Full Sail Partners Blog | Michael Kessler, PMP

At the beginning of 2019, Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB) jointly implemented the Accounting Standards Codification (ASC) 606, Revenue from Contracts with Customers. Essentially, ASC 606 now requires forms to recognize revenue from contracts with customers when goods or services are transferred. For professional services firms that use their expertise to sell their time, this has a significant impact on how firms recognize revenue.

About FASB ASC 606

With the new guidelines in ASC 606, firms must recognize revenue in their income statement during the period in which the revenue is earned and not when it is billed. Since professional services firms manage projects that can span across multiple periods, they might not bill until the project is complete. As a result, firms must use a form of percent complete for the project to determine how much revenue to state on their income statement for that period. For example, if during a specific period a firm completes 25% of the project, they must recognize 25% of the revenue that will be earned from the contract for that period.

There are three distinct ways to calculate percent complete:

1. Billing Percent Complete
2. Financial Percent Complete
3. Physical Percent Complete

Billing Percent Complete

Using billing percent complete is the most common method. Typically, this is driven by the project manager during the invoicing process. There are two options:

• Overall percent applied to the total contract value
• Percent complete by phase used to invoice based on the various components of scope/deliverables and these phases are broken down using either internal or external contract value

For many firms, this also drives revenue or earnings. Furthermore, it is recommended for people to review the current FASB 606 regulations. This will explain why earning what you invoiced may not be an acceptable solution any longer.

Financial Percent Complete

Another common technique is the financial percent complete. The formula for this method is job to date/job to date + estimate to complete. This indicates how much of the total estimate at completion has been spent or burned. When applied to the contract value, we can calculate revenue. Deltek Vision can facilitate this calculation using Resource Planning.

Physical Percent Complete

Lastly, physical percent complete can be utilized. This is usually calculated when the user or project manager has entered and can provide the following:

• Compared to financial percent complete, indicated whether the project’s progress is tracking with the financial burn
• When begin to drive earned value
• Have control earnings based upon contractual stipulations such as deliverables which can accelerate or slow down earnings and at the same time drive Work in Process (WIP) in tandem but that is separate from invoicing

Which Form is Right for Your Firm?

Let’s do some homework. Using a project your firm is executing, calculate/stipulate all three forms of percent complete and compare them. Then write a business case elaborating on the project’s health from these three statistics. You might surprise yourself with the results.  

2018 was a banner year for mergers and acquisitions (M&As) across the A&E industry. If trends continue, 2019 should be even better. So, what is the driving force behind this increase in deals? Let’s check out why firms want to make these big changes.

Buying for Geography

Firms are wanting to expand their footprints. In many cases, a firm entrenched in a state or region has a desire to expand its services and brand to new territories. In some instances, this is driven by their clients who insist on a physical presence in order to win work. Additionally, there is an advantage to acquiring a firm in a desired territory since it comes with a backlog to help in absorbing the cost of becoming established and selling new work.

Buying New Disciplines

Often in tandem with geography there is a desire to grow a firm’s offerings and skill sets. This can be addressed in one of two ways:

1. Acquiring a firm with parallel disciplines that are in different market sectors
2. Acquiring a firm with a completely different discipline base

Both instances provide the opportunity for cross selling and talent development.

Acquiring the Competition

Another common occurrence in the M&A world is acquiring competitors. Simply, it’s a great way to see immediate market growth. When acquiring the competition, there is the option to absorb staff into your firm’s current workforce. Therefore, the need for acquiring resources can lead to buying the competition.

Selling to Private Equity

Another trend is selling to private equity.  This allows the firm being acquired to continue operating as is and use the infused capital to hire new talent or purchase assets, or to buy out members of the existing ownership looking for an exit strategy. Selling to a private equity group doesn’t come without its challenges though. These purchases often require a material change in accounting practices and reporting, and new ownership doesn’t always understand the operation or industry. In addition, follow on sales between equity firms are always looming.

What’s Your Firm’s Reason to Go Down the M&A Road?

Each firm has its own reasons for choosing to go down the M&A road. Is 2019 going to be the year your firm makes a move to gain a better hold in the A&E industry? If so, remember that it is always recommended to seek outside parties to help with the technical aspects of the M&A process.

For professional services firms, having the right project lifecycle is essential to having a profitable company. Even more, the processes that drive your firm’s project lifecycle must be in sync with the systems you use to manage them. There are several stages in the project lifecycle and evaluating your processes requires breaking down the steps. In this blog, we’ll look at the initial and most overlooked phase of the project lifecycle…winning the work.

