Full Sail Partners Blog (20)

In the professional services industry, reporting is key. The common complaint amongst professionals is they don’t have time to analyze the data, since they need to just get the job done. Time is always of the essence, but true efficiency incorporates being proactive and taking the time to evaluate the data and determine what to pay attention to or worry about. This is where exception reporting comes into play. 

Many times, though, professionals aren’t really aware of the robust capabilities of exception reporting and how it can save firm leaders and employees valuable time. Oddly, there seems to be some disconnect about the real benefits of exception reporting to their firm’s bottom line.

What is Exception Reporting?

Simply put, exception reporting can indicate a red flag to a business. Within the professional services industry, it is especially important to receive exception reporting related to projects and people. An exception report can be a report, alert and/or dashpart that notifies a user, department, or business about data that is outside of a defined expectation of what is typically acceptable. This notification indicates action should be taken. With an ERP or business intelligence system, exception reporting can be programmed to highlight parameters of values that appear outside of a defined criteria range. 

Why Use Exception Reporting?

With growing professional services firms, the more projects a firm wins, and the more employees hired, means managing more projects and employees. Anyone in the professional services industry knows that there is no such thing as a perfect project. Whether managing projects or employees, it’s important to know what needs closer attention and when to adjust a project or processes. With the ebb and flow of projects and availability of resources, those adjustments can come at any time. When done right, exception reporting can ensure a firm is addressing potential problems or weaknesses before they wreak havoc on the bottom line. 

What Are Examples of Exception Reporting for Professional Services Firms?

Exception reporting can be simple or more in-depth for professional services firms. Below are some examples of the most commonly used exception reports along with some that are less common, but highly effective within the professional services industry.

Identify Unsubmitted Timesheets with Ease

Having timesheets completed on time allows for timely billing and improved cash flow. Additionally, having the ability to list the staff who have worked less than expected hours for a selected time period lets managers know who to focus their efforts on and helps avoid mass emails to the entire company. Below is an example within Deltek Vantagepoint. Managers can identify which of their employees need to receive notifications or reminders and can quickly send one. Accounting and principals will also find it helpful to know which managers are underperforming. Additionally, business intelligence tools, like Entrinsik Informer, can provide insight in a visual way to alert those department managers who have the most employees slacking on their timesheet.

Draw Attention to Accounts Receivable (AR) at Risk

Accounts receivable “at risk” refers to the likelihood that a client or project is beyond the expected timeframe. For some firms, this may be 45 days and others may deem more than 60 days as being unacceptable. The longer the DSO (days sales outstanding) cycle, the more likely a business is offering credit to its clients. The longer the bill goes unpaid, the more likely a firm may not collect 100 percent of what is owed. Providing accounting, project managers and principals a list of “at risk” accounts allows a firm to focus just on those that are beyond the normal threshold. 

A project manager might be managing 50 projects. With an exception report, the PM can quickly see that they have 10 projects that need attention related to AR. For accounting and principals, an exception report may be one showing which project managers, principals or divisions have the most AR “at risk” to narrow down individuals or groups that need further attention.  

Resource Allocation Balancing

Another example of an exception report is one providing management information to demand the resources they need. With a resource allocation report for a project-based business, it outlines competing priorities required to execute on projects. It provides those overseeing projects the ability to determine who is over and underutilized allowing them to readjust those out of balance to maximize the effectiveness of the firm’s resources.

Spotting Projects in Trouble

A projects in trouble report is another exception report that identifies variances from the plan or project data. This type of report identifies the reason(s) a project may potentially be in trouble. The Blackbox Connector for Entrinsik Informer has an out-of-the-box BI reporting solution that can report on common reasons a project may be in trouble and includes:

• Over budget or approaching budget
• Low gross margin ratio percentage
• AR is at risk or getting old
• Percentage of time used is beyond expected days
• Actual hours exceed budget
• Low expected revenue
• Project past expected completion date
• No current activity

Project Feedback to Manage Expectations

Listening to feedback from clients about a project is essential to ensure project success. Projects require adjustments along the way and the best way to ensure a project is meeting client expectations is to provide a method for clients to provide quick feedback. The most effective method for professional services firms we have seen is the Client Feedback Tool by Client Savvy. This electronic feedback is quick, effective, and provides indicators when someone records a low score. As a result, an exception report alerts the team and leaders that follow-up is required, and potential mentoring of their employees is needed.

Reduce Employee Turnover with a Burnout Report

In professional services firms, a commonly used phrase is “our employees are our greatest asset.” This is true for so many reasons as they are often the primary contact with our clients. They also have the project knowledge as well as the technical skills required for project success. Having to replace an employee on a project costs time and money and can potentially result in a poor product or project delays. Ensuring that employees are maintaining a work life balance goes a long way to keeping productive staff. Providing executives and managers an exception report on identifying employees that may potentially be burnt out can help reduce turnover. In a burnout report, criteria might include employees that have:

• Not taken PTO in the past 6 months
• No PTO scheduled for the next 6 months
• Consistently working more than 8 hours a day

Being Proactive with Exception Reporting Adds to Bottom Line

Training project managers, principals and teams on project details to look for across the board is essential. Exception reporting is a great way to quickly identify variances between what is expected and what is happening to help identify potential issues sooner. Utilizing business intelligence like exception reports offers firms the chance to proactively make adjustments and reduce data analysis time. Exception reporting can be a positive thing to help achieve better processes or avoid costly issues and should be a part of professional services firms’ operational strategies.

