Full Sail Partners Blog (29)

What’s Happening at Deltek Insight 2019?

Posted by Full Sail Partners on August 28, 2019

Deltek Insight 2019 Orange-1

Deltek Insight 2019 is just around the corner, and it is time to start making plans! This year the conference will be held in Orlando, Florida from November 18th through the 21st at the Gaylord Palms Resort & Convention Center. If you have been thinking about attending this year, but are just not sure, let’s take a look at some of the amazing reasons why you should attend.

Expand Your Understanding

Deltek offers so many products that can be beneficial to your business. At Insight, you can customize the events you attend to cater to your specific firm needs. Figuring out which sessions are best related to your firm needs allows you to get the most out of Insight and gain the knowledge required to take your business to the next level using Deltek products.

In addition, our experts from Full Sail Partners will be on-site leading sessions that will get you on the right track with some of the trickier Deltek products. If you are having trouble with configuration planning, Michael Kessler, PMP will be speaking on implementing projects and resource planning. If you want to learn more about implementing the Asset Management Module, join Kelly Duguette as she shows you how to enhance module usability. You can check out everything Full Sail Partners is doing at Insight 2019 here.

Finally, if you need a little more help with a certain area, you can meet with a Deltek expert who can assist you with whatever problem needs attention. You can set up a 1 on 1 meeting with an expert which will last around 45 minutes. These meetings are first come first serve and the slots fill up fast. Getting one on one expert advice provides new insight on your products and is another great reason to attend Deltek Insight. For more information about these sessions click here.

Mingle to Grow Your Network

With Insight being one of the largest conferences for Deltek users, the opportunity arises to connect and mingle with others in your field of work. You will have the chance to speak with people from around the world that you normally would not be able to meet. There will be plenty of time for learning and growth and collaborating with these people in your industry might help solve a problem you have mutually experienced. The Celebrate Insight event which takes place on Wednesday the 20th also offers tons of food and socializing with the rest of the Insight attendees. You will surely leave Deltek Insight with new solutions and awesome connections

Have an Experience Packed with Fun

Deltek Insight will kick off Monday, November 18th with a pre-conference workshop from Deltek University that will boost your knowledge. After that, there will be a general session where attendees will learn the schedule of what’s happening throughout the four days of Insight. In the evening, there will be a welcome reception where you can visit the sponsors’ booths to gather more information. Make sure to stop by the Full Sail Partners’ booth and see what we have been up to this year!

As mentioned before, the annual Deltek customer appreciation event, Celebrate Insight, is always the highlight of the conference. It will once again be a great event featuring dinner and drinks, concerts and games. With the party venue located in Florida, this year is something you are not going to want to miss.

Register Now for Deltek Insight 2019

With so much to look forward to this year at Deltek Insight, you’ll surely want to sign up! From the opportunities to network, to learning from experts, to having fun in Florida, it is worth attending this year! Register now, and we can’t wait see you there!

  Deltek Insight 2019

Financial Trend Findings from the 40th Deltek AE Clarity Study

Posted by Ryan Felkel on August 21, 2019

40th Annual AE Clarity Report

You’ll be happy to know that the 40th annual Deltek AE Clarity Study found that AE firms’ financial metrics increased across the board. However, what you’re really wondering is how your financial metrics matched up against the findings of the AE Clarity Study. By comparing your metrics with the study findings, your firm can see what it must do to ensure it has an even more successful future when compared to past performance. Here are some financial highlights from the 40th Deltek AE Clarity Study.

Hurdles that Firm Financial Leaders Experience

A shocking reality to many firms is that finding and retaining top talent is becoming very costly. In fact, this challenge was introduced to the survey this year, and it was the largest one faced by financial leaders last year. To put this into perspective, it typically costs a business 1% to 2.5% of its total revenue to hire and onboard a new employee according to a study by MIT. For a firm with over $1 million in revenue a year, this is an astonishing amount.

However, there are other standout challenges firm financial leaders faced. Some of these included business development challenges such as increasing profitability and managing firm growth. But when closely reviewing the Clarity Study financial findings, human capital management issues were very common. Succession planning and ownership transition ranked as the fourth leading challenge for financial leaders.   

Key Financial Findings from the Deltek AE Clarity Study

Overall, the 40th Annual Deltek AE Clarity Study found that the majority of firms are improving their financial performance. For instance, the study found that firms have increased their operating profit on net revenue by 1.2%. On the other hand, firms experienced only a 0.4% increase in utilization rate and a 0.05% increase in net labor multiplier.

