Full Sail Partners Blog (25)

Human Capital Management (HCM) is a vital process that must be taken seriously for firms to be successful. There are many aspects to HCM from talent acquisition, to employee learning and professional development to succession planning. Based on the findings of the 41^st Annual Deltek Clarity A&E Report, talent acquisition remains a major challenge for A&E firms and they must embrace technology and improve practices to attract the best candidates. This year’s Clarity report also addressed a variety of other hot HCM topics for A&E firms.

Tracked KPIs for Human Capital Management

According to the results of the report, the top four KPIs tracked by A&E firms included revenue per full-time equivalent (FTE), voluntary turnover, involuntary turnover, and employee retention. Identifying these particular KPIs shows that firms are concerned with retaining employees once they are hired. As a matter of fact, 74% of firms tracked revenue per FTE which indicates that financial-related metrics are being connected to HCM. However, only a minority of firms tracked other financial-related metrics. Those firms willing to look at the whole hiring and retention process will ultimately have less costly HCM systems thus making them more successful.

Managing Talent

Seeing that the top KPIs tracked are regarding turnover, it is no surprise that employers continue to focus on their initiatives for managing talent. The report stated that the top two talent management initiatives remained the same, develop more formal career development programs and create/improve succession and career development planning. Creating and improving mentorship programs moved to the third spot going from 28% to 45%. It is becoming clear to firms that knowledge must be transferred to those employees with less experience if they are to continue operating successfully. Unfortunately, however, only 10% of firms prioritized investing in a HCM solution even though 40% of firms currently use outdated HR solutions.

Surveys of Employee Engagement

Again, focused on the topic of retention, this annual Clarity report addressed employee engagement surveys. The results from the report indicated that 81% of firms conduct employee exit interviews and surveys. Only 60% of firms stated that they do annual employee surveys which means that the opportunity to address employee concerns is often missed. If those concerns were heard and addressed, then turnover could be reduced. Gauging employee sentiment is important to keep retention high so firms should move away from more traditional methods of survey towards more frequent survey models.

Talent Acquisition

Back to the issue of talent acquisition, the top talent acquisition initiative reported in the survey was improving the perception of the firm (54%) which is important since reputation helps attract the best candidates. Additionally, 41% of respondents picked improving onboarding processes and procedures which went up from 37% the prior year. On the other hand, the report showed that only 40% of firms were considering an enhanced compensation offering. Besides compensation, firms should consider leveraging technology to offer flexible/remote work options to attract candidates.

Firms Care About Human Capital Management

Despite a tough labor market, it does appear that A&E firms continue to improve their HCM processes. Acquiring and retaining top talent remains a priority for firms. They must continue to improve talent acquisition by tracking KPIs, considering enhanced compensation and leveraging technology. There should also be focus on succession planning and career development to ensure employee engagement and retention. For more detailed information on the 41^st Annual Deltek Clarity A&E Report, review it in full.

Those in marketing for professional services have a level of knowledge they had to build, likely for a field they did not pursue, and use that knowledge of services to build a brand. In doing so, marketers paint a picture of the firm that they promote. Usually marketing professionals find themselves helping many departments throughout the firm. Not only is collateral client-facing, but marketers often have a responsibility to market to the firm internally. Over the years, I have found many marketers to be integrators in a firm so let’s check out how marketing plays well with others:

Know the Brand

The brand is more than the firm’s identity and reputation. According to an SMPS article, “…strong branding is viewed through three lenses: overall firm branding, personal branding, and employer branding. All three are crucial to a strong brand foundation—and all three are connected in important ways that contribute directly to your firm’s success.”

Marketing has the fun responsibility of viewing the firm with a broader lens and shining the best light on firm strengths. As marketers believe in the services the firm can provide, they can use various channels to get the right message to the right audience. Therefore, knowing internal teams is just as integral as knowing clients.

A lot can change in a firm, whether it be people, services, or goals, and marketers need to be in the know of company happenings to properly communicate the appropriate message. After all, the only constant is change. Marketers find themselves having to be very flexible with messaging as well as keeping up with the dynamic structure of the firm.