In May 2021, Full Sail Partners conducted its first-ever email marketing trends survey. We wanted to gain insight as to how many firms have fully embraced email marketing as a proactive marketing strategy. And, if the effects of the worldwide pandemic, when many face-to-face meetings and conferences have been canceled, adjusted firms’ email marketing strategy and results.

General B2B Statistics

Before the results from the Full Sail Partners’ survey are previewed, let’s take a look at some other statistics focused on email marketing and business to business (B2B) marketing strategies.

• Billions of emails are sent every day. 306 billion to be exact. And, according to The Radicatti Group, that number is expected to reach 361 billion by the end of 2024.
• Email helps you reach your clients as fast as possible. With the popularity of social media, you might think it has overtaken email as the fastest way to reach new and current clients. But the truth is that 21% of opened emails are opened within the very first hour of delivery.
• In the annual research conducted by Content Marketing Institute in 2020:
  • 85% of B2B organizations use email marketing software to assist with content marketing
  • 81% of B2B organizations use email newsletters as part of their marketing strategy
  • 87% of B2B organizations use email to distribute their content
  • 90% of B2B organizations used email engagement as the top metric to measure content performance
• That same research also found that email is the most reliable channel for nurturing leads to sales throughout the funnel.

Email Marketing Trends Survey Results Preview

So how do the responses from our email marketing trends survey compare to some of the national trends? Full Sail Partners invited our clients, prospects, and partners to complete the survey. The invitation was sent via email and shared on our social media channels.

Survey Demographics

The survey responses were from firms that provided mostly either engineering (41%) or construction (28%) services. Half of the responses were from firms that had either 1-50 (36%) or 51-100 (25%) employees. The other half of the responses broke down into the following: 101-500 (29%), 501-1000 (2%), and 1001+ (8%) employees.

Full Sail Partners is a Premier Partner for Deltek Vision and Vantagepoint. So, one of the questions asked if the firms responding were users of either software. Of the responses, 40% are either a Deltek Vision or Vantagepoint user, 58% were not users, and 2% said other. The one “other” response indicated that they are currently using another CRM software system.

Overall Firm Marketing Strategies

Before we asked about email marketing strategies, we asked respondents what marketing channels their firm currently uses. They could respond with multiple answers. The top three marketing channels included website, social media, and email. This seems to be consistent to the other independent research noted above.

Today’s Email Marketing Strategy

The survey also wanted to gauge how professional services firms are using email marketing today. We asked questions including goal/purpose for email marketing, frequency, type of email campaigns, and how the firms track success of their email marketing efforts. These were asked in a combination of quantitative and qualitative questions.

The biggest goal/purpose for email marketing is for brand awareness (41%) with lead nurturing well behind at 26% of the responses.

The main types of email marketing campaigns sent by the respondents included regular newsletters (33%), highlight emails (23%), and promotional emails (23%).

When asked for a brief overview of the firm’s email marketing strategy, objective responses ranged from simple holiday greetings to organized targeted campaigns. Some of the consistent qualitative response themes include:

• Holiday greetings
• Announcements such as new hire, employee promotions, new office, or office move
• Sharing content produced by the firm like blog articles
• Teaming and bid opportunity alerts to contractor and subcontractor lists
• Event invitations around either webinars or attending conferences/tradeshows

When asked how frequently email campaigns are sent, nearly half of respondents send their email campaigns quarterly (46%) with another 21% sending monthly. Some of the other responses included bi-weekly sends as well as sending depending on specific promotions.

Email Marketing Changes Due to Pandemic

Another reason for conducting this survey was to gauge how email marketing strategies and engagement have changed, if at all, during the pandemic. Since the beginning of the pandemic, many face-to-face meetings and conferences have been canceled or transformed into virtual events. Staying in front of clients and prospects is critical for maintaining relationships for professional services firms. And, email marketing may be one way the pandemic has affected this.

First, we wanted to know if the firms’ email marketing strategy changed during the pandemic. Nearly half of the responses said their email marketing strategy DID NOT change (45%) while 20% indicated that they did increase the amount of email marketing efforts during the pandemic. Interesting is that 23% of the responses were not doing any email marketing before the pandemic and still haven’t started.

Next, we wanted to gauge the results of the firms’ email marketing efforts during this past year, regardless of any changes to their email marketing strategy. According to the responses of this survey, the majority said that everything has stayed about the same (38%). However, 18% did say that their email engagement has increased.

What’s Next

This is just a preview of the email marketing trends for professional services firms’ survey results. More results and recommendations will be shared on the June 30, 2021 webinar. During that webinar, Full Sail Partners along with a very special guest will be talking about:

• Why email marketing is a must-have for professional services firms,
• What’s working right now for B2B firms,
• How to get started in email marketing,
• Resources available from Full Sail Partners and SubjectLine.com

To register for this free webinar, click the image below.

