Here are some sample KPI’s that might be part of a project plan: 

• Determine percent of rework attributable to requirements definitions. 
• Conclude deviation of planned ROI
• Establish cost of managing processes

For more information on writing project KPI’s, refer to “KPIs | Writing, Establishing, and Measuring" by Full Sail Partners, Inc.

Bonus Round…

Although joining a game show is potentially a quick way to make some money, it’s the savvy business owner who aligns his project based firm with project KPI’s. This alignment helps ensure the firm’s bottom line is replete with positive cash flow and employees who are happy, because they know their jobs and how to be professionally successful.  No, we shouldn’t rely on a game show host to guide us to riches, but we can depend on consultants at Full Sail Partners to help guide us to metrics that matter.  And don’t worry about buying a vowel, just turn over your mouse to this webinar and see how achievable all your goals are.

Business communication continues to change with each generation. The quantity and speed of information has exploded and firms are seeking new ways to handle the pressure of information overload. Are business collaboration tools the answer? We predict that these 5 reasons demonstrate why collaboration tools are the way of the future.   

1. Reduce Dependency on Email | Imagine a world of no email. I know it sounds crazy, right? However, if you had a designated space that colleagues, sub-consultants, vendors, and clients used to collaborate about specific initiatives, projects, or marketing efforts, wouldn’t it be nice to capture all of those thoughts in an organized fashion in one area? When you think about some of the biggest challenges with email and the fact that colleagues are not always down the hall anymore, it makes sense that businesses are looking beyond email. Here are some of the things that can be improved through business collaboration tools where email consistently fails:
   
   
   • Eliminate forgotten or missed requests
   • Categorizing comments, notes, files, tasks, and requests
   • Capturing ideas, competitive intelligence, or ways to improve your business that are easily searchable
2. Personal Meets Business | The line of business and personal continues to blur. When was the last time you worked 9-5? People are working at all times of the night and answering questions while watching their favorite TV show. Business colleagues and clients are now connected to us on Facebook and personal activities and responsibilities need to be accomplished sometimes during the work day. Social collaboration and business collaboration tend to have the same needs: to share files, ideas, assignments, calendar of events, etc. Wouldn’t it be nice to organize both business and personal in one tool? Collaboration tools like Kona are making this possible.
   
   
3. Make Life Easier | Employees are looking at ways to balance their work and personal life, as well as, have more flexibility with their schedule. Not all tasks need to be done during work hours or even at their desk. Virtualization is becoming more common, requested, and needed in corporate America. Disasters or state emergencies have made that even more apparent. Collaboration tools are designed with mobility and accessibility in mind. Additionally, they allow people to access information and other individuals anywhere and anytime with the comfort that the information is readily available in the cloud.
    
4. Instant Access | Business collaboration is not just for internal communication, but is also being requested by clients. Clients are looking for a better way to communicate and a better client experience. No more excuses of lost emails. Clients can instantly ping you with a question and you can immediately respond with an answer through the use of collaboration tools. What client wouldn’t like to immediately IM or video chat with their consultant to resolve issues? Setting expectations of this instant access is important. Alternatively, you could set a schedule that you are available for client questions at a particular time each day and quickly answer those pending questions in one collaboration tool.
    
5. Integration | Collaboration tools are becoming more and more integrated with other business tools. Not only are they now integrated with our ERP, CRM and Outlook, but collaboration tools integrate with other sharing tools like Dropbox, Box, Google docs, Skype, and the list goes on. The ease of use and social familiarity increases the likelihood of usability. Integration makes it even easier for users to access data in one place through connectors.  

Business collaboration tools are all about working more effectively as a team. Let us know what you think. Has your firm been contemplating collaboration tools? See what others are saying: 

What are the major productivity killers for firms in the Professional Services? For most firms, some of the biggest ones revolve around information overload, duplicated effort and other inefficiencies. 

Fortunately, team collaboration tools can address each of these areas — and thus have a positive impact on the productivity of individuals and teams throughout an organization. 

