Full Sail Partners Blog (62)

Many of us are familiar with the idea of measurement improving outcome. Whether it’s Karl Pearson’s Law: “That which is measured improves” or the concept of losing weight by counting calories, we understand that measuring results is crucial to understanding how to improve results. 

But it’s not just the act of measuring – it’s measuring the RIGHT things and then utilizing what was learned from the results. When trying to improve the performance and evaluation of your team or team members, what should be measured (and how) become critical questions. 

Professional services organizations are beginning to follow the lead of other industries and explore areas such as Voice of the Customer (VOC), Client Experience Management (CEM), and Enterprise Feedback Management (EFM). And while 86% of organizations across all industries employ some form of customer/client feedback as part of their performance and evaluation strategy, only 5% of professional services firms do so. 

If you are planning to implement a feedback process, consider these three key steps to creating an effective performance and evaluation strategy powered by client feedback. 

1. Any measurement strategy should promote desired employee performance. Therefore, it’s important to measure things employees can control or greatly influence. If employees feel they are being held accountable for measurements beyond their sphere of control, they may reject the system, game the system, or lose hope. So when capturing client-centered metrics like feedback, don’t focus on the scores provided by clients. If you focus on feedback scores, rather than what employees do with scores, they may avoid feedback in the most critical situations. Instead, measure, monitor, and promote the successes of those who gather the most feedback, maintain the highest response rates, and follow-up most effectively to challenging feedback. 
    
2. Craft questions that measure improvable actions. Keep personalities out of your surveys. People don’t change quickly or easily. When faced with personal criticism, most people will reject the information. Instead, focus on the processes and practices of delivering the service. Processes are more easily documented, adjusted, and customized to a client. 
    
3. Measure early, measure often. Monitoring client expectations-the real source of success as a professional service organization-is just as critical as managing your income statement and balance sheet. You look at your financial reports every month, and carefully track progress over time – but when was the last time you looked at metrics from your clients’ perspective? How well are you doing for them? To maximize performance with clients, feedback cannot be a once a year (or once every five years) activity. Track constantly, during projects, when you have time to create better outcomes for your clients.

The most important way to measure staff performance in a professional service firm is from the clients’ perspective. It’s really the client’s perception of reality that matters most. To summarize, to best measure performance and evaluate it from the client’s perspective:  make it easy and comfortable for the client to offer their feedback, have questions focus how well the process worked for them, and ask them often throughout a project, not just at the end.

There are shelves and shelves full of books — actually, entire libraries — that offer insights into business process management. There is a simple reason for this: it’s one of the most fundamental and effective ways to improve firm growth. 

So what areas are involved in a business process evaluation? At a very high level, it’s about answering the big questions needed to effectively guide your firm, such as: 

• Are business objectives appropriate?
• Are key policies and plans effective?
• Do results validate business strategy?

At a more granular level, this type of inquiry involves examining existing business processes to find pain points, bottlenecks and inefficiencies that could be improved. In this regard, it’s a process that every business can benefit from — but especially firms that are project-based, such as professional services firms. For these types of companies, the exercise can point to solutions for: 

• Streamlining business processes, minimizing redundancy and saving money
• Gaining insight into operational metrics you can’t currently see — such as work backlog, etc.
• Making better decisions on uses of internal resources, based on up-to-the-minute data

Choices in Approach

How you conduct this type of self-examination depends on your goals, resources and desired return on expense/effort. For example, it could be highly focused, with internal staff looking at one particular process in one section of your organization. Or it could involve examining complex processes spanning several separate parts of the organization, which might require using an external consultant. 

When Full Sail Partners begins any new engagement with a client, we typically start with a business process evaluation. Generally this involves understanding our client’s various front and back office processes — potentially, all processes along the project lifecycle, including: 

• Business development tracking
• Estimating and business capture
• Project management and project profitability
• Employee utilization and realization
• Billing, A/R and firm financial reporting
• TQM

To appreciate the impact of a business process evaluation, consider the case of one of our clients, Wiss, Janney, Elstner Associates (WJE), a 500-person firm based in Northbrook, Illinois. Along with the client’s initial concerns, our evaluation identified an inefficient paper-based process for initiating new projects that required anywhere from several hours to several days per project. Following our business process evaluation and implementation of a paperless process, (among other improvements), the client was able to reduce the required time to a few minutes per project. That efficiency gain, multiplied by the approximately 7,000 projects that WJE handles each year, resulted in $1.8 million annual savings, according to WJE’s Controller. 