Simply stated, strong client relationships are fundamental for thriving professional services (PS) firms. Therefore, proactively creating a positive client experience (CX) should be at the core of a PS firm’s mission. As simple as this effort may seem, many firms fall short in terms of meeting client expectations which inevitably becomes detrimental to their bottom line. However, there has been an influx in forward looking PS firms that are now dedicating resources to CX.

With this rapid growth and interest in CX for PS firms, the creation of a community dedicated to connecting likeminded individuals and firms has risen. CXps is the only client experience association dedicated to professional services firms. What once began as an annual conference has now evolved into so much more. The CXps community is now a nationwide network that offers monthly virtual meetups, regional in-person events, a rapidly growing library of CX content and so much more.

As a client-focused firm, Full Sail Partners is a dedicated partner of the CXps community with several members of the staff actively participating in the network and others joining this year. Furthermore, the 2021 CXps annual conference was hosted virtually from May 25^th to May 27^th. During this year’s annual conference, trends and ideas were presented and breakout sessions allowed attendees to collaborate and share their perspectives. Additionally, Ryan Suydam with Client Savvy discussed the evolution of the CXps community and the future outlook of this rapidly growing network of CX professionals. If you are wondering what you missed, here’s what some of the Full Sail Partners’ crew members had to say about the CXps annual conference and community.  

“As a CXps newbie, I learned a lot!”

As a first timer, I have long understood the necessity for firms to ensure a good client experience, however the 2021 CXps virtual conference was the first time I was introduced to the idea of firms actually focusing on the concept of CX in their overall business strategies. During the small group breakout sessions, I was able to discover several things about CX. First, firms appear to always be seeking to increase profits whether they consider themselves to be mission, vision or purpose driven, therefore CX is significant for that reason alone. Next, that employees, no matter what level, need to have a good employee experience (EX) in order to facilitate a good CX. We also learned that a great story about a positive experience goes a long way in CX and encourages both employees and clients to be loyal to the firm. Attending this virtual CXps conference offered me new insight and perspective on the real complexity of CX.

              – Jennifer Renfroe, Marketing Associate

“The CXps conference is one I look forward to every year!”

The Client Savvy team did an excellent job revamping the traditional conference format into a truly virtual experience. In this experience, you worked hands-on with a community of peers to build your CX program together.

One session of the conference took us through making the business case for a CX firm initiative. We were inspired by Ryan Suydam to “win the heads” of our firm leaders to begin a CX program. Then we broke into small groups to discuss the challenges/opportunities of how a managed CX program can create value for our specific firm. We were provided a list of different options that ranged from easier ones like pricing our work to value, not market, and reducing non-value-added project work to more advanced methods like increasing share of wallet with clients and measuring client lifetime value. We were asked to pick one or two ways we can demonstrate the value that a managed CX program could provide.

During another session, we were challenged to “win the hearts” by using stories. Our firms have dozens of stories like the one great story of how a client was won or kept through extraordinary conditions. Andrea Mac from Prequal, LLC showed us how CX stories can optimize the value of client experience initiatives among colleagues and leaders. Again, we broke into peer groups to begin developing our story element library and how to use them.

The best thing about the CXps virtual experience was that it took somewhat nebulous ideas of client experience and put a framework and system around it. And, when you can do that, it helps A&E firms develop and grow a proactive and thoughtful client experience program at their firms.

– Lindsay Diven, CPSM, Blackbox Connector Sales and Marketing Manager

“Being a member of the CXps community gives you access to a wealth of knowledge!”

I’ve been participating in the CXps community for over a year after joining the 2020 annual conference. My first conference and the 2021 conference were both outstanding with great presenters. Whether it was your first time being exposed to CX concepts, or if you are a seasoned CX veteran, the conference has an incredible depth of knowledge for all experience levels.

Additionally, as a member of the CXps community, you are able to access the knowledge base that the Client Savvy team continues to grow and fill with reliable informational resources and contributions from members of the community. I personally contributed last year by creating a video, “How Marketers Can Use Client Feedback” for the Knowledge Sharing Modules (KSM) which Client Savvy releases on a monthly basis. Make sure to check out all the KSM sessions on their YouTube page.

This year, I’m looking forward to the regional meetups. During the “Making CX Happen” regional events, CXps community members will meet in-person to explore challenging CX problems PS firms face. I’m also a sucker for Ruth’s Chris Steak House.

– Ryan Felkel, Marketing Manager

It’s Never Too Late to Join the CXps Community

Did you miss the 2021 CXps Conference? No worries! You can join the CXps community whenever you’re ready to take the first steps to improving the client experience your firm delivers. There are several levels of membership, and your level of commitment and participation is completely up to you.

This year’s Deltek Clarity Architecture & Engineering (A&E) Study came on the heels of an unprecedented event with the global pandemic. However, the 42^nd Annual Deltek Clarity A&E Study showed that despite the challenges presented in 2020, many firms were able to persevere by focusing on fundamentals, maintaining contact with clients and managing costs. The move to remote operations, changes in workplace policy, and greater use of technology identified new areas for improving processes. Additionally, the Clarity Study indicated that firms are optimistic about future opportunities and growth potential moving forward.