First, let’s consider the element of information overload — which for many people is exemplified in the form of an overflowing email inbox. We all know the frustration of seeing fifteen different emails with the same subject line, where people are actually commenting each other’s earlier messages — and then trying to untangle the sequence of the discussion to make some sense of it. Not only does this type of information overload take time to sort through, but the reality is that with so many emails piling up, important messages can get lost or go unread. 

Another major factor that negatively affects productivity is duplication of effort. It’s common for multiple people in a firm to be working on the same problem — but is some cases, rather than working as a team, they’re operating in unconnected silos. Even if the whole team was in the same meeting, subsets of the group may have informal follow-up meetings, or even chance encounters in a hallway. Any one of these can result in parallel (and duplicated) efforts. 

Inefficiencies come in a variety of flavors, ranging from the annoying to the scary. One of my favorites is the issue of document versioning. This is especially likely when multiple people are working separately on the same document. Unless a firm has a solid solution in place, it’s all too likely for multiple versions of a document to spring to life, each with its own edits and authors. Sorting through the different versions to create one final document can be a time-consuming source of frustration. 

Real team collaboration is a beautiful thing

Now let’s switch gears and talk about some of the productivity gains a firm can realize by implementing effective team collaboration tools. 

One of the most essential functions that collaboration tools perform is organizing team members’ communications into a centralized repository of conversations around specific tasks and issues within the project. In the Kona tool, for example, individuals can have conversations with one colleague, a small group within the team, or the entire team. They can also see the various subtasks, view a centralized project calendar and share information with the entire team. 

Team collaboration tools can enable project managers to set up their groups so that certain members are able to see all conversations, while others have a more limited view. This capability can be especially critical when collaborating with clients. 

Kona in particular has found an effective way to address the problem of sharing documents among members of a team – one that ensures that everyone is working off the latest version. Instead of sending colleagues the actual document as an email attachment, users can send links to where the master files are stored (including such online services as Dropbox, Box or Google Drive). 

Last but not least, when collaboration tools are web-enabled, like Kona, they’re ideal for optimizing the way people work in the real world. After all, not all of our productive time is spent at work; we can also be productive when we’re in between doing other tasks, whether at home, on business trips or elsewhere. Team collaboration tools allow individuals to continue being productive, wherever and whenever inspiration hits. 

Summing up

Until a firm finds an effective way to address factors like information overload, duplication of effort, and inefficiencies, its productivity will probably suffer. Team collaboration solutions may hold the key to making the most of your team’s collective abilities — and at the same time, minimizing the overlaps, dropped balls and other issues that may be limiting your productivity.
 

Almost everyone has heard Thomas Edison’s famous quotation about genius being “one percent inspiration and ninety-nine percent perspiration.” Far fewer people stop to wonder exactly what Edison was sweating about. 

The answer is, Edison was not only working on the various inventions for which he’s well-known, but also on the emerging discipline of R&D itself. Even as he and his team were cranking out one technological marvel after another, one of Edison’s ongoing areas of interest was in improving collaboration in the workplace. 

According to Sarah Miller Caldicott (who happens to be Edison’s great grandniece), the world’s most prolific inventor developed a methodical approach to nurturing teamwork and innovation among his workers. In her book on the subject, Midnight Lunch: The Four Phases of Team Collaboration Success From Thomas Edison’s Lab, she describes the little-known, behind-the-scenes processes that Edison pioneered to create and sustain high-performing teams. 

Caldicott does a great job of finding insights into Edison’s approach that have relevance for businesses today, so I highly recommend checking out her book. In case you don’t have time to read it yourself, I’ve synthesized some of Caldicott’s key observations with current best practices in collaboration. For starters, I’ve identified three major areas where organizations often make mistakes that prevent them from improving collaboration in the workplace. 

Mistake # 1: Keep doing business the old way.

It’s natural to keep using the same tools and processes that have worked for you in the past. However, your competition is probably hard at work trying to figure out a faster, cheaper way to put you out of business. So “sticking to what works” may put your organization in an increasingly vulnerable position. Fortunately, there’s a constantly expanding variety of tools that can help you maximize your ability to collaborate. 

