Full Sail Partners Blog
The “new normal” is not so new anymore as we are still operating in a different state of existence. There is so much conflicting and confusing information being disseminated out there about the job market and the current state of unemployment that both employers and candidates aren’t sure how to approach meeting their specific needs. Let’s break down common myths about the current market and what’s important to job seekers a year after the pandemic began. Knowing the truth between fact and fiction in the present recruiting climate will help determine what’s really important to top talent and will guide talent acquisition.
FICTION: Things should “get back to normal” later this year.
A quarter of the way, even halfway through 2020, firms were holding on to the thought of being able to pick up where they left off before the pandemic, especially if the firm was operating at its highest level at the pandemic’s onset. At that time, they were viewing any adjustments or changes as a temporary fix to make it through what they hoped would be the end of this catastrophic event. Taking their lead, employees were anticipating the same, even avoiding getting their hopes up of maintaining their virtual work status and the savings racked up from a decrease in spending on gas, lunch, and clothing. Candidates, as well, took a wait and see approach assuming that virtual work would not be the long-term expectation.
Now, some employers realize there is no such thing as “getting back to normal.” Therefore, they are beginning the process to identify permanent adjustments that need to be made. To make the hiring process for new candidates smoother and more effective, they need to evaluate what would work best going forward virtually.
FACT: In the AEC industry, employment has been consistent.
According to data from a monthly supplement to PSMJ’s Quarterly Market Forecast (QMF) survey of AEC firms in the 4th quarter of 2020, the AEC industry has weathered the crisis better than most. The survey also found that less than 5% of responding firms suffered “significant” staff reductions, and under 15% said that their project delays and cancellations were “major” as opposed to moderate or minor. However, the industry must still proceed with caution because the stagnation in construction employment in January may foreshadow further deterioration in the industry as projects that started before the pandemic finish up and companies hold off on awarding new work. Project-based top talent should be kept in the loop as to the status of upcoming projects to ensure availability when needed.
FICTION: People are so desperate for work they aren’t looking for competitive salaries.
In the current environment, with so many workers facing lack of income or the threat of losing their current salaries, the assumption may be that candidates will take what they can get. This may give employers the false sense of security that they can offer lower salaries and still obtain top talent. What we are seeing is that job candidates are seeking out firms that provide competitive salaries, and even more importantly, firms that are flexible and truly care about the wellbeing of their staff. Top talent will remember how they were treated during the pandemic.
FACT: It is now easier to find top talent.
This is partially true. The challenge is that HR professionals may see an increase in applications for some positions making it harder to sift through the resumes and find the right candidate in a timely manner. HR teams that have an automated screening system will be in a better position to filter out unqualified individuals. Furthermore, employers that have established HR processes in place to proactively recruit and nurture candidates will be able to cut through the noise more quickly.
FACT: Work from home (WFH) options remain viable.
The AEC industry will see a mix of in-person and WFH. For the architectural and engineering industries, WFH can be accomplished by the majority of positions. To the contrary, the construction industry will have a significantly smaller portion of its workforce that is able to work remotely.
Throughout the pandemic, AE firms have found enabling employees to work from home much easier than originally thought. Those that have embraced it wholeheartedly have reaped the benefits. This mindset shift now requires HR professionals to think about moving forward on how they will accommodate both in-person and WFH positions as this becomes more prevalent in the industry. In the end, top talent will be enticed by the work options.
FACT: Work/Life balance is a critical consideration for all.
Transitioning staff from on site to remote work was a big adjustment for many firms, and some found the balance to be a challenge. As more firms continue to offer WFH positions, HR professionals will need to identify ways to help employers manage employee expectations and become more flexible with schedules. According to Tiger Recruitment Salary and Benefits Review 2021, Work/Life Balance ranks third most important to salary and job security, when it comes to attracting candidates to their next role.
Human Resources Must Be Front and Center
Today, acquiring top talent means new approaches and viewpoints to ensure firms are staying competitive. Superior candidates will be looking for a virtual means of recruitment and hiring, acceptable salaries and flexible work options. Maintaining a strong firm culture with a fragmented and remote working staff puts the burden on management to mentor, communicate, and collaborate with teams. HR processes must be adjusted and updated to help firms adapt to the changing times, and Human Resources must stand front and center in the firm’s overall business strategy.