Surprisingly, overhead rate changes affected firms differently depending on size. Whereas large firms experienced a decrease by 5% in their overhead rates, small firms reported an 11% increase. However, the increases are most likely associated with firms making investments back into their companies and their employees. Other reasons for these increases may be related to inflated office space costs and the general increase in the cost of doing business. Keep in mind, this is just a summary of the financial findings, and you will find more details in the actual report.

Finding Ways to Overcome Financial Hurdles

During the study, firm financial leaders were asked to rank their top three initiatives to overcome the hurdles they face. The majority listed business process improvement as the most important. This makes sense, as a more streamlined business process will quickly cut hidden costs. The study next revealed that firm project managers often lack financial understanding. Therefore, firms are increasing financial training for project managers to create more profitable projects. Lastly, financial leaders want to improve business forecasting which will also help with human capital management.

Benchmark Your Firm Against the AE Industry

The Annual Deltek AE Clarity Study is a great tool that allows AE firms to compare themselves to others in the industry. What makes this study so significant is that it uses information from over 700 companies of all sizes with over 2,500 individuals responding to the survey. As a result, the information contained in the study represents the entire AE industry. So, take advantage of this free study to discover how your firm measures up to the industry standard.

  New call-to-action

What’s New in Deltek Vantagepoint?

Posted by Jennifer Renfroe on August 14, 2019

Deltek Vantagepoint

If you haven’t heard yet, Deltek has reimagined Vision to create a more powerful and user focused ERP system specifically for professional services firms. Deltek Vantagepoint’s 360-degree view of a firm’s projects offers improved productivity, increased profitability and significantly improved strategic business decision making capabilities. Vantagepoint is an incredible upgrade from Vision and is continuing to grow with each new version. The latest release of Vantagepoint has even more enhancements which will allow firms to deliver even better projects. Let’s take a look at what’s new with Deltek Vantagepoint.

New Proposal Builder

With the new Vantagepoint proposal builder, business development teams can quickly put together impressive proposals to stay ahead of the competition. This new visual proposal builder provides a drag and drop option for images, allows project descriptions to be taken directly from project records and offers the ability to easily create resumes. Within the new proposal builder, there are also reusable templates, boilerplates and master elements to ensure your branding is correct. Having the ability to quickly create uniformed proposals allows business development teams to focus on the other activities required to create new business opportunities. 

Combined Opportunities and Projects

Project information is now consolidated into one hub making it easier to create, manage and deliver projects. By combining opportunities and projects, all project details can be monitored in one place. Having one location for project information prevents duplicate records, simplifies project administration and provides complete visibility into projects.

Streamlined Billing and Invoicing

Enhancements have been made to the billing and invoicing processes with the latest Vantagepoint release saving time for accounting teams. Deltek realized that having billing and invoicing in one place will greatly improve the user experience. With Vantagepoint, users can view project details that include billing information in the new Projects hub. As part of this enhanced capability, draft invoices can be reviewed and approved by project managers directly from their projects. Therefore, the overall time from draft to final invoice is cut short with this interactive billing process. Accounting teams and financial managers can analyze financial information and email final invoices more efficiently and improve cash flow.

Improved Dashboards

Without being able to visualize your data in several formats, it is difficult to make fast and actionable decisions. With Vantagepoint, dashboards have been enhanced to provide improved business intelligence and offer more actionable insight. Now there are new chart dashparts and better ways to sort, group and filter data. Multiple dashboards for users can be created and configured to meet specific user needs allowing for even more effective business management.

Get Ready to Upgrade to Deltek Vantagepoint

With all these features offered by the newest release of Deltek Vantagepoint, professional services firms can run their projects even more effectively. Deltek strives to power project success and will continue to seek out more improvements to help project-based firms run at their best. Are you ready to upgrade to Deltek Vantagepoint today? Check the official Deltek Vantagepoint Readiness Portal to learn more about the requirements and when you should start considering upgrading to Vantagepoint.