Master the Service Lineup

Professional services firms typically have printed material, a digital footprint, and many proposals created for specific clients. Marketers must have knowledge of the firm’s services and a strong bond with technical staff to collaborate and create content. While a majority of technical staff has vast knowledge of what services its group offers, it’s important to educate everyone on all of the firm’s offerings, even if at a very high level. This can lead to more aware project managers as well as cross selling. All marketers should take advantage of education opportunities.

Knowing that many marketers have a great understanding of the firm’s services, they can become integrators within the firm, matching up employees that can benefit from bigger discussions. Collaborations do not stop with technical departments.

Recruit Like a Pro

Great minds come together for the greater good when human resources and marketing collaborate. Recruiting can be quite time-consuming; however, attracting top talent can tighten the candidate funnel. Pulling together human resources’ knowledge, the firm’s brand, and creatively crafting the right message can yield strong new recruits for consideration.

To that note, a firm’s digital footprint can play a huge role in a candidate’s interest. Using social media as a recruiting strategy can have phenomenal results. According to harver.com, 92% of recruiters use social media in their efforts. It is a way to engage passive candidates and employees, make connections, and share quality content.

Naturally, recruits or potential candidates google the firm and can be quick to judge on initial findings. It is imperative that a firm’s brand stand out on social media, such as LinkedIn, and on the firm’s website and network.

Set Standards from the Start

After an offer is accepted, it is also beneficial to include marketing in onboarding efforts to educate the new hire on the following, at a minimum:

• Branding guidelines (colors, logos, firm names, and more)
• Branded swag
• Proposal resume building
• Email signature
• Collateral that covers all firm services

As marketers share branding guidelines and set brand expectations from the start, new hires are immediately in the know when it comes to firm resources that are client-facing.

Own that Hat Closet

Marketers may notice that they wear many hats as time passes at a professional services firm. Each hat will give different insight into the firm and potentially challenge the “norm.” There are conversations with all roles of the firm, from C-suite to staff level. All of these collaborations help build the firm’s message that is distributed through email campaigns, mailers, proposals, onboarding, and both digital and social content. With each hat that is worn, many areas are weaved together for a more cohesive firm and a stronger brand.  

Just the terms artificial intelligence (AI) and machine learning can cause some confusion as many relate these with robotics. Based upon common knowledge, this is a rational thought, but in actuality, AI and machine learning technologies are being incorporated into numerous software applications and personal assistant tools such as Siri and Alexa. It is important to note that AI and machine learning have some slight differences. Let’s take a look at how Deltek is using these technologies to improve the experience for Deltek Vantagepoint users.

Getting Smart with Artificial Intelligence

Simply stated, AI is the principle that machines can make smart decisions and complete tasks using logical intelligence. In theory, this means that machines using AI exhibit cognitive functions like those performed in human minds. AI works by using algorithms, and in many cases, multiple complex algorithms stacked on top of each other. Typically, these algorithms can learn from data enhancing the ability to make smarter decisions.

The late Larry Tesler, a computer scientist who worked for many major corporations, tried to define AI. His theorem stated that “AI is whatever hasn’t been done yet” meaning that intelligence is ever changing. However, once something becomes common, it transitions to machine learning. Tesler’s theorem is often referred to when discussing the difference between AI and machine learning.

Be Efficient with Machine Learning

So, based on Tesler’s theorem, machine learning is a subcategory of AI and focuses more on the idea that machines are able to learn and adapt through experience. Like AI, machine learning uses algorithms to perform tasks without being programmed to, but it achieves goals by learning and figuring things out over time. In machine learning, the commonly accepted approaches are divided into three categories:

• Reinforcement learning – a computer program navigates a dynamic environment to achieve a goal. For instance, the computer-controlled players on your team when playing a video game.
• Supervised learning – the program is given inputs and desired outputs and then it creates the connections. An example of this is creating models to predict the weather.
• Unsupervised learning – As the name suggests, the program is given no pre-existing labels and left to figure out patterns in the data on its own. This technique is often used in marketing to identify clusters of potential customers.

Do More with Deltek Vantagepoint

Now that the difference between AI and machine learning has been clarified, it should help users better understand these types of computer sciences as used in Vantagepoint. Currently, Deltek is adding AI capabilities to Vantagepoint that will be available in later versions. According to Deltek, AI will be able to analyze data across the project lifecycle. As a result, the AI tool will provide unbiased insights into the health of projects addressing any needed changes to ensure project success.

