Full Sail Partners Blog (18)

Successful project management requires more than having the right people on the right project. It requires having the right project management tool to control project delivery.

The Deltek Vantagepoint Resource Planning application has been designed to require only the simplest interactions to review and plan on a go-forward basis. The system will display all Job-to-Date (JTD) time through today to direct emphasis on what happens tomorrow. With Estimate to Complete (ETC) planning, the effort is focused on what will be spent in the future. As a result, there is no need to adjust planned hours in the past to understand the forecasted results.

For those who want access to the past to adjust the planned hours or to see the JTD through a less current/more realistic lens, Vantagepoint 4.5 introduces new options and alternatives.

Adjustable Job-to-Date Basis

In Deltek Vantagepoint 4.5, system administrators can now choose the system JTD Date Basis. In previous versions and in Vision, the system assumed today’s date as the basis with the next day as the start for the ETC. This is problematic for firms where timesheet entry is not always as up to date as it should be.

Now firms can choose to show JTD details for Labor as of the end of the last week, the end of the last timesheet period, as of a specific date, or leave it as today. Whatever the choice, the ETC always begins on the next business day following today. This allows for planning in the time periods occurring since the JTD can utilize the date basis setting. Remember the ETC will reflect only those planned hours in the actual future from the date basis.

In the example below, “today” is November 12 and the previous Timesheet period ended on October 31. Using the JTD Date Basis setting, it is reasonable to assume that Heath’s time is complete through October 31 as indicated in the red square in the example below. Therefore, planning can be done based on what we expected since then and what we anticipate going forward.

Spreading the Variance between Planned and Actuals

Another Deltek Vantagepoint Planning feature, Redistribute Hours, has many applications and uses for project planners. Please note that this function can be made available only to selected Security Roles in Settings.

In this use case scenario, the plan below was scheduled with a two-month duration and 30 hours of Emily’s time. However, the project was delayed, and Emily posted 10 hours to the project before it was put on hold. The assignment end date of May 31 is in the past and there are no remaining ETC hours. However, Vantagepoint users do not need to worry.

One way to correct this is to simply extend the end date with a Duration Change. If this is the chosen method, the resulting options will include respreading all the Planned Hours evenly over the entire Assignment period or not spreading them at all and replanning the remaining hours in the future. The first option will spread the hours backward in time. The second option will have the result of duplicating Planned Hours and muddying the expectations.

A more eloquent solution is to change the Assigned End Date to the new date and use the Redistribute Hours function to control how the remaining Planned Hours are spread. The Redistribute Hours function has many options and uses. The key is the Spread Differences Between Planned and Actual Hours tick box. In this example, the decision was made to spread the variance of 20 hours evenly into the period shown.

The result is now that the unused Planned Hours are spread into future time periods as shown in the following image. Therefore, the integrity of the Planned Hours has been maintained which will support the reliability on Planned Hours in timesheets and other reporting mechanisms.

Gain Project Control with Deltek Vantagepoint

Projects rarely go according to the original plan and being able to adjust for unpredictable changes is a must. Whether it’s looking back at JTD or looking forward with ETC, Deltek Vantagepoint allows project managers to truly control the details of their projects.

Wondering what the differences in Vision Planning and Vantagepoint Planning are? Use the button link below to hear from Rana Blair about how these two systems compare.

Starting with the obvious, all departments and roles at AE firms were directly impacted by the global pandemic. This is emphasized in each section of the 42^nd Deltek AE Clarity Study. However, the Human Capital Management (HCM) segment highlights another challenge firms are facing – a multigenerational workforce.

Today, an AE firm’s workforce can include members of up to four generations. This infusion of differing opinions about professionalism, work-life balance, and overall expectations of an employer has pushed many company leaders to shift their culture to embrace these differences. While some firms have accepted this multigenerational workforce, others have chosen to keep up their traditional methods – until now.

When the COVID-19 global pandemic struck, expectations of flexible schedules, more casual work environments, and telecommute options were thrust upon everyone without warning. Even those that were steadfastly against the idea of hybrid workers. Now, we are at the crossroads of two seemingly unrelated challenges that have a common solution, and the pros and cons of this evolving workforce dynamic are highlighted in the 42^nd Deltek AE Clarity Study.

New Human Capital Management Challenges

Great workforce management requires consistency, which is everything that work, and life hasn’t been since 2020. As a result, this imbalance has created a new leading challenge for AE firms in terms of HCM. According to the 42^nd Deltek AE Clarity Study, succession and career development planning jumped to first place from third place in the previous study. Subsequently, performance management and employee engagement fell to second and third place.

On the surface, these challenges are expected in the given circumstances. Taking a deeper dive, learning and development programs ranked fourth overall and was considered a top three challenge for forty-eight percent of survey respondents. Looking below the surface, succession and career development planning, and learning and development programs are closely linked. Therefore, it’s logical that the increase in ranking in both these challenges goes hand in hand.

Employee Turnover and Staffing Levels

Overall, survey respondents reported that employee turnover rate went down over one percent. This may seem like a small change, but it goes against trends documented in past surveys. In previous years, AE firms reported increases in employee turnover rates. Likely because of the strong economy. Since 2020, it has been likely that employees preferred to stay with their existing employer for stability instead of taking a leap of faith with a new company during uncertain times.