There are other potential gains of a business process evaluation that are not directly tied to process efficiencies. For example, it can provide visibility to timely and accurate data that helps leadership make better business decisions. This was an additional gain from the project at WJE; principals were able to see clearly the potential conflicts of servicing a new client, allowing them to forego business development expenses and effort on a client that could not be serviced. 

Another example is gaining visibility into an organization’s work backlog — knowing exactly how much work is in the pipeline, and even more importantly, whether one has the staff on hand to do the work (and if not, specifically what type of staff are needed to fill the gaps). As a result, a firm can make better decisions about whom to hire (and when), and which projects to pursue. 

Evaluating ways to improve efficiency and effectiveness is an essential part of guiding an enterprise. Whether it’s performed internally in a very focused way, on a broader level by an external firm, or somewhere in between, it has the potential of allowing you to reexamine and reengineer your standard operating procedures and in turn, drive greater efficiency and visibility. Both capabilities are critical to consistently delivering value to your clients — and increasing profitability and firm growth.

Interested in a business process evaluation? Contact us to begin the process.

In this Deltek Vision How-To Video, we will demonstrate how to configure a graph from a Deltek Vision report to display on your dashboard. Firms that optimize their dashboard gain greater visibility into to their company as a whole.

Looking for more information on how to optimize your Deltek Vision system? Check out these other How-To videos.

One of the most essential tools in project management is a Work Breakdown Structure, or WBS. The primary function of a WBS is to subdivide a project into more manageable components in terms of size, duration, and responsibility. By breaking a project down into smaller pieces it’s also easier to:

• Set measurable milestones for the project, and identify deliverables at the end of each phase that match up to the scope
• Allocate resources, complete scheduling and budgeting, manage procurement, maintain quality control, and manage risk
• Increase accountability by assigning individual responsibilities for each phase and task
• Know where you stand in terms of the total project (for example, are you 10% through the whole project, but 50% through the first phase?)

In short, the Work Breakdown Structure defines how you estimate, manage, and bill the project — and as a result, creating one should be priority one for every project.

Key design principles for an effective WBS

1. Account for 100% (no more, no less). One of the most important principles is that the WBS must include 100% of the work as defined by the project scope. It must also capture all internal, external, and interim deliverables, including project management, among the work to be completed. The rule applies at all levels within the hierarchy: the sum of the work at the most detailed level must equal 100% of the work represented by the combined total of the categories at the highest level. Another aspect of the rule is that the WBS should not include any work that is outside the actual scope of the project. 

2. Be mutually exclusive. There should be no overlap between two elements of a WBS in scope definition. Such an overlap could not only result in duplicated work or misunderstanding about responsibility and/or authority, but could also cause confusion in project cost accounting. One technique for avoiding this problem is to develop a WBS dictionary to clarify the differences between WBS elements and describe each in terms of milestones, deliverables, activities, scope, and other factors. 

3. Focus on outcomes, not actions. The best way to stick to the 100% rule is to define Work Breakdown Structure elements in terms of outcomes, as opposed to actions. This strategy ensures that the WBS is not overly prescriptive in terms of method, and therefore allows for more flexibility and creative thinking on the part of team members. In addition, a WBS that subdivides work by project phases (e.g. preliminary design phase, critical design phase, etc.) must clearly separate the phases by deliverables that define the entry and exit criteria (e.g. an approved preliminary or critical design review). 

4. Be detailed, but not too detailed. As useful as it is to divide work into smaller and more manageable elements, you also need to know when to stop. There are several ‘rules of thumb’ for determining appropriate activities or group of activities needed to produce a specific deliverable as defined by the WBS. The first is the “80 hour rule,” which cautions that no one activity or group of activities to produce a single deliverable should require more than 80 hours of effort. A second guideline is that no single activity or series of activities should take longer to complete than a reporting period. So, if your project team reports on its progress monthly, then no single activity or series of activities should be longer than one month long. 

5. Keep it simple. Creating three levels in your WBS hierarchy (e.g., Project, Phase and Task) should be enough. Avoid identifying labor or activity codes as WBS elements, even if you use them to describe labor detail on billing invoices or backup reports. In addition, it’s not necessary to make every phase balanced; just because one phase has a task doesn’t mean that all should.

Work Breakdown Structure: a blueprint for project management

When finished, a well-organized WBS resembles a flowchart in which every element is logically connected to another. The primary requirement or objective appears at the top, with increasingly specific elements appearing beneath it. The elements at the bottom of the diagram represent tasks and activities small enough to be easily understood and carried out. An effective WBS avoids redundancy, but at the same time, leaves out no critical elements. 

