Full Sail Partners Blog | Building Business (4)

Business leaders cannot run their firms successfully if they don’t have all relevant information at their fingertips. With clear business intelligence, data can be consistently analyzed and interpreted allowing for the creation of actionable goals. KPI dashboards can also be set up by all department heads enabling them to focus on their specific needs. With all departments having the insight to work more efficiently and effectively, there will be an across the board positive impact on the firm. Let’s see how clear business intelligence can ensure firm success.

Ensuring Productivity

By tracking sales or marketing progress in business intelligence dashboards, firm leaders can keep a pulse on their staff’s efficiency. If the numbers are not meeting expectations, managers can meet with teams to recalibrate the strategies to improve them. Firms will operate successfully if inefficiencies are eliminated and sales goals are met in a timely manner. Ultimately, using business intelligence will accelerate the firm’s ROI.

Improving Customer Satisfaction

Business intelligence can be used to improve the firm’s ability to meet customer needs. It can first be used to identify the target audience or the most valuable customers. Then it can track the customer interactions making sure they are receiving the support and resources necessary for them to be satisfied. Pinpointing the proper prospects for growth and ensuring current clients are getting what they need will ensure future success.

Managing Risk

Being able to see data on a constant basis allows those in charge to identify problem areas before they become disastrous for the firm. With graphs and charts in the dashboards showing the significant data in real-time, leaders can evaluate current situations noting any red flags. Being proactive and tracking this information allows for corrective action to be taken before the matter is unmanageable.

Making Smart Decisions

Overall, it is crucial for firms to have a full understanding of the organization’s entire operation in order to make informed decisions. Whether it is to determine long term staffing for a new project or evaluate the efficiency of marketing campaigns, seeing complete data is necessary to make smart firm decisions. Business intelligence allows firms to see all aspects of the operation and make choices leading to firm success.

Business development can be a challenge especially when firms are already busy with day to day activities. Leaders must figure out what is worth putting effort and money into to get the pay-off they want. Fortunately, Deltek and Full Sail Partners offer many different solutions that are technology forward and can help make business development easier for you. Let’s take a look at some of these and see how they support business development.

Deltek Vantagepoint

Deltek has recently revamped Vision, creating a more powerful and user focused system that is designed for professional services firms. Deltek Vantagepoint can be used to improve productivity, increase profitability and make smarter business decisions. It also allows business development teams to quickly put together proposals that will give them an edge over the competition. So, by using Deltek Vantagepoint, you will have a platform that promotes business development with easy to use tools.

Blackbox Connector

Blackbox Connector provides the opportunity to connect Deltek Vision and Vantagepoint to 3^rd party software. For business development purposes, Constant Contact and Mailchimp Blackbox Connectors will help make it easier to nurture relationships with potential new business. What is sent out via Constant Contact or Mailchimp is brought back into Vision or Vantagepoint with the Blackbox Connector making it convenient for you to track your marketing efforts which leads to new business.

Deltek PIM

Efficiency is one of the leading attributes to great business development. Deltek PIM offers your employees one place to access all your files across all aspects of your business. With all emails and documents in one place, it is simple to research and determine where new business might be found saving you a lot of discovery time. This can be an asset when trying to advance your firm’s business development.

Informer

Informer is a business intelligence tool which allows your firm to collect data and analyze it. Business intelligence provides insight you can use to make better business decisions and evaluate areas for business development. Visual options in dashboards can display a variety of charts and graphs which give you vital information. For instance, you can identify which clients have used your services the most and may require further assistance. Informer thus allows you to pinpoint business development potential.

Deltek Learning Zone

Deltek Learning Zone is a great resource to find out more about tools that can help your firm further its business development efforts. DLZ offers virtual live classes, self-paced classes, support videos, infographics, and many more ways to learn. You can find experts that have a lot of knowledge regarding the best way to target business development using Deltek products. This will help your firm plan a course of action for your business development strategy.

Making Business Development Easy

Time is a precious commodity to all firms. With the many offerings from Deltek and Full Sail Partners, your business development efforts can be handled more efficiently and effectively. It is crucial to target business development if you want to set your firm apart from the competition. Use these resources and stay on top of the business development game.

Deltek Insight 2019 is just around the corner, and it is time to start making plans! This year the conference will be held in Orlando, Florida from November 18^th through the 21^st at the Gaylord Palms Resort & Convention Center. If you have been thinking about attending this year, but are just not sure, let’s take a look at some of the amazing reasons why you should attend.

