Full Sail Partners Blog (33)

For several years, Full Sail Partners has offered a variety of Blackbox Connectors to integrate Deltek Vision and Vantagepoint with many different 3^rd party software packages. There are solutions for marketing/business development, finance, project management and leadership. Depending upon their specific needs, our Blackbox Connectors have been able to help firms save much time and money. Now with advancements in our technology, we can provide even more benefit to our clients. Let’s check out what has happened with the Blackbox Connector to make it even better.

In the Beginning

The first version of the Blackbox Connector necessitated facilitating structured point to point connectors with rigid workflows for operations that could not be modified if requirements fell outside of the predefined workflow steps. Changes were difficult and required developers to rewrite code on an instance by instance basis making customizations expensive for clients. Although the benefits of the Blackbox Connectors were worth the effort to clients, extending functionality or changing the manner in which data was transferred and specific actions in any given step was not as simple as we would have liked.

New Advancements in the Blackbox Connector

Version two (V2) has been crafted as a working tool set to allow developers to work with customers and their user story to rapidly build customer connections and workflows that meet the specifications of the individual organization’s requirements. Let’s say for example, connecting Deltek Vision and Concur, a client wishes to have additional steps taken to populate other list objects, or that in a Constant Contact campaign, a client would like to include additional customized data points held in custom grids or fields to facilitate the population routines of information in Constant Contact from Deltek Vision or in Deltek Vision from Constant Contact. The updated platform accommodates for customized mapping, transformation and translation so that data can flow between systems seamlessly and natively in near real-time.

Continued Benefit from Using a Blackbox Connector

V2 of the Blackbox Connector opens the doorway to enterprise class customizations to existing connectors as well as the development of new connectors. We can now quickly respond to changes to Deltek, for example, the upgraded Vision product, Vantagepoint, with painless transitions and minimized service interruption. Furthermore, as new versions of products become available, V2 will easily enable us to provide clients with whatever capabilities they desire keeping them running efficiently and successfully.

Over the past decade, email marketing has become a leading channel to generate brand and product awareness. Even better, unlike snail mail, marketers are able to get actual information about who opened the email and who followed the call to action. As a result, marketers can quickly determine what messaging is resonating with their target audience. Let’s take a look at some of the things you can do to increase the effectiveness of your email marketing efforts.

Use a Good Sender Name

Having a good sender name is extremely important. People are less likely to open an email that comes from a “no-reply” sender name and email address. Instead, use a sender name and an email address that the recipient might recognize. For example, if you’re emailing existing clients about a new product offering, consider using the name of their account representative from your company.

Have a Strong Subject Line

Upon receiving an email, the recipient usually looks first to see who sent it and then reads the subject line. The subject line can be the determining factor as to if the email recipient will actually even open and read the email. Email subject lines should get to the point and not be too long.  Furthermore, clearly state what information you are sharing inside the email. Consider using triggers words like “sale” and “proven” to increase interest in your messaging. Lastly, always use the preheader text field that is available in all email marketing platforms. The preheader text provides a place to add a summary of the email.

Use Catchy Graphics

Graphics are an important element to an email. Maybe it can be something fun that relates to the messaging of the email or it might just be company logo. Graphics help break up the text and make the email less overwhelming to the recipient. Another type of graphic to consider is an emoji. Emojis have become very popular over the past few years and they are a great way to communicate.

Format and Layout

“The best email I have gotten is one that is a giant block of text,” said no one ever. For the messaging of your email, text should be short and broken up to make the email scannable for the recipient. Some ways to break up text are to use short paragraphs, lists and bullet points. As mentioned before, use graphics to help break up the text. Also, make sure the call to action is clear to the recipient. It needs to stand out and should clarify the next steps for the reader.

Test Different Days and Times

With a 40-hour work week, there are several days and times you can chose to deploy your email. By breaking up your target list of recipients, you can test several different days and times to send your email to determine which time is best. For instance, you might find that your targets are more likely to open emails in the evening. If this is the case and let’s say the email is going to several time zones, you may consider breaking up the target list by time zone and deploying the email to ensure all recipients receive the email in the evening of their time zone.