The bottom line is that a Work Breakdown Structure divides your project into distinct, manageable work elements. A WBS is useful to various groups within a company, including marketing, business development, accounting, and project management. A well-planned WBS is integral to successful project proposals, planning, scheduling, budgeting, and reporting.

Ready to learn more? Discover how an ERP system can benefit your firm by downloading our whitepaper.

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One of the most important tasks within any organization is lead management.  It is vital for the sales staff to have the most comprehensive and up to date information available on a new lead.  With this information the sales or marketing team can seamlessly follow the Lead qualification processes established by your firm.  Once it has been established that a Lead is a qualified prospect, it is time to convert the lead into a company, opportunity and/or contact.

Did you know that you don’t have to create each record in the respective info centers and enter the same information over and over?  Vision can use the information from the Leads Info Center to create the Company, Opportunity and Contacts records in a few easy steps.  Here is how it works… In the lead info center menu, there is a “Convert” option. 

By choosing this option, you will receive a dialogue box that is defaulted to qualify the lead.  There is also the option to disqualify a lead if need be, but we will focus on lead qualification. 

Within the dialogue box you will have the option to convert the information entered into the Leads info center over to a company, contact or opportunity.  You may only want to convert this lead to a contact or maybe you only want to have them set up in the company and contact info centers, you can do so by checking only the radial button next to those options. 

You may also want to associate this lead with the corresponding Marketing Campaign that brought you the Lead.   The appropriate campaign may be selected from the drop down box at the bottom of the dialogue box. 

Once you have checked the appropriate options and associated the Lead with a marketing campaign (if appropriate), you will select the ok button.  Vision will create a new Company, Contact and Opportunity for this Lead.  All the corresponding information such as Company name, address, phone number, e-mail address, company  type, etc for this Lead will be copied into the fields in the new records created in the Company, Contacts and/or Opportunity info centers you have selected. 

Your company now has all of the lead management information necessary to track this client in the Client Info Center, including associating the new contact record with the company.  Within the newly created opportunity is all the vital data your sales team will need to engage and move forward with the sales process.  The transfer of this information has been done without the need to manually copy and paste between the info centers.  Vision has copied the information for you within seconds and the focus can now turn from qualifying the Lead to managing the sales process and closing the deal.  

Learn more about Deltek Vision CRM.

In today’s day and age of fast changing technology, firms must stay abreast of all available solutions to better compete with competition, and win work. Since the ‘great recession’ of 2009, competition on winning work has increased exponentially. Successful firms have combated this increased competition by staying current with technology, and using well thought out techniques to win projects. Included below are five tips that will help your firm better impress clients, and ultimately win more work.

1. Collaboratively share information with your project team. When responding to a client request / RFP, sharing data can become a cumbersome task in itself when working with remote teaming partners or staff. Often, the ability to seamlessly coordinate tasks/assignments, or share large files amongst your team can be the difference in winning or losing the work. To avoid these types of hiccups, leverage collaborative sharing tools such as Deltek Kona to keep your project team on the same page. Deltek Kona allows users to share files, and schedule important dates, seamlessly as though the users were all working in the same centralized office. You will be amazed at how Kona will empower your project team!
    
2. Hasten your proposals process through the use of templates. Unfortunately, many times firms will find out a about a project that they are a perfect fit for days before the due date. These time restrictions can ensnare the proposal process and make it difficult to respond sufficiently. Empower your marketing/business development department by creating templates that will allow you to export your information from Deltek Vision CRM to Microsoft Word or InDesign. This will allow you to streamline the proposal process, and concentrate on the areas of the proposal that require custom attention.
    
3. Avoid boring old PowerPoint presentation. Many firms make it to the short-list process only to utterly disappoint the client through the use of a boring, stale PowerPoint presentation. If you are unable to separate yourself from your competition, you are not doing your best to win projects. PowerPoint has been around since the late 1990’s, and sadly a large majority of presentations look like they came out of that same era. By using presentation software such as Prezi or PreZentit, your firm can immediately stand apart from your competition. With that said, don’t forget the importance of impressing the client by being personable and demonstrating your understanding the project. Overly relying on the use of presentation software is one of the quickest ways to lose a client’s attention.
    
