Full Sail Partners Blog | Ryan Felkel (6)

Full Sail Partners is excited to announce our reseller partnership with Entrinsik, Inc., the creator of Informer 5. Full Sail Partners has partnered with Entrinsik to sell, integrate, and host Informer 5, a turnkey business intelligence solution available for our clients. The Informer 5 business intelligence software solution will be available to clients via the Deltek Vision to Informer integration from Blackbox Connector.

The Blackbox Connector integration for Informer 5 provides a leading business intelligence solution for professional services firms that utilize Deltek Vision. Informer 5 simplifies the process of accessing, validating and analyzing company data to make informed decisions. Ad hoc reports and dashboards to visualize and drill down data can be easily created with this software. Additionally, Informer 5 has an intuitive user interface which allows for rapid user adoption and can be used on any device with an internet connection. 

“We are tremendously excited to be working with the Entrinsik team. They have put together an amazing business intelligence tool that balances powerful features and ease of use to bring data visualization to a new level,” said Wes Renfroe, VP of Information Technology at Full Sail Partners. 

Founded in 1984, Entrinsik is an established, global software company based in Raleigh, North Carolina. Over 1500 organizations in many industries around the world use Entrinsik software every day. Their state of the art solutions improve efficiency, productivity, and streamlines daily operations. 

"Deltek Vision users are not only looking for ways to make sense of disparate data but also want to easily access critical performance metrics," said Doug Leupen, President and CEO at Entrinsik. "We are thrilled to work alongside Full Sail Partners to provide a modern BI solution that will help their customers increase revenue and improve your profitability."

For more information, please contact Full Sail Partners’ Marketing and Communications Department. Interested in learning more about the Full Sail Partners' team? Check out our crew! 

Full Sail Partners is honored and excited to have received the Deltek Partner Marketing Excellence Award for 2017. As a Deltek Platinum Partner, Full Sail Partners continues to provide sales, implementation, consulting, support and customization services for project-oriented professional services organizations. Our mission is to help businesses integrate their processes into one singular system, better understand and retain current customers, and increase market share. We leverage multiple inbound and outbound marketing strategies to drive awareness and strive to provide valuable content for Deltek Vision and Deltek for Professional Services users.

“It is our honor to recognize Full Sail Partners with this year’s Deltek Partner Marketing Excellence Award. Full Sail Partners continues to deliver products, services and support that help our customers successfully grow their business,” said Ray Lazarine, Senior Marketing Director at Deltek.

Both Deltek Vision and Deltek for Professional Services are leading enterprise software solutions designed for project-based professional services firms to improve business performance, streamline operations and win new business. With automation of marketing, financial management, planning, tracking and administration of resources and projects, these products uniquely integrate end-to-end business processes. Using the Blackbox Connector offering by Full Sail Partners, Deltek Vision and Deltek for Professional Service users can connect their systems to other third-party software solutions further streamlining business operations.

“We are humbled and honored to be recognized by Deltek with this Marketing Excellence Award for a second year in a row,” said Sarah Gonnella, VP of Marketing and Sales at Full Sail Partners. “Marketing is a team effort. Without an amazing marketing machine and great consultants providing relevant content, this accomplishment would not be possible. This group effort allows us to continue to establish ourselves as thought leaders and ensure our message is focused on our clients’ needs.”

For more information, please contact Full Sail Partners’ Marketing and Communications Department. Interested in learning more about the Full Sail Partners' team? Check out our crew! 

You’ve just spent hours creating a clever email with an enticing subject line to send your clients and prospects. As you prepare to push the button to send this email, you hope for a positive outcome of your campaign. Over the next 24 to 72 hours, you will log into your email marketing platform, such as Constant Contact or MailChimp, to check the performance of this email. But, which numbers really determine the success of an email marketing campaign? Let’s take a look.

The open rate is simple to understand but quite important. This is the percentage of the recipients that opened the email. Knowing how many people opened your email is significant because it will show you if your subject line drew enough attention to make opening it worth their time. Of course, the higher the open rate, the better.

