Full Sail Partners Blog | CRM (8)

When evaluating your professional services firm, understanding your past trends can provide valuable insight into the future.

In a recent, SMPS Technology Committee survey, only 56% of firms stated they tracked this information, which is surprising. This type of report allows you to evaluate the overall hit rate by the firm, a division, the pursuit lead, or other criteria.  You can also evaluate it by percentage or by revenue.  Knowing both provides you a different story.

Take William Apple, who has a 50% hit rate for the number of projects he has pursued.  He pursued 10 and won 5.  Ann Johnson on the other hand only has a 33% hit rate. She pursued 3 and won 1.  Seems like William is doing better, right?  However, if you evaluate them on revenue, William only has a 24% while Ann has a 73% hit rate.  Why the difference? 

Well, the one project Ann won, was a large project worth millions of dollars.  William however, won a lot of smaller projects and lost out on the bigger project. Both are important to the business.  However, if you start to see that William is constantly losing out on the large projects or maybe particular project types, this type of analysis would be valuable information that could be acted upon.

Key metrics like the Win to Loss Ratio allow a quick snap shot to determine if you need to dig deeper.  The historical progress of an opportunity sometimes provides further clues. 

• Were you realistic with your expectations?

• What stage did you lose the opportunity?

• Did you have an established relationship and effective pursuit strategy?

Is your firm able to answer these questions or are you repeating the same mistakes? Let us know how your firm learns from your success and failures and how your firm is improving your hit rate by leaving a comment. Interested in more historical trends information?

Welcome to the second installment of our Deltek Vision How-To Video Series. Today we will review how to increase efficiency when adding companies/contacts across Info Centers. This video will help save time and increase productivity.

Check out additional how-to videos by clicking here.

Welcome to our first Deltek Vision How-To Video Series. Today we will learn about Deltek’s Vision Info Center Help section. This video will answer some common questions asked by clients are:

1. Do you have a complete list of the fields in Vision?
2. Do you have a help guide so I can learn about the fields available?

Check out additional how-to videos by clicking here. 

It looks like the world will not come to an end! So back at it campers. Let's learn some quick tips about Deltek Vision.

As the first of our Deltek Vision Tips & Tricks Series we would love to hear if you find the information helpful. Recently I came across a question about how to know who modified a record. Of course the audit reports can provide this information, but there are two easier ways to get this information.

In every info center you can hover over the name of the record at the top of the record. It will tell you who created the record and on what date. Additionally, it will tell you who last modified the record and on what date. So in the image below for item #1, the mouse is hovering over the word Paul A. Collier in blue. If you need to know what field was modified then you would need to run an audit report.  

Additionally, you could set-up a field that displays who modified the record. This is accomplished through a workflow. First create a new character field. (Note: An employee field will not work.)  In this example it is named Modified By.  See image item #2 above. 

Then set-up a User Initiated Workflow. Choose the Application, which in this instance will be the Contacts. Click Insert on the Workflows grid. The Workflow Table will be Contact Record and the Workflow Type will be Change. This simply means every time the contact record is changed, the workflow will trigger.

Now on the Actions grid click Insert to add an action. Choose Column (Field) Change for the Actions column. Next, choose the field to update. In this case it is ContactCustomTabFields.CustModifiedBy.  Then set-up a SQL Expression. The expression is simply, a field that already exists: [:Contacts.ModUser]. Find that code and click Add Column. Then click Save. Be sure to add descriptions so you know what the workflow is related to and then Save the workflow. To test it, change something on a Contact record. You should see the users login name filter in.

Check back in 2013 for new blog entries related to Deltek Vision tips. Let us know if you learned something new by leaving a comment. Wishing you a wonderful 2013!

Anyone that knows me, knows I love music and sing karaoke.  I was learning one of Adele’s songs and listening to the lyrics: “Should I just keep chasing pavements, even if it leads nowhere?” I started thinking about the things we chase in our own life that lead nowhere. Even though this song by Adele is referring to love, it really can apply to pursuing business or ways to grow business.  Does your firm have a way to analyze if the business you chase is leading anywhere?  Better yet, do you know what efforts are paying off?  Below are things to consider when evaluating the effectiveness of your business building strategies:

Are You Chasing the Flavor?
A recent client described that each week they discuss the potential business everyone is pursuing.  However, each sequential week everyone was chasing the flavor of the week.  She had no idea what happened to the previous week’s pursuits and if anyone was even following up until she received a proposal request.  To avoid chasing the flavor and ensure your firm is following-up on all opportunities, consider these steps:

1. Document All Stages with Action Items: You don’t need a proposal to document the opportunities you are pursuing.  Even if business is in a discovery or assessment phase, documenting these efforts with actions items can remind you to follow-up. 
2. Identify Trends and Outstanding Items: Using an integrated system allows marketing and executives to track the progress of the entire company through reports to identify if there are trends or items that are outstanding.
3. Administrator and Automation: Identifying someone to administer and review your pursuits is critical to ensuring progress. Also look at ways to automate alerts to remind you when you should follow-up.
4. Win/Loss Report: It’s important to know how successful you are. Knowing the history of past pursuits can help future go/no-go decisions and improve your win rate. By developing a win/loss report and evaluating how successful you are by department, opportunity champion, and the type of project can help you make better decisions in the future.

Are You the Nurturing Type?