One of Edison’s interesting approaches to fostering collaboration was the “midnight lunch.” These were regularly scheduled but informal get-togethers where his engineers got to know and trust one another better, increasing their ability to communicate and work as a team. In today’s business environment, technologies like Kona and Skype may make it easier for teams to exchange ideas, but many people who write about collaboration still point to the effectiveness of starting with face-to-face meetings and then evolving to virtual collaboration as time progresses. 

In Edison’s day, the products of collaboration were obviously analog — although many of their ideas existed only in their heads, a great deal existed on paper as well. If a team member left, much of their work and insights could literally be passed out among team members. In today’s world, we are meeting the need by creating central repositories of files and communication — so if a team member leaves, all their intellectual property doesn’t leave with them. 

Mistake # 2: Assemble the wrong type of team.

The ideal size team for collaboration depends on a variety of factors — including the complexity of the work, the products the group is expected to generate (and the timeframe for doing so), and how often, if ever, the team needs to convene in person. 

For what it’s worth, Edison preferred smaller, more cohesive teams of between two and eight members, according to Caldicott. In addition to hosting the “midnight lunches” mentioned above, Edison also tried to ensure a mix of disciplines and areas of expertise on each of his teams; Edison’s light bulb team, for example, included chemists, mathematicians, and glassblowers. To put it another way, Edison and his colleagues were focusing on diversity decades before the term was ever used in a business management context! 

Mistake # 3: Take your eye off the ball.

One other lesson to be learned from Edison is to take the long view on collaboration. Real impact is not a short-term gain or achievement, but rather an investment of energy and resources that will eventually bear fruit. 

Taking this perspective, it’s easier to realize that mistakes can be just as instructive as successes. When Edison was only 22, he had his first flop:  An electronic vote recorder that legislators declined to adopt. Following that experience, Edison changed his focus to the consumer instead, and never regretted the decision. 

Another lesson Edison teaches us is to keep an eye on the market, and be ready to make adjustments as necessary. For example, he and his team ushered in the era of electricity, and then continued to invent new applications that used the increasingly available power source; other inventors ignored electricity at their peril. (For a more recent example of how not to do things, look no further than Kodak, which failed to adapt to market changes and is playing catch-up with hundreds of more innovative, nimbler companies.) 

Has the light bulb over your head turned on yet?

Most companies would consider themselves to be phenomenally successful to have even one innovation on the level of the light bulb, the motion picture, the phonograph, or any of the hundreds of other inventions and patents credited to the Wizard of Menlo Park. But by making the most of the collaborative tools and strategies for improving collaboration in the workplace mentioned above, your company can at least maximize the chance that your teams will do their very best work. 

When it comes to proving the value of marketing efforts, often professional services marketers have to prove their worth to the financial department through a language that they understand – Marketing Metrics! This often means a series of pre-determined metrics for measuring marketing ROI (return on investment). 

Marketers are often challenged with measuring marketing ROI. Many times it’s because we are don’t have access to the right type of data or in some cases it’s because we don’t know what to measure. This is where having a good relationship with finance can help you be a better marketer. To better develop the relationship and expectations between marketing and finance, we suggest fostering a relationship of understanding and sharing. 

Having the financial department on your side is one of the greatest feats any marketer can accomplish – If finance buys in, you can be assured that it is only a matter of time until everyone else falls in place! 

No matter how copasetic our relationship is with our financial department, we have to be ready to report on marketing ROI at a moment’s notice so here are some steps to take to gain a better relationship. 

Talking the Talk 

If you are looking at building a better relationship with accounting, in my experience the first bridge to cross is to put yourself in their shoes. When you think about what functions accounting is responsible for, you can easily understand their hesitancy to buy in to the marketing plan without cold hard data to evaluate. Instead of running from this hurdle, attack it straight on! Schedule a kick-off meeting with finance to address the plan, and allow them to voice any concerns. 

The goal during the kick-off session is to ease accounting’s anxiety.  Allow the finance department a chance to express their suggestions and concerns. Continue to reassure the finance team that through the marketing metrics established by your firm, you will be consistently measuring marketing ROI throughout the year to ensure that the marketing team’s plans and efforts stay on track.