Click-through Rate

Here’s probably the most important metric that allows you to know how successful your email marketing campaign has been. The click-through rate lets you know who actually read your email and took action by clicking on the included link. Seeing who clicked on the email allows you to know who’s interested in your content. This tells you who to target in the next stage of your marketing campaign. In other words, the more click- throughs, the more potential leads that have moved further into your marketing funnel.  

Bounce Rate

The bounce rate tells you how many of the intended recipients did not receive the email at all. There are two types of bounces, a soft bounce and a hard bounce. A soft bounce happens when the recipient’s mailbox is full, the server is down, or the email is too large for the inbox. On the other hand, a hard bounce means the message is permanently rejected because the email address is invalid or doesn’t exist. Obviously, the more bounces, the less potential for exposure to the email content.    

Unsubscribes

Like click-through rates, unsubscribes allow you to assess the quality of your content. If a person signs up to receive your emails and newsletters but unsubscribes, it is usually because the content is not what they expected. So, unsubscribes can show you how many recipients have determined that the content is not valuable or interesting.

Spam Reports

While unsubscribes are bad, being reported as spam is worse. This usually happens for one of two reasons. Either you send emails to people that never signed up to receive them or you send emails to people with irrelevant content. Email marketing platforms can and will suspend accounts that have a high spam rate. Therefore, not spamming is a priority in your email marketing campaign.

Refining Your Email Marketing Campaigns

Using A/B testing is a great way to improve your email marketing campaigns. This is a controlled experiment that compares two versions of the same content to determine which messaging improves your email marketing success rates. There can be a variation of the subject lines, the messaging in the email and the verbiage used in the call-to-action. Remember, in the end, the main goal is to get your email marketing campaign through to its intended audience and have it be well received. How you accomplish this is up to you.

Ironically enough, despite the advances of 21^st century technology, everyone is now busier than ever, and time is a precious commodity. It used to be commonplace to reach out to prospects and clients by phone, but these days it is time consuming and often an annoyance to the people you are contacting. So, what’s a more efficient way to share information on a regular basis with your clients and prospects? There is social media, but it warrants its own blog, and direct mail is slightly archaic. Email marketing, however, is an ideal way to capture your audience’s attention and build more business. Here are some ways your firm can use email marketing to build business.

Newsletters

Whether monthly, bi-monthly or quarterly, an email newsletter to your clients and prospects greatly benefits your marketing plan. For starters, you likely create informative material for your target audience such as blogs, webinars and whitepapers. This information is only helpful if people actually see it, so a regular email newsletter provides the perfect avenue to share your content with your target audience.

But wait, there’s more! Newsletters can also contain pertinent announcements like industry events and conferences your firm is attending or the hiring of new employees because of increased service offerings. Marketing via an emailed newsletter to your audience is a fantastic way to draw attention to your firm and build business.

Generate Brand Awareness With a Soft Touch

Building business requires building brand awareness. Email marketing allows firms to reach out to their clients and prospects in less intrusive ways than making a call or stopping in at the office. One way to look at email marketing is to consider it a soft touch technique to connect with your audience. 

There are endless opportunities that allow you to reach out to your clients and prospects via email. It’s a simple method to stay “top of mind” with your audience. Receiving something of interest this way will resonate well with your audience, and when a need comes up, your brand will be remembered.

General Promotion

Email marketing can also be used for general promotion. In this area, there are unlimited emails you can send. Is your firm attending an industry event? Is your firm hosting a webinar? Let your clients and prospects know with an email.

Your firm is already investing in attending an event or creating an informative webinar, so why not make sure you get the most out of it? With email marketing, your firm can promote these events to generate more participation which will increase the overall return on investment. Additionally, from the email marketing promotion of webinars or events, more business can ultimately be gained.