4. Use a CRM solution to track relationships. We have all heard the saying, “It’s not what you know, but who you know!” This begs the question; does your firm know who it knows? If you are not tracking your relationships through CRM software such as Deltek Vision, then you are simply throwing darts at a board, blindfolded. A CRM solution will allow you to track who you know, recent conversations, and other important relationship data such as birthdays or anniversaries. This type of knowledge insight is important for creating meaningful relationships between your company, and your clients.
    
5. Optimize information for smart devices. If you own a smart device, and you have not optimized your marketing contact the device, you are not working smart! You never know when, or where, you might bump in to a perspective client. If you are unable to demonstrate your firms expertise at the drop of a hat, expect to lose out on a lot of potential work. Your firms website should be optimized for smart devices (iPhones, Androids, Tablets, Everything!) allowing you to be ready to show off how great your firm is, at a moment’s notice! In addition to optimizing your website for these smart devices, take the initiative to pre-load content on to your smart phone, in case you are unable to get internet service! By doing this, you will not only impress the client with all of your great works, but you will also demonstrate your ability to think ahead and be ready for the unexpected.
   
   If your firm is utilizing Deltek Vision CRM, make sure to check out Vision Unleashed. Vision Unleashed will allow you to access your full Vision system on teh go, from a mobile device. It also allows MAC users to access Vision without the need for running parallels or bootcamp. This allows MAC users to utilize their workstation to it maximum potential without dedicating resources to addition process just to access Vision!

I hope you learned something from this blog. Some of these technologies or techniques might seem obvious, but unfortunately many times it’s the obvious omissions that cause us to lose out on winning new work. If you use any of the concepts highlighted in this blog, make sure to comment below and let us know. We love to hear success stories!

Once you win your next project, make sure to review these project management concepts.

If your business designs and produces projects for external clients, you’re in what is referred to as a project-based firm. This category can include architecture, engineering and construction companies, consulting firms, advertising agencies and many others.

As different as these industries may be from one another, they share a core challenge of completing projects in ways that meet the client’s goals within existing constraints, while at the same time, delivering the desired profitability to their organizations.

There are many tools and methodologies that can help project managers at project-based firms track how successfully they deliver projects. But before managers can benefit from such tools and methodologies, it’s essential for them to understand four basic project management concepts, and how they interrelate.

1. Resources – The most critical resources that your organization manages are its human capital, which, depending on your needs and preferences, you might track as individuals, teams or both. Resources can also include equipment, services, supplies, and funds. A central goal in managing resources is ensuring the suitability of the specific resources, as well as availability, internal costs, etc.

2. Time – Managing time involves organizing and tracking tasks, activities, and schedules. It’s critical in helping to establish a workable plan and schedule, monitoring and reporting on progress, and ultimately, ensuring the profitability of the project. Key aspects include defining and sequencing activities, estimating needed resources and time requirements, and developing and managing to a defined schedule.

3. Cost – Effective cost management begins before the project even gets underway, by planning a budget with as much accuracy and specificity as possible. Cost management also requires developing contingencies for costs that are anticipated, but cannot yet be quantified with certainty. As the project moves forward, the manager tracks estimated vs. actual costs and the overall profitability of the project.

4. Scope – Managing a project’s scope begins with assessing its size, complexity, goals, and requirements. By having a clear understanding of the scope, the project manager is better able to create a viable estimate and schedule, assemble the appropriate resources, and ensure that the team meets its deadlines. Without a good handle on scope, the project can experience scope creep, which can lead to missed deadlines, cost overruns, and decreased profitability.

Taking a holistic view

It’s important to appreciate how each of these project management concepts affects, and is affected by, the others. The skillful project manager addresses them holistically, and makes adjustments in each as the project moves forward. To manage risk and ensure a quality project, managers need to not only understand these concepts, but also have in place the right tools and processes to control them — along with great organization and communication skills. 

Of course, it’s the rare project that goes exactly according to plan… which is why understanding these four project management concepts is so essential. When variances or setbacks arise in any one area, the effective project manager has mechanisms in place to recognize problems in time to make adjustments, and yet still meet the project goals for both the client and the firm.

Checkout more Project Management related articles.

A successful project doesn’t come easy, but it isn’t exactly rocket surgery. Below we’ve outlined six keys to project success to help your staff know where to focus their energy.

1. Plan

Clearly identify and confirm the objectives of the project with your client before you start. A plan will keep you from veering off track and save you from many problems if and when scope creep occurs.  Effective planning enables you to meet the client’s schedule and budget requirements, or work through them together for a win-win outcome.