Segment Your Email List

One of the last things you want to do is send an email with irrelevant content to a recipient. If you’re promoting a marketing product, it is less likely that an accountant is going to find your information useful. Additionally, you do not want to be sending the same people multiple emails a week, especially with irrelevant content. This will likely result in high unsubscribe rates.

Start Improving Your Email Success Rates

Now to the most important thing…testing, testing, and more testing. A/B testing is a marketer’s best friend. A/B testing involves creating two different subjects, graphics, messaging, and format/layout to determine what resonates with your audience. Once you have created two versions, segment your target list in two and send one half one version and the other half the other version. Then sit back and start to compare the success of each email to determine what increased your email success rate.

Projects are the life blood of the AEC industry. Efficiently run projects yield the most revenue and are thus essential to firm success. Fortunately for these firms, Deltek Project Information Management (PIM) provides project management and collaboration tools designed to help employees access critical project information and keep teams connected throughout the entire project lifecycle. Let’s check out what PIM can do for your firm.

Access All Project Emails in One Place

Employees spend 2-3 hours per day on average on email related activities according to a study by Dr. Michael Einstein at MESMO Inc. With Deltek PIM, project employees can easily add project related emails and communications into one central location allowing all project employees visibility into all email communications. Now hours are no longer lost managing and organizing project emails from other sources, since PIM provides a central location for the most up to date project emails. Project employees can utilize PIM to improve productivity, not impede project progress.

Simplify Document Management

Deltek PIM helps firms maintain hundreds of files across all aspects of their business in one location, giving companies the organization and intelligence to run their business smarter. All drawings, correspondence, and submittals are accessible by all team members at any time. Even more, PIM allows project teams to share large files in the office or with external team members while maintaining security and control. With PIM, there is no more worrying about setting up accounts or dated FTP sites so deadlines remain on track.

Take Information Management to the Next Level

Most importantly, Deltek PIM integrates with your Deltek ERP solution to improve how your firm manages schedules, budgets, resources and files for every project. Furthermore, PIM enables project teams to manage project documents while in the field. As a result, project employees can stay on top of everything that has been done or needs to be done at the site including uploading site photos, managing inspections, updating punch lists, and more with mobile access.

Make More Revenue Using Deltek PIM

Deltek PIM offers firms the chance to stay organized and run projects more efficiently. With PIM, team members will have access to all important documents with up to date details in one place throughout the entire project lifecycle. Therefore, project managers can ensure their projects are completed on time and on budget. How can PIM help your firm?

At the beginning of 2019, Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB) jointly implemented the Accounting Standards Codification (ASC) 606, Revenue from Contracts with Customers. Essentially, ASC 606 now requires forms to recognize revenue from contracts with customers when goods or services are transferred. For professional services firms that use their expertise to sell their time, this has a significant impact on how firms recognize revenue.

About FASB ASC 606

With the new guidelines in ASC 606, firms must recognize revenue in their income statement during the period in which the revenue is earned and not when it is billed. Since professional services firms manage projects that can span across multiple periods, they might not bill until the project is complete. As a result, firms must use a form of percent complete for the project to determine how much revenue to state on their income statement for that period. For example, if during a specific period a firm completes 25% of the project, they must recognize 25% of the revenue that will be earned from the contract for that period.

There are three distinct ways to calculate percent complete:

1. Billing Percent Complete
2. Financial Percent Complete
3. Physical Percent Complete

Billing Percent Complete

Using billing percent complete is the most common method. Typically, this is driven by the project manager during the invoicing process. There are two options:

• Overall percent applied to the total contract value
• Percent complete by phase used to invoice based on the various components of scope/deliverables and these phases are broken down using either internal or external contract value

For many firms, this also drives revenue or earnings. Furthermore, it is recommended for people to review the current FASB 606 regulations. This will explain why earning what you invoiced may not be an acceptable solution any longer.

Financial Percent Complete

Another common technique is the financial percent complete. The formula for this method is job to date/job to date + estimate to complete. This indicates how much of the total estimate at completion has been spent or burned. When applied to the contract value, we can calculate revenue. Deltek Vision can facilitate this calculation using Resource Planning.