Expand Your Understanding

Deltek offers so many products that can be beneficial to your business. At Insight, you can customize the events you attend to cater to your specific firm needs. Figuring out which sessions are best related to your firm needs allows you to get the most out of Insight and gain the knowledge required to take your business to the next level using Deltek products.

In addition, our experts from Full Sail Partners will be on-site leading sessions that will get you on the right track with some of the trickier Deltek products. If you are having trouble with configuration planning, Michael Kessler, PMP will be speaking on implementing projects and resource planning. If you want to learn more about implementing the Asset Management Module, join Kelly Duguette as she shows you how to enhance module usability. You can check out everything Full Sail Partners is doing at Insight 2019 here.

Finally, if you need a little more help with a certain area, you can meet with a Deltek expert who can assist you with whatever problem needs attention. You can set up a 1 on 1 meeting with an expert which will last around 45 minutes. These meetings are first come first serve and the slots fill up fast. Getting one on one expert advice provides new insight on your products and is another great reason to attend Deltek Insight. For more information about these sessions click here.

Mingle to Grow Your Network

With Insight being one of the largest conferences for Deltek users, the opportunity arises to connect and mingle with others in your field of work. You will have the chance to speak with people from around the world that you normally would not be able to meet. There will be plenty of time for learning and growth and collaborating with these people in your industry might help solve a problem you have mutually experienced. The Celebrate Insight event which takes place on Wednesday the 20^th also offers tons of food and socializing with the rest of the Insight attendees. You will surely leave Deltek Insight with new solutions and awesome connections

Have an Experience Packed with Fun

Deltek Insight will kick off Monday, November 18^th with a pre-conference workshop from Deltek University that will boost your knowledge. After that, there will be a general session where attendees will learn the schedule of what’s happening throughout the four days of Insight. In the evening, there will be a welcome reception where you can visit the sponsors’ booths to gather more information. Make sure to stop by the Full Sail Partners’ booth and see what we have been up to this year!

As mentioned before, the annual Deltek customer appreciation event, Celebrate Insight, is always the highlight of the conference. It will once again be a great event featuring dinner and drinks, concerts and games. With the party venue located in Florida, this year is something you are not going to want to miss.

Register Now for Deltek Insight 2019

With so much to look forward to this year at Deltek Insight, you’ll surely want to sign up! From the opportunities to network, to learning from experts, to having fun in Florida, it is worth attending this year! Register now, and we can’t wait see you there!

For several years, Full Sail Partners has offered a variety of Blackbox Connectors to integrate Deltek Vision and Vantagepoint with many different 3^rd party software packages. There are solutions for marketing/business development, finance, project management and leadership. Depending upon their specific needs, our Blackbox Connectors have been able to help firms save much time and money. Now with advancements in our technology, we can provide even more benefit to our clients. Let’s check out what has happened with the Blackbox Connector to make it even better.

In the Beginning

The first version of the Blackbox Connector necessitated facilitating structured point to point connectors with rigid workflows for operations that could not be modified if requirements fell outside of the predefined workflow steps. Changes were difficult and required developers to rewrite code on an instance by instance basis making customizations expensive for clients. Although the benefits of the Blackbox Connectors were worth the effort to clients, extending functionality or changing the manner in which data was transferred and specific actions in any given step was not as simple as we would have liked.

New Advancements in the Blackbox Connector

Version two (V2) has been crafted as a working tool set to allow developers to work with customers and their user story to rapidly build customer connections and workflows that meet the specifications of the individual organization’s requirements. Let’s say for example, connecting Deltek Vision and Concur, a client wishes to have additional steps taken to populate other list objects, or that in a Constant Contact campaign, a client would like to include additional customized data points held in custom grids or fields to facilitate the population routines of information in Constant Contact from Deltek Vision or in Deltek Vision from Constant Contact. The updated platform accommodates for customized mapping, transformation and translation so that data can flow between systems seamlessly and natively in near real-time.

Continued Benefit from Using a Blackbox Connector

V2 of the Blackbox Connector opens the doorway to enterprise class customizations to existing connectors as well as the development of new connectors. We can now quickly respond to changes to Deltek, for example, the upgraded Vision product, Vantagepoint, with painless transitions and minimized service interruption. Furthermore, as new versions of products become available, V2 will easily enable us to provide clients with whatever capabilities they desire keeping them running efficiently and successfully.

