Using Proper Data Analysis to Drive Business Development Decisions
Many firms have a plethora of data regarding existing clients, prospects, and wins and losses just sitting around being underutilized or possibly not being used at all. So, what should these firms be doing with all this data? Well, this significant information needs to be analyzed to create actionable insights which will help drive business development decisions. Here are some thoughts to ensure a proper data analysis.
Reports Don’t Equal Analysis
Reports are pretty and give you an easy view of your data. The line goes up and you smile, the line goes down and you frown. However, quickly glancing over these reports doesn’t actually answer why these are the results you see?
Analyzing means taking those results to the next level and learning why these are the trends your firm is experiencing. You must ask the right questions to find answers in your data and then form a hypothesis to test your data against. This will allow you to find the reason behind your numbers.
Using Analysis to Achieve the Real Goals
As simple as this sounds, getting the right information from your data analysis can affect achieving your firm’s goals. To make actionable decisions, the goals of the business must be what drives your measurement strategy. Using the correct data analysis technique requires that you know what questions you’re trying to answer.
Think about it, generic questions tend to lead to generic answers. To determine what you’re trying to figure out from your data analysis, you’ll need to have clear objectives provided by the firm’s stakeholders. Without having a specific question to answer, you won’t get a clear answer.
Creating Metrics That Promote Action
Communicating the results of your analysis in a way to create actionable insights can often be difficult. It doesn’t have to be when the results of your analysis answer the questions that have been established by the business objectives. Therefore, communicating actionable insights requires being able to quantitatively measure the success of the plan you recommend.
The findings of the analysis should drive the development of key performance indicators (KPIs). With these KPIs, the company knows what quantifiable objectives determine the success of the business. Keep in mind, your KPIs need to be realistic based on your data.
Good Data in Equals Good Data out
Collecting the right data and maintaining it is the most important part of data analysis. For project-based firms, projects are the lifeblood of the business. Winning more projects is essential to generating more revenue. As a result, discovering key project related data from your analysis is integral to creating compelling proposals that win new business.
Making Data Work for Your Firm
To learn more about project data collection and maintenance best practices, make sure to attend this year’s SMPS Pacific Regional Conference and the Southeast Regional Conference. Lindsay Diven, Full Sail Partners’ Senior Consultant, will be presenting a session titled, “Develop Your Data Collection & Maintenance Program – No CRM Needed” to address this specific topic. Let your data work for you.



Full Sail Partners, a Concur and Deltek Platinum Partner, is pleased to announce the addition of
Many firms in the architectural and engineering (A&E) industry are using mergers and acquisitions (M&A) as a strategy to grow. As discussed previously in a 
Full Sail Partners, a Deltek Platinum Partner, is excited to announce that
With all the hot topics of last year, we thought it would be interesting to see which ones were valued the most by Deltek Users. To figure this out, we compiled a list of the top 10 read Full Sail Partners’ blogs of 2017. From finance, to marketing, to HR, to project managers, it seems that we offered a little something for everyone. Let’s check them out:
Mergers and acquisitions (M&A) in the architectural and engineering (A&E) industry are on the rise. Unfortunately, many firms are not prepared to successfully implement the M&A process. With an acquisition, it is imperative that the “buying” entity have a well-defined set of procedures to easily onboard the incoming firm. In the case of a merger, all involved firms would need a set plan which would dictate the transition to a new firm. However, first a firm must decide the direction it will take regarding the M&A process and evaluate how it will affect the current organization’s structure.
“Project Controls” are formidable words, ones that are necessary for successful project outcomes. Those of you who have used Deltek Vision for many years may recall that “project controls” remain at the core of the Vision system and are the datacenter for all other Vision applications such as billing, CRM, proposals, resource planning, and time and expense. Fortunately for Vision users, accessing project controls has gotten a lot easier with Deltek iAccess.
2017 was a banner year for Deltek users with so many amazing new service offerings coming available. Each of these solutions was designed with users in mind to create a more streamlined business operation. From improved user interfaces to near instantaneous data transfers, Deltek users now have an array of options to get their work done faster and more efficiently.
After the ball drops every New Year’s Eve, the song “Auld Lang Syne” triggers everyone to begin a personal reflection of the past. Similarly, at the end of a year and on a professional level, business development and marketing professionals should look back at the previous year and evaluate the results of their efforts. How they use this information will help them strategize for the following year and improve upon performance. Here are some New Year’s resolutions that business development and marketing professionals should make to get the most out of next year.
With the New Year approaching, it is a fitting time for accountants and project managers to review the previous year and identify areas of improvement. While we usually think of New Year’s resolutions for our personal lives, there can also be professional ones. Let’s take a look at some of them.