  Deltek Vantagepoint

Why Your Firm Should Be Keeping Up with Technology

Posted by Full Sail Partners on August 07, 2019

Technology

In the business world, it is vital that your company stays ahead of the competition. Business leaders must consistently evaluate many things from the technology being used to the way the business is organized. While firms tend to spend a lot of money on business development activities, they focus less on technology advancements. This is a costly mistake since technology is rapidly changing and continues to provide solutions to many common business challenges. Let’s see why companies should prioritize digital innovation.

Worth the Cost

Businesses push back on investments in technology because of the cost to upgrade their current systems. However, they don’t consider the cost of their current software being outdated. Choosing to save that money and not invest in new and up-to-date software could lead to more problems down the road like hardware failure.

Even more significant, using outdated systems can be frustrating and lead to less productive employees and slower work production. Using current technology will promote productivity plus allow employees to learn what is new so they can benefit their customers. Keeping up with the growing technology can give companies the edge over others that are still using out-of-date systems.

Reducing Redundancy 

There are many software offerings available to reduce redundancies and improve employee efficiency and productivity. Firms first should find an application that will communicate with other systems they have in place. Employees should have an easy and effective way to get data from one place to another without having to import and export to different systems. Having a system that can interface with a client’s software can make it easier to manage data. Working with current software eliminates duplicate data which results in more work down the line.

Remote Access

As newer technology arises in the business world, mobility becomes an option for more employees. The ability to access corporate data while not in the office is essential to employee productivity. There is an additional impact on your team since data can be updated whenever creating real-time information. Furthermore, being able to work from wherever provides more flexibility to meet customer needs whenever they arise. Only the most current technology allows for these benefits.

Fostering Collaboration

Digital innovation promotes global collaboration. While businesses require collaboration, it is becoming increasingly difficult with more companies going global. By employing collaboration solutions, employees are able to share information real-time instead of storing it. Having the ability to share results instantly can improve employee relationships within teams located around the world.

Make Technology a Priority

Unsupported software and out-of-date hardware can cause data failure, but it also prevents businesses from being as productive as they could be. Pursuing digital innovation, companies can make sure they are on top of their games.  Up-to-date systems offering employee mobility ensures productivity and an exceptional customer experience. Prioritize technology for your firm.

   Increase Employee Productivity

Get to Know the Deltek Learning Zone

Posted by Ryan Felkel on August 01, 2019

Deltek Learning Zone Have you ever wanted to learn how to get more out of your Deltek products? Well, Deltek has a solution for you! If you’re a go-getter, you’ll find the Deltek Learning Zone (DLZ) a great tool to expand your capabilities. Let’s take a look at how you can access what DLZ has to offer.

Gaining Access to the Deltek Learning Zone

Here’s some side information before we go to deep. For starters, Deltek Vantagepoint and Vision are offered in two versions. One being on-premise, which means your firm hosts Vantagepoint or Vision on their own servers. The other being software as a service (SaaS). This means your Deltek product is hosted in the cloud and maintained by Deltek IT staff which relieves your firm of the burden on maintaining your software and having to have hardware to store your data. So, why is this important?

If your firm is a SaaS Deltek client, there’s some good news! You have access to the DLZ at no additional charge. If your firm maintains their own Deltek database, you still have access to the DLZ. However, there is a nominal fee your firm will have to pay to gain access.

Benefits of the Deltek Learning Zone

For starters, the DLZ is a learning tool. It allows users to access information and training materials about the Deltek products your firm utilizes. These resources allow you to learn more about the products you use and how to maximize them to reap all the benefits to improve your work performance. But wait, there’s more!

Sure, you want to get the most out of the Deltek products you already have access to. However, is there an add-on module that can help your firm streamline more processes? Well, you probably know the answer is yes if you’re an avid Deltek user. But you may not be sure of how they work and how easy they are to use. Well, the DLZ offers a simple solution for you to learn how these additional modules work and how easy they are to navigate.

Even more, many Deltek Vision users are preparing to upgrade to the latest Deltek ERP, Vantagepoint. However, many people are hesitant to change which is a natural instinct. Therefore, the DLZ offers several training tools to help overcome fears and answer the questions you have before upgrading to Vantagepoint.

Here’s What is Offered in the Deltek Learning Zone

Deltek created DLZ with the core understanding that people learn in different ways. As a result, they created several ways for you to increase your knowledge and proficiency with your Deltek products. For starters, they organized the majority of the educational materials on a role-based library. Meaning that it’s easy to find the right materials and training information that is specific to your job at your firm.