Leads and Opportunities

Here’s where many firms go wrong when examining their project lifecycle…to start a project, you must first win the job. So, evaluating the lead to opportunity process is an essential component and must be considered in the project lifecycle.

When a new lead is acquired, it needs to be captured in a system that provides visibility to the entire company. As a business development person learns more information from the lead, it is input into the system and analyzed to see if the firm can meet the requirements to win the project. Once the decision is made that your firm can win the work then the lead becomes an opportunity.

If you are using Deltek Vision or Deltek for Professional Services (DPS), it is recommended that you create a “proposal project” to track the time to prepare the proposal. By using a proposal project, your firm will have the analytics regarding the cost of winning and losing work as well as the total cost of the business development efforts.

Fee Proposal Development

Developing the fee proposal is another important step to the business development portion of the project lifecycle. The fee proposal will eventually become the basis for the project budget. It will include what your firm is being paid for the various stages of the project. This may also include bonuses or penalties for meeting or failing to meet certain milestones.

It is recommended for Deltek Vision and DPS users to develop the fee proposal using the resource planning module. This will allow you to incorporate previous performance from similar projects to ensure you are charging the right amounts and including the correct milestones. Additionally, firms should continuously check the scope of work and make sure it’s in line with the fee proposal you are developing.

Fee Negotiation and Finalizing a Budget

Once the client indicates it has a desire to move forward with your firm, the fee negotiation and budget finalization phase of the project lifecycle begins. Things to keep in mind during this stage are possible changes to scope, schedule and fees. The budget created during this process will serve as the guide for the project manager to execute the work.

Next Steps to the Project Lifecycle

This blog discussed the business development piece of the project lifecycle. Remember that periodic reviews of your firm’s project lifecycle are a must to ensure that the process is still in line with how your firm has evolved. Stay tuned for more blogs about project execution and project closeout.

Mergers and acquisitions (M&A) in the architectural and engineering (A&E) industry are on the rise. Unfortunately, many firms are not prepared to successfully implement the M&A process. With an acquisition, it is imperative that the “buying” entity have a well-defined set of procedures to easily onboard the incoming firm. In the case of a merger, all involved firms would need a set plan which would dictate the transition to a new firm. However, first a firm must decide the direction it will take regarding the M&A process and evaluate how it will affect the current organization’s structure.

Navigating Forks in the Road for Your Firm 

There are many reasons a firm may decide to begin the M&A process. Each firm has its own vision for the future. On this path, there are 3 “forks in the road,” and a firm must choose one:

1. Absorbing the acquisition into an existing organization
2. Creating a new organization within an existing company
3. Creating a new company 

Making the Acquired Company Part of the Buying Company

Absorbing the acquisition into an existing organization is the easiest and most straight forward. This scenario is usually the result of a simple employee purchase. For example, a design engineering firm acquires a mechanical engineering firm. In this case, the incoming engineers are integrated into an existing profit center (department). They may have brought projects with them or are going to be staffed on existing projects. Since it requires no structural changes to the database, very little of any testing is needed. The focus would be more human resources related blending the culture of the acquired firm into the existing one. 

Making a New Organization within the Buying Company 

Creating a new organization within an existing company is most often the result of expanding service offerings. For example, a base building architectural firm acquires an interiors firm. If the firm’s current structure is studio based, a new studio would be required for the interior work. Under this scenario, a change to the existing structure is made that will require testing. This will include: 

• Cross Charging
• Overhead Allocation
• T&E group management 

In addition, reporting parameters need to be updated to ensure the new organization is included in all metrics and indicators. This will require reasonable lead time to do a test and final cutover. 

Making a New Company Altogether

Creating a new company by merging firms is the most common scenario, and regardless of the dynamics, is often driven by numerous outside factors such as: 

• Tax implications
• Buyout and payout provisions
• Currency requirements
• Country, state, and other municipal requirements
• Banking relationships
• Investment and or holding company requirements
• Professional licensing requirements 

In a merger situation, a change to the existing structure is made that will require testing. This will include: 

• Intercompany Billing
• Foreign currency management
• Consolidated reporting (in addition to the reporting parameter updates noted above) 

Additional factors that will need to be considered in risk mitigation are: 

• Rules defining internal pricing
• New currency being introduced into the environment 

This situation will require at least one test cutover and lead time needs to be considered during the process. 

Final Considerations for Mergers and Acquisitions   

Once you have selected which of the forks on the M&A road to take, the real work begins. Beyond the integration testing noted above, there are two other risk areas that must be considered. 