Over the past decade, email marketing has become a leading channel to generate brand and product awareness. Even better, unlike snail mail, marketers are able to get actual information about who opened the email and who followed the call to action. As a result, marketers can quickly determine what messaging is resonating with their target audience. Let’s take a look at some of the things you can do to increase the effectiveness of your email marketing efforts.

Use a Good Sender Name

Having a good sender name is extremely important. People are less likely to open an email that comes from a “no-reply” sender name and email address. Instead, use a sender name and an email address that the recipient might recognize. For example, if you’re emailing existing clients about a new product offering, consider using the name of their account representative from your company.

Have a Strong Subject Line

Upon receiving an email, the recipient usually looks first to see who sent it and then reads the subject line. The subject line can be the determining factor as to if the email recipient will actually even open and read the email. Email subject lines should get to the point and not be too long.  Furthermore, clearly state what information you are sharing inside the email. Consider using triggers words like “sale” and “proven” to increase interest in your messaging. Lastly, always use the preheader text field that is available in all email marketing platforms. The preheader text provides a place to add a summary of the email.

Use Catchy Graphics

Graphics are an important element to an email. Maybe it can be something fun that relates to the messaging of the email or it might just be company logo. Graphics help break up the text and make the email less overwhelming to the recipient. Another type of graphic to consider is an emoji. Emojis have become very popular over the past few years and they are a great way to communicate.

Format and Layout

“The best email I have gotten is one that is a giant block of text,” said no one ever. For the messaging of your email, text should be short and broken up to make the email scannable for the recipient. Some ways to break up text are to use short paragraphs, lists and bullet points. As mentioned before, use graphics to help break up the text. Also, make sure the call to action is clear to the recipient. It needs to stand out and should clarify the next steps for the reader.

Test Different Days and Times

With a 40-hour work week, there are several days and times you can chose to deploy your email. By breaking up your target list of recipients, you can test several different days and times to send your email to determine which time is best. For instance, you might find that your targets are more likely to open emails in the evening. If this is the case and let’s say the email is going to several time zones, you may consider breaking up the target list by time zone and deploying the email to ensure all recipients receive the email in the evening of their time zone.

Segment Your Email List

One of the last things you want to do is send an email with irrelevant content to a recipient. If you’re promoting a marketing product, it is less likely that an accountant is going to find your information useful. Additionally, you do not want to be sending the same people multiple emails a week, especially with irrelevant content. This will likely result in high unsubscribe rates.

Start Improving Your Email Success Rates

Now to the most important thing…testing, testing, and more testing. A/B testing is a marketer’s best friend. A/B testing involves creating two different subjects, graphics, messaging, and format/layout to determine what resonates with your audience. Once you have created two versions, segment your target list in two and send one half one version and the other half the other version. Then sit back and start to compare the success of each email to determine what increased your email success rate.

Business development is crucial to the future of any company. Therefore, efficiently tracking it should be a top priority. So why are so many firms still using outdated spreadsheets that require so much effort to review? Well, once they get their hands on the Informer business intelligence (BI) tool, executives, business developers and marketers alike will be asking themselves that very question. Let’s see how the Informer BI solution will add value to your firm.

Colorful Graphics Save Time

The days of having to spend hours reviewing the specifics of opportunities and the sales pipeline on black and white pieces of paper are over. With Informer, colorful graphics draw attention to the information you seek. Essentially, you can set up your graphical dashboard using whatever dash parts you feel are the most important and drill down into the details as needed. These dashboards refresh automatically to keep your data up to date.

Different Visual Options

With Informer BI, there are different visual options available. Based on the fields selected, Informer automatically creates different visuals and you can choose from a saved list. You can customize your chart visuals depending on what you would like to see and how you would like to see it. Chart types vary from trends to pie charts to bar graphs to scatter plots. There are even geographic heat maps that show where your core opportunities are and where your firm needs to do more business development.

Keep a Finger on the Pulse of Business Development

Business developers are concerned with the health of the sales pipeline. They, of course, want opportunities sold as fast as possible and a way to track the win rates. Another great feature of Informer BI is the option to set up alerts when opportunities are closed. When an alert comes in, you will be drawn back to your dashboard to see what has changed. Informer even allows you to set up comparison boards with side by side displays. You can track win rates from month to month, year to year or even by location.

Get Informer Now

There is no need to waste any more time with those old fashioned and dated spreadsheets. Informer BI shows you exactly what you need to know about your business development as the opportunities unfold. Even more, Informer integrates with Deltek Vantagepoint and Vision. So, what are you waiting for?