In terms of personnel growth over the previous year, firm respondents stated that they had an increase of 0.5% which is nearly 3% less than reported in the 41^st Deltek Clarity Study. This is likely the result of hiring freezes during uncertain times. Additionally, thirty-three percent of firms reported having more open positions at the time of the survey and fifty percent had fewer open positions. Encouraging is the fact that forty-eight percent of respondents state the reason for open positions is solely because of firm growth.

Talent Acquisition Challenges

One of the least surprising findings of the 42^nd Deltek AE Clarity Study is that the availability of good candidates in the marketplace once again ranked number one in terms of top talent acquisition challenges. The simple cause and effect assumption is to connect this finding to the decrease in employee turnover rates and other factors like uncertainty about the future economy. But what impact will the pandemic and a new hybrid workforce has on talent acquisition challenges.

For years, firms have competed for talent within their local geographies. However, the global pandemic has allowed firms to embrace their evolving workforce, and employee can be an effective member of the team whether they are at the office or at their home. When taking into consideration the changes created by the pandemic, the challenges of the past, such as matching qualified candidates to open positions and offering competitive compensation will likely become minute in comparison to the other challenges listed in the Clarity Study.

Focusing on Managing and Retaining Talent

Providing a clear career path with training goals and milestones helps keep employees engaged and ultimately retain talent. For AE firms, this strategy helps them plan for the future to make sure the firm can remain successful. Apparently, this is no secret. Respondents to the 42^nd Deltek AE Clarity Study overwhelmingly ranked create or improve succession and career development planning as a top initiative. Closely followed by developing more formal career development programs. Being leading areas of opportunity for improvement, these initiatives and the others that are highlighted in the 42^nd Deltek AE Clarity Study are things firms should evaluate closely.

Clarity for the Future

Reflecting back, it’s impossible to avoid including the impacts of the global pandemic on businesses. For human resource professionals and AE firm leaders, they sure got the “short end of the stick” with having to adapt and quickly create policies to ensure business can continue as normal and employees are aware of the new expectations. Fortunately, the world is getting back to some sense of normality and those tasked with overseeing their firm’s HCM strategy can get back focusing on hiring and retaining talent, and developing training and succession plans.

Full Sail Partners has worked with 200+ firms related to their Deltek Vision to Vantagepoint upgrade process in different capacities over the past two years. Full Sail Partners’ goal is to help our clients gain more insight on how to have a smooth and successful upgrade. From the experience and insight gleamed from helping these firms, these five tips have been developed to keep your firm calm.

However, there are two big caveats to consider before diving into the tips for a calm upgrade process.

One of the biggest challenges faced when working with clients is misinformation. It’s like the game telephone. Someone whispers something to the person next to them and it keeps going down the line. By the time it gets to the end person, the information is completely different. This is happening with information regarding Deltek Vantagepoint. Full Sail Partners strongly encourages firms to get their information from the source. Ask Deltek, Full Sail Partners, or another approved Deltek partner.

Next, is to take a deep breath. Some of our clients come to us in a complete panic. Some clients are concerned about how they will get through the Vision to Vantagepoint upgrade process. Some other clients are worried non-stop. So, let’s all take a deep breath. Understand that firms are not alone. Remember, Full Sail Partners is here to help as a trusted partner.

To quote Martha Lira with Impact Sciences that upgraded from Vision to Vantagepoint. “It was easier than I thought. It was smoother than I thought.”

Tip #1 – This is an Upgrade, Not a Migration

One thing to remember is this is an upgrade not a migration. This is a key point to understand and communicate to the rest of the company. Misinformation can come from anywhere. It’s important that the company’s primary contact is communicating to others within the organization.

Furthermore, there is an installer that allows the company to push every single Vision field over to Vantagepoint. This even includes custom field, tabs, and user defined info centers. There is work involved, but significantly less than there is when starting from scratch for a migration.

For finance the processes are very similar. There might be some things that are moved around and there are added enhancements to make it easier, but the learning curve is minimal for finance.

For project managers and CRM users, Deltek has been listening. All the things you have been asking for over the years are being answered. Items like:

• Streamlined flow for project managers,
• Improved usability,
• User-friendly, modern look and feel,
• Improved Outlook integration; and
• AI capabilities with Hey Deltek! to make doing tasks easier.

Tip #2 – Take Advantage of All the Resources Available

Deltek and Full Sail Partners have many resources, most of them free. If you haven’t viewed any resources, you are doing yourself and team a disservice. Share the resources to all departments of your company. These resources include:

• Deltek’s Vantagepoint Readiness Portal | Firms can access this through their customer care login. Inside there is an upgrade checklist along with training videos by role and Vantagepoint updates.
• Preparing for the Upgrade Series by Full Sail Partners | This is a webinar series that provides clients with the answers and clarification on how the upgrade will impact their firm.
• Client Assistance Program (CAP) Program | This program, hosted by Deltek, reviews the upgrade checklists found in the readiness portal. Over several weeks, it covers each area of Vantagepoint and how to prepare in moving from Vision to Vantagepoint.
• Powering Project Success Mini Demonstrations created by Full Sail Partners | Not only has Deltek provided videos available on the readiness portal, but Full Sail Partners has taken it a step further. Mini demonstration videos range from four to 21 minutes and show different areas of the system and how different users would utilize those areas. The videos focus on sharing new features and functions.
• Vantagepoint Upgrade page | Visit this page to find all the resources in on place including those mentioned above and to schedule a consultation with a member of the Full Sail Partners Crew.