Futhermore, one person might learn by reading a document or watching a video, while others may need a more interactive environment. The DLZ offers several types of training tools to help users of all skills and to meet the needs of how different individuals learn. When you log into the DLZ, you choose to register for an interactive class or download on-demand videos and documents to get instant answers to your challenges you experience on a daily basis.

Do More with the Deltek Learning Zone

If you haven’t explored what is offered in DLZ, you may want to start searching through the resources available. The reality is, you have created a career in the professional services industry and it’s likely you’ll be using Deltek products throughout your entire career. With that said, you should take a deep dive into the DLZ to see what new things you can learn to make yourself your firm’s go-to resource for any Deltek related questions.   

Deltek Learning Zone

Summary of Technology Trends from the 40th Annual Deltek Clarity Report

Posted by Full Sail Partners on July 24, 2019

40th Annual AE Clarity Report-1

Technology is a huge part of any growing business and leaders are constantly searching for emerging technology trends that can drive their businesses forward. Originally, the A&E industry strayed from embracing new technology because of the time and effort it took to learn and adopt the new trends. However, firms are now identifying technology as a strategic and innovative way to educate staff, identify key initiatives, and implement incremental changes to improve business.

Top Three Technology Trend Challenges

In this year’s Deltek Clarity Survey, firms were asked about their top technology trend challenges. The results presented in the 40th Clarity Report showed that the top three challenges were the struggles of prioritizing trends, the cost of technology, and the lack of time to learn. Other challenges included client education, lack of leadership, and buy-in from firms.

Emerging Technology Trends

For the second year in a row, firms were asked how important nine emerging technology trends were to their businesses. Lining up with the top four from last year, The Internet of Things (loT) and Geo locations ranked in, closely followed by big data and data science.

The loT is the interconnection of devices embedded in everyday objects, enabling them to send and receive data. It is important because connected devices offer the potential to better manage certain projects. The key is being able to extract and manage actionable data from the loT devices to make informed decisions.

Geo location is more prominent now than ever. Firms can leverage geo location information to make things easier for the employees and clients. Geo locations can be used to determine an employee’s location, to track how long an employee is on a job site or deliver valuable details about the client when you arrive at a project or client office. Firms can use this information to better manage projects and improve client satisfaction giving them a competitive advantage.

Application of Technology Trends

This year, firms were also asked to which areas of their business they apply technology trends. Most firms are looking at implementing these trends into projects themselves through either project management or project execution. Futhermore, more than half of the firms want to apply technology to improve their business development and marketing.

The problem is that not enough firms are seeing the value of technology and how it can improve human capital management. Potential and existing clients are wanting businesses to be tech-savvy, and those that can deliver streamlined services that use up-to-date technology will stand out from the rest. Embracing technology today can create a clear competitive advantage, while those who are not will have to play catch up later.

Top Technology Trend Initiatives

Additionally, firms were asked to identify the top three initiatives they are employing to address technology challenges in the next three years. Two-thirds of the firms identified creating a strategic plan as one of their top three initiatives, followed by educating staff and identifying and developing technology subject matter experts. With these initiatives in mind, how can firms get this information and learn from it and eventually apply it to their work forces?

First, firms just need to know where to start. Industry associations and partners are a great resource they can use to learn more about technology. Firms should not be nervous about integrating new technology into their organization because of the fear of failure. Once they gain an understanding of the technology, developing a budget for implementing these trends will become more manageable.

Learn More From the 40th Annual Deltek Clarity Report

This is simply a summary of technology trends from this year’s report. For more details, download a copy of the 40th Annual Deltek Clarity Report today. You may also find other topics of interest to keep your firm ahead of the competition.

New call-to-action

Full Sail Partners Receives the 2018 Deltek Reseller of the Year Award

Posted by Jennifer Renfroe on July 18, 2019

Deltek Reseller of the Year 2018

Full Sail Partners is honored to have received the Deltek Reseller Award for 2018 at the annual Global Partner Kickoff Event. As a Deltek Partner, Full Sail Partners continues to provide sales, implementation, consulting, hosting and customization services for project-oriented professional services organizations. Our mission is to help businesses integrate their processes into one singular system, better understand and retain current customers, and increase their market share.