Many of us attend events, are a part of an organization, and are involved in business development efforts in hopes to nurture business.  However, most individuals and firms don’t know the effectiveness of their efforts.  To ensure your firm is making good use of your time, consider these steps: 

1. Network vs. Attend: Not every event you attend will result in business.  There are many reasons to network.  However, showing up to an event doesn’t equate to networking. After attending an event log who you talked with. What did you discover about the individual and what was important to them?  Think about how you might follow-up with that individual. Maybe there is a subject they are interested in, someone they want to meet, a project they are working on, or you found out something about their personal life. How can you use your knowledge or connections to follow-up?  Social media is making it easier to connect with people and stay up-to-date with their changes. Be sure to personalize your request.
2. Get Involved: If you are a member of an organization, take the plunge and be active.  Think about your audience when you chose an organization and then get involved in a committee, the board, or become a speaker. Volunteering can help you gain exposure, connect you with decision makers, and allow you to demonstrate your expertise. Joining SMPS was one of the best decisions I could have made for my company and career.
3. Return on Investment: We all tend to hear the phrase, measuring Return on Investment related to effectiveness of business efforts.  Another way to look at ROI is ask yourself, if you had to pay for the marketing or business effort out of your own money, do you think it would be worth the effort?  A great way of looking at the marketing effectiveness is to track the time you spend toward business development efforts and compare it to the business you obtained from those efforts.  When you compare the expense vs. the business you received, was it worth the effort? Sometimes efforts take months or even years to pay off. So to determine trade show ROI or events that happen on a yearly basis, allow two years to determine the effectiveness. 
4. Building Business: Most people look at clients as Existing or New.  I would challenge you to look at them as one of three categories: Prospective, Nurturing, and Maintenance. Prospective clients are those you want to do business with, maintenance clients are those you continue to do business with, while nurturing clients are those you’ve done business with or have recently received business from.  Your message and how your firm will gain business from all categories will vary. Keeping in mind that it is seven times easier to maintain an existing client than is to go out and get a new client; moving clients to the maintenance category is the goal.  So where should you spend your time and how do you know when you are effective?  First you need to define what justifies a maintenance client.  Is it the number of projects or dollar amount over a period of time?  With an integrated database system, your data can trigger when the criteria is met and send out an automated report.  This information informs “Client Champions” and executives when client business increases or decreases and provides marketing with insight for nurture campaigns.

I hope my inspiration from Adele will help your firm build business and avoid chasing pavements. Let us know what inspires you and what your firm does to ensure growth. View our webinar: Get the Most from Your Conference.

While much of the country endured 100+ temperatures, the attendees at the annual Society for Marketing Professional Services (SMPS) Build Business Conference in San Francisco experienced daily highs of 72 degrees. Although the temperatures were low, the event was burning with energy as attendee's embraced this year's theme of "Take Action".  

At the conference, Deltek announced a strategic alliance with SMPS. The partnership will include identifying best practices and trends to advance technology's role in the architectural, engineering, and construction (AEC) industry. Additionally, mySMPS added a collaborative space for Deltek Users and SMPS members to interact, ask questions, and provide feedback on improvements.

Full Sail Partners is a proud supporter of SMPS as demonstrated through active involvement of its employees and consultants. Full Sail Partners’ CRM Consultant Kevin Hebblethwaite officially took on the role of SMPS National President and announced the board’s plans for the upcoming year. A “scan” of the marketplace through a survey has been deployed to the SMPS membership. The purpose of the survey is to incorporate the feedback into the society’s long-term plans. The survey currently has a 24% response rate and is expected to continue to increase. Expected key initiatives, supported by survey responses, include marketing integration, expansion of SMPS’ education offerings, and the development of operational standards and toolkits for local chapters.

At the event, Kevin brought a chuckle to the audience as he officially announced he's "weird" and encouraged others to embody a spirit of thinking that is not limited by sticking with the norm.  Kevin explains further that “politely shaking things up a bit can often short-circuit the path to success in areas such as relationship development, process improvement and differentiation.”

Full Sail's Director of Marketing and Business Development, Sarah Gonnella, also attended the event and is entering her second year term on the SMPS National board's Technology Committee and contributes to SMPS Connection and the Marketer. At the end of August, Sarah rolls off of the SMPS Atlanta Board and joins Kevin Hebblethwaite as a Past President of the Chapter. Both are proud to be part of such a strong chapter, which received 1st place Striving for Excellence Awards for website and large chapter. “SMPS is one of the best organizations in the AEC industry. I encourage those involved in business development, marketing and strategic planning at their company to actively get involved. The organization really does advocate, educate, and connect members,” remarked Sarah Gonnella.  To find out more about the a, e, and c of SMPS view this video: http://www.youtube.com/watch?v=syHFDKAxsW4.

Scott Seal, Director of Service Development, is a new comer to the SMPS network and joins the host chapter, San Francisco.  “I’ve heard a lot of great things about the organization and I look forward to getting involved on a local level. The conference was a great way to kick-off my experience. As demonstrated by the awards, I’m excited to be associated with such a great chapter,” commented Scott Seal.   The San Francisco Chapter's President, Alethea O'Dell, was recognized as the President of the Year. Her gracious acceptance speech brought laughs and tears to the audience as she thanked her "Big, Bold, Bad A$$" board and committee members.

Full Sail Partners looks forward to “Dreaming Big” in Orlando, Florida at next year’s conference and encourages you to share your story about SMPS or your conference experience.