Be Smart With Your Email Marketing

As with phone calls and stopping by offices, emails can become an annoyance to your audience if not used wisely. You should consider some things before you start emailing away. First, you should segment the list of people that receive emails based on role in the firm. Next, you should use an email automation system, like Constant Contact or MailChimp, that allows you to track the performance of your email. You can see who opens your email, what they click on, and who unsubscribes. So, now that you have the basics for email marketing, start using it to build business for your firm.

Many firms have a plethora of data regarding existing clients, prospects, and wins and losses just sitting around being underutilized or possibly not being used at all.  So, what should these firms be doing with all this data? Well, this significant information needs to be analyzed to create actionable insights which will help drive business development decisions. Here are some thoughts to ensure a proper data analysis.

Reports Don’t Equal Analysis

Reports are pretty and give you an easy view of your data. The line goes up and you smile, the line goes down and you frown. However, quickly glancing over these reports doesn’t actually answer why these are the results you see?

Analyzing means taking those results to the next level and learning why these are the trends your firm is experiencing. You must ask the right questions to find answers in your data and then form a hypothesis to test your data against. This will allow you to find the reason behind your numbers.  

Using Analysis to Achieve the Real Goals

As simple as this sounds, getting the right information from your data analysis can affect achieving your firm’s goals. To make actionable decisions, the goals of the business must be what drives your measurement strategy. Using the correct data analysis technique requires that you know what questions you’re trying to answer.

Think about it, generic questions tend to lead to generic answers. To determine what you’re trying to figure out from your data analysis, you’ll need to have clear objectives provided by the firm’s stakeholders. Without having a specific question to answer, you won’t get a clear answer.     

Creating Metrics That Promote Action

Communicating the results of your analysis in a way to create actionable insights can often be difficult. It doesn’t have to be when the results of your analysis answer the questions that have been established by the business objectives. Therefore, communicating actionable insights requires being able to quantitatively measure the success of the plan you recommend.

The findings of the analysis should drive the development of key performance indicators (KPIs). With these KPIs, the company knows what quantifiable objectives determine the success of the business. Keep in mind, your KPIs need to be realistic based on your data. 

Good Data in Equals Good Data out

Collecting the right data and maintaining it is the most important part of data analysis. For project-based firms, projects are the lifeblood of the business. Winning more projects is essential to generating more revenue. As a result, discovering key project related data from your analysis is integral to creating compelling proposals that win new business. 

Making Data Work for Your Firm

To learn more about project data collection and maintenance best practices, make sure to attend this year’s SMPS Pacific Regional Conference and the Southeast Regional Conference. Lindsay Diven, Full Sail Partners’ Senior Consultant, will be presenting a session titled, “Develop Your Data Collection & Maintenance Program – No CRM Needed” to address this specific topic. Let your data work for you.

Data here, data there - this seems to be a continuous issue for professional services firms as more technology solutions designed to overcome specific business challenges enter the market. Luckily, there is an answer to this problem for Deltek Vision and Deltek for Professional Services (DPS) users - the Blackbox Connector. Simply stated, the Blackbox Connector allows users to embrace the power of third-party technology solutions using the data in their Deltek Vision or DPS database. Here’s a look at the current and upcoming integrations available from the Blackbox Connector.

Outbound Marketing Connectors

Email marketing has revolutionized how businesses stay connected with clients. Even more, being able to know who opens and clicks on links in the email becomes valuable business intelligence. With Constant Contact and MailChimp, this information is attainable, and all that is needed for these solutions currently resides in your Deltek database. Click here to learn about email marketing.

With the Blackbox Connector, your Deltek CRM data is easily integrated with Constant Contact or MailChimp. Just create the email in your chosen email marketing solution, and with a push of a button, your target contacts in your Deltek CRM quickly populate the email target list in the email marketing solution. The open and click data for each email campaign will appear in the associated marketing campaign in your Deltek CRM.  