2. Engage

Both staff and clients have to be engaged in the process in order maximize project success. According to Ed Boyle, Global Practice Leader at Gallup, engagement increases performance-related business outcomes by 240%.

3. Measure

The concept of measuring in order to improve is not just a management catch phrase, it’s scientifically validated. The only way you’ll know how a project is going (or know how to make it go better) is to measure. We’re not suggesting you measure EVERYTHING, but do review your goals and start looking at metrics that can help you meet those goals.  Measuring your clients perception of the project success, during the project, is critical to promoting their goals.

4. Adapt

To adapt means to make things fit, usually by modifying a process or way of thinking. Great project teams are skilled at adapting – having the ability to alter the way they practice or the way they think to increase the likelihood of project success. And these don’t have to be large or dramatic changes; they can be subtle changes, like checking voice mails more often. These small changes can affect the outcome of our projects in a big way, but require understanding the client in order to adapt appropriately.

5. Evaluate

Measuring throughout the project is crucial, just as important as creating a comprehensive evaluation at the end of the project. Taking time to evaluate may seem secondary compared to the primary efforts of executing the project, but don’t get too busy chopping wood that you never sharpen the ax.  Talk to your clients - every project can teach us valuable lessons about how to improve both now and on the next project.

6. Recognize

Our basic human need for meaning applies to work life.  We all feel our contributions are most meaningful when recognized for a job well done. If your staff feels they have a means to be recognized, they will work even more effectively, further contributing to project success. 

Achieving predicable outcomes can be easy if you take a moment to find out from the project team what’s working, what isn’t, and respond accordingly.  Obtaining feedback directly from clients is one of the easiest ways to assure project success.

Checkout more about the benefits of feedback.

Do you lose sleep at night wondering if you have the capacity to handle work coming in or even worse if you have too many people?  As a manager of a professional service firm, managing your human capital is a daily necessity to achieve firm growth and the anticipated performance expected from your employees.  As the market changes, your firm needs information readily available to make quick decisions about acquiring, training, and scheduling your talent.  Many firms rely on resource forecasting tools to handle the management of their employees.  Let’s take a further look at some of the challenges firms have with managing their resources: 

Challenge #1: What are my employees currently doing?  In the past, to see what an employee was working on, managers would go to the desk of their employees to check on the progress of their projects.  However, now resources aren’t always in the same office, state or even country.  Managers are finding they need to easily identify on a daily basis how their employees’ time is being used so they can plan for future work.

Solution - Collect and Measure Time.  As a professional service company – time is what we sell.  Sometimes there is a product that we deliver, but we still internally measure how valuable that product is based upon how much time we have spent creating it.  By capturing an employee’s actual time against a project your firm can now measure that time against what was forecasted to determine the variance. That variance provides you with data to use when projecting future projects.

Challenge #2: How do I match skills with available work?  Some firms are small enough that managers know everyone. However, for a larger firm or as a small firm grows, you don’t necessarily know the skills available within your firm.  Being able to match skills to the work you pursue and win becomes a juggling act.  Not all firms have the critical information available to predict when they need to hire an employee with specific skill sets.

Solution - Identify the Right Resource.  In an ERP, your firm identifies skills, training, role, and experience.  Having this information available allows project managers to identify the right resource based on real-time information.  An integrated solution provides your firm with the ability to search for similar past projects and determine how much experience (time data) they have working on this type of project.  The availability of this employee data allows project managers to make decisions about their collective skills and come up with a plan to increase / diversify their skills needed for the project.

Challenge #3: What predictions can I make about future work?  In order to make a well-informed decision on how to handle the future work, a firm needs historical data.  Without this information, you might as well turn over your resource forecasting to a psychic because your firm is just guessing.  Many firms don’t have the data available to make these decisions.

Solution - Availability.   Project schedules require managing all types of commitments – planned and unplanned. In addition to project commitments, employees take vacation, are on holiday leave, and have internal meetings and activities.  Developing a comprehensive plan for each employee provides accurate resource forecasting to handle future demands.  This helps identify capacity excess or shortage gaps.

The ultimate goal for any project is to end up with a loyal client that will use your firm again.  In order to do that, firms must finish the project on time and on budget.  Choosing a solution that integrates all of these data points allows your firm to report real-time information to make well-informed decisions about resource forecasting needs.  By optimizing your resources, project managers can shorten the decision cycle, increase profitability, and better plan for the future.  

Learn more about Resource Management?