Physical Percent Complete

Lastly, physical percent complete can be utilized. This is usually calculated when the user or project manager has entered and can provide the following:

• Compared to financial percent complete, indicated whether the project’s progress is tracking with the financial burn
• When begin to drive earned value
• Have control earnings based upon contractual stipulations such as deliverables which can accelerate or slow down earnings and at the same time drive Work in Process (WIP) in tandem but that is separate from invoicing

Which Form is Right for Your Firm?

Let’s do some homework. Using a project your firm is executing, calculate/stipulate all three forms of percent complete and compare them. Then write a business case elaborating on the project’s health from these three statistics. You might surprise yourself with the results.  

Measuring your firm’s achievements and shortcomings are important to ensure continued future success. However, many firms are unsure of what factors indicate the health of their business. Also, some firm leaders believe one indicator, such as financial reports, is more important than other areas like talent management. Well, that is not necessarily the case. Let’s take a look at some of the indicators your firm should use to make informed decisions to improve business performance.  

Employee Recruitment and Retention Rates

One of the largest factors affecting the growth of architectural and engineering (A&E) firms is human capital management. Having the right people working on the right projects has a significant impact on the profitability and overall success of an A&E firm. From highlighting experienced staff members during the RFP process to actually delivering the project, talent affects all aspects of your business. Looking at recruitment rates, employee turnover rates and several other talent management metrics is essential to evaluating and measuring success.

Measuring Business Development

Wasted time on winning new business is very costly. Measuring win rates, revenue from top clients and net revenue growth will prevent wasted time. For some, this seems like a logical thing to measure, but many firms don’t track this information and they should. If you’re tracking these numbers and they continue to decline, then you know you have some major issues. You can quickly change this trend by evaluating what types of projects you’re winning and losing, and why.

Financial Metrics

Without a doubt, financial metrics are extremely important. Knowing things like total employee cost, overhead rate, and total payroll multiplier are necessary to keeping your finger on the pulse of your business. Diving deeper, measuring performance using metrics like operating profit on net revenue, utilization rate and the net labor multiplier from previous years can provide a clear picture of the performance of your firm. If these numbers slip in a negative direction, other metrics mentioned in this article could provide useful insight.

Overlooked Technology Needs

Historically, the A&E industry has been hesitant to adopt new technology. As a result, firms continue to use outdated technology that lacks the abilities to keep up with the changing A&E industry. This has become the number one hurdle for little firms to keep up with larger and faster growing firms. A&E firms need to evaluate their current technology.  Are your systems connected or is there a lot of manual entry from one software tool to another? Is your software up to date? Being behind on technology can greatly hinder your ability to even measure performance indicators.

Comparing Your Firm to Others

Ok, let’s assume your firm will measure these metrics and keep track of them. Even better, it will use current metrics and compare them to historical metrics to notice trends. However, does it compare itself to other A&E firms to determine where it stands in the industry? Well, it can. Make sure to download the Deltek A&E Clarity Industry Study to see how your firm stacks up against your competition. The Deltek A&E Clarity Industry Study is created in collaboration with ACEC, the Association Consulting Engineering Companies Canada, SMPS and AIA. The data collected comes from 386 US and Canadian firms and draws from over 250,000 data points.

When you are determining what marketing techniques are going to be the best for your company, there are some important things to consider. It’s common for business owners to cast a wide net in their initial marketing plan, throwing everything they can against the wall to see what sticks. However, continuing to throw money at a marketing strategy that is not generating conversation will result in loss of revenue and time. Fortunately, there are ways that you can avoid this by tracking the success of your marketing techniques and being able to adjust the ones not yielding results.

Website Analytics

Let’s start with one of the easiest and most common methods of tracking marketing success: website analytics. Utilizing this method, you can see who is coming to your site and from what sources. This lets you know which marketing tactics are creating the most clicks and how those clicks could be converted into leads or sales. A lot of website analytic tools are easy to setup and simple to use.