Spend Management Connector

Maximizing your profit means controlling how your business spends money. Spend management requires having timely and actual spend information. The Concur solution allows businesses to automate the expenses process from receipt to reimbursement and to gain visibility into travel expenses. Additionally, the Concur solution provides businesses with the ability to automate accounts payable and see spending before it’s spent. Learn more about spend management here.

The Blackbox Connector for Concur connects these key accounting responsibilities with the accounting tools in Deltek Vision and DPS. The current version of this Connector allows expense data collected in Concur, including receipt images, to automatically populate in the expense module in Deltek Vision or DPS. This enables your firm to take advantage of the powerful expense management capabilities of Concur. The automated accounts payable capabilities from Concur will soon be integrated with Deltek Vision and DPS.

Customer Success Connector

As a firm finishes a project, it doesn’t always mean the client felt it was a success. Ensuring your project delivery was successful requires managing client expectations throughout the lifecycle of the project. The Client Feedback Tool allows businesses to capture feedback periodically throughout the project lifecycle. As a result, your project managers can better manage client expectations. Find out more about client feedback in this article.

Using the Client Feedback Tool Connector, project managers can easily obtain feedback at specific milestones of a project from the project info center or hub in Deltek Vision or DPS. The Client Feedback Tool Connector allows for surveys to send based on multiple criteria such as billing milestones or at a set timeframe utilizing the existing data in Deltek Vision or DPS.

Inbound Marketing Connector

In today’s world, every business is competing to be found on the internet and discovering how your inbound marketing efforts are attracting clients is essential to developing meaningful relationships with prospects. Using the HubSpot marketing software, your firm has access to all the tools it needs to run an inbound marketing campaign. Soon, business development teams will be able to acquire this vital information from HubSpot.

Coming in 2018, the HubSpot Blackbox Connector for Deltek Vision and DPS will allow data collected in HubSpot to populate the associated marketing campaigns in your Deltek CRM. When your inbound marketing efforts generate new contacts, their information will create new contacts in your Deltek CRM. With the Blackbox Connector for HubSpot, your business development team will have great new insight into your firm’s inbound marketing efforts.

Business Intelligence Connector

Having the ability to quickly analyze data to make informed decisions is a necessity to stay ahead of the competition. With Informer 5, users can create, analyze, visualize and collaborate in a user intuitive environment to make data-driven decisions. Informer 5 is a new generation of business intelligence and data analytics.   

In early 2018, Deltek Vision and DPS users will now be able to use Informer 5 to cleanse, merge, and analyze the data in their Deltek database. Firms using the Informer 5 Blackbox Connector will have an edge over their competition using timely and actionable insights.

Integrate Your Data with the Blackbox Connector

Deltek Vision and DPS are powerful solutions designed to help professional services firms win more business and better manage resources by tracking, editing, and analyzing project details. Despite the overwhelming capabilities of an ERP or PSA solution, further technology solutions are sometimes required. This is why the Blackbox Connector was created.  It is specifically designed to allow your firm to maximize the capabilities of your Deltek products, while also taking advantage of these other world class solutions, all along keeping your data in one system. Learn more about how your firm can bring data together.

The long-term success of a sports team cannot be determined by looking at just one factor. For a sports team to truly excel, it must triumph on many fronts. From scouting the best talent to strategizing offensive and defensive plays for cohesive team execution, the team manager must create a winning formula that, when utilized, brings continuous success for the team. This is also true for professional services firms, and finding the right formula for your team can become less of a guessing game with the tools available from Deltek. Let’s see how Deltek can help your firm knock it out of the park.

Winning the War for Talent

We all know that finding and attracting the best players for your team is a time-consuming process. Even more, tracking their training and development can be laborious. With Deltek Talent, however, professional services firms can easily overcome these challenges.

Deltek Talent provides a complete view of the entire human capital management process. From recruiting new talent to career development and employee performance management, Deltek Talent is a unified talent management solution designed to help your firm recruit and retain top talent. Using this Deltek tool, your team will be a group of all-stars.