1. Data import
2. Revenue management 

Regardless of which direction your firm chooses to take in the M&A process, Full Sail Partners can offer consulting from subject matter experts. Contact us and we will be happy to help. You don’t have to walk alone. Additionally, we will be at the 2018 Southeast States M&A Symposium in Miami, Florida on January 24th and 25th. 

With the New Year approaching, it is a fitting time for accountants and project managers to review the previous year and identify areas of improvement. While we usually think of New Year’s resolutions for our personal lives, there can also be professional ones. Let’s take a look at some of them.

New Year's Resolution for Accountants

For accountants, it’s all about preparing for next year and making changes that streamline and automate processes. Here are the top five resolutions for accountants:

1. Examine the current revenue/earning methods and determine if the firm is in compliance with FASB 606
2. Take a hard look at the organizational structure to determine if changes need to be made
3. Clean-up the firm’s chart of accounts and overhead projects
4. Define the differences between a project administrator and a project controls role
5. Try to learn more about challenges the accounting team experiences and create solutions

New Year’s Resolutions for Project Managers

Project managers must consider how to evaluate the success of projects and how to better manage them. Here are the top five resolutions for project managers:

1. Use the tools within the project management system to better budget and plan projects
2. Elevate the level of project review beyond invoicing to earned value
3. Better record and manage change orders
4. Build a work breakdown structure based on fee and scope
5. Encourage the team and peers to be timely in submitting time and expense

Start 2018 Off Right!

The New Year brings fresh opportunity to improve a firm’s operations and efficiency. Accountants and project managers must first take time to determine what areas need adjustment or refinement. Full Sail Partners can help! Let us conduct a Navigational Analysis to pinpoint those areas and start 2018 off right. 

As I travel around and work with clients implementing Vision Resource Planning, the issue of what makes a good project manager (PM) is often discussed. The PM track has always been perceived as a measurement of success in one’s career. As employees become more tenured within a firm, there seems to be a natural progression to the PM role. However, not everyone who is strong technically is able to effectively manage projects. Based on my experience, to be a good PM requires proficiency in certain key areas.

Scope Management

A good PM must be involved in defining the scope of the project and needs to play a role in the proposal process. Scope can be narrowed down to what has been promised to the client, or in other words, what is to be delivered. The various components of scope are usually defined and controlled by a project’s work breakdown structure and can include interim deliverables and milestones. 

Equally, if not more important, a good PM should be aware of what is not in the scope. Scope creep is the number one killer of profit. To avoid this, a good PM needs to be very familiar with what is in the contract and when to ask for change orders. 

Schedule Management 

Schedule is the order in which the scope needs to be delivered. This is also called a critical path which defines what and when things need to happen to ensure all interim and final scope delivery. A good PM needs to understand the concept of task dependency and how delays and disruptions can impact future delivery. Scope and schedule management work in tandem and scope creep can impact a schedule. 

Team Management 

A good PM needs to be a committed leader. While “leading by example” may seem cliché, it is a solid guideline to follow as a PM. Even more, a PM must make sure the entire team understands scope and schedule and will keep them inside the white lines to avoid scope creep. 

Financial Management 

To make prudent, yet quick decisions about the financial health of projects, a PM should be provided reliable data. A good PM should understand what indicators are needed to make this health assessment. I believe earned value is the best indicator. By comparing a project’s physical to financial percent complete, a PM and others can measure the “direction” that the project is heading. Once again, scope creep should easily be identified using this measurement.

Client Management 

The human component of project management can be challenging. A good PM should be able to make every client feel important while also filtering and prioritizing so that the scope, schedule and financial components of all projects are properly tended too. A good PM must also be effective in communicating scope creep to the client and should utilize the relationship to secure the change orders that are warranted. 

Quality Management 

Finally, a good PM must have his “hands” on the product whether it be a report, widget, skyscraper or bridge. He must have the technical knowledge to guarantee the product can pass inspections and be accepted by the client. He must also be able to trouble shoot issues, manage challenges that arise, and always be cognizant of the scope to ensure the work performed is within the contractual obligation to avoid scope creep. 

Are Your Project Managers the Right Fit? 

All the above must be considered to determine whether someone makes a good PM. A PM may not have mastered all areas, but needs to be effective in each. These key areas are interrelated and critical to one another. Strong technical knowledge does not necessarily translate to successful PM skills. How do your PMs stack up?

The following account is a true story. It begins with an AE firm recognizing the need for change in order to support its growth. This firm quickly realized that bringing disparate systems to one integrated platform like Deltek Vision was the fix they needed.