Deltek has also announced plans for machine learning technology. One effort is to simplify the expense submittal process. Deltek has announced that Vantagepoint’s Time and Expense will have an Intelligent Character Recognition (ICR) capability. The ICR technology will give users the ability to take a picture of a receipt needed to expense and Vantagepoint will be able to recognize characters no matter the font or if it’s handwritten or typed. The machine learning will recognize groups of data like food cost, taxes and tips, and then it will total those numbers.

It’s Time to Embrace AI and Machine Learning

Identifying and clarifying the difference between AI and machine learning is important since you’ll likely be hearing these terms used interchangeably from now on and far into the future. Even more, you’re likely only to benefit as a Deltek Vantagepoint user if Deltek continues to invest and take real advantage of these technologies. If you use apps on your phone like Lyft and Uber on a daily basis, you actually already do benefit from these technologies!

Accounting Today has recognized Full Sail Partners as one of the top 100 value-added resellers (VARs) for 2020. Being distinguished as a top 100 VAR indicates that Accounting Today is overwhelmingly confident with the firm’s services and knowledge of business accounting principles and the software required to support operations. Each year Accounting Today selects 100 VARs to acknowledge their accomplishments in the accounting software industry. The top VARs are chosen from firms focused on sales and implementation of accounting and enterprise resources planning (ERP) software. Accounting Today uses criteria such as revenue, number of offices, and staff size to generate the list of top VARs. 

“Full Sail Partners is once again pleased to be recognized by Accounting Today as a Top 100 VAR for 2020. Additionally, Full Sail Partners has found that 2020 is the year that the cloud has become a leading topic for our clients. With several of our clients preparing to upgrade from Deltek Vision to Vantagepoint, they have also decided to take advantage of the benefits afforded them by moving their on-premise solution to the cloud,” stated Sarah Gonnella, VP of Sales and Marketing at Full Sail Partners. “We anticipate this trend to continue well past 2021.”

Accounting Today is a leading provider of online business news for the accounting community, offering breaking news, in-depth features, and a host of resources and services. The VAR 100 list is an annual report developed to rank the top technology resellers in the accounting and ERP spaces.  

For more information, please contact Full Sail Partners’ Marketing and Communications Department. 

Projects are the bread and butter of A&E firms and well executed ones are an absolute necessity to remain competitive. Based on the results of the 41^st Annual Deltek Clarity Report, A&E firms are aware of the need for project management responsibilities to be more clearly defined. Project information processes must be improved and there should be more investment in project manager (PM) training. Additionally, PMs require more visibility into KPIs to meet performance expectations. Here are some snippets from this year’s report.

Project Management Challenges

The 41^st Deltek Clarity Report showed the top three project management challenges facing firms to be the same for the third straight year. Those challenges are inexperienced PMs, staff shortages and competing priorities. PMs are at the center of project management, so they need to be better trained and be knowledgeable of firm and industry wide best practices. For firms to deliver successful projects, PMs across all projects should be keenly aware of their responsibilities. They should also become experts in their practice and to bring in other members that complement the team.

Project Status

According to this year’s report, the number of projects that came in on or under budget is slightly higher than last year. With a six-percentage point increase to 72% for architecture firms and high performers coming in with 75% of projects on target or under budget, project status appears positive. Additionally, two-thirds of projects were recorded as being current or ahead of schedule which is up two percentage points from last year. Visibility into project financials and KPIs plus targeted PM training positively impacts project execution.

Tracked KPIs for Project Management

In the survey, and consistent with last year, most A&E firms track profitability (92%) and net revenue (91%). Next is average collection period (87%) and multipliers (80%). The least-tracked KPIs remained on-time delivery, schedule variance and earned value management. The report again indicated, based on these findings, that there was a need for greater project visibility. Increasing efforts to track those KPIs would in fact improve project success, business performance and client satisfaction. In particular, the failure to track schedule variance would be reflected in the percentage of projects determined to be behind schedule.