Walking the Walk 

The quickest way to gain buy in is to lead by example. You know your job better than finance knows your job. Identify areas that your marketing efforts affect that might not be easily identified.  One way a Marketer can begin to do this on their own is to think about the data that you need to do their job better. Come to the kick off meeting ready to show your finance team that you understand their concerns, by identifying previously overlooked metrics for measuring marketing ROI. This will demonstrate to finance that you are looking at metrics that can help impact the growth of the company and further prove your value to the firm. 

If you are interested in learning more, review this blog article that discusses evaluating your business growth plan with metrics. This introduction can be applied to developing marketing metrics that help identify how your efforts are helping the firm grow. 

Here are important questions marketers can ask accounting to start the conversation on how the firm can start measuring marketing ROI:

1. Retaining & Gaining Clients: I’m looking to understand our total customer growth. Do we have a way to determine by percentage and revenue the amount of our work we’ve received is new vs. existing clients throughout the year?
2. Pursuing the Right Client: I’m been looking at how we can be more strategic in our pursuit of clients. Would it be beneficial to advise you when I see we are pursuing more work with clients that we are having AR issues with?
3. Forecasting and Backlog: Can you help me understand what our break-even is and do we have a way to see what our current backlog is? I’d like to help make sure we have enough business coming in the pipeline for each market or division.
4. Effectiveness: Can you help me better understand how I affect the bottom line? Developing metrics that help you understand the financials behind your results can help you fine tune your approach. 

Often times your finance team is not questioning the value of the marketing team -- they are however questioning the tactics (and results!) being used. Often times as marketers we can get lost down in the weeds and lose sight of the overall firm goals. By proving efforts through metrics and marketing ROI, we start speaking a language that our financial team can understand. 

As professional services marketers, start showing your finance team that you care by measuring marketing ROI, and building better relationships between marketing and finance to demonstrate the value of promotional efforts.

For more information, view the below webinar: 

Budgeting and forecasting is part art, part science. For too many firms, however, it is also a frustrating process that takes a lot of effort to produce less than optimal results.

All too often, the budgeting and forecasting process breaks down because the two parties involved — the executive management team and the operations side — see the challenge from opposite ends of the same telescope. It may be a gross generalization, but from what I’ve seen, management often tends to be more aggressive and optimistic about goals and forecasts. On the other hand, the operational side sees the nuts-and-bolts challenges and logistics required to meet management’s goals, and tends to be more conservative in terms of what they think can be achieved with a given budget. 

In addition to this fundamental dynamic, another challenge related to budgeting and forecasting is that unless it’s handled well, it can lead to a lack of buy-in on the part of various parties. Even worse, it can result in a budget that ends up sitting on a shelf for the rest of the year, which is not in anyone’s best interest. 

Key strategies for success

Fortunately, there are several strategies that can help an organization improve its chances of a successful budgeting and forecasting process. 

1. Start early. Think about the budget process as one of dialogue and compromise — so allow time for both management and operations to develop their budgets and plans, and then to negotiate an acceptable compromise. If you’re aiming to complete your budget by December 31, for example, consider asking management to commit to establishing and publishing their corporate goals no later than October 31. 

2. Be transparent and clear about the process. If you let everyone know up front that the budgeting process is a dialogue and compromise, there may be more chance that all parties will embrace it and comply with expectations. 

3. Have the management team kick off the process. After all, their vision for the corporate goals and general forecasts should be what drives the organization. In general, it’s a good strategy to use previous years’ results as a baseline, incorporating any relevant data about changing market and economic conditions, new products in development, and so on. Once the management team has published its goals, the operational managers develop budgets for reaching those goals. This is not the order in which it’s always done, but in my experience, it’s a more effective approach and leads to better results. 

4. Have a meeting of the minds. Last but not least, block off some time to bring the two sides together around the budget documents and negotiate a compromise. As in any compromise, it’s critical that both sides understand that they are not going to get everything they want. But by finding an agreeable compromise, the organization can develop a budget and forecast that’s both aspirational and achievable. 

Budgeting and forecasting succeeds when it brings together two very different perspectives of the organization and finds an effective meeting point. Obviously, it needs to help the organization move forward in a strategic direction; but to become a plan that staff can buy into and implement; it also needs to be realistic and achievable. Above all, don’t forget that a realistic, well-thought-out budget is essential to the firm’s financial success. 