The 42^nd Annual Deltek Clarity Study collected responses from A&E firms of all sizes in North America based on 2020 fiscal data. Here is an overall look at what was reported this year, but for more detail, the 42^nd Clarity Study can be reviewed in its entirety.

Clarity on Technology Trends

Throughout 2020, firms continued technology adoption and deployment as well as migration to the cloud according to the 42^nd Annual Deltek Clarity A&E Study. The top technology challenges included cost of technology, prioritizing which technologies would be most beneficial and dedicating a champion to evaluate which technologies would achieve firm goals. Furthermore, the Clarity Study noted that firms expect to increase investments in emerging technologies in project management and execution to reimagine ways of working to increase profitability. Not only will finding ways to leverage technologies in project management be important but also teams will need to be well versed in it to utilize it effectively and efficiently to bring significant returns.

Clarity on Financial Statements

Despite the use of tighter controls and leaner spending in 2020, the financial stability of firms was maintained according to this year’s Annual Deltek Clarity A&E Study. The results of the Study indicated that operating profits and utilization rates increased as net labor multiplier went down, and firms demonstrated no material drop-off in the ability to secure projects or maintain a strong pipeline. The key financial challenges for firms addressed in the report were finding and retaining top talent, in addition to driving and managing growth into the future. Learning during the last year, firms went back to basics and focused more on financials leading to improved operational efficiency and increased profitability.

Clarity on Business Development

The results of the 42^nd Annual Deltek Clarity A&E Study noted that business development (BD) resources were being stretched with responsibilities shared among staff, and cross-training employees grew in importance. Another challenge to BD was finding ways to nurture client relationships as in-person meetings and events were cancelled. Furthermore, competition increased for pursuits which caused a slight decline in overall win rates yet electronic proposal submissions freed team members up to focus on other projects. Firms also indicated in this year’s Deltek Clarity Study that they needed to carefully target their marketing efforts to meet client interests and needs. Additionally, using business intelligence (BI) tools and investing in Customer Relationship Management (CRM) systems would help prevent missed opportunities better positioning firms to win.

Clarity on Project Management

As workers went remote during the pandemic, keeping projects on track became a great concern. Coordinating with clients and keeping teams connected virtually was a new concept and firms needed to come up with a project delivery system that focused on meeting client needs. 2020 did not allow for focusing on enhancing project management best practices or finding experienced talent. Based on the survey results of the 42^nd Annual Deltek Clarity A&E Study, going forward, firms appear to be getting more serious about project management. Firms cannot afford to have project managers (PMs) without the necessary training, and a clearly defined process for PMs will help improve project success. Moreover, visibility into and better understanding of project financials can help PMs analyze performance and manage projects proactively while integrating with accounting staff.

Clarity on Human Capital Management

According to this year’s Deltek Clarity A&E Study, Human Capital Management (HCM) KPI tracking decreased overall in 2020 most likely because managers were having to support a remote workforce. Talent acquisition continues to be a top HCM challenge and firms need to find the right balance between in-office and remote workforce practices. Any steps that firms can take to help make the work/life balance more attractive will benefit future recruiting efforts particularly after a year of remote working. Additionally, investments in talent acquisition and performance management tools will help to tackle the ongoing challenges of recruiting, onboarding and retaining quality staff.

The 42nd Annual Deltek Clarity A&E Study Reports Positive Conditions

Even after a very challenging year, the industry outlook and market conditions are positive based on this year’s Deltek Clarity Study. In order to maintain financial stability and keep projects on track, the study shows that A&E firms focused on the fundamentals and stayed close to their clients. From the experience of this past year, new opportunities for improvement have presented themselves across the board. Firms have shown an interest in investing in the training and development of their PMs which will greatly impact project profitability. Realigning strategic marketing initiatives to incorporate virtual interactions when face-to-face are not always feasible will help firms continue to connect with their clients. Furthermore, firms began to provide remote and flexible work options for their staff which going forward will only encourage retention and attract new talent.

What is better than a purpose-built modern ERP with functionality to streamline and consolidate business processes? More features! With the latest release of Vantagepoint 4.0, Deltek offers even more features to make it easier for firms to deliver better projects, analyze business performance, and create more accurate invoices. Let’s check out some of these new features and see how they will be beneficial to Vantagepoint users.

Digital Markup of Draft Invoices

Clients have been asking for the ability to markup draft invoices for some time. Now with the latest Vantagepoint release, draft invoices can be digitally marked up. This allows the biller to view and edit annotations within interactive billing and markups are saved for future reference. As a result, the digital markup feature allows for improved collaboration between project managers and accounting.

Expanded Interactive Billing Capabilities

This newest version of Vantagepoint continues enhancing the user experience and ease of use. With enhanced interactive billing, you can view marked-up drafts including comments from final invoices in prior periods. Also, when invoices are voided, Vantagepoint will keep a record of the void and the date the invoice was voided.

Store Final Invoices as PDFs in Vantagepoint

With Deltek Vantagepoint 4.0, final invoices can be stored as a PDF when they are accepted in interactive billing or final creation in batch billing. Since a PDF is created at the time of final invoice creation, you actually have a duplicate record of what you sent to the client originally. Now, with this enhancement, all invoices stored in Vantagepoint will exactly match the invoices that you sent to your client.