“I am very grateful to work with a great team of professionals at Full Sail Partners and for our firm to be recognized by Deltek with this Reseller Award,” said Sarah Gonnella, VP of Marketing and Sales at Full Sail Partners. “We strive to do what is in the best interest of our clients and that approach has and continues to serve us and our clients well. We are excited about the next generation solution, Deltek Vantagepoint, to help project-based firms gain even more actionable insight to their business.”

As a strategic and trusted partner to over 1,000 professional services firms, Full Sail Partners can show clients the value of investing in technology solutions that results in increased productivity and profitability. The Full Sail Partners’ team has over 275 years of combined experience using Deltek products. This experience and our honest, get real approach have allowed us to build long lasting relationships with our clients. 

“It is my pleasure and honor to recognize Full Sail Partners as the Deltek Reseller of the Year. As a strategic Deltek Partner, Full Sail Partners provides their expertise, integrated products and services to continue helping our customers deliver successful projects. I look forward to Full Sail Partners leading the way in bringing Vantagepoint to professional service firms throughout North America,” said Andy Christenson, Senior Director, Global Alliances, Deltek.

Deltek provides leading software and solutions designed for project-based businesses to improve business performance, streamline operations and win new business. Using Deltek Vantagepoint or Deltek Vision, professional services firms can automate their marketing, financial management, planning, tracking and administration of resources and projects. BothVantagepoint and Vision uniquely integrate end-to-end business processes. Additionally, by using the Blackbox Connector offering by Full Sail Partners, Vantagepoint and Vision users can connect their Deltek systems to other third-party software solutions further streamlining business operations.

About Deltek

Better software means better projects. Deltek is the leading global provider of enterprise software and information solutions for project-based businesses. More than 23,000 organizations and millions of users in over 80 countries around the world rely on Deltek for superior levels of project intelligence, management and collaboration. Our industry-focused expertise powers project success by helping firms achieve performance that maximizes productivity and revenue. www.deltek.com

For more information, please contact Full Sail Partners’ Marketing and Communications Department. 

Full Sail Partners Receives 2018 VAR of the Year from SAP Concur

Posted by Jennifer Renfroe on July 11, 2019

SAP Concur VAR 2018

At the annual SAP Concur Fusion Conference in San Diego, Full Sail Partners was honored to receive the 2018 VAR of the Year award for the Solution Provider Program. For the last few years, Full Sail Partners and SAP Concur have successfully been working together to provide a Blackbox Connector solution to their mutual Deltek Vision clients. The Blackbox Connector offering by Full Sail Partners for Deltek Vision is future proofed for Vantagepoint and allows users to connect their systems to other third-party software solutions like SAP Concur to streamline business operations.

“The OCR capability combined with the monitoring and reporting features within the SAP Concur product almost sells itself when I explain it to clients. Now that our team is also SAP Concur Certified Implementation Partner, the implementation and connection process is even easier. It has been another amazing year, and I look forward to continued success with Blackbox Connector and SAP Concur,” stated Amy Balassone, Relationship Manager for Full Sail Partners.

SAP Concur is the world’s leading provider of integrated travel, expense management, and invoice management solutions. Deltek Vision is a leading enterprise software solution designed for project-based professional services firms to improve business performance, streamline operations and win new business.

“Our Blackbox Connector team has established a great relationship with SAP Concur over the last few years. We continue to see how the Blackbox Connector positively impacts our mutual Deltek Vision firms. What is even more exciting is that, after rigorous training and certification by SAP Concur, our own Full Sail Partners’ consultants are now taking lead on implementations,” stated Wes Renfroe, VP of Information Technology with Full Sail Partners.

For more information about SAP Concur Connectors, please visit Full Sail Partners’ Blackbox Connector website http://www.blackboxconnector.com/.

For more information, please contact Full Sail Partners’ Marketing and Communications Department. 

What’s New with the Blackbox Connector

Posted by Peter Nuffer on July 10, 2019

Blackbox Connector For several years, Full Sail Partners has offered a variety of Blackbox Connectors to integrate Deltek Vision and Vantagepoint with many different 3rd party software packages. There are solutions for marketing/business development, finance, project management and leadership. Depending upon their specific needs, our Blackbox Connectors have been able to help firms save much time and money. Now with advancements in our technology, we can provide even more benefit to our clients. Let’s check out what has happened with the Blackbox Connector to make it even better.