Tip #3 - Engage All User Groups

This is the opportunity to become the “hero” of collaboration by bringing in other departments and users. This is done by understanding that the upgrade from Vision to Vantagepoint is less technical and more about inclusion. Vantagepoint is a complete ERP and ERP is about the company, so every role needs to participate to have a calm upgrade process.

Engage with them by sharing the resources in Tip #2 that are related to their responsibilities. Require users in all departments to view and engage with those resources. Take time to understand how each team member will be part of the project lifecycle. Some may be at the beginning. Some at the middle or others at the end. Making sure each of them understands how their information and actions impact others–from marketing to project managers to accounting.

This is a great opportunity to get new employees and people not previously involved with Vision to become ‘bought-in’ and advocates for Vantagepoint.

Tip #4 – Trust the Process

In assisting 200+ firms in their Deltek Vision to Vantagepoint upgrades over the past two years, Full Sail Partners has fine tuned the upgrade process for firms. While each client’s process is specific for them, Full Sail Partners has worked hard to remove the mystery to create a transparent process. This process includes:

1. Personalized Readiness Report - Readiness Report – This is a tool run against Vision and reports the specific things that the firm needs to address. Every firm is different. The report shows exactly what to clean up. Firms have found this priceless.
2. Train the Team and Make Adjustments – Get your system in gear and refine the team’s knowledge of managing Vantagepoint for a seamless transition.
3. Make the Shift to Full Production – Leverage transition copy scripts to automate the conversion process from preview environment to production.

Tip #5 – Manage Attitudes and Messaging

With every process, change management is always important to plan for. A big part of change management is attitude. The attitude impacts the success or failure of the change. And, when firm leaderships approaches change negatively, the team will pick up on that attitude. If leadership approaches it positively, the team will feel more confident about the change. Success is impacted by the attitude displayed when approaching the change. Promote this change positively because it’s really a good change. Get others excited. The only ways things can be successful is excitement, positivity and getting people to understand benefits they get that will help them in their role. Deltek has been listening, and these changes with Vantagepoint are happening because of feedback from firms like yours.

Next is to prepare the internal teams. Communicate to them that it’s important to understand that this isn’t a month-long process. Take a deep breath and remove the worry first by taking the time to know what needs to be tackled as part of the upgrade process. Use the Readiness Report to know the areas to be addressed and outline the steps required. Identify team members responsible and a target date of completion. Then start working on cleaning up data, as needed. It’s always better to tackle dirty data sooner rather than later. With the upgrade, firms can clean up data before or after the upgrade, but Full Sail Partners has found it better to do it before. Don’t forget to outline training and remember this is a great time to take time to make your processes even better.

Make sure to celebrate milestones and the end success. This can be done by letting others in the firm know about those accomplishments and be sure to thank those that dedicated their time and effort along the way.

Keep Calm and Just Breathe

Often, users tend to build up unnecessary worry and think things are going to be worse than they really are. The best way to tackle worry is to write down the challenge and then break it down into smaller steps. Hopefully using these five tips will show the way to a calm Vision to Vantagepoint upgrade.

Deltek’s new Vantagepoint product has been completely reimagined. It’s a true showstopper. Why? Because it supports the entire project lifecycle from start to finish. And the Full Sail Partners Crew is proud and thankful to give project-based firms the power and the tools they’ve been seeking, all thanks to the power of Deltek Vantagepoint.

More specifically, the Full Sail Partners Crew was asked about the specific Vantagepoint features they were most thankful, and this article shares some of those.

Ability to Get Vantagepoint CRM Insight in the Email Inbox

“I am thankful for Vantagepoint Outlook Connect to see the history of clients and ability to log emails while in Outlook.” Sarah Gonnella, Vice President of Marketing and Sales

With the Deltek Vantagepoint Outlook Connect, users can see the interaction history between contacts, clients, and projects as well as quickly log emails into Vantagepoint. Basically, this feature allows users to bring Vantagepoint into their Outlook inboxes. And this tool comes with other features like the ability to sync calendars and schedule meetings while saving them in Vantagepoint at the same time.

To learn more about the Vantagepoint Outlook Connect, watch this video.

Simple, Intuitive User Experience

“I’m thankful for the modern look and feel of Deltek Vantagepoint.” Cate Phillips, Relationship Manager

“I am thankful for browser agnostic access, so we are not tied to Internet Explorer anymore.” Heath Harris, IT Consultant

“I am thankful for the navigation tree menu search. It makes getting around in the system so much easier and faster!” Nicole Temple, Principal Consultant

“The left summary pane in each hub keeps the most relevant information in view. This is helpful to keep high level information in view when tabbing through records.” Amanda Roussel, Senior Consultant

It’s no surprise that several Crew members were thankful for the modern design and accessibility of Deltek Vantagepoint. It is truly a solution that is a more efficient way to work. Vantagepoint enables teamwork and collaboration via a single tool and empowers users with a simple, intuitive experience.