Email Outreach

Email marketing is easy to track and measure. Most email marketing platforms offer a host of data that will help you gauge the efficiency of your email campaigns. Your task is to find those metrics that best suit your email marketing goals and to keep an eye on them. There are many different things that are important to look at when it comes to the success of email marketing. Deliverability, open rates, click-through rates, conversation and bounce rates. These all can give you a better idea of how your email marketing campaign is going.

Phone Tracking

Call tracking is one of the most effective ways to evaluate lead generation sources. By taking advantage of call tracking technology, you can see what marketing ventures are generating the highest number of phone calls. This gives you the opportunity to keep track of who is calling from where and gauge where your budget is best spent.

CRM Tracking

Customer Relationship Management (CRM) helps sales staff stay organized and track marketing campaign results. Using a CRM software, sales professionals create profiles for each prospect including name, company, phone number, lead source, and any other relevant information. CRM platforms not only lead the way in tracking initial marketing efforts but continue to serve in following the future of client dealings.

Save Time and Effort by Tracking Marketing Success

Tracking marketing success is quite effective when using the right techniques. You can learn what works and what doesn’t when marketing to contacts to create more business and ultimately generate more income for your firm. Using a tool like the Deltek CRM, you can easily.

With growing global political tensions, trade wars and volatile markets, one would assume that mergers and acquisitions (M&A) activity would slow down. However, this has not been the case.  As a result of US tax reforms and a reduction in the US regulatory climate, firms are retaining larger amounts of cash reserves. Furthermore, according to a recent Deloitte survey, M&A activity will continue to increase throughout 2019. Here are some reasons for this trend.

Need to Diversify

Architecture and engineering (A&E) firms must diversify their service offerings to continue to win new business. Diversifying in the A&E industry is usually in reference to purchasing or merging with another firm that has a different set of skills. For instance, an engineering firm specializing in soil science has a desire to offer a different service like water control which requires it to acquire or merge with another firm. Therefore, M&A activity will continue to grow to meet these needs. 

Generate Firm Growth

Historically, firms have used excess cash flow to pay down debt, purchase shares back or simply retain cash reserves as a backup. However, A&E firms are now finding that acquiring another firm is a simple and lucrative way to grow business. Essentially, this allows a firm to increase its market share and acquire a competitor’s client base.

Demographics are Changing

Many A&E firms are private companies owned by baby boomers. These owners are starting to look for an exit strategy, and an easy solution is to put the business on the market. By doing so, owners can request for bids to purchase their firms and obtain a fair market value. As a result, owners can capitalize on their success and enjoy retirement with a nice-sized nest egg.

Preparing Your Firm for a Merger or Acquisition

A&E firms desiring to take the M&A path need to make sure they have their internal records clearly documented. This includes providing understandable project financial reports, presenting any risks a buyer should evaluate, and having records that are easily auditable. Lastly, and probably most importantly, firm leadership should communicate their intentions and the expected results of the merger or acquisition with their employees. Is your firm ready?

In essence, a User Interface (UI) guides users – it is a chain of screens, pages, buttons, forms or any visual element that interacts with a user. It may prompt the user to seek further information, navigate the site, make a registration or purchase decision with a series of clicks. Having a good user interface can ultimately change the way you work and process information for your business. There are many different aspects that a UI can offer to make things more efficient, quicker, and easier to understand.

Clarity 

Clarity is one of the most important elements of a user interface design. The whole purpose of a UI design is to enable people to interact with your system by communicating meaning and function. Clarity throughout the application can make this easier and more efficient. One great way of simplifying an interface is to use whitespace which breaks up the content and allows the user to concentrate on the important areas.

Presentation

An interface that is poorly designed can drive incoming traffic away and leave a bad impression. Features such as attractive branding, color scheme, layout, graphics, tabs and other tools make a great design that users will want to utilize. You want the UI to look good while still having the right features to work well keeping users satisfied.

Easy-to-Decipher

Easy-to-decipher and consistent navigation that is simple to locate and browse through is the basic requirement for a good UI. If the navigation is complex for a user to work with, there is no way they will want to spend more time trying to figure it out. One way to make things better is to make buttons and options more easily recognizable by using the icons the users expect to see. A good example is the trash can as most users will understand what this does without further explanation.