New Expense Report Screen Designer Capabilities

Deltek Vantagepoint 4.0 features now help with increasing expense report accuracy. Now, the Expense Report has a “lite” screen designer. This allows users to build in business rules within the expense report. Also, you can add additional columns or choose the columns you want to display on the expense report and change their descriptions. You can even make tooltips to help with accurate reporting by users. Additionally, screen designer changes apply to mobile expenses as well.

Expanded Expense Approval Features

The latest version of Vantagepoint focuses on increased usability. For expense report approvals, there is a new toggle to show all approval types or completed approvals. This gives the approver the ability to just see expense reports that need to be approved. Also, there is a new Print Lines Approval Report button for both timesheets and expense reports. This report gives the approver, at a glance, line items that still require approval.

Timesheet Status Update with Floor Checks

Vantagepoint 4.0 also helps with managing employee timesheet completion. If you are responsible for making sure employee time entry is completed on time, you can do a “floor check” to review the status of time entry for your employees for a specific timesheet period or day. This feature allows users to quickly see which employees still have outstanding timesheets and includes the ability to create a reminder email template to send to employees.

Mobile Enhancements Including Biometrics

In previous versions of Deltek Vantagepoint, users could upload receipts from a mobile device using Intelligent Character Recognition (ICR). With 4.0, users can now automatically match a line created from a receipt with a credit card charge. Biometric authentication has also been added to Time & Expense and CRM mobile capabilities. Using this new feature, users can now utilize fingerprint ID or face recognition to make it more convenient and more secure to access their Vantagepoint system. These new enhancements simplify the process making it easier for end users to complete their expense reports. Therefore, allowing for more accurate reports benefits accounting.

Dashboard Enhancements for Clearer Insights

With Vantagepoint 4.0, Deltek continues to provide more improvements to filters, dashparts, and dashboards for ease of use for the end user. The latest release provides further visibility into project details and labor planning. One of those enhancements to dashparts is the ability to drill down to the details to see unposted labor hours at cost and/or billing rates.

Always Looking Forward with Deltek Vantagepoint 4.0 

With each release of Vantagepoint, Deltek seeks to reimagine functionality and leverage innovation to provide usable and practical value for accounting. The latest release steps up with features that work on improving user experience, ease of use, and accuracy. As always, the newest Vantagepoint 4.0 enhancements make managing and delivering projects that much better for all users and there are many more to come.

Congratulations for upgrading to Deltek Vantagepoint, the reimagined and greater version of Vision! For starters, you’ve probably already noticed that Vantagepoint is different from Vision in its appearance. This new and greatly improved user interface just scratches the surface though. Did you know that there are several process enhancements designed to streamline your firm’s day-to-day operations?

While Deltek Vision was the gold standard for project-based ERP systems, its successor, Vantagepoint, is raising the benchmark. Check out what you may not know Vantagepoint can do to improve your firm’s processes.

Did you know Deltek Vantagepoint can…?

Did you know you can customize the timesheet approval process?

Do you need one or more approval steps? No problem!  Do you need line-item approval? No problem!  

Using a Vantagepoint timesheet approval workflow is simple and flexible. Additionally, using an approval workflow tends to shorten the time it takes to get timesheets approved and posted, everything is done electronically either from a desktop or on a mobile device. Timesheet approvals have never been easier!

Did you know that Vantagepoint now allows for draft invoice markup?

Say goodbye to emailing and/or printing draft invoices for approval! With the new “Markup on Draft Invoices” feature, approvers can review, markup and approve directly in Vantagepoint. The draft invoice will show all the information needed for an approver to verify billing. The approver can also use the PDF editor that is built into Vantagepoint so they can make notes right on the draft and resubmit. Waiting days or weeks for invoice approval a thing of the past!

Did you know that you no longer need to post batch transactions?

Have you ever wanted to post one Voucher or one Cash Receipt without creating a whole batch? With Vantagepoint’s new “Single Transaction Posting” option, this is now possible. If this option is enabled, control totals will no longer be needed. As a result, there is no need to leave the transaction entry screen to post, just enter your data and click post. With Vantagepoint, entering and posting transactions has never been this quick and easy!

Did you know that you can have multiple dashboards in Vantagepoint?

Since Project Managers often wear multiple hats in a firm, they can now have different dashboards to represent those different hats. For example, there can be a dashboard for business development activities and pipeline management in addition to a separate dashboard for project financials. Thus, allowing Project Managers or other firm employees that wear multiple hats to have critical decision-making information at their fingertips.

Did you know that information from the project budget and project planning tool are in one view?

In the Project Hub in Vantagepoint, the Project Review option allows project managers to view the Contract Fee, EAC Budgeted Cost, ETC Planned Cost and the Planned Profit in one single view. Additionally, Key Performance Indicators can be tracked on the same view and are continuously tracked and updated as information is changed in the budget and project tool.

Did you know that the professional licenses that your employees hold can be tracked in Deltek Vantagepoint?