Winning Repeat and New Business

Taking advantage of every opportunity and identifying every weakness in your opponent is how to win a game, and the same can be said for acquiring business in the professional services industry. Using Deltek CRM, your firm will gain visibility into the entire business development process, from prospect to opportunity to gaining the new business. Most importantly, presenting your winning solution in a compelling way to your key contacts is vital to setting your firm apart from the competition.

With Deltek CRM, you can access the actual past performance of similar projects you’re bidding on with the data stored within Deltek Vision and Deltek for Professional Services. This feature easily allows you to create proposals based on actual firm performance, and they are quick to produce with the proposal automation capabilities of Deltek CRM. Now, that’s a game changer.

Winning with Project Delivery

To build your game plan, you must first know who is available to play or whose injury would prevent the best performance. The same goes for project management in a professional services firm. Using Deltek Vision and Deltek for Professional Services, your firm will have the resource planning capabilities needed to ensure staff utilization is being maximized so that you are never blindsided in your projects. Even more, instant access to project metrics and performance data helps guarantee projects will stay on track.

Win with Deltek

In Moneyball: The Art of Winning an Unfair Game, by Michael Lewis, there is a Pete Palmer quote, “Managers tend to pick a strategy that is the least likely to fail, rather than to pick a strategy that is most efficient. The pain of looking bad is worse than the gain of making the best move.” Fortunately, professional services firms don’t need to play this guessing game when using Deltek tools. Let Deltek help your team find the right formula to win on all fronts. Wouldn’t you like to have the upper hand?

Welcome to Deltek for Professional Services (DPS), the next generation solution for professional services automation (PSA). If PSA is a new term for you, think of it as a specialized system like an enterprise resource planning (ERP) solution except specifically designed for the professional services industry. Also, check out this short article to learn more about PSA.  So, what can DPS do for your firm? Let’s see how this new cutting-edge solution will add value.

What is Deltek for Professional Services?

At its core, Deltek for Professional Services is a solution to assist your professional services firm with overcoming industry challenges and give you the tools needed to gain a competitive advantage. Whether it’s winning more work, recruiting new talent, providing top-notch project delivery or accurate forecasting of final performance, DPS will help your firm stay focused on the future. As a complete and all-inclusive package, DPS will positively affect all the core areas of your business by streamlining your processes.

Intelligent Business Development

Knowing if you have enough pipeline to meet your firm’s future goals is critical to measuring the success of your business development efforts. With Deltek for Professional Services, you can eliminate business development shortcomings by providing your team with a collaborative platform to enable every team member to stay engaged and up to date. Even more, DPS is an integrated solution that allows your business development team to create proposals based on the historic performance of your firm. As a result, your firm can create actual target revenues per account and realistic revenue forecasting.

Simplified Project Management   

Using Deltek for Professional Services, building a project plan has never been easier. With an improved user interface based on iAccess for Deltek Vision, DPS allows project managers to develop plans based on the performance of similar projects. Managers can simply build key performance indicators (KPIs) and milestones into these plans which can track the success of a project. Furthermore, these KPIs and milestones can be used to develop a project management dashboard that lets project managers see all critical project information on a single screen.

Improved Financial Insights

Tracking project profitability can be challenging. However, Deltek for Professional Services makes this process simple by eliminating the guessing game with dashboards and alerts to let you know how a project is faring. DPS allows you to monitor the key metrics that can determine the success of a project like margins, utilization, and cash flow. With this tracking system, you can keep your finances on target.

Transitioning to Deltek for Professional Services

Ready to make the move? Deltek has a plan to transition your firm to DPS if your firm is currently on Deltek Vision. Contact us to find out more about preparing for the migration. If you’re not currently using a Deltek product, Full Sail Partners can help your firm determine if DPS is right for you!

Yep, you read that right. I said free resources are available for Deltek users. Using these free resources, you can become more familiar with Deltek products and keep up with the newest features and how they work. Even more, Full Sail Partners and Deltek both offer these free resources for your consumption. So, what are these useful yet complimentary tools and where do you find them?

