Full Sail Partners Blog

Digital marketing, which includes email marketing, is a very effective strategy to growing your business. Most significantly, email marketing and outreach allows you to gain valuable insights into what information and messaging is important to your prospective and current clients. With each email sent, marketers can see open and click rates, and who opened and clicked on a link in the email. As a result, prospects can be easily identified, and messaging modified to grab the attention of other targets.

Email Marketing is Alive and Well

For many people, mainly the non-marketing folks, understanding how email marketing is effective can be difficult. In fact, many believe that email marketing is ineffective since they get so much spam and find it to be an annoyance. However, this is not the case. Email marketing actually has a very positive impact on your business. Here some are staggering facts about email marketing:

• There are 3.7 billion email users in the world and that will increase to 4.1 billion by 2021 (Statista)
• Email marketing has a 28.5% ROI compared to snail mail which has a 7% ROI on average (Chief Marketer)
• 59% of marketers agree that email marketing generates their biggest source of ROI (Emma)
• Email marketing is 40 times more effective at acquiring new clients than Facebook or Twitter (McKinsey)
• 72% of people prefer to receive promotional information via email compared to 17% who prefer social media channels (MarketingSherpa)
• Email marketing is 6 times more likely to result in a click-through than a tweet (Campaign Monitor)
• 90% of people said they will opt-in to receive a newsletter to obtain updates about a company while 10% elected Facebook (Nielsen Norman Group)
• 70% of B2B marketers agree that increasing their email list quality is their top priority (Delivra)
• The average office employee checks their email 30 times per hour (Marketing Insider Group)
• Checking email is the number 1 activity on the internet (Marketo)
• Companies in the United States will spend more than $350 million dollars on email marketing in 2019 (Statista)
• Email marketing drives on average $44 for every $1 spent (Campaign Monitor)

Email Marketing has a Bright Future

With all of these facts about email marketing, it is evident that the strategy works. While your firm is probably using email marketing as part of your overall digital marketing strategy, are you seeing the ROI and maximizing the benefits? Learn more about tracking and measuring email marketing success rates here!