For professional services firms, there are often credentials that must be held for some types of work. Examples include professional engineer, professional land surveyor, registered architect, and more. It’s imperative that licenses such as these and other certifications are kept active. Some firms rely on the employees to maintain their licensures while other firms may ask their human resources or marketing teams to capture this information.

Deltek Vantagepoint allows users to capture and track this information in the Credentials grid in the Employee Hub. Available fields cover the credential description, type of credential, license number, state and country, date earned, expiration date, last renewed date, and a check box for proposal use. With the use of workflows, employees can be notified 60 days, 30 days, or another chosen number of days prior to an expiration date.

Did you know that Vantagepoint has a seamless transition process from project pursuit to award?

In Vantagepoint, there are no more mapping exercises after a project is won. You can enter estimates, plans, budgets and contract amounts at any tine in the project lifecycle. As a result, project information is already captured and ready to use at the start of the project.

Get the Most out of Deltek Vantagepoint!

Simplifying and improving your firm’s operations is the intent and purpose of Deltek Vantagepoint. But with anything new, a lot of these enhancements may never be utilized if firms are unaware that they exist. If you’re interested in learning more about the features and tools that are part of Vantagepoint, check out our Vantagepoint video demonstration series. Additionally, make sure to read our monthly newsletter with a new “Did You Know” in each edition.

In a recent study by Dimension Data, 84% of companies that strive to improve their client experience (CX) report increases in their revenue. Another survey completed by Gartner found that 81% of businesses compete primarily on CX. Even more, PWC found that 32% of customers are willing to walk away from a brand they favor because of one negative experience. While there are endless amounts of statistics that directly correlate CX to company revenue and growth, many companies are still falling short in terms of their clients’ standards.

Typically, the common denominator for businesses that are providing subpar CX is the lack of asking for feedback from clients. Certainly, your firm’s team members are meeting with clients and sharing ideas about their projects and expectations, but these conversations are merely that…just talk. However, creating a formalized client feedback process can revolutionize the CX and take your firm’s brand to the next level.

Understanding What to Measure

For professional services (PS) firms, measuring a client’s satisfaction with the final product ignores the process of delivering a project from start to finish. Therefore, the quality of the process is what determines CX for project-based firms. In other words, PS firms need to be more focused on asking for feedback about the project delivery process. When determining what questions to ask about the process, it’s important to keep in mind that there are two categories that need to be evaluated about the process, subjective- relationship metrics and objective-deliverable metrics.

In terms of subjective or relationship questions, firms need to understand how helpful they were during the process. Additionally, they need to ask for feedback regarding how the client felt about their responsiveness and their abilities to make the right decisions at critical moments during the project.

For objective or deliverable feedback, PS firms need to know how clients feel about their ability to manage budgets and schedules. Overall, objective feedback measures the accuracy of quantifiable standards and expectations that were set prior to the project starting.

Cadence of Asking for Client Feedback

Waiting until a project is completed to ask for feedback is too late. At this point, fixing any negative perspectives is a moot point as it’s hard to correct something in the past. For PS firms, it is critical to ask for feedback early on and often.

It is often encouraged to begin the feedback process at the project kick-off. During this time, the project teams need to make sure milestones and KPIs are aligned, and all parties are clear on the path to success. Once the first milestone has been met, there is now an opportunity to request client feedback and to begin to assess the process your firm is using to deliver a project. As the project continues and various milestones or percent complete points have been met, feedback can once again be requested. Finally, client feedback needs to be requested upon project completion.

Asking Clients the Right Feedback Questions

Providing a great CX requires asking the right questions to gain feedback about the project delivery process. Additionally, each client feedback inquiry should include six to eight questions that are shorter than 12 words. Questions should also be different for each phase of the project, and they also need to be tailored to the role each stakeholder has in the project. Most importantly, the goal is to create a great CX, therefore questions need to be geared toward measuring expectations and not satisfaction. Since satisfaction cannot be controlled, but expectations can be managed.

Moreover, avoid questions about an individual since they are only part of the process. Also, ask questions about things you can control and change. For instance, asking a client if they think a budget is sufficient is pointless since the budget was predetermined prior to the project. Most importantly, reevaluate questions that use the word “and” as this is usually becoming two questions with the use of a conjunction connecting two clauses or thoughts.

Take Action on Client Feedback

Well, now you’ve asked for feedback which means you likely need to respond and address the client feedback. In many cases, positive feedback only requires a small acknowledgement. When the feedback indicates expectations are not being met, it is imperative to reach out to the survey respondent to understand why they feel the process is falling short of expectations.

It is equally important to note that the person requesting client feedback needs to the person reaching out and acknowledging the responses whether they are positive or negative. Additionally, the person requesting feedback needs to not take the information personally since the questions and responses are about the process. Lastly, when discussing feedback with a client, the person requesting feedback needs to practice empathy as to avoid creating a conversation filled with attacks and defenses.

Is my firm ready to make the transition from Deltek Vision to Vantagepoint? The answer to this trending question remains the same – it depends on your firm’s needs since there are several factors that should be taken into consideration when determining your upgrade timeline. Deltek has recently shared that Vision will be supported beyond January 2023. This means firms can upgrade in a timeframe that aligns with their calendars and needs. Let’s take a look at some of the factors that are affecting decisions around a target upgrade date.