Digital marketing, which includes email marketing, is a very effective strategy to growing your business. Most significantly, email marketing and outreach allows you to gain valuable insights into what information and messaging is important to your prospective and current clients. With each email sent, marketers can see open and click rates, and who opened and clicked on a link in the email. As a result, prospects can be easily identified, and messaging modified to grab the attention of other targets.

Email Marketing is Alive and Well

For many people, mainly the non-marketing folks, understanding how email marketing is effective can be difficult. In fact, many believe that email marketing is ineffective since they get so much spam and find it to be an annoyance. However, this is not the case. Email marketing actually has a very positive impact on your business. Here some are staggering facts about email marketing:

• There are 3.7 billion email users in the world and that will increase to 4.1 billion by 2021 (Statista)
• Email marketing has a 28.5% ROI compared to snail mail which has a 7% ROI on average (Chief Marketer)
• 59% of marketers agree that email marketing generates their biggest source of ROI (Emma)
• Email marketing is 40 times more effective at acquiring new clients than Facebook or Twitter (McKinsey)
• 72% of people prefer to receive promotional information via email compared to 17% who prefer social media channels (MarketingSherpa)
• Email marketing is 6 times more likely to result in a click-through than a tweet (Campaign Monitor)
• 90% of people said they will opt-in to receive a newsletter to obtain updates about a company while 10% elected Facebook (Nielsen Norman Group)
• 70% of B2B marketers agree that increasing their email list quality is their top priority (Delivra)
• The average office employee checks their email 30 times per hour (Marketing Insider Group)
• Checking email is the number 1 activity on the internet (Marketo)
• Companies in the United States will spend more than $350 million dollars on email marketing in 2019 (Statista)
• Email marketing drives on average $44 for every $1 spent (Campaign Monitor)

Email Marketing has a Bright Future

With all of these facts about email marketing, it is evident that the strategy works. While your firm is probably using email marketing as part of your overall digital marketing strategy, are you seeing the ROI and maximizing the benefits? Learn more about tracking and measuring email marketing success rates here!

Professional services firms focus on specific industries and provide a plethora of knowledge to their clients in the projects they undertake. For existing clients, professional services firms must continue to stay abreast of the most recent events or rules impacting that industry. They must also continue to build their client base with business development. There are numerous organizations available to professional services firms and many benefits to join them. Let’s take a look at some.

SMPS

The Society for Marketing Professional Services (SMPS) provides a creative and inspiring community to exchange ideas. Members can connect with A/E/C professionals from other firms and disciplines across the country. The information gleaned from networking with like-minded professionals can be applied to your firm’s business. Also, sharing your firm’s best practices can establish your company as a thought leader in the A/E/C industry. Additionally, the new connections in the A/E/C community that you make from SMPS can lead to future business opportunities for your firm. 

PSMJ Resources Inc.

The mission of PSMJ is to improve the business performance of A/E/C organizations worldwide. Membership in this organization provides several advantages. First off, member firms are offered advisory services from expert consultants who serve as coaches pushing firms to achieve greater success. Next, these experts annually conduct hundreds of bootcamps, workshops, roundtables, and networking conferences which provide industry education and a chance for business development. There are also numerous publications available such as articles and books which give solutions to A/E/C challenges. Finally, surveys are performed presenting accurate and relevant industry metrics that firm leaders rely on in making decisions. 

ACEC

The American Council of Engineering Companies (ACEC) is another organization providing great value to professional services firms. ACEC’s mission is to strengthen the business environment for member firms through government advocacy, political action and business education. This organization addresses key issues impacting A/E/C firms and provides online classes and seminars. Additionally, there are networking conferences for firm leaders to develop relationships. ACEC communications cover important legislative matters, and a magazine with thought provoking articles on advocacy and other business interests is published bimonthly. 

Deltek User Groups

There are many Deltek User groups offered across the United States. The Large Firm User Group (LFUG), the Power User Group (PUG) and regional groups by state are ideal networking environments for all Deltek users. These venues provide great opportunities for users to network, trade Deltek experiences and examine best business practices. In these forums, users can grow both professionally and personally gaining information on industry trends, new product features and business processes. 

Join Some Organizations

Professional services firms have much to gain by signing up with a variety of organizations. From firm leaders, to marketers to regulatory specialists, everyone can benefit from being members of these groups. Take some time and think about which organizations are the best match for your firm needs. Once you know, joining is just a click away!