In the Beginning

The first version of the Blackbox Connector necessitated facilitating structured point to point connectors with rigid workflows for operations that could not be modified if requirements fell outside of the predefined workflow steps. Changes were difficult and required developers to rewrite code on an instance by instance basis making customizations expensive for clients. Although the benefits of the Blackbox Connectors were worth the effort to clients, extending functionality or changing the manner in which data was transferred and specific actions in any given step was not as simple as we would have liked.

New Advancements in the Blackbox Connector

Version two (V2) has been crafted as a working tool set to allow developers to work with customers and their user story to rapidly build customer connections and workflows that meet the specifications of the individual organization’s requirements. Let’s say for example, connecting Deltek Vision and Concur, a client wishes to have additional steps taken to populate other list objects, or that in a Constant Contact campaign, a client would like to include additional customized data points held in custom grids or fields to facilitate the population routines of information in Constant Contact from Deltek Vision or in Deltek Vision from Constant Contact. The updated platform accommodates for customized mapping, transformation and translation so that data can flow between systems seamlessly and natively in near real-time.

Continued Benefit from Using a Blackbox Connector

V2 of the Blackbox Connector opens the doorway to enterprise class customizations to existing connectors as well as the development of new connectors. We can now quickly respond to changes to Deltek, for example, the upgraded Vision product, Vantagepoint, with painless transitions and minimized service interruption. Furthermore, as new versions of products become available, V2 will easily enable us to provide clients with whatever capabilities they desire keeping them running efficiently and successfully.

New Call-to-action

Improve Your Email Marketing Response Rates

Posted by Ryan Felkel on July 03, 2019

Over the past decade, email marketing has become a leading channel to generate brand and product awareness. Even better, unlike snail mail, marketers are able to get actual information about who opened the email and who followed the call to action. As a result, marketers can quickly determine what messaging is resonating with their target audience. Let’s take a look at some of the things you can do to increase the effectiveness of your email marketing efforts.

Email Marketing

Use a Good Sender Name

Having a good sender name is extremely important. People are less likely to open an email that comes from a “no-reply” sender name and email address. Instead, use a sender name and an email address that the recipient might recognize. For example, if you’re emailing existing clients about a new product offering, consider using the name of their account representative from your company.

Have a Strong Subject Line

Upon receiving an email, the recipient usually looks first to see who sent it and then reads the subject line. The subject line can be the determining factor as to if the email recipient will actually even open and read the email. Email subject lines should get to the point and not be too long.  Furthermore, clearly state what information you are sharing inside the email. Consider using triggers words like “sale” and “proven” to increase interest in your messaging. Lastly, always use the preheader text field that is available in all email marketing platforms. The preheader text provides a place to add a summary of the email.

Use Catchy Graphics

Graphics are an important element to an email. Maybe it can be something fun that relates to the messaging of the email or it might just be company logo. Graphics help break up the text and make the email less overwhelming to the recipient. Another type of graphic to consider is an emoji. Emojis have become very popular over the past few years and they are a great way to communicate.

Format and Layout

“The best email I have gotten is one that is a giant block of text,” said no one ever. For the messaging of your email, text should be short and broken up to make the email scannable for the recipient. Some ways to break up text are to use short paragraphs, lists and bullet points. As mentioned before, use graphics to help break up the text. Also, make sure the call to action is clear to the recipient. It needs to stand out and should clarify the next steps for the reader.

Test Different Days and Times

With a 40-hour work week, there are several days and times you can chose to deploy your email. By breaking up your target list of recipients, you can test several different days and times to send your email to determine which time is best. For instance, you might find that your targets are more likely to open emails in the evening. If this is the case and let’s say the email is going to several time zones, you may consider breaking up the target list by time zone and deploying the email to ensure all recipients receive the email in the evening of their time zone.

Segment Your Email List

One of the last things you want to do is send an email with irrelevant content to a recipient. If you’re promoting a marketing product, it is less likely that an accountant is going to find your information useful. Additionally, you do not want to be sending the same people multiple emails a week, especially with irrelevant content. This will likely result in high unsubscribe rates.

Start Improving Your Email Success Rates

Now to the most important thing…testing, testing, and more testing. A/B testing is a marketer’s best friend. A/B testing involves creating two different subjects, graphics, messaging, and format/layout to determine what resonates with your audience. Once you have created two versions, segment your target list in two and send one half one version and the other half the other version. Then sit back and start to compare the success of each email to determine what increased your email success rate.

New Call-to-action

Latest Posts