Team Capacity

We all have various times of the year that are busier than others. Upgrading to Deltek Vantagepoint isn’t necessarily hard. However, readying your firm for the upgrade does take time, important conversations need to take place, and impactful decisions have to be made.

The upgrade is ultimately a project that stakeholders must spend time on and converse about process improvements. Consider the timeframe of year-end processes. End-of-year processes can consume finance teams for weeks, or even months. Therefore, choosing a time when the finance team has some schedule flexibility is very important. For some firms, this may affect the timing in the first quarter as well.

Additionally, marketing and project management teams rely heavily on the system as they use CRM and Resource Planning. As processes are tweaked and reestablished, also think about end-user training. How will you train power users and end-users? Would that be in your preview environment or after going live in Vantagepoint? The answers to these questions vary from firm to firm. However, one trend noticed is that many firms are committing resources and time to education and training as they go through the upgrade process. This is all in an effort to equip their teams with the latest technology as they manage and deliver projects.

System Complexity

Deltek Vision and Vantagepoint have impactful features out of the box. There are often times when firms need to add fields, workflows, and custom hubs. Depending on the amount of customization, that can affect the length of their transition timeline. This may include workflows, custom fields, and robust processes.

In addition, some firms integrate their Deltek system with third-party systems to streamline processes and data entry. Examples include payroll services, email marketing platforms, external expense and invoicing services, firm intranets, and more. Firms should seek confirmation from their third-party solutions that they, too, are ready for the upgrade. These integrations can impact the timing of a firm’s upgrade and testing should be incorporated into the timeline.  

The complexity in which a firm uses Deltek can also affect a firm’s upgrade date. The time a team spends in the preview environment should be measured. Whether it’s in screen designer, security, rebuilding reports, or creating useful dashboards, that work won’t automatically carry forward to a data refresh or going live. Instead, those settings would rewind to the default. There is a tool called transition copy scripts that can copy and apply those configurations and settings forward.

Firm Culture

Many firms are leveraging the upgrade as a time to evaluate and modify processes. Although some view these changes as improvements, others may become intimidated. For some features, the changes can actually be incorporated into Deltek Vision and put into action now. Other improvements, including new module implementations, maybe more efficiently put into practice after going live in Vantagepoint.

Getting teams on board and all on the same page may take some conversations around change management. Furthermore, be sure to include some of the “department cheerleaders” throughout the firm as you determine who will be leading the upgrade efforts. A variety of roles and experiences is effective as it brings up new conversations, squashes “change” concerns, and breaks down silos that may exist.

Firms are also taking this opportunity to increase the potential of their Deltek solution and train their staff for more hands-on usage. In the past, Deltek may have been more heavily used for accounting functions. However, we are finding that some firms are now consolidating some outside resources and using features in Vantagepoint that have become more approachable and inviting.

Plan for Successful Vantagepoint Upgrade

Planning for the upgrade is of great importance, and it may be easier than you may think. There are many resources available to start familiarizing firms and teams with Deltek Vantagepoint. Deltek offers the Deltek Learning Zone (DLZ) and the Client Assistance Program (CAP) to help teams prepare for the upgrade.

At Full Sail Partners, we are taking a personalized approach with firms that are looking for some assistance with the upgrade. From planning efforts to training after going live in Vantagepoint (and everything in between), we are guiding firms through a successful upgrade. We also feel that education is key, so helping firms better understand and utilize Deltek Vantagepoint will stick with our clients far beyond the upgrade.

Imagine this scenario, it is Monday morning, and you’ve just been notified that your business development team has secured a major high dollar construction project due to start in three weeks. While a core project team has been assigned, certain significant positions crucial to this project are not yet filled. You’ve been asked to find these key players immediately to round out the project team, and you can tell that the needs are quite specific maybe even unicorns. You take a deep breath, process everything for a minute, and think I got this. Why? Well, you’ve got the power of resume searches in Deltek Talent Management.

The Hunt Begins

Deltek Talent Acquisition, a part of Deltek Talent, offers a resume search which allows you to check out your entire database of resumes using whatever criteria you need. You can choose a key word, specific skill certification or license and just filter the information as you need. When looking for those unicorns, having the option to easily find them is important and a real time saver.

Unicorns Don’t Stay Out in the Wild for Long

Once you’ve identified the unicorns you are seeking, finding them requires quick action so having immediate access to certain resumes is a priority. The Deltek Talent main dashboard can be configured with a search resumes widget which allows you to quickly search for your desired resumes. Once you find your unicorns, you must be able to track them down and catch them as soon as possible.

Newly Discovered Species

At times, your tracked population of unicorns is missing in your current database, but other species do exist. So being able to be notified when another unicorn meeting the specific needs appears is a nice feature to have. Resume Search Agents let you save a specific search, and you can choose the frequency of the emails coming in when certain applicants match your criteria.

Additionally, in the case of an immediate need, you have access to other databases such as Monster and Career Builder from directly within Deltek Talent Acquisition. You can import resumes from other sources right into your database. These options give you a great chance of finding a new species of unicorn.