Access Information to Make Better, Faster Business Decisions

“I am thankful for all reporting options in one area with filtering capabilities.” Terri Agnew, Senior Consultant

“I’m thankful for out-of-the-box, role-based dashboards!” Rick Childs, Principal Consultant

Deltek Vantagepoint allows firms to monitor the health of the business in one place. It provides complete visibility into every aspect of the business by measuring performance by project, client, team and more. As a result, firms can make faster, better decisions with all the information in a single view on interactive dashboards.

See how to quickly business intuitive reporting in this mini-demo.

Vantagepoint Streamlines Expense Report Creation

I’m grateful of the fact that Deltek Vantagepoint can automatically match credit card charges with expense items. It’s functionality that many clients out there have come to expect and Deltek can now deliver directly.” Joel Slater, Product Sales Manager

With Deltek Vantagepoint, users can automatically match credit card charges with expense items. They can do this using a desktop, a tablet, or a mobile device. Once matched, Vantagepoint makes recommendation for close dates, amounts, etc. Users can also add the expenses to existing reports or create new reports.

“Along the same lines of Expense Reporting, I’m also grateful that Deltek Vantagepoint has included ICR functionality. Today it’s only available for expense receipts, but who knows what the future holds for this capability.” Joel Slater, Product Sales Manager

Intelligent Character Recognition (ICR) for expenses simplifies expenses and improves the accuracy of expense reports. It does this by reading text from receipts and populates the expense in the Vantagepoint mobile app. It also reads handwriting and leverages machine learning.

To learn more about ICR and why Joel is so excited about the future possibilities of ICR, read this blog article.

Easily See Remaining Effort on Projects, without Complex Reports

“Easy planning focused on the remaining effort and its ability to report very clearly on all I need to manage the financials on a project without running a report!” Rana Blair, Principal Consultant

The key to ensuring that the most current data is visible to other users is to allow project mangers the ability to update their projects quickly. When project managers act, such as changes to dates, resources, and scope, beneficiaries can rest assured they are reviewing the most current information.

Check out this mini demonstration, to see how project managers and accountants can quickly update components of the project and plan while instantly updating the results in project performance and Resource Utilization.

One Project Record, Fosters Collaboration Across Departments

“One project record from the earliest pursuit through project closeout and beyond. This brings numerous groups together within a firm and removes many information barriers.” Amanda Roussel, Senior Consultant

Projects are critical to the success of professional services firms. Deltek Vantagepoint gives these firms insight to into the entire project lifecycle. With the project command center, all the project information is in one place—from pursuit and proposal, through project planning and financial management.

Create Timesheet Entries from Outlook Calendar

“I’m thankful that you can create timesheet entries from your Outlook calendar.” Gina Stamper, Account Manager

Employees have countless tasks that they are responsible for including keeping timesheets up to date. Even more, staying organized with meetings and client appointments adds to the burden. However, Deltek Vantagepoint’s calendar feature will help eliminate these struggles.

The Deltek Vantagepoint Calendar allows users to keep track of their billable engagements and allows this information to easily be added to a timesheet with a few clicks. See it in action in this mini demonstration.

Thankful for Deltek Vantagepoint

There are a wide variety of features added to Deltek Vantagepoint that maximize productivity, boost collaboration, improve efficiency, and increase profitability. And the Full Sail Partners Crew highlights just a few of the features they are thankful for, many of which improve the work lives of multiple departments in the firm.

If you’ve already upgraded to Vantagepoint, share the feature you’re most thankful for in the comments below.

If you’re still considering Vantagepoint, feel free to watch the Powering Project Success with Deltek Vantagepoint demo series.

2021 year-end is rapidly approaching, and it is vital to begin your year-end processes to ensure a timely close. For some finance and accounting professionals, the year-end process can be a struggle and a daunting endeavor. However, Deltek Vantagepoint and Vision clients can breathe a sigh of relief with some handy suggestions.

Below are some recommended areas and process to be sure to review to help complete a thorough year-end close. It is also recommended to develop deadlines for each area prior to opening the new year to help stay on track and minimize the stress around wrapping up year end.

Create a Year-End Checklist

The first step in the year-end process is to develop a personal list of processes by noting all modules owned in the system and compiling information from Deltek Vantagepoint or Vision as well. It is also wise to review the weekly and monthly deadlines in the checklists to be sure all items have been completed.

Additionally, be sure to visit the year-end info center in the Deltek Customer Care Portal. Here, Deltek clients can gather checklists and step-by-step procedures for getting Vantagepoint or Vision ready to close out the year and begin a new year. This is updated yearly and is an invaluable source of information for the necessary processes based on the modules owned by each firm.

Year-End Process Considerations

In addition to the items and recommendations found in the Deltek Customer Care Portal, outlined below are some standard tasks to complete when preparing for year-end.