Here’s the firm’s story…

Identifying the Need for Change

Initially to manage its business, this firm was using several different systems that communicated poorly. Specifically, each critical function for the firm used a separate system which had its own unique database:

• Accounts Receivable – MS Access database
• Accounts Payable – MS Access and an outdated accounting program
• Project Management – Internally developed and managed databases, spreadsheets, and online systems
• Reporting – Internally developed and supported 

Desiring the ability to make better and faster decisions, the firm opted to move to a single enterprise-wide and industry-proven software platform. The move would allow this firm to streamline operations and reduce overhead time/costs by eliminating duplicate efforts and manual operations. The software of choice for this firm was Deltek Vision. 

Implementing Deltek Vision 

The implementation began with the drafting of processes using the project life cycle as a template. It was built to engage project managers earlier and more often throughout the entire process. Additionally, the firm recognized the need to ensure a budget could be developed using Resource Planning (RP). 

Having a budget became a requirement before a project could be initiated. As a result, the contract compensation was directly tied to the budget making routine maintenance integral to the project’s life. Furthermore, time charging, invoicing, and revenue recognition were not allowed without a project budget. 

The firm also sought to embrace the automation capabilities of Deltek Vision. Automation, of course, enabled the streamlining of processes. As an example, they decided to utilize invoice review automation to allow accounting to work in tandem with operations to deliver financial results. 

Most importantly, the philosophy around reporting changed dramatically. The firm now wanted to standardize reporting practices. Originally, employees had created and used their own desired data and had determined not only individual key performance indicators, but how and what those measurements were based upon.  

The Result of Choosing Deltek Vision 

I began working with this firm three years ago, and there is so much success to share: 

• Reduction of invoicing time
• Faster and more reliable monthly closes
• More and better insight into project performance based on standardized reports 

These are just a few of the identified areas where using Deltek Vision has improved this firm’s performance. In the end, using Deltek Vision, the firm has seen its overall financial performance improve. 

Advice for Implementing Deltek Vision 

Here are some tips to help ensure successful Vision implementations:

• Engage and work closely with a Deltek consulting partner like Full Sail Partners
• Plan, design and configure based on your firm’s unique requirements
• Testing, testing and more testing - both transactional and end to end
• Make necessary changes and continue testing
• Prepare for go live including preparing your staff with training  

So many people have suggested that I write a book about my travel experiences. After all, I average about 125,000 domestic miles each year and truly believe that, if I decorated my home with cheap hotel art and bolted down my television, my “layover” in Bakersfield, CA would be quite comfortable. Not to mention the miles and miles of test driving countless models of white cars you see in most hotel parking lots. Seriously though, I do love my job, and because it does require me to travel a lot, I have learned much and will now pass some tips on to you.

Complaining Gets You Nowhere 

I always try to remember to say “please” and “thank you” while mostly keeping my composure when the inevitable stressful situation arises. Gate agents, flight attendants and front desk clerks are simply messengers often delivering news that no one wants to hear. As a result, I make an effort to: 

• Collect a business card of a manager to let him know how wonderful his team was and how well they handled even the most frustrating of situations
• Send a note to corporate acknowledging the people that delivered great customer service 

These gestures usually ensure even better real-time service. In addition, knowing the management team at the properties you frequent establishes a good rapport and allows for them to proactively prepare for your next arrival being already aware of your preferences. 

Indirect Routes May Be More Direct 

I always consider different airports and frequently know the routes better than the airline representatives. Selecting an alternate airport can often be both cost and time saving provided you don’t mind a road trip. Also, choosing to drive between two clients within 250-300 miles is a good option which gives you the opportunity to stop and see new places. 

If you find yourself with an early flight on your return trip home, staying at an airport hotel is not only convenient but can be a cost savings. You can go ahead and turn in your rental car early and use a complimentary hotel shuttle. Most rental car companies will also drive you to your hotel if you just ask. 

Make Sure to Get Reimbursed for Expenses 

I have used many different expense report tools over the years beginning with the failsafe Excel and remember the days of sending my receipts via FedEx. Fortunately, I now use Concur Expense which is integrated into the Full Sail Partners’ Vision database using the Blackbox Connector. Concur makes filing expenses easy and streamlined. Using only my smart phone, I can take a picture, upload to Concur and complete my line item in seconds. 

Enjoy Your Travels! 

I hope that these tips will make your business travel a pleasure. I do strongly suggest you monitor your rewards programs to ensure you always receive what is due. Got to go, doors are closing, and it’s time for me to fly. 

There has been an uptick in interest recently from C-Level financial leaders to become more involved with the CRM functions within Vision. You may ask yourself why this new trend is occurring since the CRM module of Vision is for marketing and business development functions. The reason must surely be based on an informational need so that actionable decisions can be made.