Measuring Client Satisfaction

Based on the 41^st Deltek Clarity Report, 54% of surveyed firms do measure client satisfaction. The majority of those which are not currently doing so are considering it for the coming year. Engineering firms are more inclined to evaluate client satisfaction, and the larger the business, the more likely it is considered. Of those firms that measure client satisfaction, 58% do so for all projects. Firms use a variety of means such as in person to electronic surveys. While the executive team is usually in charge of contacting clients (50%), large firms rely on the PMs (56%) to monitor client satisfaction. Lastly, firms that do not regularly measure client satisfaction will not be very effective with process improvement.

Well Executed Projects

As seen in the 41^st Annual Deltek Clarity Report, A&E firms understand that improving project management training and providing access to KPIs will lead to improved project performance. Additionally, leveraging tools to streamline project delivery and investing in both PMs and the whole project team will make the process much more efficient. When projects are well executed, clients are likely more satisfied, and firms earn repeat business. This ultimately keeps firms competitive in the A&E industry.

Many students started the new school year online, and parents continue to navigate this new way of learning with their children. Across grade levels, many students are still struggling with the challenges of learning remotely. Without direct guidance and reinforcement from teachers face to face, it often becomes overwhelming to manage the expectations of classwork. In this installment of our series, we will address how parents can help their kids stay organized in the digital learning environment.

Non-Distracting Workspace

Children should have a designated workspace that has minimal distractions. Parents should not pick the bedroom for schoolwork because kids can be tempted to do their work on their beds which can reduce productivity. Having a room outside of the bedroom designated for school work is the better option. Dining tables have been a popular choice when spare rooms aren't an option. Phones, televisions and other sources of entertainment provide further disruption opportunities so should be removed from the workspace. When taking a break, kids can go back and enjoy the amenities of their bedroom.

Time Management

Regardless of which class management tool is used, staying organized is now a bit easier than in the past since assignment due dates can be tracked online. However, procrastination remains a real problem for many students which can lead to feeling overwhelmed. The best way for parents to help kids manage time is to make sure there is a set schedule and daily routine. Daily tasks should be written down and crossed off when completed. All work can be prioritized and chunked so that assignments can be accomplished several days in advance of due dates.

Protect School Work

One of the biggest frustrations with online learning is technology failures. After spending hours on an assignment, no one wants to risk losing that work. Parents can make sure this doesn’t happen by having kids do their work in the cloud using Google docs or another cloud service. If the computer shuts down, the work will still be accessible when it reboots. Additionally, besides using a flash drive, other methods of saving work include sending the work to another location via email, like parents’ email. This is a great option for assignments that use Microsoft Word or Excel. Always have a backup source so assignments can be submitted on time.

Ask for Help

Another means of staying organized is for parents to encourage their children to ask for help. One benefit of online learning is connectivity to teachers through tools like Canvas and school email like Microsoft Outlook. Rather than waste a lot of time being confused or worried about something, just email the teacher for clarification. While teachers may not be able to respond immediately, they usually will within the day. Once the request has been sent off, make sure kids move on to another question or assignment. It is often hard to wait for an answer, but without asking teachers, there will be no resolution which ends up causing more stress.

Stay Prepared with Digital Learning

Parents should use these recommendations to stay organized with digital learning. It is hard to balance “real” jobs and the extra responsibility of managing students’ work, but with these measures in place, routines will be well established, and it will all get done. Another reason to keep those kids organized is to make room for a little “me” time. Good luck!

“The only constant in life is change.” In the business development world, truer words have never been spoken. The 41^st Annual A&E Deltek Clarity Report was conducted at the beginning of 2020 and shows how companies performed during the 2019 fiscal year. Since then, much has changed in the world. The United States is officially in a recession - defined as two consecutive quarters of negative economic growth. Recessions in the A&E industry have proven to be a high-pressure exercise in change management. So, what can we learn from the Clarity report and also from previous recessions in the A&E industry?

Business Development Trend Challenges

The Clarity report showed that challenges from a few years ago remain the same. Time is always a challenge, especially finding time to nurture client relationships. Competition for work continues to get tighter and many firms still struggle to identify new prospects. The A&E industry is overall accustomed to in-person interactions. That dynamic has changed drastically in 2020, requiring firms to identify new ways to develop connections and build relationships.

Getting into Position

Firms that participated in the study were asked to share in which markets they expect their firm’s position to grow, tread, or decline. Over the next 18 months, the transportation market takes the lead at 67% of firms expecting to grow there. Next up is the water/wastewater/stormwater market, followed by the health care market. Firms can remain flexible and be ready for a market shift given the election year and the global pandemic. Market research is always important, and now proves this notion even more.