• Enter and complete posting of all 2021 transactions.
• Review the fiscal year checklist prior to completing the calendar year closeout.
• Complete all cash account and bank reconciliations and verify that the reconciled GL matches the GL balance.
• Review and complete all credit card reconciliations. This will require getting the expenses into the expense reports and posted in the year they happened - this is important for both reconciliation and for invoicing.
• Run the file reconciliation report and troubleshoot as well as correct any differences. Review the profit and lost statement and balance sheet to verify proper categorization in accounts.
• Run the unposted labor report and address any timesheets that require posting. Complete an interactive billing cleanup of any outstanding WIP that will not be invoiced, or that has been invoiced and not removed from the billing module by marking to be deleted and accepting a zero-dollar invoice.
• Make any projects dormant that are no longer active.
• Be sure to review all terminated employees for a termination date and setting the admin level for timesheet and expense reports to staff. Review all active employees and set valid company domain email addresses, hours per day, and timesheet and expense admin levels.
• Evaluate the 2021 budgets to determine if 2021 goals were met. Set goals for 2022 and gather GL budget information that needs to be entered into the system.
• Set up new holidays for the upcoming year in the holiday configuration/settings. This allows the timesheet to show the new holidays as well as for the utilization ratios to correctly calculate each year.
• Review employee vacation time reporting to send out notifications needed for employees who may lose vacation time in the cut over to the new year. Now is a good time to have employees decide what to do with approaching maxes, limits, and upcoming vacations.
• Collect on past due invoices!
• Pay all vendors due to be paid and initialize the 1099 process before opening a new year. Void outstanding checks that may have expired. Make sure to order 1099 preprinted forms NOW before it’s too late.
• Save all audit reports as PDFs for info center/hub changes.

Close Out 2021 with Deltek Vantagepoint and Vision

Following the recommended steps by Deltek and trusted consultants, year-end should not only run in a timely manner, but can also run smoothly and with less stress for Vantagepoint and Vision clients. Developing a good process flow now makes each following year even smoother and allows some of the process to be delegated out with confidence that is will be completed in timely manner year after year. Help is just a click away! Use the image button below to find year-end resources available from Deltek.

The world of professional services firms revolves around clients and projects. It’s a daily process of finding new clients and pursuing them for new work with hopes that all this effort equates to a winning project. While some firms chose to treat this like a rat race, others have learned that it’s more efficient to be strategic and intentional with their tactics. The latter has also likely adopted Deltek Vantagepoint CRM. Which enables professional services firms to use data to make actionable decisions that generate profitable projects.

Use Deltek Vantagepoint CRM to Track Client Relationships

Touchpoints galore! That’s right, professional services firms have touchpoints with numerous people at client firms and the information gained during these interactions needs to be collected and stored in one common place. By having these insights stored in a centralized system, firm marketing and business development teams can identify new pipeline opportunities and nurture key relationships.

Additionally, Deltek Vantagepoint CRM is the only real project-based CRM and supports the “seller-doer” model. The “seller-doer” model is when project managers and/or consultants are responsible for providing their services as well as generating new work. With Vantagepoint, “seller-doers” can easily record client touchpoints since they are in the same system being used to deliver and manage projects and engagements.

Gain Insights into Client Interests

Creating the right messaging and keeping clients engaged is a daily battle for marketers. Each victory is one step closer to winning the war, or in this case, new work. In this modern-day business development warfare, insights into client behavior are the weapons to success. Marketing campaigns in Deltek Vantagepoint can be used to track and measure the success of particular marketing efforts. Initiatives such as email blasts, webinars, industry conference sponsorships and more can all be tracked in Vantagepoint marketing campaigns.

Using these insights, marketers can determine which techniques and messages are working best to keep clients engaged. Business development teams can identify firms and contacts that are demonstrating high levels of interest and know what is getting their attention. As a result, relationships can be nurtured, and proposals can be more tailored to address the unique needs of a client.

Identify Opportunities and Create Winning Proposals

Often, it’s not just about finding new work, but it’s also about picking which request for proposals (RFPs) to pursue. Let’s admit, proposals are time consuming and often require the involvement of staff from several departments. Furthermore, firms often lack a go/no go process that is based on actual data. However, that doesn’t need to be the case if firms are using Deltek Vantagepoint.

Vantagepoint is a single source of truth since it contains project pursuit and opportunity information. Prior to picking which RFPs to pursue, business development teams using Vantagepoint can:

• Identify if internal resources are available to assist with the response.
• Apply lessons learned from previous wins and losses.
• Use quantifiable data to determine if an opportunity is financially beneficial for the firm.

After deciding which new RFPs to pursue, Vantagepoint remains a handy tool for the team responsible for preparing the proposal response. Being a project-focused CRM tool, the new pursuit stage begins by capturing project information in a new project. This allows the team to build an actual project plan with assigned resources, timelines, and budgets to ensure the final proposed project can be delivered in a profitable manner.

Additionally, past project information with descriptions, pictures, budgets and more can be included as reference project information. As is the same for resumes of employees that are identified as key resources for the project.

Automate Activities, Notifications and More with Workflows in Deltek Vantagepoint CRM

Updating data and maintaining clean accurate data is a daily struggle. More importantly, without taking the time to keep data up to date, it eventually becomes useless. Workflows are essential for automating repetitive tasks and notifying people about actions that need to be taken. In Deltek Vantagepoint workflows can:

• Update a client record when a change to the client field is made in a user defined grid.
• Provide an error notification with a user fails to update a required field or uses a wrong value.
• Trigger follow-up reminders for predefined activities in a marketing campaign.
• Automate the RFP go/no go process.