CRM Information for Financial Leaders 

CRM databases are full of information to help the marketing and business development team drive new business. So, what information can provide financial leaders the insight they need to make better decisions?  

1. The Life Cycle of Projects – More often than not, a project is born during the opportunity stage. More specifically, the opportunity can trigger a promotional project and/or a resource plan. As a result, there are financial considerations that must be taken into account: 

• The numbering of both the promo project and the plan
• Determining when the pursuit trigger will need to include resources in the staffing heat map
• Figuring out the rate tables and a multiplier that are going to be used in the plan 

2. Pipeline and Backlog – A conversation that often occurs between a CFO and director of business development is about the movement of future revenue from the pipeline to soft backlog to hard backlog. This can result in some level of double counting and is especially prevalent in task ordering agreements or infinite deliver/infinite quantity (IDIQ’s). C-Level financial people need to be involved in the definition stage of how future revenue is separated and quantified.
3. Cost of Winning and Losing Work – Opportunities afford us the ability to track hit rates. These are metrics showing win/loss ratios and can be filtered by unique attributes that are meaningful to your organization. One suggested attribute to track separately is sole source versus competitive wins. From this metric, financial managers can begin to quantify and measure the effort that goes into these wins and losses. However, this requires creating a promo project once the decision is made to bid on an opportunity.
4. Utilization – Having the fluidity to evaluate time spent on a proposal is a value add. Moreover, C-Level financial types are also aware of utilization. By moving time from a promo project to a regular type project, the time moves from non-productive to productive. When we use Vision functionality to isolate proposal time on utilization reports, it provides insight into why employees are not being productive. 

Sharing Information Firm Wide

It’s always best practice to share important firm data with key individuals from all teams, but those people should also be able to find the information on their own. Like this new trend for financial leaders to learn more about using the CRM module in Vision, marketing and business development people also need to know how to access information from the financial side of Vision. Most importantly, everyone should be involved in the implementation of all Vision modules to ensure the initial setup, data structure and reports are valuable to the firm.

A KPI, or Key Performance Indicator, is a measurable value that demonstrates how effectively a company is achieving crucial business objectives. Organizations should use KPIs to evaluate their success at reaching targeted goals. Simply stated, KPIs provide your firm with metrics that compare budgeted amounts to the actual values. KPIs are no longer just for accounting and finance as they now reach deeper into a firm’s operational side examining marketing, business development and project management.

KPIs vs Traditional Reporting Methods 

Let’s take a look at how firms benefit from KPIs and how KPIs differ from standard reporting. A common reporting technique is to compare current profit & loss results to the same period the previous year, or to compare year to date then versus year to date for the current year. Budget data for one or both comparisons can be incorporated. Now, what if we graphed this information and included a desired growth line? We will then have a visual of actual performance in relation to a chosen measurement. This measurement will inherently become an indication of whether we are achieving our goals, and would allow us to be proactive in correcting potential challenges. 

Using KPIs to Measure Success 

As mentioned earlier, KPIs are not just a tool for the finance team. For example, a chief operating officer may not relate well to traditional financial statements and focusing on project related metrics would be more to his liking. These indicators can be project specific, relate to a grouping of projects, or be sliced and diced based on the organizational breakdown structure (OBS) or work breakdown structure (WBS). Click here to learn more about OBS and WBS.

In another scenario, a chief strategy officer believes there is a benefit from evaluating trending data regarding hit rates filtered by a predetermined criterion. However, we must keep in mind that unless a benchmark or some other distinguished metric is established, this may not result in a clear and meaningful measurement. 

Here are two examples of KPIs that have proven to be successful: 

1. Cost and Schedule Variance – Using Deltek Vision reporting, actual project cost performance index (CPI) and schedule performance index (SPI) is calculated and compared to an acceptable mean-variance.
2. Estimate at Completion (EAC) Analysis – This can be as simple as a two-column report showing EAC in comparison to the contract value. The criteria can also be set by contract type to “flag” anomalies that need to be further investigated. 

The Bottom-line on KPIs 

KPIs can be used company wide. C-level executives can look across client and project types and evaluate revenue multipliers or collections success. These same evaluations can be done at all levels across your enterprise from managers that are accountable for sections of your organization down to individual project managers driving the lowest levels of WBS. What is required is a benchmark, a budget or a goal. Whether top down or bottom up, the view into why businesses perform the way they do will kept top of mind.

So, how does your firm measure success across the enterprise? Is it profit centers, projects, employees or pursuits? Every firm is unique and can’t just use “off the shelf” KPIs. It all begins with a discussion of what you need to drive your firm to the finish line. Once decided, designing the reports and data is easy.