You may find it helpful to know that there is no ”right” way to go about evaluating your business growth plan (or knowing that might actually make you even more anxious!). There are however, several reliable tips for getting the most out of the effort. 

Tip # 1. Choose the right metrics

Using metrics to evaluate your business growth plan is a powerful strategy that can bring you greater focus. The key is knowing which key performance indicators (KPIs) to measure — and to do so, you need to really understand your business and what your version of success looks like. Start by considering such basic questions as:

• What are the three or four market forces or trends that will have the largest impact on your organization in over the coming year?
• What are your specific revenue objectives for the year, and for each quarter?
• What are the “soft” (that is, non-financial) criteria for success over the coming year?

Your answers to such questions will provide insights into what matters the most to your business. They’re also a springboard for choosing the metrics that will be most effective at measuring success. 

Small wonder that the use of metrics differs from firm to firm. For example, Full Sail Partners recently conducted a survey of client organizations and asked about which specific metrics they considered to be reliable growth indicators. Almost 9 in 10 (88%) identified revenue, while slightly less (70%) identified profit margin; a much smaller portion pointed to headcount or retention as indicators of growth. 

Tip # 2. Establish yearly and quarterly goals, and measure accordingly.

Create a business growth plan with goals not only for the company, but for each department as well. Ideally, you should measure every component of your business in terms of its performance against goals — your marketing staff, your project managers and teams, support and operations, sales, finance, and so on. 

Tip # 3. Keep your data fresh and reliable.

To be most effective, you need data in as close to real-time as possible. QuickBooks, Excel and other office applications can help in collecting and analyzing current data. Even more effective is a purpose built ERP, like Deltek Vision, that allows front and back office functions to share and collaborate on relevant data. Whatever tools you use to gather your metrics, be sure to automate the process as much as possible — that way, you and your people won’t spend all your time on number-gathering. 

Tip # 4. Get people involved and interested.

In our survey, we also asked firms which functional areas within their organizations took part in the development of KPIs to measure. More than half (58%) said that their finance and operations functions contributed to the establishment of KPIs, while another 17% said that HR also played a role. Don't forget to include marketing so they have visibility on how they can impact KPIs. It’s also a good policy to share metrics and results as you receive them — not only with management, but with all employees. Doing so helps to maintain transparency and leads to a culture where everyone is on the same page and motivated toward unified goals. 

Tip # 5. Keep tweaking.

For best results, you should plan on reevaluating and adjusting your metrics as your business priorities change. Every month, quarter, and fiscal year offers a new chance to refine your metrics and your business growth plan in order to drive growth. 

The power of metrics is within your reach!

When you invest time and thought into establishing, measuring, sharing, and refining your metrics, incredible things can happen. You’ll be pleased at how much more in sync you are with the state of your business, and how much more confident you’ll feel in making the critical decisions that can help you take your business to the next level.

In the movie Casablanca, Humphrey Bogart’s character tells his café’s piano player, Sam, that a competing bar has offered to pay him double what Rick is paying him. Sam says he’s not interested, explaining, “I ain’t got time to spend the money I make here.” 

When professional services firms are swamped with work, they can be a bit like Sam the piano player. You might say, "I have too much on my plate, I don't have time to track the results." If you aren't tracking your performance then how do you know it's paying off? To make the most effective decisions, financial and otherwise, it's important to allow time to step back to see the bigger picture. Tracking your firm's performance results provides a number of bottom-line benefits to the firm. Here are our top five: 