While these are just a few examples of workflows available in Vantagepoint, a Full Sail Partners’ consultant can help identify more workflows a firm can utilize to meet their unique needs. Click here to reach a crew member.

Win More Work with Deltek Vantagepoint CRM

Being that Deltek Vantagepoint is a project-centric CRM, it’s built and designed for the way professional services firms do business. Firms using Vantagepoint CRM gain a clear vision into their business development pipeline, nurture the right client relationships at the right time, and can propose competitive and reliable project bids. Now is the time to adopt Vantagepoint CRM and all its capabilities to win more business.

Without marketing goals, it’s nearly impossible to develop a marketing plan let alone know if the marketing effort is working. And without clear, actionable, and achievable metrics, how does an A/E/C marketing team know what they’re working towards? Setting goals for digital marketing programs should always be the priority.

In this third installment of the Driving Growth with Digital Marketing series, let’s learn how to begin goals setting, what SMART goals are, goal examples, and best practices.

Start with the Firm’s Goals

An A/E/C firm’s strategic or business goals is a critical place to start identifying digital marketing goals. The business goals of the firm give the marketing team a purpose and define exactly what they want to achieve.

The A/E/C firms that have strategic plans often have both long- and short-term goals. Some of those goals might not be relevant to the marketing team, but often they are. Some common strategic goals include:

• Expand geographically – This includes opening new offices, pursuing new clients, or acquiring firms in new geographic regions.
• Expand services – This includes adding new service offerings by acquiring firms, hiring new talent, or creating strategic partnerships.

Once the firm’s strategic goals are identified, the marketing team can begin to create digital marketing goals to align. This helps to ensure that the marketing efforts are contributing to the firm’s growth goals and gets buy-in for budget and resources.

Setting SMART Goals

Firms are most likely familiar with the “SMART” goal setting technique. This strategy is very popular to use in marketing and personal development goal setting. To apply these to digital marketing goals, be:

• Specific: Marketing objectives should be well defined. Rather than simply saying ‘more website traffic’ be more specific such as ‘increase web traffic from Texas.’ Ideally the specificity will align with the firm’s strategic goals.
• Measurable: To gauge the progress of the marketing effort, marketing teams need something to measure. This means the goal needs to be quantifiable. So, instead of ‘increase web traffic from Texas,’ the measurable goal would be ‘increase web traffic from Texas by 10%.’
• Attainable: When firms begin a digital marketing program, it’s often hard to determine what goal is attainable. An example of a better attainable goal would be ‘increase web traffic from Texas by 10%’ instead of setting an increase of 30% or 50%. That much of an increase might not be attainable. Sometimes the marketing team needs to start with some number and adjust after a certain period. It’s more important for the firm to base the goal off the firm’s own data first and then adjust from there.
• Relevant: The goals must be relevant to the firm’s strategic goals. For example, if the firm’s strategic goal is to expand into the Ohio transportation market, the Texas goal above would not be relevant.
• Time bound: Giving the marketing goals a deadline ensures that a goal will be given the attention it needs to be successful. Often, when there is no deadline, a project or initiative flounders.

Every time the marketing department at an A/E/C firm sets out a new digital marketing campaign, the team should go through this goal setting exercise. Then once the goal is set, it should be clearly communicated with the firm’s leadership and stakeholders. This gives leadership the opportunity to ensure it’s aligned with business goals and for marketing to get buy-in as early as possible.

Common Digital Marketing Goals

Below are a few examples of digital marketing goals.

• Acquire new leads or contacts. This is a common goal. Most firms cannot continue to grow without generating new leads, and eventually new clients and projects. Digital marketing can help attract new leads or contacts.
• Activate leads and contacts. A/E/C firms often have leads or contacts in their databases that they haven’t worked in months, if not years. The firms can use digital marketing campaigns to encourage engagement, as well as remind the past contacts about the value the firm has provided to them and other similar clients. The digital marketing campaign can reactivate dormant leads and contacts and help keep your firm top of mind.
• Cross-selling services. Acquiring new clients is often more expensive than getting repeat work from existing clients. And firms often provide many services to several different industries. Digital marketing campaigns can be used to educate existing clients on all the services the firm provides.
• Increase website traffic. Digital marketing strategies can be used to increase website viewers, either to the entire website or to targeted landing pages.
• Improve conversion rate. This is when a website visitor completes the webpage call-to-action. A popular example is when a website visitor completes a form on a website to get access to a white-paper or webinar, also known as gated content.

Digital Marketing Goal Setting Best Practices

Some digital marketing goal setting best practices are:

• Don’t set too many goals. This could spread the marketing team too thin and risk not achieving any goal.
• Begin with a pilot or test initiative. Identify one firm strategic goal and begin with that as a pilot initiative. Build the goals and a timeframe around that.
• Clearly communicate the goals. When the marketing team communicates the goals, it creates a wider understanding of what your digital marketing efforts have set out to deliver and how those efforts align with the firm’s strategic plan.
• Define who is accountable. Identify who is responsible for each goal. Making someone solely responsible for each goal makes it more likely to be achieved.

Don’t Skip Goal Setting

Setting goals can be intimidating when it’s the first time the firm is undertaking a digital marketing program. Don’t let that stop the marketing team from setting the goals. The goals will help keep the campaigns and marketing activities aligned towards achieving a common objective. They also help to set expectations and motivate the team.