Tracking the Hit Rate

The Clarity report shows that there’s room for improvement in how firms can use hit rate as a valuable metric. The six-year trend has varied from a 40% - 50% hit rate. Recently, more small and medium-sized firms have formalized a go/no go process, but consistency may be the biggest challenge. Formalizing the system can streamline processes, dedicate resources effectively, and drive the hit rate up. Firms should push business development teams to focus on quality of pursuits, rather than quantity. This is even more important when resources are limited to avoid burnout.

Bringing in the Work

As seen in the 41^st Annual Deltek Clarity report, most roles within a firm have some level of responsibility for business development. Executive teams take the lead on the responsibility along with business development staff if that is an option. Marketing groups seem to lead some efforts and the seller/doer model is common in A&E firms. Regardless of who is bringing in the business, only 41% of firms have a formal business development process. Streamlined processes could ensure teams are working efficiently and communicating effectively.

As part of broader marketing efforts, the study asked about marketing techniques for the first time. The survey showed social media posts are the primary marketing technique used by 87% of firms. Traditional trade shows and exhibits are a primary technique for 65% of firms. From there, thought leadership and content marketing are of importance as this showcases the industry experts. This will be a good one to track year after year to see where the trends take us. The survey also asked about the importance of these techniques over the next five years. Social media remains at the top, followed by thought leadership. Trade shows and exhibits surprisingly bump down to the number four spot. In today’s marketing, focusing on your online presence is even more critical.

The Outlook for Business Development

Change brings opportunities. Now more than ever, business development teams should concentrate on strategic planning to narrow in on how to refocus existing business opportunities and develop new business prospects. Firms focused on being flexible and adaptable will continue to flourish in our ever-changing world.

Many students started the new school year with digital learning. As parents navigate the most efficient way to support their children during the school day, we have launched a digital learning series to help both parents and students. Follow along for technology tips and tricks as families adapt to this new environment. This addition to our series features Google Slides. 

Creating Presentations in Google Slides

Many students across various grade levels are tasked with creating presentations as part of their assignments. There are several programs to choose from, but two of the more popular ones are Microsoft PowerPoint and Google Slides. Google Slides is gaining popularity within school systems. Check out this video to learn about time savers, such as master slides, as well as some tips that can improve the presentation creation experience.

Get Prepared for Digital Learning

We hope you found this vlog in our series helpful. Templates and shortcuts can make better use of time when creating Google Slides and PowerPoint presentations. Therefore, this automation can be beneficial for both students and parents. If you have a technology topic you would like to see covered in the digital learning series, let us know.

Technology is something that all firms must embrace to stay competitive. Project based firms both large and small especially benefit from investments in technology. According to the results of the 41^st Annual Deltek Clarity Report, A&E firms understand the necessity of technology yet are primarily applying it to project execution and management as part of strategic plans to gain a return on investment. The report also addressed challenges to the adoption of technology and the initiatives to overcome these challenges.

Applying Technology Trends

Based on Clarity results, A&E firms have identified the value of applying technology to their core operations and have invested in solutions that streamline project execution (60%) and project management (59%). Nonetheless, investments in other integrated functions like business administration, human capital management, resource and financial management all have shown modest declines year-over-year. With projects as the focal point for A&E firms, they have yet to take advantage of technology for integrated administrative functions. Not only can these technologies improve business processes, but they can also attract new employees with a forward-thinking attitude.

Technology Trend Challenges

The Clarity report showed the ranking of the top technology trend challenges facing firms in an upcoming three-year period. The challenges were like those from last report, with the top three being: 1. cost of technology, 2. prioritizing which trends were most applicable to business, and 3. employee education on trends and their application to A/E/C. However, this year firms appeared to be less challenged by a lack of time to invest in learning about technology trends, and more due to the lack of a champion to lead a technology initiative.

Emerging Technology

As part of the study, firms were asked to identify the importance of emerging technology to their business. The Internet of Things (IoT), geo location and augmented/virtual reality were chosen as the most important emerging technology. Though not at the top, artificial intelligence (AI), machine learning and wearable technology saw a considerable increase from last year. It is interesting to note that larger firms showed a broader focus on and higher interest in emerging technology trends.