1. See around corners.. First and most importantly, it allows you to spot emerging issues before they become major problems. For example, if you’re tracking employee utilization and the numbers start heading south, management can take steps to diagnose and fix the underlying problem, such as setting more realistic targets. Depending on the metric that is underperforming, your management can take other steps to nip problems in the bud.
2. Know who to hire, and when. A related benefit to measuring growth is that it can be crucial to effective resource planning. You can track the status of projects and determine whether you have sufficient staff on board to get the work done, and if not, how many and what type of new employees you need to hire in order to keep the work flowing and deadlines being met. A featured firm, SAGE Engineering, is an example of how this exact topic helped their firm grow.
3. Get more context. Monitoring relevant Key Performance Indicators (KPIs) can also provide you with useful data in benchmarking your firm, giving you a context against which to compare your own firm’s performance. Where is your firm in comparison to other firms in your industry allows you to understand what metrics growing firms are doing. Set your sights high! If you want to compete, do you really want to compare yourself to the 'average'?  See what high performing firms are accomplishing and understand what is impacting that growth.
4. Motivate! Don’t forget about the impact of metrics on employee motivation. Many of the top performing firms not only track a specialized set of KPIs, but also make them constantly available to employees. For firms that tie employee bonuses to certain KPIs, this can be a powerful motivator. In addition, the same tools and processes used to measure growth can be used to answer other questions that can affect employee motivation, such as: Are we remaining competitive?; Are we engaging our people?; Do we have loyal clients?; and others.
5. Build your value story. Last but hardly least, measuring growth can be highly beneficial to project based firms that are considering or may be the targets of a merger or acquisition. Deltek Vision provides an excellent solution to this need, by creating comprehensive, auditable paper trails that help a potential buyer or partner see exactly what the financial state of the organization is. 

When things are busy, it may be tempting to keep your head down and pound away at the keyboard (whether at a piano or a computer), with the hope that the financial picture will work itself out. However, you should be measuring growth continually, tracking your performance against your own past history, as well as against relevant competitors and other firms, and using the insights to inform your management decisions. 

Be sure to check out how SAGE Engineers, Inc. (SAGE) used a purpose-built ERP to bring rapid improvements to an organization and track their firm metrics against industry standards:

Now that Spring has arrived, it is an excellent time to clean-up your database. Is your data clean, consistent, and accurate? Almost everyone you talk to would answer this question with an emphatic "NO" for one reason or another. Data is always degrading in any database you review because information is constantly changing. Contacts leave companies, projects progress, and opportunities move through the sales cycle.

Data integrity impacts our ability to determine business trends, success rate, and just know who and what to pursue. Misleading queries and inaccurate reports result in making wrong decisions when data is incomplete or incorrect. With an integrated ERP system everyone can help with the clean-up, but on the other hand they can sometimes add to the mess. So what do you need to keep in mind when tackling data clean-up?

Clean your dirty data by evaluating these four areas: decision points, standardization, automated clean-up, and dedicated resources.  Let’s walk through an example and apply each of these four areas to project data.

• Step 1 –  Decision Points: It is helpful to start by doing a search criteria to help make a decision. First, determine what fields need to be cleaned-up and what fields need to be evaluated so you can narrow down the list.  Maybe we want to update the project status to determine if it should be dormant, inactive, or active. Our first criteria could be to search all projects that are active to see how many we need to evaluate. Then we need to narrow the search. Depending on what information you can search, you could do a search on when the project was opened and/or if time has been billed in the past two months.  Understanding your decision points narrows down the list and reduces the number of projects that need to be evaluated.
• Step 2 – Standardization: Sometimes during the clean-up you realize there are fields or options that are not really needed. This is a great time to establish or re-establish corporate standards and expectations. Is everyone using the same definition? In our example, are you finding employees that are using inactive instead of dormant?  Adding tool tips can provide a definition to help users know how to update the field.
• Step 3 – Automated Clean-up: Now that you have gone through the exercise of cleaning up the information. Think about how you can update the information periodically or better yet provide an alert to you or employees when they should update the information. Is there a specific timeframe that the status should be evaluated? Workflows can help keep the data accurate. By identifying a trigger, a workflow could alert someone to review the information or even update the status to dormant based on lack of activity.
• Step 4 – Dedicated Resources: As the saying goes, the information is only as good as the data on which is based. So dedicate the necessary resources to clean it up and better yet, maintain the data. Setting up a quality control schedule and setting expectations helps keep the data clean and manageable.

Does your firm have dirty data? For a fresh clean feeling, take the time to establish your firm’s process to clean it up! By following these four steps, your firm will improve data integrity.