If you haven’t already, be sure to check out the other articles in the Driving Growth with Digital Marketing series. Learn more about how A/E/C marketers and principals can develop a digital marketing program that is right for their firm. Sign up below to be notified when a new resource in the series becomes available.

Professional services firm leaders are often inclined to immediately use discipline or use corrective action to address an ongoing performance issue. However, that would be like medicating based on symptoms, without getting to the root cause of the illness. Instead, slowing down and thoroughly evaluating the situation can shed light on possible solutions that are likely more beneficial to the employee and for the firm as a whole.

When to Use a Skills Improvement Plan

Behavioral concerns and non-compliance issues can usually be directly impacted by progressive discipline. On the contrary, skill deficiencies or job performance concerns are usually best addressed with skills improvement plans and that includes more than just the technical skills required to perform the functions of the position. They can also incorporate the other skills essential and critical to the overall scope of the job.

For example, a manager may be a high performer based on their knowledge level and ability to perform the job duties. Yet, they may struggle in the areas of interpersonal communication or may not have had prior management experience and may need to work on developing their leadership skills. Which are areas not related to behavioral or compliance concerns.

Therefore, these skills would be best addressed with coaching, guidance, and setting clear goals and expectations. Coaching can include suggested training, an outlined strategy for change, developed by both the manager and their director, as well as mediation between the manager and their reports. If there is a desire to thrive in the position the manager should be open to the plan laid out to help them improve. Usually, employees do accept and appreciate the assistance if they feel that the plan being presented is sincere and demonstrates that the company wants them to be successful.

When to Use a Corrective Action Plan

Sometimes firms have an employee that excels in their position but is also an employee that is consistently late to their shift, breaking company policy, or their behavior is causing disruption to the team or clients. In this case, a more targeted and direct approach needs to be applied for more immediate results. Cases like these are when corrective action needs to be taken using a progressive discipline plan. This technique provides the employee an opportunity to make improvements or adjustments while allowing the employer to implement corrective actions if there is no improvement.

Corrective actions can vary in severity and can include a verbal warning or a written warning as lighter punishments. Whereas suspending an employee or terminating them can be more severe. Furthermore, corrective action primarily addresses critical problems, recurring issues, and/or problems that endanger health or safety of others.

Employees are Investments

Remember that with both a skills improvement plan and a corrective action plan, the primary goal should be to identify the cause of the change and a solution that leads to positive results. Additionally, firm leaders and managers need to consider that an employee may have greatness in them and are an asset to the firm, but are apprehensive to reveal it for fear that it will set higher expectations of them that they aren’t confident they can achieve. These processes will reveal that and encourage them to embrace it and display it.

With each new version of Deltek Vantagepoint, professional services firms are given more tools and features to deliver profitable projects. While version 4.0 mainly focused on supporting accounting functions, 4.5 addressed all the roles that support the success of project-based firms. Here are some of the top new enhancements and features Vantagepoint users can now begin to use.

Edit and Save with Ease in Deltek Vantagepoint

Editing and saving updates have been simplified. In Deltek Vantagepoint 4.5, the two saving modes, implicit saving (autosave) and explicit saving, have been combined. With this update, a “Save” and “Cancel” button will appear whenever a change or edit has been made to a field

Speaking of edits, Vantagepoint users will no longer need to click on a pencil icon in a field to make a change. Simply click anywhere in a field that needs to be updated to make the required changes.

Create Winning Proposals and Better Track Clients

In Deltek Vantagepoint 4.5, enhancements to proposal automation will help marketing professionals create formatted documents more easily. First, Deltek has added the ability to link text elements, so text continues to flow from one page to the next similar to the functionality Adobe InDesign users are accustomed to. Additionally, Vantagepoint can now export proposals to PDFs and Word, and the proposal will retain the formatting established in Vantagepoint while creating the document.

Vantagepoint 4.5 now allows a contact to be associated with a project with a different firm that is linked to a contact in the Contacts hub. This is helpful when a contact is a consultant for more than one firm or needs to be associated with a joint venture for a project.

A small but very helpful change also got added to the Mobile CRM. Before 4.5, when a user wanted to edit and open a text field in the Mobile CRM app, it would take them to another screen that enlarged the text and the field. Now users can stay on the original screen to make changes without having to go to a new screen to make the changes, and then select Done to return the entire record. This is helpful for saving time.

Plan and Track Profitable Projects with Deltek Vantagepoint

Projects don’t always go to plan and Deltek realizes this issue. With the release of Deltek Vantagepoint 4.5, project managers can now go back and replace planned time with actual time, spread the difference if needed, or change planned hours altogether. While some firms may not want employees to be able to do this, it is an option available in the security settings and can be turned on at the discretion of firm leadership.

Estimate at completion (EAC) values are critical in planning because they help predict what a firm is going to spend at the end of a project. The problem today is that planning is the job to date (JTD) as of today and the estimate to completion (ETC) starts tomorrow. If one or more people have not updated their timesheet for any days before today, those hours are missing from the EAC. In Vantagepoint 4.5, JTD can be changed to pull from a specific day. For instance, the standard setting in Vantagepoint is to pull JTD from today, but now firms have the option to choose from yesterday or even the end of the week from the previous week.

