Full Sail Partners Blog

The world of professional services firms revolves around clients and projects. It’s a daily process of finding new clients and pursuing them for new work with hopes that all this effort equates to a winning project. While some firms chose to treat this like a rat race, others have learned that it’s more efficient to be strategic and intentional with their tactics. The latter has also likely adopted Deltek Vantagepoint CRM. Which enables professional services firms to use data to make actionable decisions that generate profitable projects.

Use Deltek Vantagepoint CRM to Track Client Relationships

Touchpoints galore! That’s right, professional services firms have touchpoints with numerous people at client firms and the information gained during these interactions needs to be collected and stored in one common place. By having these insights stored in a centralized system, firm marketing and business development teams can identify new pipeline opportunities and nurture key relationships.

Additionally, Deltek Vantagepoint CRM is the only real project-based CRM and supports the “seller-doer” model. The “seller-doer” model is when project managers and/or consultants are responsible for providing their services as well as generating new work. With Vantagepoint, “seller-doers” can easily record client touchpoints since they are in the same system being used to deliver and manage projects and engagements.

Gain Insights into Client Interests

Creating the right messaging and keeping clients engaged is a daily battle for marketers. Each victory is one step closer to winning the war, or in this case, new work. In this modern-day business development warfare, insights into client behavior are the weapons to success. Marketing campaigns in Deltek Vantagepoint can be used to track and measure the success of particular marketing efforts. Initiatives such as email blasts, webinars, industry conference sponsorships and more can all be tracked in Vantagepoint marketing campaigns.

Using these insights, marketers can determine which techniques and messages are working best to keep clients engaged. Business development teams can identify firms and contacts that are demonstrating high levels of interest and know what is getting their attention. As a result, relationships can be nurtured, and proposals can be more tailored to address the unique needs of a client.

Identify Opportunities and Create Winning Proposals

Often, it’s not just about finding new work, but it’s also about picking which request for proposals (RFPs) to pursue. Let’s admit, proposals are time consuming and often require the involvement of staff from several departments. Furthermore, firms often lack a go/no go process that is based on actual data. However, that doesn’t need to be the case if firms are using Deltek Vantagepoint.

Vantagepoint is a single source of truth since it contains project pursuit and opportunity information. Prior to picking which RFPs to pursue, business development teams using Vantagepoint can:

• Identify if internal resources are available to assist with the response.
• Apply lessons learned from previous wins and losses.
• Use quantifiable data to determine if an opportunity is financially beneficial for the firm.

After deciding which new RFPs to pursue, Vantagepoint remains a handy tool for the team responsible for preparing the proposal response. Being a project-focused CRM tool, the new pursuit stage begins by capturing project information in a new project. This allows the team to build an actual project plan with assigned resources, timelines, and budgets to ensure the final proposed project can be delivered in a profitable manner.

Additionally, past project information with descriptions, pictures, budgets and more can be included as reference project information. As is the same for resumes of employees that are identified as key resources for the project.

Automate Activities, Notifications and More with Workflows in Deltek Vantagepoint CRM

Updating data and maintaining clean accurate data is a daily struggle. More importantly, without taking the time to keep data up to date, it eventually becomes useless. Workflows are essential for automating repetitive tasks and notifying people about actions that need to be taken. In Deltek Vantagepoint workflows can:

• Update a client record when a change to the client field is made in a user defined grid.
• Provide an error notification with a user fails to update a required field or uses a wrong value.
• Trigger follow-up reminders for predefined activities in a marketing campaign.
• Automate the RFP go/no go process.

While these are just a few examples of workflows available in Vantagepoint, a Full Sail Partners’ consultant can help identify more workflows a firm can utilize to meet their unique needs. Click here to reach a crew member.

Win More Work with Deltek Vantagepoint CRM

Being that Deltek Vantagepoint is a project-centric CRM, it’s built and designed for the way professional services firms do business. Firms using Vantagepoint CRM gain a clear vision into their business development pipeline, nurture the right client relationships at the right time, and can propose competitive and reliable project bids. Now is the time to adopt Vantagepoint CRM and all its capabilities to win more business.