Tag the Unicorns in Your Research

Surprisingly, you’ve been able to find and capture the unicorns you were seeking. However, you may have discovered that you didn’t need all of them at once. Since they are rare and special, you want to make sure you can find them again. In Deltek Talent Management, resume pools can be created to tag candidates that are great choices for future openings. Your Resume Search Agents can automatically populate these pools for you, keeping a list of those with the skills you are desiring.

Don’t Forget to Feed the Unicorns

Fortunately, you’ve been able to find the unicorns you needed with the power of resume searches in Deltek Talent. Your project team is now ready to go, and you can breathe a sigh of relief. However, don’t forget to feed the unicorns and keep them happy, including the ones on your team, since they are a valuable resource. As for the candidates that you tagged for future openings, using Deltek Talent Relationship Management, you can keep in touch so hopefully they will come when you call them. Maybe have some sugar cubes ready?

What were they thinking? #SendNoods was a social media marketing campaign launched by Kraft foods in October 2020 to coincide with National Noodle Day to promote its famous macaroni and cheese. Back in 1985, Coca-Cola released a sweeter new formula known as “New Coke” to win back younger customers that switched to Pepsi only to be mocked for sacrificing its own identity. Then in 2010, Gap decided to redesign its beloved and established logo. After what must have been countless hours in meetings and who knows how much money, Gap released its new WordArt inspired logo. It caused a massive backlash from loyal customers and is known as one of the largest rebranding blunders in history. 

Whether your company is a big national brand or a small to medium sized business, everyone is prone to having a mishap when executing a marketing campaign. 

Architecture and engineering firms are no different. Have you heard of the same firm submitting on the same proposal? Or, someone from your firm meeting with the same client the week before and you had no clue? 

However, it seems like many of these marketing snafus were avoidable if more due diligence was practiced. Reflecting upon the aforementioned marketing blunders, here are some common areas marketing teams overlook when creating an effective marketing campaign.  

Not Really Knowing Your Clients 

Thinking you know what your clients like and want can quickly upend any marketing effort before it begins. Because believe it or not, your assumptions are likely wrong. However, you can gain insight into your clients by practicing some due diligence by asking about feedback on previous marketing efforts and having conversations with key decision makers about their experience with your firm. What you thought your firm excelled at might actually be one of its biggest downfalls and this is something you surely do not want to promote as it will lead to future failures.  

At A/E firms it’s common to make assumptions about what’s really important to a client for a particular project. Your marketing and business development teams may craft an entire message campaign, including the proposal and presentation, based on those assumptions. What happens if you made the wrong assumption? Getting that feedback directly from the client helps to minimize the risk of making assumptions. 

Unclear Messaging 

Convincing a consumer to make a purchase is already difficult enough. Adding confusion with misleading or hard to comprehend information is for certain a marketing campaign killer. When creating your core messaging, you need to identify what problem you are solving with your product and how this benefits the end user. Additionally, this needs to be tested and optimized to resonate with your audience in a clear and concise fashion.  

Common in our industry is messaging that includes industry jargon and overusing acronyms. To ensure a more effective message, make sure the content can be understood by even those with no technical background. 

Using Bad (or No) Data 

Today, great marketing efforts are formulated around data. There is so much data out there and your firm probably collects and stores endless amounts of information about your clients, contacts, and projects. However, if your data is poorly organized and maintained, it’s likely old and misleading. In other words, bad data is just as bad if not worse than having no data.  

Having a robust CRM system, like Deltek Vantagepoint, will allow you to organize your data, and be able to analyze and find trends you can use to strengthen your marketing efforts. A CRM system also allows you to track what potential projects your firm is pursuing and contact interactions. This helps avoid the embarrassment of multiple people from your firm bidding on the same project! 

Testing 123... 

Great marketing campaigns are the result of trial and error. Even the brightest of marketing minds will agree that not all great ideas are effective. However, there are things that can be learned by testing that can be incorporated into a strong and impactful marketing campaign. Furthermore, most marketers use a A/B testing which uses two forms of something to learn which is more effective. This testing allows marketers to ensure their messaging resonates with their audience and does not offend anyone. 

Failing to Follow RFP Instructions  

In the AEC industry, many proposals are crafted with a focus on team qualifications rather than fee. Strong proposals can take countless hours and may never be “perfect.” The hope is that your client will read your proposal and select your team for the work. However, what if it never makes it to the review team?  

When a request for proposals is advertised, there are often fine-print details regarding the deliverable, such as font size, spacing, and page limitations. Even one page too many could disqualify your team from the review process. Before you put countless hours into that large, or small, proposal, be sure you read, reread, and understand the submittal details before getting started.   

Learning from Past Experiences 

Doing the same thing over and over again is considered insanity to many people. Well, if anything, it will probably drive you insane to continue to see the same poor results repeatedly. During the execution of a marketing campaign, it’s important to keep track of what is and isn’t working, and noting lessons learned that can be applied to future marketing efforts.   

Noting the results and best practices in a marketing campaign record is easy with Vantagepoint. This way your entire marketing and business development team can access and learn from the past experiences.  

Are You Willing to Share?  

Have you experienced a marketing blunder at your firm? Or, seen one in the industry? Share your experience in the comments below so we can learn from each other.