Functional

In the end, it is all worthless if the UI’s functionality is not up to speed. A quality User interface focuses on making the user interactions simple and efficient. Having such a user interface can go a long way in ensuring an exceptional user experience. Every single second a user spends on the interface is directly attributable to the functionality of that UI.

Make Sure Your User Interface is Exceptional

The User experience is tantamount to business success, and the User Interface is the most significant touch point for your users. If your UI is user friendly, it will be used repeatedly increasing your business productivity. Without a quality UI, the opposite is true, and that is why having a good User Interface matters.

Do you have an idea that hasn’t been done before? Full Sail Partners can leverage our expertise to help build a custom solution to your specifications. Just let us know what you have in mind and be as detailed as possible. It will be worth the effort since it will expedite getting your project to reality. Here’s all you need to do:

Go to Our Website

First off, just go to the Full Sail Partners website then click on the Services tab. Next, click on Deltek Product Solutions. At the bottom of that page, we have a link for “contact us today” for unique business needs. Just click there and it will bring you to the list of questions to help us understand how we can help.

Motivations for the Custom Solution

The first few questions let us know the gist of your idea including the type of project you have in mind. Is it report driven, data driven or something else? What has brought you to needing this custom solution? Finally, are there certain necessary components that need to be part of your custom solution?

Give Us the Details

We want to understand exactly what you are looking for with your idea. So, in this next part we need as many details typed into the box as possible. Also, we want to know if your Deltek Vantagepoint or Vision is hosted or if you are maintaining it on site. Full Sail Partners does Vision hosting, therefore if you are one of our clients already that is even better.

Send Screenshots

Lastly, screenshots of what you are looking to accomplish are a big time-saver. They give us a good visual of what you have in mind for your custom need. There are directions provided to help you get that screenshot to us. If there are any additional mock-ups or samples of your idea, send those to us as well.

Submit and Full Sail Partners Will Get Right on It

Custom solutions are available for Deltek Vision and are becoming available for Vantagepoint to help your firm get the most out of your ERP solution. The process is easy and the effort very worthwhile. We are looking forward to seeing what out of the box ideas your firm has today!

For those of you reading this, I’m glad that you have a desire to expand your knowledge. While you might be a great accountant, business development person, project manager, HR professional, or C-level executive, you might not have a high level of IT knowledge. Yet, you are the professionals that must use your company’s business software solutions. Therefore, you need to ensure these business solutions are allowing you to be more productive. So, let’s see if your current business software solution is a quality one or not.

Simple to Understand

This sounds like a no brainer-but how simple is the software solution you use? Simplicity is more than a friendly user interface. When thinking about simplicity, you need to imagine inputting data and extracting actionable information.

Even more, it means being able to share information with others within and outside your firm. Taking this further, how many clicks does it take to get to your destination? And let’s not forget being able to easily obtain support from the software provider with quick resolution for your problem.

Pleasant User Interface

Software companies have entire teams of professionals dedicated to human-computer interaction, or in other words, how humans interact with machines. A quality user interface does make a software solution simpler, but more importantly, it entices users to want to use the solution. A software interface should be visually appealing and provide an intuitive environment. The better the user interface, the more likely employees will adopt using the software.

Integrates with Other Software Solutions

The fact of the matter is that businesses usually use more than one software to deliver services. For example, business intelligence (BI) software, like Entrinsik’s Informer BI tool, is becoming a leading software product used by companies to better analyze data. However, a core software must be able to integrate with a BI software to be able to extract the data.

Moreover, businesses also often use piecemealed together systems that are created as a business grows and/or a new gap needs to be filled. As a result, these individual solutions must be integrated together so they can communicate. If they are not integrated, employees will then have to manually input information from one system to another which waste time and is more prone to errors.     

Get Your Job Done More Efficiently

Does your current solution meet the needs of your business? Does your software help you better serve your clients and streamline your business processes? Lastly, will the software solutions you use be able to grow with you and your firm? If the answer to any of these questions is no, let Full Sail Partners help!