User Groups 

User groups are a great way to network with your peers, learn tips about how they utilize their systems and perhaps better ways to accomplish specific tasks. User group meetings are led by a Deltek expert and you will enjoy an interactive environment where you learn more about a feature and get questions answered in real time. Additionally, user groups provide the opportunity to talk with other users about challenges you may be having so you can discover solutions. Look for a user group in your area and check out our upcoming list of user group events.

Webinars 

Both Full Sail Partners and Deltek offer webinars on a variety of topics presented by subject matter experts. These webinars can be attended live or viewed later on demand. You can ask questions during live webinars and walk away with the answers you are seeking. Additionally, webinars can be attended from anywhere that has internet access making them extremely convenient. Check out a list of upcoming and on demand webinars here.

YouTube 

Full Sail Partners also offers short training videos and demos for Deltek Vision users. These give you the ability to learn as your schedule allows. In our YouTube videos, we show you how to complete time saving tasks so you can quickly move from novice to power user. The videos are packed with valuable information to benefit all users. Make sure to check out and subscribe to our YouTube channel. 

Blogs 

Our weekly blogs cover hot and relevant industry topics. Each blog is written to provide helpful insights and tips with the intention of keeping users up to date on all of the latest information available. You will find links to our blogs in our monthly newsletter or you can check out our blogs on our website. 

Stay Tuned for the Latest Free Resources

While you can always visit our website daily, there are other ways to keep in the loop. We use Facebook, LinkedIn and Twitter to spread the word about our new educational resources. Also, make sure to subscribe to our monthly newsletter where you can find lists of new blogs, webinars, and events.

First off, you’re thinking what does this perplexing term, professional services automation (PSA), actually mean? Well, before we jump into the need for it, let’s first look at what determines a professional services firm. At its core, a professional services firm sells knowledge and time as opposed to an actual tangible product.

As a result, tracking revenue to product sold isn’t as simple as selling a “widget” for a predetermined amount to ensure a profit. Instead, time must be tracked to a project to ensure the professional services firm is able to make a profit from the services they provide. Therefore, the purpose of a PSA is to help streamline the delivery of those professional services.

Enterprise Resource Planning Versus Professional Services Automation

All bourbons are whiskey, but not all whiskeys are bourbon. That’s right, and not all enterprise resource planning (ERP) tools are PSA tools. This is because many ERP systems aren’t designed to meet the specific requirements of professional services firms. Instead, many firms try to piece together their own systems using a variety of generic tools such as an off the shelf accounting product and a homegrown project management solution, or in other cases, using a generic ERP and trying to customize it to meet their needs.

PSA systems, on the other hand, are designed to meet the unique requirements of the professional services industry. These systems come complete with all of the tools a firm needs to manage its business. More importantly, all of these systems communicate with each other. Thus, firm leaders have a 360-degree view into their business.

Benefits of Professional Services Automation

Firstly, PSA systems support new business development by integrating the client relationship management tool with the entire system that maintains your business. This integration makes it easier to take a lead to opportunity and finally create a project.

Secondly, resource planning and strategy development are based on past project performance data. The data ensures that your bid for a project is representative of how your firm delivers its services. Consequently, your firm can rest assured that, at the end of the project, the projected profit will be close to the actual profit.

Lastly, PSAs bring all of your business components together in one system. This reduces operational complexity and shortens the amount of time spent on many of your critical business processes. Not only is the time savings a benefit, but smooth operations for back office personnel are ensured which supports improving the client experience and satisfaction.

Moving Your Firm to a Professional Services Automation Software

Implementing a PSA solution can increase your firm’s productivity and ability to deliver projects on-time which guarantees accurate project planning. However, don’t go at it alone. Make sure you pick a solution that meets the majority of your firm’s needs and choose a trusted partner to assist with the implementation. Trying to force the wrong system to work for your firm will only lead to wasted money and poor usage practices from employees.