Strategic Plan for Implementing Technology

In the survey, 73% of respondents indicated that creating a strategic plan for implementing technology trends was a high priority. Educating staff on technology trends is key to moving the initiative forward. Looking at the Clarity report’s top technology trend initiatives, businesses want to identify and develop subject matter experts to help with deployment and adoption within their firms. Businesses are also prioritizing the development of budgets for investments to manage costs.

Overcoming the Digital Transformation Dilemma

As seen in the 41^st Annual Deltek Clarity report, while some A&E companies are slow to accept technology, a greater openness to adoption and investing in solutions that will streamline business processes will bring forward a digital transformation. Projects will be delivered, and businesses will operate more efficiently. In the end, customers will be satisfied thus protecting the bottom line.

As a Deltek Partner, Full Sail Partners looks forward to networking, teaching, and learning at Deltek Insight each year. However, due to current circumstances, this year’s Deltek Insight conference will be VIRTUAL and held on September 15^th and 16^th. Though the conference will look different as a virtual event, we know it will be a success. You may also notice that the dates are slightly earlier in the year than in years past. One benefit to that is having more time to incorporate new initiatives as 2021 nears. Even if your home or office may not look like a Gaylord resort, you will want to participate in all aspects of this FREE virtual experience. Let’s take a look at some of the incredible reasons why you should attend Deltek Insight this year.

Expand Your Understanding

Deltek’s product line up is beneficial to professional services firms. Technology has truly helped firms continue operations and keep business flowing this year. Deltek products have played a vital role in that. The robust systems can streamline processes and increase efficiency for your teams. Conference sessions will help you better understand the many areas of Deltek. In addition, you will learn about many exciting features as firms upgrade from Deltek Vision to Vantagepoint and as Deltek enhances other products.

You will have ample opportunities to meet with Deltek experts throughout the conference. In addition, our experts at Full Sail Partners will be available at our virtual kiosk. We will have Rick Childs, Scott Seal, Scott Gailhouse and more to answer your questions about the finance side of Deltek; Kevin Hebblethwaite and Lindsay Diven will be online to cover CRM topics; and Rana Blair will have Resource Planning covered! Additionally, if you have questions about the transition from Deltek Vision to Vantagepoint, we have that covered as well.

If you need a little more help with a certain area, you can meet with a Deltek expert who can assist you. “Meet the Experts” is a 30-minute 1 on 1 session with a Deltek expert. These meetings are first come first serve and the slots fill up fast. Getting one on one expert advice provides new insight on your products and is another great reason to participate in Deltek Insight. For more information about these sessions click here.

Be Inspired

Deltek has secured some strong keynote speakers. As our business environments shift, you will want to hear the experiences and advice of Dr. Shirley Davis, Mike Robbins, and Mike Corkery. Here is a little about each:

• Shirley Davis is a diversity & inclusion thought leader who will talk about embracing workplace diversity. She will share tips on how to work effectively in a diverse environment and manage workplace conflict.
• Mike Robbins, host of this year’s Deltek Insight, will take the reign on navigating attendees through Deltek’s first-ever virtual Insight. He will also share his perspective on managing stress and enhancing mental and emotional well-being.
• Mike Corkery, President and CEO of Deltek, will speak about persevering through uncertainty. He will share how Deltek has enabled customers to continue their success and address questions from attendees.

Network the 2020 Way

Everyone has had a different business experience than originally planned for 2020. Learn from each other and grow your skillsets as you talk with industry peers. Sponsors will have virtual kiosks so be sure to stop by each one! Be on the lookout for other networking opportunities as Deltek Insight nears.

One way to get some visibility is to shine on Deltek Project Nation’s Got Talent. This attendee participation event gives you the microphone and an opportunity to showcase your skills for a chance to win a $2,500 cash prize plus a $2,500 donation to a Deltek charity of your choice. Bring your talent on this one - singers, dancers, comedians, contortionists, and more! Submission deadline is August 21^st, so get your acts in!

Register Now for Deltek Insight 2020

There’s so much to look forward to with this year’s virtual Deltek Insight. Be sure to register NOW for this FREE event! You can network with industry users, learn from the experts, collaborate with peers, and get a stronger grip on the Deltek ecosystem.