Two small but convenient features have also been added for project managers. The first is the sharable search feature. Previously, users could create and save searches for themselves only. Now, saved and custom searches can now be shared with coworkers. Secondly, purchase orders with approvals have been added to the browser version of Vantagepoint. This allows the majority of project managers to work exclusively in the browser version.

Improved Invoice Approvals to Increase Draft Turn Around and New AR Reporting Enhancements

Deltek Vantagepoint 4.5 now allows for tracking invoices by billing client when the billing client changes during the life of the project. In Vantagepoint versions 4.0 or earlier, when the billing client changed for a project on the Accounting tab in the Projects hub, the change was applied to all existing invoices, cash receipts, voided invoices, and credit memos. This can create some confusion. Now, the change only applies to new invoices, voids, and credit memos after the change takes place. Essentially allowing account receivables to track information separately for each billing client.

Draft invoice approvals also gained improved visibility into annotation and comment history when saved draft invoices were resubmitted. The process in 4.5 allows an approver to review a draft invoice, make changes, and add comments as necessary. Now the change will apply to invoices, voids, and credit memos when a new billing client has been assigned. Essentially allowing you to track accounts receivable information separately for each billing client on a given project.

Start Using More Features in Deltek Vantagepoint 4.5

Deltek Vantagepoint 4.5 is one of the biggest releases ever to roll out since its inception. With that said, there are more improvements and enhancements that weren’t discussed in this article. For more information, check out the Deltek Learning Zone and click the button link below to learn more about Vantagepoint.

During the onset of the COVID-19 pandemic, businesses across all industries were forced to make quick and decisive decisions. For A&E firms, determining the best plan to keep projects profitable and on schedule became the priority. While many departments were able to quickly adjust to working from home and figuring it out as they went, finance leaders had to determine how to maintain financial controls immediately. The 42^nd Deltek A&E Clarity highlights the success of these efforts in addition to providing some insights on other key financial metrics.

Numbers that Improved

Across the board, A&E firms of all sizes had increased utilization rates in comparison to the previous year. With small firms reporting a little over two percent increase and large firms showing over a one-percent increase. While this increase seems small, it’s actually significant when viewed as a change over a one-year period. Additionally, net revenue per employee also increased for A&E firms of all sizes. When looking back over the last year and comparing other relative information, it’s reasonable to link this improved utilization rate to the fact that firms had minimal growth of personnel. Meaning existing employees are being worked more and firms need to be aware of the negative effects of employee burnout. Make sure to learn about exception reporting and how this can help identify employees that are at risk of burnout.

The overhead rate for A&E firms dropped in comparison to last year which can be linked directly to the decrease in travel and other in-person related expenses. Obviously, this can be attributed to restrictions created by the pandemic, but it also leaves room to wonder if this can be maintained in the future as the world transitions to the “new normal.” Which itself is still unclear, many are predicting a hybrid variation of a remote and in-person work environment. This is even highlighted in the 42^nd Deltek A&E Clarity report as something firms need to evaluate in the future.

The largest indicator of success is the firm’s earnings after all operating expenses are taken out which is referred to as the operating profit on net revenue. Unsurprisingly, A&E firms that responded to the Deltek A&E Clarity survey overwhelmingly indicated an increase with small firms reporting an eleven percent increase over the previous year. Looking back to overhead rate, the pandemic related changes firms were forced to make is a clear connection between these two numbers making it difficult to determine if this will be sustained in future years.

Numbers that Suffered

While success is easy to celebrate, shortcomings also need to be reviewed and given attention. Starting with the net labor multiplier, firms that responded to the 42^nd Deltek A&E Clarity study reported a decline to a minimal increase. Which actually breaks a ten-year trend and reverted net labor multipliers being realized by firms to similar rates of five and six years ago.

An A&E firm’s most consistent indicator of operating performance is the total payroll multiplier. On face value, the total payroll multiplier remained unchanged from the previous year which seems like a win. And might as well be when considering the challenges firms were presented with as a result of the pandemic.

Future Financial Initiatives

Across the board, respondents to the 42^nd A&E Deltek Clarity study stated their top priority is business process improvements which is a consistent leader year after year. Furthermore, this seems like a vague statement that lacks an actual plan action and is likely the yearly list leader for this reason. With all the adversity firms faced throughout the last year, it might be a good time to start implementing a business process improvement plan by first mapping out firm processes to see how these changes have impacted firm operations.

Further down the list of financial initiatives firms wish to address are better managing growth, organizational change, and increasing spending for talent acquisition and retention which are ranked fourth, fifth and sixth respectively. Lumped together, all of these are a component of human capital management. From an employee perspective, this is promising to know that A&E firms are realizing that their value proposition is their people.

Gain Financial Clarity

In the face of uncertainty, A&E financial leaders buckled down by tightening finance controls by embracing technology to keep teams connected. Similar to what other departments within the firm did which is detailed in the technology trends section of the A&E Deltek Clarity report. Further, it’s exciting and promising to see that A&E firms weathered the initial impact of the pandemic fairly well. While the future still has some uncertainties, A&E industry has once again proven to be resilient and capable of overcoming adversity.

Benchmark your firm! Use the link button below to download the 42^nd Deltek A&E Clarity report and scorecard for free.